...Be ready with a case example of Management/Marketing transfer from or to your country to or from another country (SA and /or AI transfer). You are asked to cover 4Ps of Management/Marketing transfer of Product, Program, Process and People Strategies and their spiral evolution (Slides 39-47). How has the transfer changed lifestyle cultures (slide 25) of your or another country? This term paper will discuss three following aspects namely, Objectives; Methodology and Conclusion Objective: Firstly, let us reveal objectives for this term paper. The objective of the said writing is to critically analyze operations of a mnc (multi-national company) in any chosen discipline in light of Management/Marketing transfer techniques discussing its operations transferring from SA (global) to AI (local). Keeping in view, my first step is to review business performance of Europe-based Foods and Beverages Company Nestle Limited originally operated from Europe in late 1860s started primarily as Food company but expanded their businesses in other units like beverages particularly. Nestle started its operations in Pakistan from 1981 a city named Sheikhupura as their first production plant and as the time goes their production capacity was enlarged. Later on during this study I would also mention the Nestlé’s performance in terms of 4P`s of Management/Marketing. One can question this very easily why choose Nestle, and the simplest answer could be because of globally followed trend of expanding...
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...INTRODUCTION: Marketing is essential factor in the whole processing of the firm. The term ‘Marketing’ can be simple defined, as “meeting needs profitably”. (kotler, et al ,p5,2006). Marketing mix is the most important aspect of the concept ‘Marketing’, which is a set of controllable tools that is used by the company in order to get expected response from the targeted market. (Khan, p 95, 2014) The marketing mix includes the main elements of marketing that is 4Ps, Price, Product, Place and Promotion. In the article by E. Constantinides (2006) ‘The Marketing Mix Revisited Towards the 21st Century Marketing’… tries to present the current standing of the main elements that is 4Ps of marketing. The purpose of presenting this article is to write a critical review. This will involve critically evaluating the journal article and highlighting the main objectives and limitations...
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...MOTORS. His visionary thinking to save planet by pollutions, creating spacecraft which is reusable gave him big success in markets of world. Company’s main strategy is to provide high cost affordable electric cars, which will help us to save earth from pollution. (Executives. (2012, June 26). Executive Bios. Retrieved March 31, 2014) Tesla Motors, Inc. is an American company that designs, manufactures and sells electric cars and electric vehicle power train components (EVs).Tesla Motors is public company that trades on the NASDAQ stock exchange under the symbol TSLA. In the first quarter of 2013, Tesla posted profits for the first time in its ten year history.Tesla Motors first gained widespread attention by producing the Tesla Roadster, the first fully electric sports car. The company's second vehicle was the Model S, a fully electric luxury sedan.Tesla also markets electric power-train components, including lithium-ion battery packs, to automakers, including Daimler and Toyota.Tesla's CEO, Elon Musk, has said he envisions Tesla as an independent automaker, aimed at eventually offering electric cars at a price affordable to the average consumer. (http://en.wikipedia.org/wiki/Tesla_Motors) 2. The 4Ps and discuss the marketing management orientation(s) that guide the company’s marketing strategy. In general there are 4Ps really affecting marketing strategies of any company. Target market is related to many factors like Product, Price,...
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...1 CHAPTER © John Stillwell/PA Wire URN: 8920071 (Press Association via AP Images) What Is Marketing? structures the book and the way you should think about marketing (specifically, we’ll define all the terms in 5Cs, STP, and 4Ps). We will then dig right into the customer perspective: How does a customer (consumer or business) make a buying decision? Marketing is ultimately about deFining Marketing If you ask the average person “What is marketing?” he or she might respond in one of the following ways: >> Marketing is sales or advertising. >> Marketers make people buy stuff they don’t need and can’t afford. >> Marketers are the people who call you while you’re trying to eat dinner. These comments are probably all deserved—we have to own up to the fact that our profession, like any other, has its unsavory members. But in this book, we’ll try for a more enlightened view.1 This chapter overviews marketing concepts and terms, beginning with marketing and its vital role in today’s corporation. We then present the marketing framework that 2 Marketing is an exchange between a firm and its customers. serving customers well; to do so, we must understand what customers want. The chapter concludes by briefly describing what to expect throughout the rest of the book. 8134X_01_ch01_p002-013.indd 2 12/15/10 3:58 PM Marketing is an exchange relationship Marketing is defined as an exchange between a firm and its customers. As Figure 1.1 indicates, the customer wants something...
