...Chapter Two – What is Marketing Management and what do product managers and marketing managers do? The Meaning of the terms Marketing Manager and Marketing Management Traditionally if a person had the title of “manager,” it meant that s/he had the responsibility to help guide the activities of at least a few employees. While this terminology has changed over the years, we still consider someone who has the title of ‘manager’ to be responsible for overseeing the allocation of resources for the organization. For example, as an ‘individual contributor’ I might have the responsibility of performing certain work (for example, writing marketing literature for the firm’s products), but not be responsible for the activities of anyone other than myself. In high technology industries, the word manager is often replaced with “Director” to indicate that a person has primary responsibility for a certain organizational function. For example, the ‘marketing director’ may be responsible for all marketing activities in the firm. At other firms, the term ‘marketing manager’ would be used to describe the same thing. In some organizations, the Vice-President of Marketing may perform the same functions. The term Product Manager is often used in high technology industries to assign responsibility to a specific individual or group for the successful supervision of all marketing activities related to a specific product or service. Sometimes the product manager’s responsibility is defined...
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...Market Plan [Name of Writer] [Name of Institution] Marketing Marketing is the process of planning and executing the conceptions, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. (AMA). Marketing is meeting needs profitably. Marketing Philosophy The Marketing Philosophy comprises of Production Concept, Product Concept, Selling Concept , Marketing Concept, Customer Concept and Societal Marketing Concept The Production Concept The production concept says that the Consumers will prefer products that are widely available and inexpensive. To focus on achieving high production efficiency, low costs, and mass distribution. It is useful when (1) the demand for a product exceeds the supply; (2) the product’s cost is too high. Its examples are: Standard Raw Materials and Components, CD, LCD. The Product Concept The product concept says that Consumers will favor those products that offer the most quality, performance, or innovative features. It focus in making superior products and improving them over time. it common examples are Digital Camera, CPU. The Selling Concept The selling concept says that Consumers and businesses, if left alone, will ordinarily not buy enough of organization’s products. It focus on undertaking an aggressive selling and promotion effort. Its...
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...CHAPTER 1 Foundations of Strategic Marketing Management The primary purpose of marketing is to create long-term and mutually beneficial exchange relationships between an entity and the publics (individuals and organizations) with which it interacts. Though this fundamental purpose of marketing is timeless, the manner in which organizations undertake it continues to evolve. No longer do marketing managers function solely to direct day-to-day operations; they must make strategic decisions as well. This elevation of marketing perspectives to a strategic position in organizations has resulted in expanded responsibilities for marketing managers. Increasingly, they find themselves involved in charting the direction of the organization and contributing to decisions that will create and sustain a competitive advantage and affect long-term organizational performance. The transition of the marketing manager from being only an implementer to being a maker of organization strategy has resulted in (1) the creation of the chief marketing officer (CMO) position in many organizations and (2) the popularity of strategic marketing management as a course of study and practice. Today, almost onehalf of Fortune 1000 companies have a CMO. Although responsibilities vary across companies, a common expectation is that a CMO will assume a leadership role in defining the mission of the business; analysis of environmental, competitive, and business situations; developing business objectives and goals;...
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...INTRODUCTION TO MANAGEMENT | |Chapter Aims | |Definition of Management | | |Management Functions |This chapter aims to: | |Planning | | |Organizing |Introduce the foundation of management such as various functions, | |Directing |levels and areas of management in business | |Controlling | | | | | |Levels of Management | | |Types of Management | | | ...
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... http://workbank247.com/q/bus-599-complete-course-bus599-complete-course/21454 http://workbank247.com/q/bus-599-complete-course-bus599-complete-course/21454 BUS 599 Week 1 Discussion "Company Description" Throughout this course, you will develop a series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the “NAB Company Portfolio”. The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan. Please respond to the following: * Create your NAB company name and explain its significance. * Develop your company’s Mission Statement and provide a rationale for its components. BUS 599 Week 2 Discussion "Growing Honest Tea" Please respond to the following: * Review the following documents: * Honest Tea’s business plan for 1999 (PDF). * A strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Teas’ business plan (PDF). * Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response. BUS 599 Week 3 Discussion "Don't Miss the Mark" Please respond to the following: * Watch the following videos: https://youtu...
