...Monika Nanchahal HA 575: Healthcare Marketing Unit 9 Assignment: Marketing of Acute Healthcare October 03, 2017 Monika Nanchahal Good Healthcare Facility Downingtown, PA. 19335 9/02/2017 Barbara Greene Chairman of the Board of Directors Chester County Chamber of Commerce 123 W Street, Downingtown, PA 19335- Dear Mrs. Greene, REF: A PROPOSED MARKETING STRATEGY FOR DOWNINGTOWN HOSPITAL I am writing this letter to introduce that my name is Monika Nanchahal and It gives me immense pleasure to announce the upcoming grand opening of my new Acute Care facility called Good Care Facility in Downingtown. I am hoping this fill the needs of the Chester County people as they must travel distantly for their treatment....
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...The Summary Paper Legal/Ethics Issues In The Health Care Business BUS670 Rhunda Mitchell Instructor Little 10/24/11 More than any other industry, it is in the healthcare business that ethics are of utmost importance. This is because, people in this industry deal with such situations and circumstances, everyday, which have a direct bearing on another person's life. In this paper one will discuss the ethical/legal issues which are faced by the healthcare industry as a nurse, and ethical issues in healthcare, pertaining to both management and medical research and give suggestion on how to handle each situation in hand. Ethical/ Legal Issues as A Nurse: Nurses are subject to a wide range of legal, ethical and professional duties which can be very challenging. These duties are generally considered to be to respect a patient’s confidentiality and autonomy and to recognize the duty of care that is owed to all patients. As a nurse their duties have to be always professional, because there are legal implications if these duties are breached. They also must consider when it is okay as a nurse to breach these duties and therefore ethical issues arise. Ethics is a set of moral and practical guideline that influences nursing decisions big and small. One of the main priorities of a nurse is to advocate for their patients a nurse expresses and defends the cause of their patient, nurses are expected to protect their patients’ rights. Patients’ rights can vary from...
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...UNIFORM CODE OF PHARMACEUTICAL MARKETING PRACTICES The Indian Pharmaceutical Industry is one of the most rapidly growing science based industries in terms of remarkable capabilities in both the manufacture and technology. India being among one of the five pharmaceutical emerging markets has an average annual growth of 8-9 percent with an approximate worth of $ 4.5 billion. With more new drug launches, new drug applications, phase II clinical trials taking place this year the growth can be expected to be 13-14 percent in the future. Considering the rise in the pharmaceutical sector and to bring about uniformity in the marketing of these drugs, a Code has been introduced by the Department of Pharmaceuticals (DoP), Government of India. This code named as Uniform Code of Pharmaceutical Marketing Practices (UCPMP) was introduced on December 12, 2014 and became effective from January 01, 2015. UCPMP initially set to be a voluntary code for the Pharmaceutical Industries was then decided to be made as statutory Code when DoP was urged by the Organization of Pharmaceutical Producers of India (OPPI). UCPMP is expected to facilitate good marketing practices, increased levels of transparency and accountability across healthcare industry and remove ambiguity on all aspects of marketing by the pharmaceutical industries. The code covers various parameters like the general points to be followed by the industry, claims and comparisons related to other products, textual and audiovisual...
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...of the most common ethical issues facing healthcare marketing managers, is the issue of effectively ensuring that the item that they are marketing is commensurate with the health and safety of the individuals who will be utilizing the product, due to the fact that many healthcare organizations engage in marketing products that have not been thoroughly tested, and this could cause tremendous safety implications for the general public. So it is imperative that marketing managers seek to ensure that the products that they are marketing to the public at large are actually safe for the consumer to utilize. Another ethical issue facing marketing managers is the issue of marketing the products to the individuals that are most in need of those products, instead of marketing these products to the mass population, as a means by which to increase the profitability of their healthcare organization. Although any individual has the right to purchase a product that is marketed, many individuals do not have the knowledge that is needed to ascertain whether or not the product is absolutely necessary for them, which makes it imperative that marketing managers seek to focus their marketing to those individuals that are in need of the products that they are advertising. A methodology that could be utilized to effectively ensure that the products that marketing managers are marketing are safe for the public, is to ensure that the drugs or other healthcare related products have been approved by the...
