...Ethics in Healthcare Marketing Marketing Healthcare Services Assignment 4.2 Ethics in Advertising Paper Abstract Marketing healthcare services is entering a new age. Traditionally, medical organizations refrained from marketing their services for fear of getting tangled in a mess of third party oversight, kick-back rule violations, and the simple fear that healthcare services would cause a conflict of interest. In this day and age healthcare organizations are ever increasing attempting to market their services to gain more patients and increase the viability of their organization. Ehtics in Healthcare Marketing Marketing healthcare services was never the “in” thing for organizations to do. With so many rules and regulations from third parties overseeing the actions of medical centers, many were fearful to get involved in ethical issues when attempting to market services. As we enter the technology age however, patients are beginning to increasingly use the internet and all other media sources to learn more about their care and disease states. People today are “cyberchondriacs”; when was the last time you searched a disease state or your signs and symptoms online prior to making an appointment? In the ever increasing competitiveness of the healthcare industry, more and more organizations are marketing their services in hopes to improve the public knowledge of the services the organization can offer, in the hopes to gain more...
Words: 1032 - Pages: 5
...southern African region being no exception. We are on the brink of penetrating a lucrative market in a rapidly growing industry. The current trend towards an increase in the number of tourists entering the country presents an opportunity for Sephats Tours to penetrate the market. An opportunity for Sephats Tours' success exists because the national tourism industry is growing at a rapid pace annually. Sephats Tours is poised to take advantage of this growth and moderate competition in the city travel portion of the industry, with a dedicated and experienced staff, excellent networking, and effective management and marketing. Sephats Tours intends to provide travel and adventure packages to tourists primarily in the Southern region, but also the whole of Botswana. Services and products provided by Sephats will initially include pre-arranged tours, custom packages according to clients specifications, travel consultation, and as time progresses making reservations for lodging amongst other related services. Sephats Tours seeks to differentiate itself as the premier adventure mobile operator in the greater Gaborone area. Our services will be positioned very carefully: they will be of extremely high quality, comfortable, informative and tailored to the clients needs such that they will enable individuals to have a greater appreciation of the natural environment and its intricacies. Our marketing strategy will be based mainly on ensuring customers know about our existence and the service(s)...
Words: 7271 - Pages: 30
...southern African region being no exception. We are on the brink of penetrating a lucrative market in a rapidly growing industry. The current trend towards an increase in the number of tourists entering the country presents an opportunity for T Plus Tours to penetrate the market. An opportunity for T Plus Tours' success exists because the national tourism industry is growing at a rapid pace annually. T Plus Tours is poised to take advantage of this growth and moderate competition in the city travel portion of the industry, with a dedicated and experienced staff, excellent networking, and effective management and marketing. T Plus Tours intends to provide travel and adventure packages to tourists primarily in the Southern region, but also the whole of Botswana. Services and products provided by T Plus Tours will initially include pre-arranged tours, custom packages according to clients specifications, travel consultation, and as time progresses making reservations for lodging amongst other related services. T Plus Tours seeks to differentiate itself as the premier adventure mobile operator in the greater Gaborone area. Our services will be positioned very carefully: they will be of extremely high quality, comfortable, informative and tailored to the clients needs such that they will enable individuals to have a greater appreciation of the natural environment and its intricacies. Our marketing strategy will be based mainly on ensuring customers know about our existence and the service(s)...
Words: 8923 - Pages: 36
...MUKE ENTERPRISE 2012 Business Plan [We are on the brink of penetrating a lucrative market in a rapidly growing industry. The Kenyan dairy industry is the single largest agricultural sub-sector, larger even than tea. And Kenyans love milk. They consume more of it than almost anyone else in the developing world. We have an innovative idea that will bridge the gap between supply and demand of milk. We intend to introduce MILK DISPENSERS in highly populated areas of Nairobi. These machines will not only improve availability of milk in Nairobi suburbs but also avail it 24 hours a day and at a cheaper price. We intend to reliably provide quality milk to our customers in hygienic conditions and provide an easy payment method. ] Contents Executive Summary 4 1.1 Objectives 4 1.2 Mission 5 1.3 Keys to Success 5 Milk Distribution Company Business Plan 6 2.1 Competitive Comparison 6 2.2 Technology 6 2.3 Future Services 6 2.4 Target Market Segment Strategy 7 SWOT Analysis 7 3.1 Strengths 7 3.2 Weaknesses 7 3.3 Opportunities 8 3.4 Threats 8 Marketing Strategy 8 4.1 Marketing Expenses 8 4.2 Pricing Strategy 9 4.3 Promotion Strategy 9 4.4 Positioning Statement 10 Sales Strategy 10 5.1 Strategic Alliances 10 5.2 Sales Forecast 11 Financial Plan 11 6.1 Projected Profit and Loss 11 6.2Pro Forma Profit and Loss 12 Executive Summary The dairy industry is the single largest agricultural sub-sector, larger even...
