...This article was downloaded by: [Aberystwyth University] On: 12 October 2013, At: 02:24 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Journal of Marketing Management Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/rjmm20 The Sociology of Consumption: The Hidden Facet of Marketing Hélène Cherrier & Jeff B. Murray Published online: 01 Feb 2010. To cite this article: Hélène Cherrier & Jeff B. Murray (2004) The Sociology of Consumption: The Hidden Facet of Marketing, Journal of Marketing Management, 20:5-6, 509-525, DOI: 10.1362/0267257041323954 To link to this article: http://dx.doi.org/10.1362/0267257041323954 PLEASE SCROLL DOWN FOR ARTICLE Taylor & Francis makes every effort to ensure the accuracy of all the information (the “Content”) contained in the publications on our platform. However, Taylor & Francis, our agents, and our licensors make no representations or warranties whatsoever as to the accuracy, completeness, or suitability for any purpose of the Content. Any opinions and views expressed in this publication are the opinions and views of the authors, and are not the views of or endorsed by Taylor & Francis. The accuracy of the Content should not be relied upon and should be independently verified with primary sources of information. Taylor and Francis shall not be liable...
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...CHAPTER 1 The importance of understanding consumer behaviour CHAPTER CONTENTS Introduction Defining Consumer Behaviour Consumer Behaviour in Context Consumer Behaviour and the Marketing Mix Consumers and Relationship Marketing Consumers and Marketing Planning Antecedents of Consumer Behaviour Neuroscience Psychology Sociology Summary Key points Review questions Case study revisited: Pizza Case study: Center Parcs Further reading References LEARNING OBJECTIVES After reading this chapter you should be able to: Explain how the study of consumer behaviour has evolved. Show how consumer behaviour relates to marketing decision-making. Explain why relationships are harder to establish in business-to-consumer situations than in business-to-business situations. Describe the scope and nature of psychology and sociology. Describe the scope and nature of anthropology. Describe the relationship of economics with the study of consumer behaviour. Explain the role of exchange in improving people’s welfare. Explain how the terms ‘luxury’ and ‘necessity’ relate to consumer behaviour. Introduction Customer Someone who makes the decision to buy a product 01-Blythe-Ch-01-Part-1.indd 3 Every day we buy things. We exchange our money for goods and services, for our own use and for the use of our families: we choose things we think will meet our needs on a day-to-day basis, and we occasionally make buying decisions which will affect our lives for ...
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...Research Paper 1 Introduction to Sociology Richard Fields SOC 101: Research Paper Jeremy Baker December 2, 2013 Research Paper 2 Research Paper This outline paper contains the importance of three Sociological theories, Functionalism, Conflict and Interaction of the sociological institution of economics. It discusses five different elements; (1) how each theory that applies to the sociological institution, (2) what is the same and differences, (3) how each theory affects the views of the individual who is part of the institution, (4) the approach to social change within the institution, and lastly (5) how each theory affects the views of society. Along with how does each theory apply to the sociological institution or economics. The functionalism theory in regards to economics does certainly affect the world which we live in. This change is noted by Hegelian dialectics, functionalism and structuralism, (Karsten, 2005). There are economies becoming intertwined within the increasing internet of the global economy. Enterprises have developed a global idea by internationalizing their products and services, encouraging labor and capital to move quickly among industrialized countries, affecting social, fiscal, and monetary policies. Additional developments have increased awareness on a global scale, human rights, the environment, demographics, and natural...
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...Need Answer Sheet of this Question paper, contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 MEDIA MANAGEMENT CASE STUDY : 1 The verb Manage comes from the Italian maneggiare (to handle especially a horse), which in turn derives from the Latin manus (hand). The French word management (later management) influenced the development in meaning of the English word management in the 17th and 18th Centuries. Management has to do with power by position, whereas leadership involves power by influence. Q1) Explain the meaning of Management? Q2) What are the functions of management? Q3) Explain one function of management in brief? Q4) Explain the branches of management towards the end of 20th Century? CASE STUDY : 2 A management buyout (MBO) is a form of acquisition where a company’s existing managers acquire a large part or all of company. Management buyouts are similar in all major legal aspects to any other acquisition of a company. The particular nature of the management buyout lies in the position of the buyers as managers of the company and the practical consequences that follow from that. In particular, the due diligence process is likely to be limited as the buyers already have full knowledge of company available to them. The seller is also unlikely to give any but the most basic warranties to the management, on the basis that the management know more about the company than the sellers do and therefore the...
