...Kroger Mobile Application Kroger grocery began over 130 years ago in 1883 in Cincinnati by a man named Barney Kroger. He built his business on the motto: “Be particular. Never sell anything you would not want yourself” (“History of Kroger”, 2014). Kroger has delivered a wide variety of items for its customers since day one. These items include baked goods, a pharmacy, deli, home décor and an assortment of other goods. In the recent years Kroger has launched a mobile application for its customers. The launch has enabled Kroger to provide an even more personalized approach to shopping in its stores. Mobile Application Features As of 2012, 87 percent of the world’s population was using mobile phones (Turban, Volonino, & Wood, 2012, p. 195). Every year that number greatly increases. Therefore, it is obvious why Kroger made the decision to capitalize on the mobile opportunity. The company’s CEO, David Dillon, had reported that since the birth of the Kroger app three years ago, it had been downloaded more than two million times (Monk, 2013). The company integrated the store customer loyalty program into the application; along with making the switch to digital coupons. Every week, as new manufacturer coupons are released in the paper or online, the Kroger mobile app is updated as well. There is no need for the customers to clip coupons in the newspaper anymore. The consumer can open his or her mobile app and locate the coupon by category or name. Once the coupon is selected, it...
Words: 827 - Pages: 4
...International Marketing Opportunities 26 April 2012 Australia is a country which has a lots of kangaroos and with this reason, Australia has been became the largest country export the kangaroo meat in worldwide.Our company which is a food manufacture has considered and decided to export the kangaroo meat to two countries which are USA and Egypt. We as the food Company believe that we will have a great opportunity to show and to present our product to customer needs. According to this product will export to two countries, first of all, we need to set up the smart objectives to identify the target what we will achieve the objective.Morover, the advertising metric and marketing metrics also important because we will use that to achieve the goals in the best way. Summary We chose kangaroo product as our product to export to overseas market, we chose kangaroo meat for export to Belgium, USA, Indonesia and Egypt. The reason of we export kangaroo meat to those countries because those countries have potential market. We have done the research for STEEP analysis and we found that those 4 countries are good for sells our product. we want to do SMART objective in 2 countries which are USA and Egypt. We want to sell kangaroo meat in Los Angeles California. The reason why we choose Los Angeles is because Los Angeles is a big city in USA and we have a lot of potential market. We use Kroger supermarket to sell our kangaroo meat in Los Angeles. There are 39 stores of Kroger supermarket...
Words: 1082 - Pages: 5
...produce a product that competes with the economy brand shampoos currently in the marketplace. The ultimate goal of the campaign will be market penetration and distribution in major retailers including Walmart, Target, Kroger, Costco, and Albertsons/Safeway to name a few. In order to initially gain distribution we will have to utilize a saes team to get appointments with the buyers of the retailers we wish to target and present our new line. To secure new distribution funds will be allocated to ensure warehouse slotting. The initial distribution push will be rolled into the marketing and production costs of Blue Hawaiian shampoo’s launch. Blue Hawaiian will have different SKU’s with Hawaiian influence; Coconut, Pineapple, Mango, and Island Breeze. Pricing will be competitive with popular brands such as Suave, Dove, Pantene, and Neutrogena. (top10for.com). The target retail will be $3.99 at retailers such as Kroger and Albertson/Safeway, $3.19 at Walmart and Target, and $5.79 for a club pack at Costco. The target production cost will be .99 a unit for the singles, and $1.98 for the club pack. Various forms of marketing will be used in the launch of Blue Hawaiian shampoo. Television, print, and social media will be the primary sources of marketing to the consumer. Ad allowances will be offered to the retailer to promote and display Blue Hawaiian shampoo. Additionally, instantly redeemable coupons (IRC’s) and freestanding insert (FSI) ads will be utilized during...
Words: 716 - Pages: 3
...competitive strategies used by each of Williams-Sonoma’s Competitors. Which of these strategies are the most effective? Support your Answer. When looking at online competitors Amazon.com. This company launched a shipping program called Prime, it’s a $79 year program that gives customer free shipping at no additional cost which has helped Amazon to gain market shares in every category in kitchen electric. When we look at Williams-Sonoma web site the customer is charged an annual fee of $30. Also, they just reduced shipping rate in order to manage the enormous profit by simply putting customer purchases in the U.S mail. In an a way to capitalize on the rising trend of location based marketing, Crate and Barrel has offered walk-in rewards and special offers to all U.S in store purchase by using shop kick mobile devices. With the Walk-in rewards, Crate and Barrel now are available in a total of 39 states that includes Washington, DC and Puerto Rico. In the Bombay Company, they appeal to consumer with the use of OVC that offers an assortment of archival pieces that includes new designs and a 19 piece collection of fine wooded furniture that also include globe inspired accent pieces. It’s first nationwide in store is a distributor that deals with the Kroger Companies. Its product selling ranges goes from $7 to $400 in all of the 180 Kroger hypermarket stores. I truly believe this market works because Williams-Sonoma and Amazon are both internet selling monsters and both have equally reduced...
