...5 Marketing Objective To build a brand image as the most stylish, creative yet affordable timepiece To lead the market as a global brand To increase its brand awareness as the most innovative watch of its time 6 Market Segmentation Market segmentation is the process of dividing a market into distinct groups of buyers with similar requirements. Goods can no longer be produced or sold without considering and understanding customer requirements and recognizing the heterogeneity of those needs.(Michel Wedel 2000). Steps involved in market segmentation, targeting market and market positioning are as follows; 6.1 Segmentation in the B2C Market Socio-demographic, behaviouristic, and psychographic variables are used to identify the market segment. 6.2 Socio-demographic Variables This divides the group into age, sex, gender, geography, family life cycle, income, education, events, religion and social class. Swatch product line is for both men and women between the age of 15-19, 20-24 and 25-34 who belongs to and income group varying from £12000 to £45000. It could be students, professional, homemakers and set of stylish people who like a creative and innovative approach. Figures from Kidd 2007 suggest that the group from 24-35 have the highest spending power in the market. And also women in UK are increasingly purchasing watches for them selves and for their partners. 6.3 Behaviouristic Variables These variables reflect the behaviour of the customer towards a specific product...
Words: 774 - Pages: 4
...Marketing Objectives 1. To identify with a particular market or lifestyle This App is particularly designed for UTD students and staff. Promoting the App in estabilished space to specific populations, it is strongly targeted. Most part of targeted users are 16-to-24-year-old students, who have high rate of utilization to smartphones or tablets and who have strong acceptance degree of new things. And to advocate a lifestyle of using recycling items and providing mutual assistance in this population, the CometShare will play a significant role. 2. To design a simple and completed App All users, even software idiots, can quickly get started, easily publish or read product information, and convinently place an order. It will be perfect and completed when launched in front of users. No design flaws and no use disorders. Compared with other similar competitors, this APP is more consistent with what users want and what they need. 3. To permit selling or buying opportunities A variety of used items can be sold or purchased here, such as books, furniture or electronic products. When users have this kind of need, this App can provide a good platform of information dissemination and resource sharing. The online selling informations combined offline transactions can permit users whatever, whenever or wherever they wish to make deal. 4. To facilitate consumers access to services When you need help, this App will provide you with free information dissemination...
Words: 486 - Pages: 2
...Chapter Two Marketing Objectives Marketing Plan NOW danny abramovich Chapter 2 out of 4 Marketing Objectives www.MarketingPlanNOW.com 1 2. Marketing strategic planning & objectives Chapter 2 out of 4 Marketing Objectives 2. Tourism Intro 2 2. Marketing strategic planning & objectives Strategic planning is an organization's process of defining its strategy and making decisions on allocating its resources to pursue this strategy. Resources can include people (HR), capital assets, know-how, etc. Marketing strategic planning leans on most of the marketing analytical tools we have covered in the previous chapter. In a practical way, we are going to transform the analytical findings from the past year into marketing objectives for next year. Chapter 2 out of 4 Marketing Objectives 3 2. Marketing strategic planning & objectives Past year analysis 1.1 1.2 1.3 1.4 1.5 1.6 1.7 Next year’s objectives 2.1 Marketing strategic Environmental analysis Market analysis Competitive analysis Segmentation Marketing-mix SWOT analysis Positioning planning 2.2 Desired segmentation 2.3 Desired marketing-mix 2.4 SWOT-driven objectives 2.5 Perceptual gaps 1.8* Sources of info (research) 2.6 Sales forecast *Comment: the only section in chapter ONE that does not transform into an objective in chapter TWO is 1.8 Chapter 2 out of 4 Marketing Objectives www.MarketingPlanNOW.com 4 2.1 Marketing strategic planning Past year analysis 1.1 1.2 1.3 ...
Words: 1461 - Pages: 6
...5. Internal marketing. Employees as internal customer are important as external because they who deliver the service and business vision and values. So, we should aligned employee values with customer values to get progress “the more the values of the staff and consumers concur with brand values the more likely the brand is to succeed.” (Walton Hall & Milton Keyenes, 2000). Thus, we have to work on the same values and make it easy for our staff as well. In other words, the Internal Marketing concept deeply aim to treat employee like customers and connect them emotionally with the brand "internal marketing is used to refer to the activities an organization must implement in order to woo and win over the hearts and minds of its employees...
Words: 1300 - Pages: 6
...DEVELOP ORGANISATIONAL MARKETING OBJECTIVES 1. Evaluate how effective Coca-Cola has been in their marketing strategies in terms of product positioning in regard to their products and services Who/How/Where Coca-Cola positions themselves: Coca-Cola is one of the most widely used soft drink in the world. The company has very efficient and extensive distribution system in the world. There is a great variety of brands offered by Coca-Cola throughout the world like Diet coke, sprite, Fanta, Rc cola, Minute made etc. You can find the Coca-Cola soft drinks anywhere in every country of the world. Advertisements for Coca Cola started on the radio in the 1930s and on the television in 1950. Currently Coca-Cola is advertised on over five hundred TV channels around the world including Viral and Outdoor media. Coca-Cola has positioned themselves too market toward a certain age group, this age group is youths from 15-25 but they also have a unique way of marketing which also reached the 40+ audience. Targeting youths, they base their strategies on entertainment and for the older generation their marketing strategies are mainly about the family drink, which is low cost and convenient. Coca-Cola’s’ brand personality reflects the positioning of its brand. The process of positioning a brand or product is a complex task and must be done over time using all the elements of the marketing mix. Positioning is in the mind of their consumers and can be described as how the product is...
