...Introduction: U.S based Kellogg’s is a world leader and the most successful cereal manufacturer in the world. Kellogg’s entered India in 1994 and it took them a good 15 years for stability in the Indian markets facing initial problems and trying to change the Indian consumer’s mentality about the morning breakfast http://www.kelloggs.co.uk/company/history/howitallbegan.aspx About the assignment: (Refer Appendix 1) Growth strategy by Kellogg’s in India: Kellogg’s were successful to create a need for the product which was never a necessity for an Indian household. We will now discuss how the company managed to establish themselves with a dominant market share in the Indian market. 1.) Ansoff Matrix Ansoff Matrix was introduced to address the corporate strategy of the future. It delivers the perspective of growth options on the horizontal level and introduces the possibility of diversification. (Kotler, Berger & Bickhoff, 2010) http://www.ansoffmatrix.com/ Market Development: Market Development is capturing new markets with your existing products or services. (Lester, 2009) In a new market or to a new consumer, it will be a quiet a task to have them to believe in your product on launching (Meldrum, M & McDonald, M., 2007) especially, when a country is so fond of their traditional recipes. With the help of extensive market research Kellogg’s found out that there was no breakfast cereal trend in the Indian market. Hence they launched their flagship...
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...Pepsi nuts over new nut snack Chaitali Chakravarty, ET TEAM Nov 21, 2001, 10.02pm IST enthused by the profits that fritolay has generated, parent pepsi, is adding more to its snackfood subsidiary. the company is set to roll out a new nut-based snack, nutyumz, nationally. also, plans are afoot to eventually drop lehar from the lehar kurkure brand. sources said that lehar kurkure has been earning a substantial amount for fritolay (it accounts for more than one-third of its total turnover) and it is about time to market it under the kurkure brand alone. sources said that nutyumz will be launched in different flavours. the brand has been innovated for the indian market alone. besides india, mexico is the only other market where pepsi is selling nut-based snacks under a different brand name. in india, nutyumz will be manufactured in the company-owned plant in pune. the fritolay spokesperson confirmed the launch of new brand. sources said pepsi is gung-ho about fritolay as the subsidiary has been making some money, it ended the year 2000 with a rs 4 crore profit, up from rs 3.04 crore earned in the year ending 1999. pepsi's idea is to create new categories to suit indian tastes and pump up the profit figures by at least rs 2 crore by the end of 2002. sources said that after pepsi acquired uncle chipps, it got within its fold an entire constituency. lays and uncle chipps together earn the maximum (around 50 per cent) for fritolay, while cheetos and lehar namkeen are still on the...
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...MODULE 4, ASSIGNMENT 3 August 2014 ALL STAR Foods Canada Ltd. Overview ALL STAR Foods International (ALL STAR) is a large international manufacturer of snack foods, including potato chips, nacho chips, and pretzels, that are sold under the Tasty Crunch brand name. ALL STAR has operations throughout North America and Europe, and its international head office is located in Chicago. Consolidated net sales are in excess of US$1 billion, and ALL STAR’s shares are traded publicly on the New York Stock Exchange. In Canada, ALL STAR operates through its wholly owned subsidiary, ALL STAR Foods Canada Ltd. (ASFC or the Company). ASFC has facilities located across Canada and sales in excess of CDN$150 million. Its head office is located in Toronto, Ontario. Over the past several years, ASFC’s sales have grown slowly and its financial results have been relatively weak. Consequently, ALL STAR initiated a major restructuring of ASFC at the beginning of 2010. This resulted in the replacement of almost all the senior management staff. Bruce Tate, a senior manager in ALL STAR’s operations in the United States, was appointed President of ASFC. His mandate was to double the size of the Canadian operations and to generate a pre-tax profit margin in excess of 10% within a period of five years. Management Team and Responsibilities By December 2010, Bruce and all six vice-presidents of ASFC were relatively new to the Company. An organizational chart for ASFC is presented as Appendix A. Background...
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...ARNOTT’S, AUSTRALIA Executive summary: This paper consists of the product launch plan for Arnott snacks Australia for the woman segment as a healthy snack option. Table of Content Executive Summary 1.Introduction 2. Situation analysis 3. Justification for product launch: 4. Market segment(s) to be targeted & the planned positioning strategy 5. Demand estimate 6. Marketing mix strategy 7. Conclusion Reference 1. Introduction This paper is about the product launch by Arnotts which is one of the most reputed company in the Australian snacks market and largest in Asia-pacific region. The company has been serving its client with various snacks options from last 144 years. This is part of day to day lives of millions of people in Australia. The company’s website claims that “It is the icon of the Australia. Millions of Australians have grown up with ARNOTT’S during the past 144 years. This company has an efficient access throughout the Australia.” The strategic approach and innovative products have helped the company in maintaining the financial stability in its target markets. The company employs more than 2600 people at various positions in the form of direct employment. The expenditure on the Australian biscuits and snacks for the company is more than $350 million. Company has invested above $27 million for buying new ovens and equipments at one of its bakery in South Australia. The other investment was done in ARNOTT’S Huntingwood bakery in New South...
