Marketing Female African Attire
By: Munah Mombo

Over the past few years, female African Attire has taken on a new trending look sparking new interest in the market. From casual wear to formal attire, most of the clothing-lines now span across cultures. The style of the clothes varies from cultures of the African continent. However, the colors and style feature the more elaborate West African taste. What is important about this trend is how comfortable it feels than how comfortable it looks. The way is looks captures the essence of beauty that is irrefutable to the person therefore, it is always a great buy.
Authentic African materials are weaved to bring out the specific texture and style of the clothes but it takes considerable time. African materials also consist of tie and dye. According to Tekaye designs (2014), designs are either tied or stitched into the cloth using cotton threads, or draw on cloth using impermeable substance. Over the past decades, new technology has reduced the production period and allowed the market to become more accessible to businesses. The project is intended to stimulate the U.S. market that has seen an increase in African immigrants in the past years. This increase has helped to make the product very attractive particularly to other cultures to explore the original materials of African in its historical context.
Investing in the female African attire business entails knowing different cultures to satisfy and meet the needs of prospective customers. In formal wear; women from Liberia would prefer the already designed head apparel in their buying habits. Nigerian women prefer to purchase the materials and create the design that best suits the attire. East African women do not do much in using head garb to go with the attire.
The unique nature of the African women attire can cut across cultures to become appealing to others, particularly in its casual forms. Many Americans prefer to dress casual. With new fashion settings in mixed colors, the African attire would finds its way as trending attire.
Materials for the African attire are more available on the market today. The quality of the material would determine the price. If the more rare and authentic materials were used in making the attire, the price of that attire would be high. Women who wear these kinds of materials expects high prices because the attires are worn only for special occasions; weddings, graduation, and christening.
The marketing strategy includes targeting women who love glamour in dressing on special occasions, and women who love to get comfortable in their clothes that enhance their beauty with colors. The market price will generally be affordable to cater all women regardless of social status. Most women fall in either of the categories therefore, the market promises to be lucrative for investors. A projected sales volume of 10,000 units sold at $200.00 a piece with the right marketing and distribution will yield huge profits. The potential risk of the project will include delay in shipment delivery to customers and the size and design of customized attire.

Reference
Retrieved from www.tekayedesigns.com/AboutAfClothing.asp