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...Excerpted from The Tracks We Leave: Ethical and Management Dilemmas in Healthcare, Second Edition, by Frankie Perry, RN, LFACHE (Health Administration Press, 2013) CHAPTER 1 Understanding Your Ethical Responsibilities Hea lt h c a re l eader s and those aspiring to be leaders must recognize first and foremost that character and integrity constitute the very cornerstone of leadership. Organizations have failed and promising careers have been derailed when ethics have been relegated to secondary importance or, worse yet, ignored in the pursuit of more bottom-line considerations. Healthcare managers must understand their role and responsibility in creating an ethical healthcare environment that is honest, just, and always in the best interests of those being served. Whether you are the CEO, an assistant administrator, a department head, a program manager, or a clinician, if you are “in charge,” you have the ultimate responsibility for establishing the culture and setting the standards of conduct in your sphere of influence. This task is not always an easy one. Nor is it easy for well-intentioned managers to always make ethical decisions themselves. BARRIERS TO ETH ICAL D ECIS I O N M A K I NG In our book Healthcare Leadership Excellence: Creating a Career of Impact, James Rice and I identify some of the common barriers to ethical decision making and seven pitfalls for managers to avoid (Rice and Perry 2013, 29–37). We then make recommendations for building...
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...Need for companies to act ethically with its stakeholders Marketing ethics refers to the practices followed to implement the marketing decision making, behaviour and practice in the organization which comply with the standards of fairness. Marketing aims at creating a competitive advantage which creates value for the organization as well as the customers. Organizations are free to set and implement their standards and practices which is required for their own benefit. However, considering the advancement in our economic system, it is crucial in today’s world for them to not just supply products but also adhere to the ethical standards. In a way ethics is another variable that influences marketing advantage of the organization. Ethical marketing leads to positive sentiment among the current and prospective customers which leads to a better image of the company in the market and also more acceptances of its products by the customers. Unethical marketing by an organization can harm or annoy the customers that could lead to resentment, lack of trust, lost business and sometimes even legal actions. There are also businesses that are set up because their founders believe strongly about an issue and prefer dealing with it through a business. A company needs to be sensitive to the needs and expectations of all its stakeholders. Here stakeholder refers to everyone who is influenced or can be influenced by its products and services. The need for companies to behave responsibly has been...
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...Health Care Consumer- Trends and Marketing HCS-490 June 2, 2014 Web-Based Forum Web-based health care forum is a web portal, which connects the healthcare provider to the consumer. Improving the patient care and healthcare efficiency by delivering health via the internet. A key goal is to provide an effective platform for the providers, patients, pharmacies, and caregivers, where he or she can receive a fast and secure communication processes. Best one-stop location for all of the members of health care community. Within this paper a review of the benefits for the consumer and provider, value and importance, difference from other modes of communication, changes from media and social media, and marketing health care products. Benefits There are several factor that would motivate the provider and consumer to use this communication process such as, easy accessibility and privacy. For the provider and the consumer he or she can both find and share information through web based health bulletins for example; WebMD and HealthBoards. Provider benefits are the forum because he or she can send problematic cases via links on the forum anonymously. The question is automatically sent to all of the members. These questions are answered within a month. Member can comment and uses the information post as a reference in his or her individual cases (Vuorikatu, Saarni, & Pastermack, 2011). Doctors can set up alerts, review appointment and receive SMS notification when patients diagnostic...