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...Raghed Eid Marketing Strategy Case study 2: Apple’s winning marketing strategy Lebanese American University Every day in our lives we encounter hundreds of Apple products and this is surely a result of their winning marketing strategy.In the following, I will discuss the 4Ps integration of Apple, its internal company culture, and its external environment. On the other hand, I will present Google’s competing strategy. First, Apple focuses on each part of the 4Ps of their strategy: According to their products,their main focus is innovation that makes their product superior to the competition. Innovation, not only technologically, but also innovation in their aesthetics, features, quality etc… and that’s a result of massive marketing research that analyzes the changes in consumer behavior and needs. In their new products they make the old one outdated and they create the need for customers to by the newer versions of their products. That makes the release of each new product “an event” that people all around the world wait for.In addition, Apple products have high prices that make them prestigious products as a result of the high value they provide. Pricing in Apple’s case also helps positioning the product in consumers mind. According to their promotion, Apple follows different types of promotion including word-of-mouth that increases awareness among consumers. Similarly, they use “evangelism” that also uses brand ambassadors to spread awareness. Another tool is creating...
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...Major Assignment Vick VapoDrops varieties 20s June 2011 Table of content I. Introduction 3 II. SWOT matrix 4 III. Marketing mix strategies (4’P) 7 1. Product 7 2. Price 7 3. Place/Distribution 8 4. Promotion 9 IV. Conclusion 10 V. References 11 Introduction. The first Vicks VapoDrops medicine was created and sold in the 1890s by a pharmacist, Lunsford Richardson in Greensboro, North Carolina (Mills K 2010). It is a product of cough drops which created to reduce sore throats and restrain coughing. Over 110 years, Vick Vapodrops medicine is produced in America, Japan, Germany and many other countries in the world. Moreover, the company Procter & Gamble that owned this medicine product also concentrates on making promotion and advertisement of the product on internet, television and newspaper to pay attention for customers. Hence, Vick Vapodrops is useful and popular medicine to versus the common cold. Vick VapoDrops can reach some achievements due to its good effect on common health problems and containing new specialize ingredients in mixing formula in order to make suitable for each kind of cold problems and also individual needs. In addition, by having the reasonable price, Vick VapoDrops aims to focus on some big market such as United States, Australia, Japan,… Therefore, Vick VapoDrops has achieved the popularity in customer’s judgment, and its expected goal is to reach higher profit in market...
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...Marketing reflection Name Institution An organization cannot succeed without effective marketing, regardless of its reputation. Marketing is a process in which an organization understands the needs of customers, and delivers products to fulfill those specific needs at the right time and place. Marketing is a management function through which goods and services move from concepts to consumers. Throughout the course, my definition of marketing has changed. I used to think marketing is the same as selling, however there is a big difference. Selling is about the techniques used to get people to buy a product, selling even involves tricking people about characteristics of a product so that they can purchase. Marketing on the other hand is about prioritizing customer needs and ensuring that they are satisfied. Marketing is a complex process that is made up of various concepts that come together to ensure customer satisfaction. Marketing is not about getting customers to pay for the products, but it is about creating a demand for the product and satisfying customer’s needs. The definition of marketing is not complete without the 4P’s of marketing. Marketing is about creating the right product, at the right price, locating it at the right place and using the right promotion in the target market. 4Ps of marketing are the key concepts in marketing. Even with the right product, when the product is not placed in the right place at the right time an organization will fail. 4Ps...
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...National Economics University International Bachelor Degree Project Report Marketing Mix 4PS Analysis of The coffee bean and tea leaf in Hanoi Hanoi, August, 2015 Table of Contents Table of Contents 2 Table of Figures 3 ACKNOWLEDGEMENT 4 I. Introduction 5 1. Background 5 2. Rationale 5 3. Research questions 5 4. Research methods 6 II. Literature review 7 1. The coffee bean and tea leaf 7 2. Marketing mix 4Ps 8 III. Major finding 10 1. Product 10 2. Price 13 3. Place 15 4. Promotion 16 IV. Conclusion 19 Appendix 20 1. References 20 2. Questionnaire 20 Table of Figures Figure 1 Customers' opinion about the choice in menu 10 Figure 2 The Coffee bean and tea leaf food 11 Figure 3 The frequency of using extra foods and cakes 12 Figure 4 The average of price 13 Figure 5 Customers' attitude about price 14 Figure 6 The most popular The coffee bean and tea leaf in Hanoi 15 Figure 7 The reasons making customers chose each coffee shop 16 Figure 8 The ways people know about the coffee bean and tea leaf 17 Figure 9 Sales promotion strategy 18 ACKNOWLEDGEMENT In this assignment, I was given help and suggestion from a lot of people. Firstly, I would like to give my special gratitude to our instructor – M.s Pham Phuong Lan for providing me many suggestions...