Words: 399 - Pages: 2
...Grocers: Kroger 1. INTRODUCTION: CASE OVERVIEW AND KEY ISSUES The case Attention Shoppers: Executive Compensation at Kroger, Safeway, Costco and Whole Foods situation explains the costs and strategies related to a companies growth and expansion. Kroger is the main focus of this case. In 2006 Kroger’s was the second largest seller of groceries by revenue with an estimated $60 billion. The success of Kroger Company began in 1883 and which became one of the first chain stores in the country. Kroger then expanded its stores by buying out local competitors with low prices when the economy was suffering. Throughout the twentieth century, Kroger implemented several innovations to throw itself above the competitive advantage. By the 1950’s Kroger had built a reputation of producing fresh good quality products and began to label products with “sell by” dates and nutritional facts. Kroger took on multiple acquisitions helping push its expansion to the West. Under the full leadership of David Dillon Kroger increased revenue and lowered its debt dramatically and also found new ways to increase customer frequency. Kroger also sustained a four-month strike by the United Food and Commercial Workers union, which impacted not just Kroger, but Safeway, and Albertson’s. Retail grocery sales represent a significant amount of the U.S. economy. The industry that Kroger competes in is highly competitive. This resulted in Kroger reducing its operating costs in order to maintain profitability...
Words: 4446 - Pages: 18
...About | Contact | Jobs | [pic] • Lesson Store • Buy Video • Exercise Store • Powerpoint [pic][pic] Marketing Teacher: Home / The Marketing Environment The Marketing Environment [pic][pic][pic][pic][pic][pic][pic][pic] [pic][pic][pic][pic]The Marketing Environment What is the marketing environment? The marketing environment surrounds and impacts upon the organization. There are three key perspectives on the marketing environment, namely the 'macro-environment,' the 'micro-environment' and the 'internal environment'. [pic][pic][pic][pic][pic] The micro-environment This environment influences the organization directly. It includes suppliers that deal directly or indirectly, consumers and customers, and other local stakeholders. Micro tends to suggest small, but this can be misleading. In this context, micro describes the relationship between firms and the driving forces that control this relationship. It is a more local relationship, and the firm may exercise a degree of influence. The macro-environment This includes all factors that can influence and organization, but that are out of their direct control. A company does not generally influence any laws (although it is accepted that they could lobby or be part of a trade organization). It is continuously changing, and the company needs to be flexible to adapt. There may be aggressive competition and rivalry in a market. Globalization means that there is always the threat of substitute...
Words: 10461 - Pages: 42
...Whole Foods Market, Inc. Marketing Analysis ________________________________________ Products Thousands of natural and organic food and body care products proudly line the aisles and stock the shelves of Whole Foods Market, Inc. (WFMI), vying for your attention. The store’s merchandising experts create visual displays that turn inanimate products into merchandise chorus lines, beckoning customers to “Check me out . . . BUY ME!” Whole Foods Market strategically places its primary core value, “SELLING THE HIGHEST QUALITY NATURAL & ORGANIC PRODUCTS” within its logo, within its brand image. Including those words in its logo bespeaks a promise to the customer of Whole Foods’ devotion to “changing the way the world eats” and an invitation to explore a myriad of products throughout the store. Meandering through even just a few of the store’s departments, customers experience how WFMI delivers on their promise: Produce - while other markets may have a small section of its produce department set aside for organic items for Whole Foods, organic produce is a mainstay. Their displays are visual masterpieces, so exquisitely arranged and colorful, you expect to see a team of elves scurrying around to ensure the fruits and vegetables are impeccably on show for some “secret” adjudicating panel of shoppers. Quality is second to none and the variety is beyond imagination. Most assuredly, you find yourself purchasing a vegetable you have never heard of or perhaps for the first...