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...Advertising Stew: Marketing Communication/312. Advertising Stew Strayer University Zakaria A. Hashim Marketing Communication/312. Instructor: Shirley McLaughlin May 7, 2013 Advertising Stew: Marketing Communication/312. Discuss three (3) reasons Luis should hire an external advertising agency for the Dinty Moore campaign: Dinty Moore has been around for 75 years as a beef stew company and the reason a company should reinvent itself or its’ product is the new age and market and the exposure to a younger and faster group of consumers. A few of the reasons why a company should hire an external company is “You don’t have the time or energy to do it yourself.” Just like other marketing functions, consistent, strategic, and measurable advertisement is something that needs to be planned for and executed over a long period of time. Advertisement is something that only gets stronger as you put more effort into it. Another reason is to “Maximize a Launch: Most businesses understand how crucial launching a new product or service is to the success of your business. Advertisement is much more than just writing a press release and putting it over a wire service. Having a advertisement firm who can maximize...
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...become a major player in modern society. In fact they are everywhere. They penetrate all spheres of our life: economic, social, culture, sporting, societies, they can and should be analyzed through a number of perspectives: macroeconomics, microeconomics, sociology, psychology, anthropology, history, semiotics, philosophy and so on (Kapferer and Thoenig 1989). According to Keller (2003), the brand can identified by brand elements are those trade makeable devices that serve to identify and differentiate the brand. The main brand elements are brand names, URLs, logos, symbols, characters, spokespeople, slogans, jingles, packages and signage. Therefore a brand can be treated as a legal instrument, logo, company, identity system, image, personality, relationship, and/or as adding value. Consequently for the legal perspective brand is a sign or set of signs certifying the origin of a product or service and differentiating it from the competition. And according to American Marketing Association (AMA), a brand is a "name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition(Keller,2003). On the other hand that many practicing managers defining a brand in terms of having actually created a certain amount of awareness, reputation, prominence, and son on in the marketplace. Thus a brand is a product, but one that adds other dimensions that differentiate it in...
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...Graduate School of Development Studies A Research Paper presented by: Celeste Aida Molina Fernández (Guatemala) in partial fulfilment of the requirements for obtaining the degree of MASTERS OF ARTS IN DEVELOPMENT STUDIES Specialisation: Rural Livelihoods and Global Change (RLGC) Members of the examining committee: Prof. Dr Max Spoor Prof. Dr Peter Knorringa The Hague, The Netherlands November, 2010 Disclaimer: This document represents part of the author’s study programme while at the Institute of Social Studies. The views stated therein are those of the author and not necessarily those of the Institute. Research papers are not made available for circulation outside of the Institute. Inquiries: Postal address: Institute of Social Studies P.O. Box 29776 2502 LT The Hague The Netherlands Location: Kortenaerkade 12 2518 AX The Hague The Netherlands Telephone: +31 70 426 0460 Fax: +31 70 426 0799 Acknowledgments I would like to express my deepest appreciation to all the people who in one way or another contributed to the completion of this study, especially the interviewees, who generously shared their time and knowledge about the coffee sector in Ethiopia. My sincerest appreciation goes to Bilisuma Dito, who first introduced me to the ECX and provided me with key contacts for the fieldwork. Many thanks to Martha Kibru, Saba Yifredew...
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...words, I would like to suggest that company should keep the price stable and better to develop a private label as a new product line. Relate to Maslow ‘s Hierarchy of needs , we can says that customer purchasing behavior is a physiological needs, food, water and shelter, as a simple need. They care less about quality of product if compared by the efficacy. Moreover, they should expanding to other retailer like advanced auto parts and website for online sales either because customer purchasing behavior are changed due to technology advanced and world wide global network. From the study of the commercial products proposal, the crucial factor is the price and to expand the market the company should get into healthcare sector. On the other hand, the product repackaging lead to increase the price, the company should be aware since the new target market like hospital and nursing homes are sensitive to the price as well based on survey research. Furthermore, other than change the package i think we should do more research. Due to our target is price sensitive, based on win-win situation we should set up the price to satisfy them and our company can get the highest profit at the same time. After completed the exercise, I have learned that consumer behavior is the study of when, why, how, and where people do or do not buy a...
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...luxury market. This research allows the authors to confirm, develop, and generalize results previously obtained in the exploratory phase of their work. They are interesting in terms of management recommendations for a company that wishes to expand internationally in a geographic area covered by the study, since the research found significant differences. The results of the research contribute also to the theoretical controversy concerning the importance of CoO in the consumer decision-making process. Keywords Country of origin; Luxury; International; Cross-cultural analysis; Consumer behavior 1. Introduction and objectives The effect of country of origin (CoO) on consumers' perceptions and purchasing intentions is a common theme in marketing research ( [Bloemer et al., 2009] and [Usunier, 2006]). This research aims to update the factors influencing consumer purchase of luxury goods. The study...
