...Executive Brief 1 Tuttle, Brad. "Save That $4 Million! 3 Smart Super Bowl Non-Advertisers Read more: Super Bowl's Smart Non-Advertisers." TIME Business& Money. N.p., 03 Feb 2014. Web. 17 Feb 2014. <http://business.time.com/2014/02/03/save-that-4-million-3-smart-super-bowl-non- advertisers/>. Green, Laura. "Esurance builds its brand power to attract new customers." Smart Business. N.p., 31 May 2012. Web. 17 Feb 2014. <http://www.sbnonline.com/component/k2/14-northern- california-editions/23825 During, or should I say after, Super Bowl XLVIII, Esurance engaged, in my opinion, in a genius marketing campaign. What intrigues and motivates people more than money? There’s probably not very much. According to an article from TIME, Esurance purchased the first commercial after the big game. During the Super Bowl, a 30 second time slot cost companies a grand four million dollars. Esurance saved itselves 30 percent with their post-game purchase, so they decided to take the 1.5 million dollars saved and give it back. The online based company decided to give away the money to one lucky winner, and all that had to be done to be eligible was to tweet “#esurancesave30” within thirty-six hours of the commercial’s first airtime. The company decided to use their savings to “try and spread the word about how uber-efficient we are.” In the past, Esurance had difficulty in terms of gaining customers based on their advertising. The company new it needed a revamp...
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...collaborative efforts of our marketing team, we have created three new and exciting make-up mirrors to present to our customers. Idea Screening Upon entering the screening stage, our new creations were expected to produce specific maximum sales results while maintaining a low overhead cost. There was only one product that passed this stage of the game. Concept Development In order to stay competitive in the make-up mirror industry, Make Me Beautiful Corporation will be adding a new line to our product portfolio this Fall that will not only revolutionize the cosmetic mirror industry as we know it but will also prove to be a highly profitable concept change. After months of research and hundreds of ideas we would like to present the Mirror, Mirror Show me All Make-up Mirror. In keeping with the times, we have created a mirror with a built in camera, internet capabilities and speakers. With the camera, a woman can snap a quick photo of herself and choose from hundreds of different Make Me Beautiful eye shadows, lip glosses and blushes, in varying colors and textures, and try them on her image without having to remove each layer before trying the next. If the lady has found her signature color, she will have the ability to place an order right then and there. In order to further enhance this shopping experience, we’ve partnered with Apple and added an i-pod doc to the mirror so she can listen to ambiance music while she glamorizes. Marketing Strategy...
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...(1) Briefs may be prepared using a printing, duplicating or copying process capable of producing a clear letter quality black image on white paper, but shall not include ordinary carbon copies. If briefs timely filed do not conform to this rule or are not clearly legible, the clerk of the supreme court may require that new copies be substituted, but the filing shall not thereby be deemed untimely. Each brief shall be in pamphlet form upon good quality, nonclinging paper 8 ½ by 11 inches in size, with front and back covers of durable quality. Each brief shall have a minimum margin of one inch on the binding side and shall be firmly bound at the left margin. Any metal or plastic spines, fasteners or staples shall be flush with the covers and shall be covered by tape. The covers shall be flush with the pages of the case. See also Rule 26(5). If briefs are produced by commercial printing or duplicating firms, or, if produced otherwise and the covers to be described are available, the cover of the brief of the appealing party should be blue; that of the opposing party, red; that of an intervenor or amicus curiae, green; and that of any reply brief, including the answering brief in accordance with Rule 16(8), gray. The cover of the appendix, if separately printed, should be white. The court will not accept any other method of binding unless prior approval has been obtained from the clerk of the supreme...
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...LEGAL WRITING Prof. Gajić FINAL EXAM 1. Who can an attorney ask to prepare a brief? _________________________________ 2. Briefs should not be longer than one to two pages long and should be easy to read so that the reader does not have to spend much time understanding the reasoning of the case. T F 3. What are the two most important parts within the heading of internal legal memorandum? 4. The memo should begin with a statement of the issue, which is the legal question that the memorandum addresses. T F 5. The largest portion of the memo is the ______________ section. 6. The last section of the memorandum is the _________________, in which a brief summary of the memorandum is offered. 7. Name a few factors to consider when designing a law office space. What should be considered and offered to clients? _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 8. Successful interviews require the right __________________ and _____________. 9. Describe a situation in which you are meeting with a client for the first time, how would you behave, approach him/her, guide the interview. _____________________________________________________________________ _____________________________________________________________________...