Words: 2926 - Pages: 12
...Final Exam – Trader Joe’s Case Study 1. Supermarket Industry Analysis In 2013, the traditional supermarket industry is unattractive because of: a) Existence of powerful substitutes in the form of large discount retailers (Wal-Mart, Target), warehouse clubs (Costco, Sam’s Club, BJ’s, and pharmacy chains (CVS, Walgreen’s) that have increased emphasis on grocery sales. * Because increased traffic leads to increased sales of higher margin items in retail stores, there is growing attractiveness for retail stores to enter grocery industry * Retail leaders such as Wal-Mart and Target run highly efficient operations. Coupled with a large volume sale philosophy, both are able to take market share from traditional supermarkets through significant price cuts. As such traditional supermarket share has dropped in last year from 67% to 51% with the growth of retailers participating in grocery sales * Lack of differentiation across products and brands gives consumers a high degree of bargaining power because they incur little to no switching costs between rival competitors and brands (see below) and because of the growth of substitutes. Customers who want to do all their shopping both retail and grocery supplies either in small volume purchases or in bulk have many options to choose from (Wal-Mart vs Schnuck’s vs CVS vs Costco) b) Strong competitors across all segments of supermarkets, which can be broken down into traditional, premium, and discount stores...
Words: 2155 - Pages: 9
...being the major market. In order for Disney to experience long term growth, they have established 3 marketing priorities: creative innovation, global expansion and application of technology. With the execution of their marketing strategies, they had a great creative year in 2005. For creative innovation, they have invested in healthy food with Kroger and will soon launch a food line offering healthy alternatives, while personal care products, baby and toddler products, and floral items. For global expansion, Disney recently opened the Hong Kong Disneyland and resort and has recently expanded television service in India and China. For technology, they have invested in Video games, personal video players, broadband-based devices and other mobile products that will have an impact on their business. The Importance of Marketing Disney uses product development, product modification, branding, distribution, advertising, sales promotion, pricing and publicity as part of their marketing strategies. Creativity continues to be the main strategy of Disney, “from movies to television, from animation to live-action, from theme parks to consumer products to online business. Their ability to penetrate markets and attract consumers is reliant upon the kind of branded, in-demand, high quality, creative content for which Disney has been known.” (Datamonitor, 2006). Top Three Marketing Challenges Challenge 1 - In Innovations Disney has been one of the leading brands in family entertainment...
Words: 1108 - Pages: 5
...at Whole Foods Market By Amanda Roberson, Amy Zelezen, Ankush Brahmavar, Boris Pilipenko, Kinjal Gandhi and Matt Werner Cincinnati resident Roberta Mand is spoiled for choice every time she steps out to buy groceries. Depending on whether she want to buy steaks, sushi, staples or macadamia-encrusted tuna, she heads to Costco, Wal-Mart, Kroger, Whole Foods or the local farmer’s market, all of which are nearby. Roberta’s array of choices illustrates the ever-evolving dynamics of the grocery industry. In this extremely competitive environment, all major players must continuously strategize to maintain a strong presence. A look at Whole Foods Market reveals how this increased competition can leave a company at a strategic crossroads. Since its beginnings in 1980, Whole Foods has been a leader in supplying organic and natural foods, and for years enjoyed its role as the only store catering to this niche market. However, since then other major players have identified this growing segment and now also carry lines of organic and natural foods. Shoppers like Mand can now buy most specialty items almost anywhere. Competitors, such as Safeway and Kroger, bring with them vast experience in supply chain and vendor development, which allows them to optimize more effectively, use economies of scale, and reduce costs. Despite a public perception that Whole Foods competes against the Sunflower Markets and Trader Joe’s of the world, neither the company itself nor analysts consider this to be Whole...
Words: 2448 - Pages: 10
...a business goes about achieving this goal that determines how mighty an opponent the company is in its industry. Take Publix for example. Publix and the Supermarket Industry Publix Super Markets, Inc. was founded by George W. Jenkins in 1930. The company is a member of the highly competitive supermarket industry. Publix made its start in Winter Haven, FL and now operates 1,068 supermarkets in Florida, Georgia, Alabama, South Carolina and Tennessee. The company is largest employee owned supermarket in the United States with over 157,000 employees, and is also one of the top ten largest supermarket chains in the United States (“Publix”). Top 10 U.S. Food Retailers by Sales | 1987 | 1997 | 2007 | Safeway | Kroger | Wal-Mart* | Kroger | Safeway | Kroger | American Stores | Wal-Mart* | Safeway | Winn-Dixie | Albertsons | Costco | A&P | American Stores | SUPERVALU | Lucky Stores | Costco | Publix | Albertsons | Winn-Dixie | Ahold USA | Supermarkets Gen. | Publix | Delhaize America | Publix | A&P | H.E. Butt | Vons Companies | Food Lion | A&P | *Includes Wal-Mart Supercenters and Wal-Mart subsidiary Sam’s Clubs. | Source: Business Guides, Directory of...