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...complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the “NAB Company Portfolio”. The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan. Please respond to the following: * Create your NAB company name and explain its significance. * Develop your company’s Mission Statement and provide a rationale for its components. BUS 599 Week 2 Discussion "Growing Honest Tea" Please respond to the following: * Review the following documents: * Honest Tea’s business plan for 1999 (PDF). * A strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Teas’ business plan (PDF). * Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response. BUS 599 Week 3 Discussion "Don't Miss the Mark" Please respond to the following: * Watch the following videos: https://youtu.be/0-4ivPwMDCE https://youtu.be/lYX04wiMYmQ * There are two (2) very different target markets and sales forces discussed in the videos. Identify some of the key differences between the organizations’ sales forces and target markets. Explain the value of developing a sales force based on the target market. Use examples from each...
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...complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the “NAB Company Portfolio”. The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan. Please respond to the following: * Create your NAB company name and explain its significance. * Develop your company’s Mission Statement and provide a rationale for its components. BUS 599 Week 2 Discussion "Growing Honest Tea" Please respond to the following: * Review the following documents: * Honest Tea’s business plan for 1999 (PDF). * A strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Teas’ business plan (PDF). * Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response. BUS 599 Week 3 Discussion "Don't Miss the Mark" Please respond to the following: * Watch the following videos: https://youtu.be/0-4ivPwMDCE https://youtu.be/lYX04wiMYmQ * There are two (2) very different target markets and sales forces discussed in the videos. Identify some of the key differences between the organizations’ sales forces and target markets. Explain the value of developing a sales force based on the target market. Use examples from each...
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...complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the “NAB Company Portfolio”. The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan. Please respond to the following: * Create your NAB company name and explain its significance. * Develop your company’s Mission Statement and provide a rationale for its components. BUS 599 Week 2 Discussion "Growing Honest Tea" Please respond to the following: * Review the following documents: * Honest Tea’s business plan for 1999 (PDF). * A strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Teas’ business plan (PDF). * Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response. BUS 599 Week 3 Discussion "Don't Miss the Mark" Please respond to the following: * Watch the following videos: https://youtu.be/0-4ivPwMDCE https://youtu.be/lYX04wiMYmQ * There are two (2) very different target markets and sales forces discussed in the videos. Identify some of the key differences between the organizations’ sales forces and target markets. Explain the value of developing a sales force based on the target market. Use examples from each...
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...complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the “NAB Company Portfolio”. The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan. Please respond to the following: * Create your NAB company name and explain its significance. * Develop your company’s Mission Statement and provide a rationale for its components. BUS 599 Week 2 Discussion "Growing Honest Tea" Please respond to the following: * Review the following documents: * Honest Tea’s business plan for 1999 (PDF). * A strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Teas’ business plan (PDF). * Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response. BUS 599 Week 3 Discussion "Don't Miss the Mark" Please respond to the following: * Watch the following videos: https://youtu.be/0-4ivPwMDCE https://youtu.be/lYX04wiMYmQ * There are two (2) very different target markets and sales forces discussed in the videos. Identify some of the key differences between the organizations’ sales forces and target markets. Explain the value of developing a sales force based on the target market. Use examples from each...
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...complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the “NAB Company Portfolio”. The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan. Please respond to the following: * Create your NAB company name and explain its significance. * Develop your company’s Mission Statement and provide a rationale for its components. BUS 599 Week 2 Discussion "Growing Honest Tea" Please respond to the following: * Review the following documents: * Honest Tea’s business plan for 1999 (PDF). * A strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Teas’ business plan (PDF). * Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response. BUS 599 Week 3 Discussion "Don't Miss the Mark" Please respond to the following: * Watch the following videos: https://youtu.be/0-4ivPwMDCE https://youtu.be/lYX04wiMYmQ * There are two (2) very different target markets and sales forces discussed in the videos. Identify some of the key differences between the organizations’ sales forces and target markets. Explain the value of developing a sales force based on the target market. Use examples from each...