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... | | | | | |Performance: | | |Use Word to type up legal briefs | | |Criteria: | | |Type up legal briefs using tool in Word | | | | | | | 3. List prerequisite skills (if any): |Some knowledge of using a computer, experience with legal briefs | | | |...
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...Case brief of Malaysia case To make the case brief it is necessary to divide our analysis in 5 phases: • Situation • Questions • Hypothesis • Proof and action • Alternatives 1) Situation Government of Malaysia is in front of big challenges, prime-minister is going to have very important meeting, where will be held discussion about future of the country. Malaysia developed its economy by exporting timber, and this caused destruction of local nature, which was a serious threaten for global world. So government should decide how to respond to the western environmentalists, as they were threatening they would make an important restrictions against Malaysia. 2) Questions The important questions which may appear around this case are following: 1) What is the basic motive for western environmentalists? (Are they really interested with condition of the world or just lobbing their countries?) 2) Are there other substitutes for Malaysia, which can replace the export of timber? And also important question is, that how the restrictions of environmentalists will hurt the economy of Malaysia? 3) Hypothesis By foreseeing socio-economical situation of Malaysia, we can make an appropriate hypothesis. Export is very important for every country, especially for the developing countries. And in Malaysia the export of timber is the greatest part of whole export. In spite of this, Malaysia is trying to shorten the export of timber as raw materials, and they try to encourage local industries...
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...link below or Copy Paste Link in Your Browser https://hwguiders.com/downloads/law-421-week-1-role-functions-law-paper/ For More Courses and Exams use this form ( http://hwguiders.com/contact-us/ ) Feel Free to Search your Class through Our Product Categories or From Our Search Bar (http://hwguiders.com/ ) Resource: Case Brief Cipollone v. Liggett Group, Inc., et al. inCh. 2, section 2-6, “Commerce Powers,” of the text Write a 700- to 1,050-word paper in which you define the functions and role of law in business and society. Discuss the functions and role of law in your past or present job or industry. Properly cite at least two references from your reading. Format your paper consistent with APA guidelines. LAW 421 Week 1 Role and Functions of Law Paper Get Tutorial by Clicking on the link below or Copy Paste Link in Your Browser https://hwguiders.com/downloads/law-421-week-1-role-functions-law-paper/ For More Courses and Exams use this form ( http://hwguiders.com/contact-us/ ) Feel Free to Search your Class through Our Product Categories or From Our Search Bar (http://hwguiders.com/ ) Resource: Case Brief Cipollone v. Liggett Group, Inc., et al. inCh. 2, section 2-6, “Commerce Powers,” of the text Write a 700- to 1,050-word paper in which you define the functions and role of law in business and society. Discuss the functions and role of law in your past or present job or industry. Properly cite at least two references from your reading. ...
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...Employment Law Case Brief To purchase this visit here: http://mindsblow.us/question_des/Week10Assignment4EmploymentLawCaseBrief/2782 Contact us at: help@mindblows.us HRM 510 Week 10 Assignment 4: Employment Law Case Brief Due Week 10 and worth 200 points Using the Internet, select and research an employment law case no greater than five (5) years old. Write a three to four (3-4) page brief in which you: 1.Summarize the issue of the case, and then explain the employment law that was violated.. 2.Evaluate the type of impact the violation had on the organization then determine two (2) ways the organization could mitigate the issue. Justify your response.. 3.Based on your research, determine if a policy was or was not in place during the violation. Then, recommend a communication for all employees to enhance the knowledge of the policy. Support your response.. 4.As a HR Manager, explore an organization you worked for or familiar with, then suggest three (3) ways you could make the organization violation free from employment law issues. Justify your response.. 5.Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.. Week 10 Assignment 4: Employment Law Case Brief To purchase this visit here: http://mindsblow.us/question_des/Week10Assignment4EmploymentLawCaseBrief/2782 Contact us at: help@mindblows.us HRM 510 Week 10 Assignment 4: Employment Law Case Brief Due Week 10...