Words: 3856 - Pages: 16
...drugstores with 7,271of these retail stores operating a full service pharmacy. Their stores are located in 41 states and the District of Columbia and Puerto Rico. Additionally, within these retail stores operate 657 health care clinics conducting business under the Minute Clinic name. The retail pharmacy stores operate primarily under the CVS/pharmacy or Longs Drugs names. In addition, the Pharmacy Services segment operates under the names CVS Caremark Pharmacy Services, Caremark, CVS Caremark, Care Plus CVS/pharmacy, Care Plus, and Rx America to providing pharmacy benefit management services to employers, insurance companies, and other organizations. Their online retail sales operate under the name CVS.com offering most of the same products as the retail stores. CVS/Caremark also offers customers the ability to refill prescriptions online.1 According to the Walgreens 2011Annaul Report, Part 1; as of August 31, 2011, there were 8,210 retail locations in 50 states, the District of Columbia, Puerto Rico...
Words: 10113 - Pages: 41
...Victoria L. AIU Unit 2 Individual Project MKTG 205 6/17/2012 Abstract In this assignment, I will be discussing the importance of market segmentation as it relates to a particular product or service. I will conduct research on “GREEN” products, in order to develop an effective marketing strategy for the product I have chosen, and how I can differentiate this product through marketing in comparison to competitor products. Market Segmentation Introduction One of the most important factors for companies to consider when choosing the best method to market a product or service is market segmentation. This includes identifying who to direct their advertising towards. Companies must figure out who is most likely to purchase their product or service in comparison to competitors’ who have similar products/services. (Vermillion & Peart, 2010) Definition of the Segmentation Bases Market segmentation is used by companies of products or services to ultimately identify their target market, in order to strategize how to advertise their product or service effectively. A company’s target market is those who are more than likely to purchase a companies’ product or service. Typically, they are recognized by the similarities in consumer purchasing behavior. Companies can also identify their target market by identifying specific age groups that will be most interested in their product or service, by male or female purchasers, etc. After a company has determined their target market...
Words: 1007 - Pages: 5
...Segmentation April Brady Unit 2 IP AIU Online Aug. 18, 2013 I am going to start with the definition of segmentation(bases), which is aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action (Kerin.2013). Segmentation bases are (1) Geographic segmentation, which bases on where prospective customers live or work (region, city size); (2) Demographic segmentation, which is based on some objective, physical (gender, race), measurable (age, income), or other classification attribute (birth, era, occupation) of prospective customers; (3) Psychographic segmentation, which is based on some subjective mental or emotional attributes (personality), aspirations (lifestyles), or needs of prospective customers; (4) Behavioral segmentation, which is based on some observable actions or attributes by prospective customers, such as where they buy, what benefits they seek, how frequently they buy, and why (Kerin.2013). The markets that I would target for Gain laundry detergent are, the lower income communities by placing Gain in every discount store that I can, also I would target different countries because then Gain would be all over the world. The target markets I chose for Gain would make Gain the number 1 laundry detergent. I would place Gain on end caps, center round abouts, and at eye level in the detergent isle, so customers will see it and be more likely to choose it. I would price Gain at a very rezsonable...
Words: 502 - Pages: 3
...FOUR P’S OF MARKETING FRITO-LAY VARIETY PACK Ebony Flowers AMERICAN INTERCONTINENTAL UNIVERSITY ABSTRACT Frito-Lay is the emerging market leader in the snack food business. The leading innovation that represents this continued commitment is the Frito-Lay Variety pack. The marketing strategy utilizes four key aspects to meet the needs of this particular market - product, pricing, place and promotion. Every business must offer a product or service that people place in high demand for the venture to be profitable and sustainable. Frito-Lay’s Variety pack combines twenty lunch able size bags of five different well known Frito-Lay chip brands that come in twenty different combinations. Upon examining the individual lunch sizes in the current market, the suggested retail price is a better cost savings and worth the value. For the 2014 school year, Frito-Lay, America’s favorite salty snacks, has teamed up with the number one video game in the world, SkyLanders, to attract its target market which brings the most fun to the family. From home to the school lunch box or anywhere in between, all the consumers have to do is grab a bag on the go! Frito-Lay's Variety packs are easy to carry, easy to store and easy to pack it's the perfect staple for every home. FOUR P’S OF MARKETING AND FRITO-LAY VARIETY PACK Merriam-Webster’s Online Dictionary defines marketing as “the activities that are involved in making people aware of a company's products, making sure that the products...
Words: 1174 - Pages: 5