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...person’s life and with opportunities for progress. With the increase in education among people, the use of the word career and the intensification of consciousness of the need for building a successful career are increasing. As a result, the aspects of building a career have expanded to a great extent. Now a person can pursue his career in numerous sectors such as Marketing, Information Technology, Engineering, and so on. But with the expansion of business around the world, the popularity of Marketing as a career is increasing day by day as it is a significant part of all kinds of businesses. Marketing: Marketing, one of the vital parts of Business, refers to the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Now, business organizations largely rely on marketing to save their existence in the market increasing margin. Marketing is used to identify the customer, satisfy the customer, and keep the customer. Marketing makes extensive use of social sciences, psychology, sociology, mathematics, economics, anthropology and neuroscience, the profession is now widely recognized as a science, creating a huge amount of jobs with creativity and knowledge in different areas such as business planning and execution, pre- and post-sales promotional activities and so on. As educated society is becoming much more conscious of a successful career, they are...
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...Who Is Starbucks' Target Audience? by Renee O'Farrell, Demand Media Starbucks owes its success to a well-defined target audience. 14th Street NW image by dwight9592 from Fotolia.com Starbucks holds around 33 percent of the market share for coffee in the U.S. It sells almost as much coffee as do fast food and convenience stores combined, even though it the bulk of its consumers are in cities or upscale suburban areas. Starbucks has been able to gain such a large share of the market by catering specifically to a well-defined target audience. Adults Starbucks’ primary target market is men and women aged 25 to 40. They account for almost half (49 percent) of its total business. Starbucks’ appeal to this consumer age group through hip, contemporary design that is consistent in its advertising and decor, and working to keep its products current as status symbols. Customers tend to be urbanites with relatively high income, professional careers and a focus on social welfare. This target audience grows at a rate of 3 percent annually. Young Adults Young adults, aged 18 to 24, total 40 percent of Starbucks’ sales. Starbucks positions itself as a place college students can hang out, study, write term papers and meet people. Starbucks appeals to this consumer directly through introducing technology as soon as it comes available, focusing on social networking and actively cultivating a “cool” image. The young adult audience grows 4.6 percent each year. Kids and Teens Kids and...
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...started to look this way. They wanted to understand how the Japanese were applying these tactics to make their business and their products achieves. The second approach is called quantitative management. This approach helps analysis the decisions and problems of the manager. This helps them to develop formal mathematical models of whatever the problem is. This is the use of science. This started during the World War II around 1940s. Private companies started to use this theory to get a grip of more complex issues they were having. They use computers to develop certain quantitative methods. This would include techniques such as queuing theory, inventory modeling and simulation. The companies would use these techniques in areas like marketing, planning and human resources. Many managers aren’t trained in this area and do not apply this as their primary approach. They might use this approach as a tool in the process of a decision. Many managers will use the result that...
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...Media Role Research Paper October 13, 2014 Rosamar Mallari Professor: Deanna Shelby SOC 101: Introduction to Sociology Moraine Valley Community College – Blue Island Learning Center Media Role Research Paper The inequality between men and women is not limited to past civilizations or to certain cultures; however, is constantly present in modern society. Moreover, the biological components with which individuals are born will not only work as their master status within society, but it will also dictated the socially acceptable behavior for the individuals within that civilization (Helsin, 2009, p. 294). Additionally, in modern society the media can also reinforce the gender stratification barrier or break it. Therefore, to have a better understanding of the media effect in gender stratification an episode of the television sitcom “Last Man Standing” will be analyze in the following paragraphs. Episode Background “Last Man Standing” is a comedy show in which the father of three girls offers his perspective regarding day-to-day situations that families are dealing with, in today’s society. In the episode “Here’s the Kicker” the family has to deal with the decision of the youngest female member of joining the men varsity football team (Shipley & Pasquin, 2014). Gender Stratification in Today’s Media According to Helsin (2009), “It is not the work that provides prestige, but the sex with which the work is associated” (p. 303); therefore, as Linton and Rosaldo noted...
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... 1.1 The Philosophy of Marketing Theory: Historical and Future Directions – Mark Tadajewski 1 1.2 “Paradigms Lost”: On Theory and Method in Research in Marketing – Rohit Deshpande 4 1.3 Empirical Business Ethics Research and Paradigm Analysis – V. Brand 6 2 Summary on key learning notes 9 Bibliography 12 The Philosophy of Science The discussion of marketing as a science and the different paradigms related to it were unfamiliar to me before I read these articles included in the assignment. I had earlier gotten familiar with the discussion of economic sociology and the discussion and the debate between economics as a science (especially the neo-classic economic approach) and the subject it researches, i.e. the economic markets where these economic practices take place. It is thus also logical to become familiar with the evolution of marketing practices, as this to many degrees resembles and also equates to the evolution of economic sciences and other sciences alike. The articles are assessed in the order that I read them, since it is hopefully also possible for the reader to follow a logical construct in the development and adoption of the insight that the articles provide on marketing research. Even though this does not pose a logical progression of the articles time-wise, I still feel that it is natural to address these articles in this mentioned fashion. The first one of the articles discussed is “The Philosophy of Marketing Theory” by M. Tadajewski...
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