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...Chapter 1 The Scope and Challenge of International Marketing * International Marketing is the activity, set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. * Differences of Intl Marketing from National marketing: the difficulties created by different environments and the need to coordinate international expansions across cultures to achieve efficiency and effectiveness to achieve firms’ goals. * Globalization: the increased mobility of goods, services, labor, technology, capital throughout the world. * HOW does globalization affect Canadian marketers? Positive impacts * marketers how now much more access to more information about their markets and consumers (domestically and internationally) * much easier communication with suppliers and consumers today * because of free trade agreements, easier to penetrate/venture into other foreign markets * opportunities to lowering production and marketing costs due to the ability to standardize products and processes * and ultimately benefit from having to deal with fewer national currencies (e.g transactions could be in US Dollar, or Euros because EU nations use that), which reduces risks and costs. Negative impacts * small Canadian companies and marketers find it difficult to compete on an even playing field with larger transnational companies. * Globalization is forcing...
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...Thompson−Strickland: Strategic Management: Concepts and Cases, 13th Edition 23. PepsiCo’s Acquisition of Quaker Oats Case © The McGraw−Hill Companies, 2002 1 case 23 PepsiCo’s Acquisition of Quaker Oats John E. Gamble University of South Alabama In 2001, PepsiCo was the world’s fifth-largest food and beverage company, with such brands as Lay’s, Tostitos, Mountain Dew, Pepsi, Doritos, Aquafina, and Lipton contributing to revenues of approximately $26 billion. PepsiCo’s revenues had reached $31 billion in 1996, but a new corporate strategy embarked upon in 1997 slimmed the company’s portfolio from a collection of fast-food restaurants, snack foods, and beverages to a sharply focused lineup of convenience foods and beverages. Between 1997 and 1999, CEO Roger Enrico spun off Kentucky Fried Chicken (KFC), Taco Bell, and Pizza Hut as one independent, publicly traded company; created a stand-alone softdrink bottling business through an initial public offering; and entered additional snack and beverage categories with the acquisitions of Cracker Jack and Tropicana. Enrico’s focus on convenience foods and beverages placed PepsiCo in food and beverage categories that grew at twice the 2 percent industry growth rate and gave it a 2-to-1 market share lead over its nearest competitor in the convenience food and beverage industry. Roger Enrico and Quaker Oats Company’s CEO, Robert Morrison, jointly announced on December 4, 2000, that PepsiCo would acquire Quaker Oats...
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...Website: www.bangladesh-bank.org www.bangladeshbank.org.bd www.bb.org.bd Banking Regulation & Policy Department Bangladesh Bank Head Office Dhaka February 27, 2011 BRPD Circular No.02 Date: ---------------------- Falgun 15, 1417 Chief Executives All Scheduled Banks in Bangladesh Policy Guidelines for Green Banking Introduction: We are aware that global warming is an issue that calls for a global response. The rapid change in climate will be too great to allow many eco-systems to suitably adapt, since the change have direct impact on biodiversity, agriculture, forestry, dry land, water resources and human health. Due to unusual weather pattern, rising greenhouse gas, declining air quality etc. society demands that business also take responsibility in safeguarding the planet. Green finance as a part of Green Banking makes great contribution to the transition to resource-efficient and low carbon industries i.e. green industry and green economy in general. Green banking is a component of the global initiative by a group of stakeholders to save environment. The state of environment in Bangladesh is rapidly deteriorating. The key areas of environmental degradation cover air pollution, water pollution and scarcity, encroachment of rivers, improper disposal of industrial medical and house-hold waste, deforestation, loss of open space and loss of biodiversity. In addition, Bangladesh is one of the most climate change vulnerable countries. In line with global...
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...Website: www.bangladesh-bank.org www.bangladeshbank.org.bd www.bb.org.bd Banking Regulation & Policy Department Bangladesh Bank Head Office Dhaka BRPD Circular No.02 Date: February 27, 2011 ---------------------Falgun 15, 1417 Chief Executives All Scheduled Banks in Bangladesh Policy Guidelines for Green Banking Introduction: We are aware that global warming is an issue that calls for a global response. The rapid change in climate will be too great to allow many eco-systems to suitably adapt, since the change have direct impact on biodiversity, agriculture, forestry, dry land, water resources and human health. Due to unusual weather pattern, rising greenhouse gas, declining air quality etc. society demands that business also take responsibility in safeguarding the planet. Green finance as a part of Green Banking makes great contribution to the transition to resource-efficient and low carbon industries i.e. green industry and green economy in general. Green banking is a component of the global initiative by a group of stakeholders to save environment. The state of environment in Bangladesh is rapidly deteriorating. The key areas of environmental degradation cover air pollution, water pollution and scarcity, encroachment of rivers, improper disposal of industrial medical and house-hold waste, deforestation, loss of open space and loss of biodiversity. In addition, Bangladesh is one of the most climate change vulnerable countries. In line with ...