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...added to create a price. But the sheer vast number of products that a company may sell makes it an extremely complex task to calculate price based on cost inputs, price of alternatives, etc. The variables affecting price may also change continuously and it’s a daunting task to track them all. Traditional methods of pricing may therefore ignore potential for higher revenues or a need to cut costs to match buyer sentiment and willingness. This is where Business Analytics has a role to play. By mining such ‘Big Data’, pricing predictions and prescriptions can be automated and based on much granular information. Such predictions and prescriptions regarding price will be made basis continuous interpretation of data and will be more reflective of the dynamic market conditions in which the prices are set. Revenues can thus be maximized and/or cost can be better managed. Eg: Fortune.com carried an article on how Big Oil is turning to Big Data in times of volatile gas prices. Data tools such as algorithms, sensor networks etc are helping to lower costs and to improve efficiency in oil infrastructure. This application of business analytics in pricing, one of the most important 4Ps of Marketing is interesting because price impacts or directs so many other functions in marketing. Price often determines packaging, the promotion message and strategy and perhaps also what quality of raw material is used (eg - a company may try to match market price at the cost of an unsustainable reduction...
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...RELATIONSHIP MARKETING 1) ADVERSARIAL MODEL M. PORTER’S 5FORCES MODEL 6 MARKETS FRAMEWORK – developed by the Anglo- Australian School ( Source: Helen Peck (2004) How Delta Beverages can create value thru managing relationships with the 6 markets Recruitment markets Referral markets Influence markets – consists of the gvt, regulatory bodies, legislature, pressure groups, media, financiers. There is need for good corporate citizenship (health, education, environ, philanthropy, compliance, entertainment) , need for compliance, need for lobbying strategies/lobbyists, Supplier markets - Internal markets Customer markets (at the Centre) – Kotler’s 4 players (Kotler, 1992) Supplier marketing – Case: NetOne Zimbabwe Base station equipment suppliers – ZTE, Recharge cards – Fidelity Printers, Paper Place, Fuels – Redan, CMED End-User Marketing – Case: CABS Individual customers – Platinum customers – high net-worth customers, have CR Managers, customized services, socialized events, corporate clients, Distributor marketing – Case: Delta Beverages Uses wholesalers and retailers Government Marketing Remittance of taxes, Supporting activities of national causes, Company registration and license, good corporate citizenry, compliance to statutes, by-laws, Financial Marketing Good corporate governance, salary remittances, transparency, incorporate bank senior mgt into boards, repayments of loans, alliance strategies, Competitor Marketing Resource sharing, affiliations...
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... An Analysis of Marketing Strategies of “The Coca Cola Company” Lecturer: Phan Kim Thoa Vice Dean Of Faculty Of English For Specific Purposes Hanoi, 29th October, 2014 MEMBERS: Hoang Le Minh Ngoc Nguyen Minh An Hoang Thai Anh Vo Tran Hai Bang Nguyen Quang Thai Tran Viet Anh Content I. Marketing Concept 1. 4P of Marketing Mix 2. 4P & 4C of Marketing Mix 3. 7P of Marketing Mix II. Introduction about "Coca Cola Co., Ltd " III. Background IV. Marketing strategies 1. What is the business strategy? 2. Strategic objectives 3. Marketing strategies V. Effective of media and advertising 1. Global Advertising 2. Global Branding VI. Conclusion VII. References I. Marketing concept What is marketing ? "Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably." - The official academic definition from The Chartered Institute of Marketing (CIM). So we can understand that “Marketing” means the ideas, the brand, how you communicate, the design, print process, measuring effectiveness, market research and the psychology of consumer behavior. Marketing value An...