Words: 3137 - Pages: 13
...Daisy’s Chocolate Fruit Basket Marketing Plan MARKETING 3000 Executive Summary Daisy’s Chocolate Fruit Baskets (DCFB) is a premier chocolate fruit basket manufacturer and retailer. DCFB is concentrating on making these one of a kind baskets out of a wide range of high quality organic fruits and chocolates. In addition to having several flagship baskets, DCFB will also offer the option of a custom basket, allowing the customer to choose the fruits and types of chocolates themselves. DCFB will be selling to individuals as well as companies, and independent vendors. Initially the bulk of DCFB’s business will be generated from individuals, but as time passes, a growing percentage of sales will come from other vendors and companies. While there are many different competitors in the market now, they are larger in size and much less flexible. DCFB will be able to meet customer demands through superior products, customer attention, as well as customer product offerings. DCFB will be raising awareness of their products through the use of a brochure and a Website. Once a customer is interested in placing an order, they can come by the office, call in the order, or order via our secure Website. In addition to the customer being able to pick up the basket from DCFB’S office, DCFB is able to ship via UPS. Once up and running with some momentum, DCFB will be producing profits at a high rate. It is projected that by September of next year, DCFB will be profitable...
Words: 3171 - Pages: 13
...Fictional Start- up Company entering a Foreign Non- U.S. Market Abstract This paper will provide information on a new company named Nations Trading Guild (NTG) entering the export business in a foreign market in Copenhagen, Denmark. The type of goods provided will be covered in this paper along with the marketing and branding techniques that will be utilized to advertise and sell the goods. In addition, the culture of Denmark will be discussed and the reader will be able to see how this new company will be providing a great service. The Nations Trading Guild (NTG) is a U.S. based company based out of El Paso, Texas. The National Trading Guild owns one of the world’s largest working ranches and processing centers. The National Trading Guild provides quality cuts of steaks to some of the most famous U.S. steakhouses at the best prices around. The National Trading Guild will be starting an export business, providing various types of steaks to include; T-Bones, Filet Mignon, Ribeye and New York Strips with the options of some of these cuts being organic. The Market in Copenhagen, Denmark will be a great place to start an export business providing steaks, as the Danish culture consumes a lot of meat and potatoes. Beef produced in the United States is known for its taste and tenderness. In Copenhagen, steak is a popular choice recommended by physical trainers for women who are working out as opposed to eating carbs. In addition, Copenhagen, Denmark is steady growing...
Words: 1338 - Pages: 6
...the 21st century thanks to social media sites like Twitter and Facebook, and internationally, sites like Hi5, Bebo and Orkut. With new technology, they have been able to create a synthetic gut for strings, natural foot shaped tennis shoe, long and oversized bodied racquets. A bad economy work against the success of Prince sports has it gives customers a limited budget. Competitors also work against Prince sports as it give consumers other options and they may be a cheaper alternative. To aid in growth of the tennis industry, Prince Sports, could hold city tournaments. They could sponsor or donated tennis rackets to a local recreational program to promote playing tennis. They could host junior tournaments, and sponsor a school tennis program.. They also could promote tennis and tennis-related products via web advertisements and make a presences in social media To gain distribution and sales, Prince Sports could focus on circulars which include ads in a Wal-Mart paper and Target paper. They could set up point-of-purchase displays, in store signage, and brochures. For smaller stores and shops they could set up demo racquet supply, detailed catalogs, poster, guides for racquets and strings, merchandising fixtures, Hardware, such as racquet hooks and footwear shelves, also including player standees. In reaching global markets outside the USA market, they should consider the economic status, demographics of the area and...
Words: 428 - Pages: 2
...was keen on entering and developing cardiology electronic equipment market in India. However, Cardguard was a late entrant in this market. Multinational companies such as Hewlett Packard, Siemens, GE, Philips, Marquette, Spacelab, Hellige and some indigenous companies such as BPL, Indchem etc. dominated the market. These international companies operated in the India for more than 20 years. Their products were well accepted by large medical institutes and enjoyed the reputation for good quality and reliability. Aware of this fact Cardguard looked for a technically sound Indian partner who could market its products successfully and also manufacture it in India. And after a thorough search for almost six months it found Meditron to be the most suitable Indian company. Meditron, was a highly reputed Electronic Instrumentation Equipment and Computer technology company that had set up its Medical Division in 1990 to market medical electronic equipment in India. At the beginning it represented an Italian medical electronic equipment company to market its Cardiology Ultrasound products in India. In December of 1992 it was approached by Cardguard to market its ECG range of products and also manufacture its portable ECG machines in India and signed up a joint-venture agreement to manufacture and market its portable ECG Machines in India. Although Meditron was established in 1965, its medical division of was fairly new to the medical electronic equipment market and had only...