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...PROJECT REPORT ON CADBURY INDIA LTD. SCOPE OF THE PROJECT This project was undertaken to show Cadbury’s marketing mix and actually how they employ the 4P strategies- Product, Place, Price and Promotion in real world scenario. Thisproject provides us with exposure to Chocolate confectionery, Beverages, Biscuits, Gum and Candy in India which is one of the most promising segments in India today. We studied the strategies employed by Cadbury India Limited that makes it the market leader and suggested few recommendations of our own. INTRODUCTION Cadbury India Ltd. is now a part of Kraft Foods.Chicago-headquartered Kraft Foods acquired Cadbury last January for $18.9 billion. Cadbury India operates in five categories – Chocolate confectionery, Beverages, Biscuits, Gum and Candy. In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership over the years. Some of the key brands are Cadbury Dairy Milk, Bournvita, 5 Star, Perk, Bournville, Celebrations, Gems, Halls, Éclairs, Bubbaloo, Tang and Oreo. Their core purpose "make today delicious" captures the spirit of what they are trying to achieve as a business. In India, Cadbury began its operations in 1948 by importing chocolates. After over 60 years of existence, it today has six company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh), Hyderabad and 4 sales offices (New...
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...CHAPTER I INTRODUCTION 1. Background of Study According to Dewan Film Indonesia (1994:7) the first Cinema in Indonesia was built in December 1900, the first class ticket was 2 Gulden (silver) and the second class was 2.5 Gulden. Another rules in ticketing was by dividing the price into 3 classes. The third class, known as “goat class” was the cheapest. Started at Gambir open field (now, Monas), the building was a warehouse with a wall from gedek (plaited bamboo skin) and iron roof. Named as Talbot (taken from the owner’s name), it moved from one city to another when the movie season ended There was another Cinema known as De Callone (name of the owner) in Deca Park. Known as “misbar (gerimis bubar)”, an open Cinema, De Callone was a starter of Capitol Cinema in Pintu Air. Back then, the movie showing was silent. Sometimes, they put music together with the movie but it didn’t match. Decade 1950’s was the golden period of Cinema business. The competitors of Cinema were drama, human Wayang, Ketoprak, etc, which technically was below the standardization of cinematography technology. Compared to the organized cost of drama and the rest, Cinema cost was cheaper because it only repeated the movies again and again (Haris, 1992:19). In 1951, Metropole Cinema was built in Jakarta. It was supported with 1.700 seats capacity, had vacuum and blower ventilation, 3 floor building, dance floor, and swimming pool. Competition got higher...
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..."Super'' Battleground for the Cola Wars? Steve M. McKelvey Overview of the Soft Drink Industry Coca-Cola: The Defending Champion Since its inception in the late 1800s, Coca-Cola has experienced meteoric growth, progressing from nine glasses per day to nearly 4.5 billion cases on an annual basis ("Top 10," 2004). Today, Coca-Cola offers nearly 400 brands in over 200 countries and controls the highest market share (44%) in the soft drink market ("Top 10," 2004). In addition to its leading global market-share, Coca-Cola also retains the title of having the most popular individual beverage in the world in Coca-Cola Classic, with an 18.6% market share ("Top 10," 2004). Additionally, in 2003 it placed four beverages in the top 10 for individual product sales: Coke Classic (#1), Diet Coke (3), Sprite (5), and Caffeine Free Diet Coke (8) ("Top 10," 2004). Through Research & Development (R&D) and acquisitions, Coca-Cola has also expanded its product line to include non-carbonated beverage products, including: Dasani, Fanta, Fruitopia, Hi-C, Minute Maid, and Mr. Pibb. In 2003, Coca-Cola spent approximately $1.9 billion on marketing and advertising. In November 2004, Coca-Cola CEO Neville Isdell stated that "[Marketing expenditures] would rise by $350-$400 million a year ... forever" (Marketplace Roundup, 2004). Pepsi-Cola: The Challenger With the exception of brief bankruptcy stints in 1923 and 1932, Pepsi-Cola assumed its place at the heels of Coca-Cola through its creation of an extensive...
