Marketing Plan: Shandong Restaurant near Boston University
Chinese food now holds a popular place among the entire population of the world. You can find a Chinese restaurant in every major city, especially in the United States and in many smaller areas of the world as well.
Chinese food, when authentic is probably the healthiest food in the world. Some restaurants, especially American Chinese cuisine, which are not authentic, prepare their menu with highly saturated fats or with meats that contain unhealthy amounts of animal fat. These Chinese restaurants are not recommended and they are both neither authentic nor healthy.
Good Chinese food however, is prepared and cooked with poly-unsaturated oils. Authentic Chinese food does not require the use of milk-fat ingredients such as cream, butter or cheese. Meat is used, but not in abundance, which makes it easy for those who love authentic Chinese food to avoid high levels of animal fat. Many believe that authentic Chinese food is really the ideal diet.
There are several Chinese restaurants around Boston University, but they are not traditional Chinese food. They are all assimilated by the western diet culture. But our Shandong restaurant is a traditional Chinese restaurant and it located around Boston University.
W.I.I. (What it is…)
The Shandong restaurant is a partnership based venture aimed at promoting a healthy and traditional Chinese Shandong style eatery. The aim of this restaurant is to provide a health promoting alternative to the westernization of Chinese restaurant. This distinction is the main characteristic that will be promoted to create its own market share amongst its competition. Though there is a specific marketing distinction between its competitors，the restaurant will still maintain a high quality standard of food that will come about via the purchasing of fresh ingredients and by using an