Words: 1551 - Pages: 7
...Crown Creative Co - challenging the future( Introduction Fusahiko Yoshino, the young Senior Managing Director of Crown Creative, glanced at his watch. It was a cold winter morning and he was in a hurry for his new office in Chiyoda-ku where the best shops for sports wear in Tokyo can be found. He was going to miss the ski season this year and this made him a little angry. Until he has accepted the management of the company from his father – the old Takiyoshi Yoshino, he was a "cool" guy exploring the fashion world, a person whose mission was to keep abreast of the ever-changing fads of Tokyo. "The people in the streets are very creative and we have to be even more," Fusahiko thought while entering the office. He was still wondering whether to take the risk of launching his own newly designed brand or to rely on the world known fame of Kangol. Company background The history of Crown Creative Co. started in 1981, when Crown Fancy Goods Co. Ltd was established by Tokiyoshi Yoshino. Crown was set up to design, produce, sell and distribute stationery and plastic products. The company soon expanded its operation due to orders placed by Coca Cola for long-term supply of stationery. This first success was caused not only by the company’s capability to meet high quality requirements of its clients but also to the negotiation skills of Takiyoshi who managed to strike several mutually beneficial licensing contracts. That’s why he decided to establish his own licensing...
Words: 3917 - Pages: 16
...Assignment 2: Operations Decision Coretta Brown Emmanuel Obi ECO550 May 12, 2014 Operation Decisions are affected by numerous of things. Operation decisions are made according to what is happening within the environment the organization is located in. Decisions are made every day to keep the organization operating. Most organizations start from the top making decisions and send the decisions down the organization chains to achieve the goals the organization wants to accomplish. 1. Outline a plan that will assess the effectiveness of the market structure for the company’s operations. Note: In Assignment 1, the assumption was that the market structure [or selling environment] was perfectly competitive and that the equilibrium price was to be determined by setting QD equal to QS. You are now aware of recent changes in the selling environment that suggest an imperfectly competitive market where your firm now has substantial market power in setting its own “optimal” price. Lean Cuisine & Healthy Choice Executive Summary: Today everyone wants to be in shape and eat healthy. Living a healthy lifestyle with the meals provided will prevent obesity for all ages. Healthy ways of eating will be the service provided with healthy products to consumers’. The healthy products will be helping consumers’ live a healthy lifestyle without spending large amounts. Setting a price that consumers’ will be willing to pay without a doubt is a goal. Giving people hope that they can live a...
Words: 2942 - Pages: 12
...Crown Creative Co - challenging the future( Introduction Fusahiko Yoshino, the young Senior Managing Director of Crown Creative, glanced at his watch. It was a cold winter morning and he was in a hurry for his new office in Chiyoda-ku where the best shops for sports wear in Tokyo can be found. He was going to miss the ski season this year and this made him a little angry. Until he has accepted the management of the company from his father – the old Takiyoshi Yoshino, he was a "cool" guy exploring the fashion world, a person whose mission was to keep abreast of the ever-changing fads of Tokyo. "The people in the streets are very creative and we have to be even more," Fusahiko thought while entering the office. He was still wondering whether to take the risk of launching his own newly designed brand or to rely on the world known fame of Kangol. Company background The history of Crown Creative Co. started in 1981, when Crown Fancy Goods Co. Ltd was established by Tokiyoshi Yoshino. Crown was set up to design, produce, sell and distribute stationery and plastic products. The company soon expanded its operation due to orders placed by Coca Cola for long-term supply of stationery. This first success was caused not only by the company’s capability to meet high quality requirements of its clients but also to the negotiation skills of Takiyoshi who managed to strike several mutually beneficial licensing contracts. That’s why he decided to establish his own licensing...