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...complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the “NAB Company Portfolio”. The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan. Please respond to the following: * Create your NAB company name and explain its significance. * Develop your company’s Mission Statement and provide a rationale for its components. BUS 599 Week 2 Discussion "Growing Honest Tea" Please respond to the following: * Review the following documents: * Honest Tea’s business plan for 1999 (PDF). * A strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Teas’ business plan (PDF). * Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response. BUS 599 Week 3 Discussion "Don't Miss the Mark" Please respond to the following: * Watch the following videos: https://youtu.be/0-4ivPwMDCE https://youtu.be/lYX04wiMYmQ * There are two (2) very different target markets and sales forces discussed in the videos. Identify some of the key differences between the organizations’ sales forces and target markets. Explain the value of developing a sales force based on the target market. Use examples from each...
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...complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the “NAB Company Portfolio”. The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan. Please respond to the following: * Create your NAB company name and explain its significance. * Develop your company’s Mission Statement and provide a rationale for its components. BUS 599 Week 2 Discussion "Growing Honest Tea" Please respond to the following: * Review the following documents: * Honest Tea’s business plan for 1999 (PDF). * A strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Teas’ business plan (PDF). * Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response. BUS 599 Week 3 Discussion "Don't Miss the Mark" Please respond to the following: * Watch the following videos: https://youtu.be/0-4ivPwMDCE https://youtu.be/lYX04wiMYmQ * There are two (2) very different target markets and sales forces discussed in the videos. Identify some of the key differences between the organizations’ sales forces and target markets. Explain the value of developing a sales force based on the target market. Use examples from each...
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...complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the “NAB Company Portfolio”. The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan. Please respond to the following: * Create your NAB company name and explain its significance. * Develop your company’s Mission Statement and provide a rationale for its components. BUS 599 Week 2 Discussion "Growing Honest Tea" Please respond to the following: * Review the following documents: * Honest Tea’s business plan for 1999 (PDF). * A strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Teas’ business plan (PDF). * Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response. BUS 599 Week 3 Discussion "Don't Miss the Mark" Please respond to the following: * Watch the following videos: https://youtu.be/0-4ivPwMDCE https://youtu.be/lYX04wiMYmQ * There are two (2) very different target markets and sales forces discussed in the videos. Identify some of the key differences between the organizations’ sales forces and target markets. Explain the value of developing a sales force based on the target market. Use examples from each...
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...complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the “NAB Company Portfolio”. The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan. Please respond to the following: * Create your NAB company name and explain its significance. * Develop your company’s Mission Statement and provide a rationale for its components. BUS 599 Week 2 Discussion "Growing Honest Tea" Please respond to the following: * Review the following documents: * Honest Tea’s business plan for 1999 (PDF). * A strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Teas’ business plan (PDF). * Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response. BUS 599 Week 3 Discussion "Don't Miss the Mark" Please respond to the following: * Watch the following videos: https://youtu.be/0-4ivPwMDCE https://youtu.be/lYX04wiMYmQ * There are two (2) very different target markets and sales forces discussed in the videos. Identify some of the key differences between the organizations’ sales forces and target markets. Explain the value of developing a sales force based on the target market. Use examples from each...
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...BUS-530 Marketing Management (Module 1) Date: 01/04/2011 Muhammad Naeem Sarwar MBA Information Management Module 1: 1) Understanding Marketing Management a) Define the term supply chain. b) What is the task environment? c) What is meant by holistic marketing? d) What is the Product Market Expansion Grid? e) Explain the differences between a strategic marketing plan and a tactical marketing plan. f) Define Market Opportunity Analysis (MOA). A. Define the term supply chain. Supply chain management can be defined as the process of planning, implementing and monitoring the everyday operations of a supply chain Supply chain management is an all encompassing process as it undertakes the management of availability of raw materials, their processing into finished goods and the distributions of the same. The aim of all this is to provide the highest level of satisfaction to the customer and thus increase the business of the company. And with the increasing complexity of the supply chain, supply chain management has also become about coordinating and collaborating with the different trade partners now involved in the supply chain. Supply chain management decisions are made on three different levels- the tactical, strategic and operational levels. Strategic level involves long term decisions while tactical level includes medium term decisions while operational level is concerned with very short term day-to-day...
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