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...Introduction In a decade ago, marketing has been playing an important role for a company’s development. Marketing strategy may help a company effectively use its resources to deliver a sales message to a target audience. According to Kerin ‘et al.’ (2008, p.6) “marketing is the process of developing, pricing, promoting and distributing goods, services and ideas to satisfy the needs of consumers”. In order to lead the business into globally, marketing teams have to be aware of a local consumers’ need, desire to purchase and capable to purchase. This report will analyse Denmark’s economic factors and social culture as a potential foreign market. Economic environments of Denmark A country’s development was highly associated to their economic environments, investigate Denmark’s economic factors may concisely foresee the potential market of doing business. Firstly, foreign exchange and gross national income will be discussed. Although Denmark is members of European Union, it does not participate in the programme of EMU (Economic and Monetary Union). Denmark decided to remains Krone as their currency, so Denmark has a stable rate of exchange and equivalent with the Euro (Denmark Economic Affairs, 2012). The decisions made by Denmark were wise choices as EU was unionized with 27 countries and would easily influences by the fluctuation of Euro. Thus, Denmark has ranks as the one of the world’s highest per capita income and has a highly developed mixed market economy and...
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...better design. The designers also communicate with the marketing team about the Idea the market needed or communicate with the clients about the main needs of their product. The main system to make sure that the company’s relationship with a customer remains a positive one throughout the design and manufacturing are is to make sure you know the main customer’s requirements of the product and give customers more than they expect. You should also send thank you letters to your customers after they have bought from you, this builds up a positive relationship between the company and their customers. Quality management will make sure the effective design of processes that verify customer needs, plan product life cycle and design, produce and deliver the product. How the design process operates Design process is a formulation of a plan to help an engineer in a creating product. Design process 1 | Design brief | Make a short design brief with statement of the customer's design goals | 2 | Schedule | List all major areas of work and allocate times and deadlines. | 3 | Analysis of Brief | Look at the Brief and produce a list of research questions. | 4 | Research | Collect information relevant to the project | 5 | Specification | specifying requirements of the design | 6 | Development | continuation and improvement of a computer designed solution | 7 | Choose solution | Produce a solution to the Brief using the Specification and your Generated Ideas. | 8 |...
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...The New Hindustan Motors Ambassador Classic By Kartikey Bhargava Abstract: To present a marketing brief for the Hindustan Motors Ambassador car. About the Brand “Hindustan Motors Ambassador - is the first car to be have been manufactured in India. The Ambassador has been ruling the Indian roads ever since its inception in 1948. Originally based on Morris Oxford (United Kingdom, 1948), the Ambassador has been undergoing a series of changes, adapting to customer expectations and keeping up with the modern times.With upgraded manufacturing facilities in India, Hindustan Motors Limited is geared for production of a more contemporary version of the Ambassador, with features catering to the needs of the present generation. Ambassador, the only automobile to ply Indian roads for more than five decades now, has carved a special niche for itself in the passenger car segment. It's dependability, spaciousness and comfort factor have made it the most preferred car for generations of Indians..” Available: http://www.hmambassador.com/inner.asp. Last accessed 9th oct 2012. The plan is to position the brand as a niche novelty product in the automotive sector in the UK, competing with brands like Morgan and Caterham. While Morgan is a niche luxury product, Caterham is a mass brand but their cars are impractical to use and own. The plan should contain these few key elements keeping. You may not use all of them but the 2 key elements that must be included in the plans are nostalgia...
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...Market Growth Wal-Mart, Target, and Kohls are the company's largest customers, accounting for 24%, 17%, and 5% of 2014 sales, respectively. Mass merchandise stores are vital to the company's performance, accounting for about half of Hanesbrands' total sales. Hanesbrands also allies with mid-tier stores, including J. C. Penney, Macy's, and Kohls, which are adding its lower-priced labels. It's L'eggs and Hanes brand underwear are also sold in food, drug, and variety stores. Hanesbrands also sell apparel to the US military for sale to soldiers and through discount chains, including Dollar General and Family Dollar Stores. Looking to grow abroad in 2014, Hanesbrands acquired DBApparel Group of France, a maker of intimate apparel in Europe, from investment firm Sun Capital Partners. DBApparel holds the license to manufacture and sell apparel under the Wonderbra and Playtex trademarks in the European Union, as well as several other nations in Europe and South Africa ("Hanes Brands Inc.", n.d). Hanesbrands hopes to identify and capitalize on the long-term megatrends related to their top product lines over the next five to 10 years. To this end, in early 2015, the company purchased Knights Apparel to expand its sports licensed collegiate apparel business with a goal of appealing to college students as that market grows over the next years and decades. In 2012, after success with its Tagless undershirts, Hanesbrands brought its Tagless platform to its male underwear bottom products...