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...ASB-1104 Introduction to Marketing Assignment 1 In view of the dynamic nature of the marketing environment, to what extent do you consider consumers to be, in practice, central to marketing activities? Name: ZHUOMING AN Student No: 500356688 Tutor: David James Introduction What is marketing? The answer is not changeless. There are some different definitions about marketing. The Chartered Institute of Marketing define that "Marketing is the management process responsible for identifying, anticipating and satisfying consumers' requirements profitably." (CIM). Taking a concern into this definition, it indicates that marketing begins before a product or service is developed. In additional, it also explain that marketing involves identifying an unsatisfied consumer need or want and determining if a profitable opportunity exists. Another definition is that “A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others." (Kotler et al., 2005). The basic idea of this definition is that core to all marketing activities is customer satisfaction, which means marketing is an ongoing process as consumer demands and the environment is constantly changing. Products need to adapt as demands change. At the same time, marketing does not involve misleading, tricking or manipulation the customer. The Jobber also define the marketing is "The achievement of corporate goals through meeting...
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...International marketing is that the company wants to expand their market enter into other countries. If one company wants to enter international market they should think about many things. Such as that people all over the world have different needs and requirements, evaluate marketing environment and the overseas potential of markets has to be carefully scrutinized. International marketing also involves marketing, advertising, and selling a company’s product or brand on a global scale. Many fashions of advertising use this marketing such as television, publications, Internet and so on. An International Marketing strategy is one part of a global strategy. If an international marketing is correct, it will have many benefits for a company. Following is four benefits: Make more effective and profitable about the products. You change the produces and services to learn more. The more you learn, the faster you learn, the more effective can become at the releasing products and services. And then it is easy for the company to enter into the international marketing. This essay is an example of a student's work Disclaimer This essay has been submitted to us by a student in order to help you with your studies. This is not an example of the work written by our professional essay writers. Have stronger competitive advantage More and more competition will appear in the international marketing. So the company should be ready at any time to face to face to the competition...
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...Sustainable Marketing 2014 Md Mohshin Sarker ID#17970122 La Trobe University 4/9/2014 Table of Contents 1.0 Introduction 1 2.0 Sustainable Marketing: A perspective 2 3.0 Strategy to make Traditional & Sustainable marketing a success 2 3.1 Sustainable Product creation: 3 3.2 Sustainable Product Pricing: 3 3.3 Sustainable Product Promotion: 3 3.4 Sustainable product placing 4 4.0 Benefit of Sustainable Marketing: marketing & sustainability 4 5.0 Challenges: 4 6.0 Way forward: 5 1.0 Introduction Imagining a world where all the resources are abundance: we get what we want, we create, we consume, and we destroy. If we all want to utilize the resources equally with equal lifestyle, we would have required more than the only planet Earth we have. According to Global Footprint Network (2010), countries like USA, Canada, and Australia would require 8, 7 and 6.8 of Earths to support their citizens if they all wanted to have same lifestyle. Unfortunately, the world has got limited resources and so do the Business. Business has to create value for the consumer. Now, what value are we taking into consideration? Is it actually creating a value to the consumer by respecting our moral values and obligation to the mother Earth? This research is an eye opener to the world. This leads to the question: are we in a position to satisfy our needs in this manner while abundance is not a mere luxury? Marketers always strive to make profit through best...
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...has answered the question: why marketing is a major factor of business success and what step can be taken to further improve the success. This report focuses especially on Royal Dutch Shell and their marketing strategies. To answer the question, the report firstly gives a general definition of marketing, followed by the ways Shell and competitors market their companies. There strategies are based on the four basic factors of marketing strategies called the 4Ps, which are product, pricing, placement and promotion. The highlight of this report is the explanation of the importance of marketing. The achievement of Shell and their competitors through marketing, as well as the differences between the successes of the companies marketing strategies will indicate that marketing plays a huge part in a business success. It also states how to further improve the success. ii. Justification As an undergraduate student in Marketing and Management, gaining general knowledge about marketing by doing this report will help me build my foundation for my degree study course. Marketing is a process of how a product reaches the customers. This report will show why marketing is a major factor of business success and what steps can be taken to further improve this success. I. Introduction A. Background: Royal Dutch Shell, which is commonly known as Shell, is a global oil and gas company headquartered in The Hague, Netherlands. It is the fifth largest company and the second largest private...
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