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...Assignment Topics Marketing Strategy of an Organization Submitted To Md.Rakibul Hoque Lecturer Department of Business Administration Dhaka International University. Submitted By Name : Md. Kawsar Jahan ID: 36 Session : 2010-11 M.B.A-Batch-29th B Department of Business Administration Date Of Submission : 2nd May, 2011 Dhaka International University Marketing Strategy of Olympic Industries Limited Over View Product Service Target Marketing Pricing Strategy Market Segmentation Advertisement Conclusion and recommendation Table of Contents Chapter-1: Over view 4 1.1 Company profile 1.2 1.3 Mission & Vision Business Portfolio of the company 1.4 Consumer Relations Chapter -2 Product service 9 2.1 Product lines 2.2 Specific product 2.3 Feasibility study Chapter-3 Target market 13 3.1 Target market selection Chapter-4 Pricing strategy 17 4.1 Pricing strategy 4.2 Pricing with the competitors Chapter 5 Market Segmentation /Distribution 20 5.1 Distribution channels Chapter-6 Promotional strategy 25 6.1 6.2 6.3 Promotion Why people choose Olympic products Promotional Images Chapter-7 Conclusion and Recommendation 30 Over view 1.1 Company Profile Olympic Industries, Limited, is one of the...
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...chapter 2 strategic planning In Contemporary Marketing Chapter Overview Today’s marketers face strategic questions every day. Planning strategy is a critical part of their jobs. The marketplace changes continually in response to changes in consumer tastes and expectations, technological developments, competitors’ actions, economic trends, and political and legal events, as well as product innovations and pressures from suppliers and distributors. Although the causes of these changes often lie outside a marketer’s control, effective planning can anticipate many of them. For example when the price of gas and jet fuel soared recently, travelers opted to stay close to home instead of enjoying vacations to exotic, faraway places. This represented an opportunity for places like Ocean City, Maryland, and Branson, Missouri. Any destinations that promoted itself to potential vacationers within a short drive could find itself adding up the profits. This chapter lays a foundation for analyzing all aspects of marketing by demonstrating the importance of gathering reliable information to create an effective plan. These activities provide a structure for a firm to use its unique strengths. Marketing planning identifies the markets a company can best serve as well as the most appropriate mix of approaches to satisfy the customers in those markets. While this chapter focuses on planning, in later chapters the task of marketing research and decision making will be explored. ...
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...[pic] Dipartimento di Economia e Finanza Cattedra di Marketing Personality Traits and Prosocial Behavior: How Subjective Characteristics May Impact on Consumption Habits Relatore Candidato Prof. Alberto Marcati Giovanni Riefolo Matricola 163531 Anno Accademico 2012/2013 SUMMARY Chapter 1 1.1 A Destructing Species ……………………………………………………........… 2 1.2 The Need For Sustainability And The Green Economy …………………………………………………….…………….….. 5 1.3 A Deeper Insight ………………………………………….……………………….… 8 Chapter 2 2.1 The Extension of The Self Related to a Consumer’s Personality Traits …………………………………………………. 15 2.2 Personality Tests And Dimensions …………………………………………... 19 Chapter 3 3.1 The Survey: Methodology and Outcomes………………………….……… 34 3.2 Technical Analysis And Evaluations …………………………………..…..…. 41 Chapter 4 4.1 Political Insight And Social Normalization ………………………………….. 47 4.2 Conclusions ……………………………………………………………….………..…….. 54 Bibliography ……………………………………………………………………………….………………….. 57 CHAPTER 1 1.1 A DESTRUCTING SPECIES Starting from the 20th century, the human being experienced a tremendous growth, thanks to the introduction of the first automated technologies in the industrial sector (such as the first production chain invented by Ford for mass scale production), along with the huge improvements that...
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...825-002-736 World Geographies & Cultures: Saudi Aramco World Geographies & Cultures: Saudi Aramco Country Profile Name of Country: Saudi Arabia Source: CIA Factbook (Factbook) Demographics: Population: 27,345,986 * note: immigrants make up more than 30% of the total population, according to UN data (2013) (July 2014 est.) Population Growth Rate: 1.49% (2014 est.) Major languages: Arabic (official) Major religions: Muslim (official) 100% Life expectancy: (at birth) male: 72.79 years ; female: 76.94 years (2014 est.) Literacy Rates: total population: 87.2% ; male: 90.8% ; female: 82.2% (2011 est.) Government: Type of Government: Monarchy Head of Government: King of Saudi : King and Prime Minister ABDALLAH bin Abd al-Aziz Al Saud (since 1 August 2005) Geography: General features : Middle East, bordering the Persian Gulf and the Red Sea, north of Yemen Climate : harsh, dry desert with great temperature extremes Surface area: 2,149,690 sq km Population density: 12.91 / sq.km Largest city by population is: Riyadh Economics: Gross Domestic Product (GDP): $927.8 billion (2013 est.) GDP Per Capita: $31,300 (2013 est.) GDP Growth Rate: 3.6% (2013 est.) Sectoral Share in GDP: Agriculture – 2%, Industry – 62.5%, Services – 35.5% (2013 est.) Major Industries/Products: crude oil production, petroleum refining, basic...
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