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...Unreasonably Dangerous Underwear Dangerous product? A large guy (280-90 pounds) ironically won a one-week trip to Hawaii as a reward for selling more than $20,000 in diet products. But in a lawsuit against Hanes, the underwear maker, he alleged his “dream trip” went awry due to allegedly defective briefs which “gaped open and acted like a sand belt on my privates,” causing injury. We’ll let the court elaborate on this interesting products liability case: Plaintiff testified that by the second day in Hawaii he was in debilitating pain. However, … he ignored the pain until he returned to Pensacola two weeks later. He explained he was able to ignore the pain because he was enjoying himself so much on this long anticipated vacation that he did not dwell on or focus on the pain to any degree. Plaintiff testified he believed sand that he picked up in his swim trunks while enjoying the Hawaiian surf had irritated his penis. Over the next few days he and his wife “walked all over the place” until his condition worsened to the point that he “could hardly walk.” Plaintiff testified his inability to walk was caused by defendant’s defective manufacturing of his underwear which caused his “fly” to gap open. The gap resulted in his penis protruding from his underwear, whereupon the edges of the opening abraded his penis like “sandpaper belts.” … Under cross examination plaintiff admitted he never examined his penis to assess the problem and/or treat the problem. He testified he is a...
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...most unethical corporate giants in the world today. In this essay, I will argue that Monsanto is on a power trip, and that they have a hidden agenda that has nothing to do with compassion, ecology or human hunger, and everything to do with greed. In the following paragraphs, I will provide a brief history of Monsanto. Then I will examine some of the promises made in their marketing propaganda, and provide evidence that these promises are little more than blatant lies.Monsanto is an agricultural biotech corporate giant that genetically modifies animals and crop seeds. On their website, they come across a deeply committed humanitarian organization that provides an ecologically sustainable answer to global hunger and malnutrition. The sad reality is that Monsanto is a wolf in sheep's clothing, and perhaps one of the most unethical corporate giants in the world today. In this essay, I will argue that Monsanto is on a power trip, and that they have a hidden agenda that has nothing to do with compassion, ecology or human hunger, and everything to do with greed. In the following paragraphs, I will provide a brief history of Monsanto. Then I will examine some of the promises made in their marketing propaganda, and provide evidence that these promises are little more than blatant lies.Monsanto is an agricultural biotech corporate giant that genetically modifies animals and crop seeds. On their website, they come across a deeply committed humanitarian organization that provides an ecologically...
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...Journal of Economic Literature 2010, 48:4, 935–963 http:www.aeaweb.org/articles.php?doi=10.1257/jel.48.4.935 Quality Disclosure and Certification: Theory and Practice David Dranove and Ginger Zhe Jin* This essay reviews the theoretical and empirical literature on quality disclosure and certification. After comparing quality disclosure with other quality assurance mechanisms and describing a brief history of quality disclosure, we address two sets of theoretical issues. First, why don’t sellers voluntarily disclose through a process of “unraveling” and, given the lack of unraveling, is it desirable to mandate seller disclosure? Second, when we rely on certifiers to act as the intermediary of quality disclosure, do certifiers necessarily report unbiased and accurate information? We further review empirical evidence on these issues, with a particular focus on healthcare, education, and finance. The empirical review covers quality measurement, the effect of third-party disclosure on consumer choice and seller behavior, as well as the economics of certifiers. ( JEL D18, K32, L15, M31) 1. Introduction A young couple expecting their first child might consult healthgrades.com hospital rankings to help choose where to deliver their baby. A year later, the couple decides they need an SUV and consults performance specifications provided by manufacturers and reads Consumer Reports to learn about reliability. Soon thereafter, the couple ...
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