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...Chapter 6- Health Care Marketing 1. According to Buchbinder & Shanks, (2012) marketing is defined as the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, and society as a whole (Buchbinder & Shanks, 2012, p. 96.). The main principles of marketing are to satisfy customers, target the 'right' customers, facilitate exchange relationships, stay ahead of competitors and enhance profitability. These principles are essential for managers to understand and satisfy their customers in the health care industry. The person receiving care must be pleased with the services received from the health care facility, and the health care facility must likewise be satisfied with the financial reward received in the exchange. The hospital that adopts the key components of the marketing concept is likely to identify patients needs, provide products and services at an acceptable price and stress the benefits through promotion. The most important reason to satisfy customers seeking medical service is that they will become repeat customers or users of the facility. Consumers want to feel they are getting the most value for their money, and this includes the health care industry. Therefore, marketing mainly consists of satisfying target customers while striving to seek their loyalty and consumption. 2. In the past, healthcare organization were slow to incorporate marketing because many felt it was an inappropriate and unethical...
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...Concepts Analysis Paper Demis Rey BSN Theoretical Foundations of Advanced Nursing Kaplan University March 10, 2014 The concept of Quality has a close relation with nursing practices. Higher quality healthcare is the common goal of all healthcare team and improving healthcare quality has become the common focal point of all healthcare organization. Quality has become an important issue for healthcare facilities facing a changing of healthcare environment (Tsai, & Wu, 2013). Quality is derived from the Latin “quails” and is defined as essential character of nature…an inherent or distinguishable attribute or property, a character “trait” and is defined as superiority of kind and degree or grade of excellent (Wicks, & Roethlein, 2009). Every quality expert defines quality somewhat differentially, and there are a variety of perspectives than can be taken in defining quality. The most widely concept of quality is the Industrial Organization Society (IOS) definition as “the degree to wish a set of inherent characteristics fulfill requirements” (Wicks, & Roethlein, 2009, p. 85). The psychological concept is closely aligned with the dictionary definition when quality relates to logic: “quality is the positive or negative character of a proposition” (The Merriam-Webster Dictionary, 2014). Quality is a set of characteristics or properties, as supported by the multidimensional definitions of quality. Quality can focus on excellence or can be viewed as the degree of a...
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...systems. Social Media - Social media is at every turn from the moment you wake up; to the moment you go to bed. It has become a part of our daily life and there is no getting away from it! It is impossible to imagine a life without social media somewhere. It has become the standard to have a number of televisions, computers, tablets and smart phones in every home and see a smart phone in everyone’s hand when your are out and about. We must have access to the internet at all times and the faster the better, so we can absorb even more information in a shorter amount of time. It is amazing just how many Americans use social media to gather information. One in five Americans use social media websites as a source of healthcare information, according to National Research Corp.'s Ticker survey (Merrill, 2011). Also a survey found that ninthy-four percent of respondents have used Facebook...
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...This essay will explain the difference between marketing in the Business and Healthcare industry by discussing the key aspects and impacts of the external environment with each industry. I will develop and address the issues presented by customers want and needs in aspect of the healthcare professional and debate the need for marketing in the hospitals versus clinics. As a healthcare provider of a clinic, explanation will be given to differentiate the advantages of my clinic of choice versus other clinics. Marketing and business development in the business industry are processes of cultivating ongoing relationships that lead to deep trust and long-term value-exchange between the business and their stakeholders to develop and maintain purpose-based relationships. Marketing is all about putting customers/patients at the heart of the business and responding to their needs and wants toward implementing a mission and goal. In a challenging economic climate, the customer needs to trust that the product offers something unique in terms of style, quality and sustainability - these all derive from strategic planning. Business ethics can be powerful marketing tool and should form a key part of your marketing strategy when combined with the quality and style of the product. Dell Computer is a great example of bold and daring marketing that has endured. When the computer industry was employing nothing but conventional wisdom and selling through complicated and profit-draining distribution...
