...MARKETING SITUATIONAL ANALYSIS MARKETING SITUATIONAL ANALYSIS BUSM 1534 Marketing for Managers Assessment 2A Prepared By: Name | Student ID | Chan Huan Hian | S3374254 | Word Count: 1100 words Table of Contents 1.0 Introduction ………………………………………………………………………………2 2.0 Strategic Business Unit (SBU) ………………………………………………………………………………3 3.0 Situational Analysis 3.1 Internal Environment 3.1.1 Product…………………………………………………………4 3.1.2 Price……………………………………………………………4 3.1.3 Promotion………………………………………………….......4 3.1.4 Distribution…………………………………………………….4 3.2 External Environment 3.2.1 Market …………………………………………………….......5 3.2.2 Competitive Environment……………………………………..5 3.2.3 Political-Legal Environment…………………………………..5 3.2.4 Economic Environment………………………………………..6 3.2.5 Social and Cultural Environment………………………………6 3.2.6 Technological Environment……………………………………6 3.2.7 Demographic Environment…………………………………….6 4.0 SWOT Analysis…………………………………………………………………..7 5.0 References……………………………………………………………………….8-9 1.0 Introduction iiNet Limited is an Australian public company headquartered in Subiaco, Western Australia that iiNet has a broad product portfolio related to internet and telecommunications solution, encompassing internet access, phone, IPTV service, hardware & software, and domain & web hosting (iiNet, 2011). Besides, it has 2000 employees across several countries including Australia, New Zealand, and South Africa. In 2011, the company generated total...
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...Module 1 - The Accoutant As Strategic Business Adviser The Need For Advice 1.4 (9 issues small business entrepreneurs seek advice about - business structure, IP, liability, regulation, contracts, etc) 1.4 (Malach, Robinson & Radcliff 2006) 1.4 (business efficiency & productivity, management information systems, risk management & internal controls) 1.5 (strategic level - selecting appropriate growth strategies, identifying new products and markets, etc) 1.5 (the need for advice variety of reasons - consider the demand for advice arises) 1.5 (Xiao & Fu 2009) 1.5 Table 1.1 - Characteristics Of Different Sized Organisations 1.6 (SE MSE LE - organisation, strategy, customer/community, financial, governance, work force, IT processes) 1.6 Requests For Advice: Operational - Srategic - Global 1.7 (improving operational performance, greater strategic role, globally relevant issues) 1.7 Example 1.1: A Busniess Dilemma 1.7 Counterpoint (opposing arguement, soft skills, first: make the right decision about the services they perform - second:) 1.7 Providing And Implementing Advice (technical skills, soft skills) 1.8 Figure 1.1 - Providing Business Advisory Services 1.8 (issue, requirement, request, investigation, advice, decision, implementation) 1.8 (recommend actions should be well supported, identify key stakeholders) 1.9 Figure 1.2 - The Chain Of Events For Business Advisory Services) 1.9 Example 1.2: Succession Plan - Please Help 1.9 ...
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