Words: 3917 - Pages: 16
...application of theoretical IT/ e-business concepts to a current tourism and hospitality market situation in order to build sustainable competitive advantage. I Introduction Accompanying the technological revolution of the 1990s there are many new opportunities and challenges for the tourism and hospitality industries. Since tourism, global industry information is its life-blood and technology has become fundamental to the ability of the industry to operate effectively and competitively. Poon (1993) suggests that the whole system of information technologies is being rapidly diffused throughout the tourism industry and no player will escape information technologies impacts. The report below gives an insight into the importance of application of information technologies and the use of Internet in tourism and hospitality industries. Two given strategic frameworks provide the analysis of the Internet and its impact on these sectors. This paper also aims to show how technological innovations and information systems can be beneficial for the hotel companies, by using the example of Hilton Hotels Group. II IMPORTANCE OF TECHNOLOGY IN TOURISM AND HOSPITALITY SECTORS Market wisdom today suggests that hospitality companies must embrace technology to compete against traditional competitors, as well as entrants that build their businesses with the latest technology. In this changing environment, new models of distribution must be designed to lead the charge. A strategic information...
Words: 3156 - Pages: 13
...TIME CONTEXT 1886 -The company was founded in America, by David McConnell. 1896 - The first brochures were printed which improved Representatives’ opportunities by allowing them to showcase more products than they could carry in their sample cases. 1945 - The company launched one of the most memorable advertising campaigns of all time with the “Ding Dong Avon Calling” commercials. 1946 - With sales of $17.2 million and profit rising to more than $1 million, Avon became a publicly-traded company. 1959 - Avon launched operations in Western Europe, in the United Kingdom and Western Germany. 1969 - Avon entered Japan, expanding its operations to the Asia Pacific market. 2005 - Avon invested $100 million to build a new cutting-edge Global Research and Development Center in Suffern, NY, furthering the company’s commitment to stay at the forefront of the beauty marketplace, bringing leading-edge, technology-based products to women around the world. 2007 - Avon launched the Hello Tomorrow Campaign, a global marketing campaign that encompasses product and representative recruitment advertising; and the Hello Tomorrow Fund, which empowers women and improves society by providing individuals with cash awards that will allow them to pursue a project or initiative to better the lives of women of all ages. 2009 – Avon grew to 6.2 million Active Representative, as women worldwide recognized Avon could be the answer to a challenging global economic environment. ...
Words: 1413 - Pages: 6
...In this age of globalization and information technology, deciding which brand to choose can be a problem. Competition is evident and intense, and the marketing and management divisions of corporations are surely giving everything they can to establish their brands. Competition forces certain brand names to become stronger than others because of product loyalty and name recognition. As such, all types of communication becamemore involved in marketing communications, including literature, training, advertising, mail, telephone, product promotions and other contact relevant to marketing communication (Goldberg & McCalley, 1992). As an agent in the local holiday cottage rental industry, Sunny Cottage Holidays decided to initiate its online advertising campaign in order to create more effective and more efficient marketing strategies to gain not just increased market share but also greater customer loyalty and satisfaction in the market. In line with this, the company considered the benefits of developing and launching its own Website taking into account strategies to induce traffic in the online portal to best serve its clients and customers along with the sustainability of the online marketing communication project and the details of the advertising plan to achieve its business goals and objectives. I. Introduction Along with the changing business world, customers change as well, becoming more demanding and knowledgeable than before. The consumers of mass communication...
Words: 4747 - Pages: 19
...Company G 3-Year Marketing Plan Assessment Code: Mkt1 Student Name: Rhonda Wilson Student ID: 000165977 Date: May 25, 2009 Mentor Name: Khirstin Hadley Table of Contents Introduction Error! Bookmark not defined. Mission Statement Error! Bookmark not defined. Market Objectives Error! Bookmark not defined. Target Market Error! Bookmark not defined. Product Objective Error! Bookmark not defined. Price Objective Error! Bookmark not defined. Place Objective Error! Bookmark not defined. Promotion Objective Error! Bookmark not defined. Competitive Situation Analysis Error! Bookmark not defined. Consumer Product Classification Error! Bookmark not defined. Analysis of Competition using Porter’s 5 Forces Model Error! Bookmark not defined. SWOT Analysis Error! Bookmark not defined. Strengths Error! Bookmark not defined. Weaknesses Error! Bookmark not defined. Opportunities Error! Bookmark not defined. Threats Error! Bookmark not defined. Marketing Strategies Error! Bookmark not defined. Product Strategies Error! Bookmark not defined. Price Strategies Error! Bookmark not defined. Place Strategies Error! Bookmark not defined. Promotion Strategies Error! Bookmark not defined. Tactics and Action Plan Error! Bookmark not defined. Product Action Plan 7 Price Action Plan 7 Place Action Plan 7 Promotion Action Plan 7 Monitoring Procedures Error! Bookmark not defined. Mission Statement: Our mission is to provide top quality...
Words: 2001 - Pages: 9