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...office of student disabilities. Abstract This term paper for unit two review three articles, Ethics Consultation in United States Hospitals This term paper also defines 8 financial terms. Keywords: Balance sheet, Shareholder Equity, EBITDA, EBITDAM, Financial Ethics, Financial Benchmarking, Financial Trend Analysis, and Ratio Analysis. Unit 2 Term Paper Business ethics is the appropriate business guidelines and customs regarding debatable issues, like the way a CEO runs his company, illegal stock trading, corruption, business social and monetary obligations. The government’s authorities frequently enforce business ethics, still there are times when businesses alone will use a straightforward structure that organizations can abide by so that they simply may benefit the public interest (investopedia.com, 2013). Article Review The first article chosen for this assignment, is Betsy Gallup’s article Ethics Are an Important Part of Running a Health-Care Facility, and she explains ethics as having three components: independence, integrity and objectivity (2009). The article continues by explaining ethics in the healthcare sector; as patients’ at a healthcare facility or hospital we expect to receive fair and ethical care from the facilities medical professionals attending to us. One expects the same ethical behavior from the healthcare workers that handle the coding and billing for one’s hospital stay (Gallup, 2009).Gallup tells...
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...Ethics in the Pharmaceutical Industry Business Law Ivy Tech Community College Tamara Baxter September 20, 2013 The pharmaceutical industry has a difficult task when it comes to doing the right thing, put people or profits first (Weber, 2006). To keep their operations operating they must approach a duties-based ethical approach because the lives of their stakeholders are literally at risk. A religious ethical standard would mean not to falsely proclaim that a drug does something that it does not. An example would be to say that a drug would help you lose weight quicker without diet or exercise. Pharmaceutical companies claim that they approach ethics determined by outcome based ethics, meaning the greatest good for the greatest number of people (Miller & Jentz, 2011). Pharmaceutical companies paying for new drug research brings up the ethics dilemma that the research is accurately reported to the FDA, or are there findings that are omitted to get the drug approved (Helsom, 2010). Another problem with this is the amount of money researchers and doctors are paid (Helsom, 2010). Could there hefty paychecks sway their findings? The Ethical dilemma over doctors accepting gifts and free samples of drugs is of great concern. Should sales reps be able to give doctors incentives to prescribe the medication that they are marketing? Recently some Academic research hospitals have forbidden there doctors from accepting gifts (Negron, 2009). The...
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...Demographic Paper HCS /490 Demographic Paper This paper will expound upon the demographics of the aging population, data that is gathered of the said population and describe the general impact that the changing demographics may have on the health care market. Why and how will the changes in the aging population affect healthcare. In addition, identify two key health care related challenges for the aging population such as increase in health care costs, increases in prescription drugs costs, or the need for in home medical care. How a chronic disease wellness program may affect the cost of the aging population. What can the demographics tell you about the marketing needs of services needed for the aging population, finally how can a patient; the community and society as a whole address the challenges of the aging population. After gathering data about the aging population, it is understandable that it is similar to the statistics of the human population such as birth, deaths, infant mortality, and life expectancy rates. According to Kotler, Shalowitz, & Stevens (2008), people seek health care services for a number of reasons, such as illnesses, accidents, preventions and incurring injuries in one form or another. In addition, most people seek health care services because of the influence of merchants, mainly pharmaceutical companies that encourage patients to seek care for a diversity of known diseases and symptoms. This encouragement may come from public service announcements...
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...Ethic and Corporate Responsibility 2 Nehemiah Leary Legal 500 Professor Morris In our society, we as consumers are continuously being bombarded by advertising ads on T.V and billboards and highways to promote the latest product. a user isn’t always looking at the product or reading the safety warning on the item; they are only looking at who and what athlete and movie star promotes this latest product. For example, Gatorade always uses high profile athletes or famous people to promote its product. These ads provide a sublime message. These Ads are gear to get the consumer to buy their product. In order for me to be like MJ, I have to drink Gatorade. There has been a shift over the last couple of years in product safety. According to Chandra, “product safety has become a major problem for businessmen, consumers and the government” (Chandran, 1979). Advertising can be both influential and persuasive. It presents an issue of product safety. The Consumer Product Safety Commission threatened to ask Congress to give it greater authority. Advertising is protected under the First Amendment, but there has to be limits. “While advertising does not directly contribute to all product related accidents, it does, inadvertently, have the power to promote unsafe behavior” (Chandran, 1979). Advertising indirectly contributes to the problem of consumer product safety. “Advertisers and advertising agencies should therefore do more to educate consumers in a safe and prudent use of products...
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