Words: 1297 - Pages: 6
...WEEK 4 MARKETING OBJECTIVES AND STRATEGIES TO purchase this tutorial visit following link: http://wiseamerican.us/product/bus-497-week-4-marketing-objectives-strategies/ Contact us at: SUPPORT@WISEAMERICAN.US BUS 497 WEEK 4 MARKETING OBJECTIVES AND STRATEGIES Marketing Objectives and Strategies: Product, Pricing, and Distribution Continue working on the Marketing Plan. The assignments in Weeks 1-4 will culminate in the Marketing Plan: Final Paper in Week Five. Assignment Instructions: In a three- to four-page paper (not including the title and reference pages), explain the difference between marketing objectives and strategies. Identify and justify the strategies you will use to achieve your marketing objectives (use examples to support justification). For your product (good or service), describe the next two elements of the marketing mix, pricing, and distribution objectives, as they relate to your product. You must use a minimum of two scholarly sources, not including the textbook, and your paper must be formatted according to APA Style guidelines. BUS 497 WEEK 4 MARKETING OBJECTIVES AND STRATEGIES Marketing Objectives and Strategies: Product, Pricing, and Distribution Continue working on the Marketing Plan. The assignments in Weeks 1-4 will culminate in the Marketing Plan: Final Paper in Week Five. Assignment Instructions: In a three- to four-page paper (not including the title and reference pages), explain the difference between marketing objectives and strategies...
Words: 423 - Pages: 2
...BUS 497 WEEK 4 MARKETING OBJECTIVES AND STRATEGIES To purchase this, Click here http://www.activitymode.com/product/bus-497-week-4-marketing-objectives-and-strategies/ Contact us at: SUPPORT@ACTIVITYMODE.COM BUS 497 WEEK 4 MARKETING OBJECTIVES AND STRATEGIES Marketing Objectives and Strategies: Product, Pricing, and Distribution Continue working on the Marketing Plan. The assignments in Weeks 1-4 will culminate in the Marketing Plan: Final Paper in Week Five. Assignment Instructions: In a three- to four-page paper (not including the title and reference pages), explain the difference between marketing objectives and strategies. Identify and justify the strategies you will use to achieve your marketing objectives (use examples to support justification). For your product (good or service), describe the next two elements of the marketing mix, pricing, and distribution objectives, as they relate to your product. You must use a minimum of two scholarly sources, not including the textbook, and your paper must be formatted according to APA Style guidelines. BUS 497 WEEK 4 MARKETING OBJECTIVES AND STRATEGIES To purchase this, Click here http://www.activitymode.com/product/bus-497-week-4-marketing-objectives-and-strategies/ Contact us at: SUPPORT@ACTIVITYMODE.COM BUS 497 WEEK 4 MARKETING OBJECTIVES AND STRATEGIES Marketing Objectives and Strategies: Product, Pricing, and Distribution Continue working on the Marketing Plan. The assignments in Weeks 1-4 will culminate...
Words: 487 - Pages: 2
...BUS 497 WEEK 4 MARKETING OBJECTIVES AND STRATEGIES A+ Graded Tutorial Available At: http://hwsoloutions.com/?product=bus-497-week-4-marketing-objectives-and-strategies Visit Our website: http://hwsoloutions.com/ Product Description BUS 497 WEEK 4 MARKETING OBJECTIVES AND STRATEGIES, BUS 497 WEEK 4 MARKETING OBJECTIVES AND STRATEGIES Behind the overall corporate objectives, lie the departmental goals and plans. The departmental goals are integrated to form the overall corporate goals. The marketing department formulates goals and motivates its staff in order to achieve those goals. The marketing team develops a plan aimed at improving a product or increasing sales. The marketers define the marketing objectives and marketing strategies of the company. Though the two concepts go hand in hand, marketing objectives and strategies differ in different ways Marketing objectives defines what the company wants to achieve through its marketing activities. The objectives define a particular time frame. For instance the marketing objectives of a specific product may include: promotion to increase product awareness, change of product features. Factors to consider when establishing marketing objectives include the SMART Approach: Setting specific, measurable, achievable, realistic and time specific objectives (Sandhusen, 2000). The SMART” approach helps a company manage its marketing activities effectively and be able to assess whether they have been successful in delivery of...
Words: 356 - Pages: 2
...Community development is the process through which the efforts of the people themselves are united with those of change agents, with the main aim of transforming the society from an undesirable situation to a desired situation. A desirable situation in this case can be referred to be a situation in which the different people involved get to a better living standard. On the other hand, Economic Development implies progressive changes in the socio-economic structure of a country. It means a process where nations achieve higher standards of living, often through the increase of the real national income and also the per capita income of the individuals in an economy for some period of time. It occurs in a long time period and involves the change of different aspects of the economy. Economic development has many qualitative and quantitative indicators such as economic growth and Human Development Index. In fact, It is important to recognize that economic development and community development are not the same. Community development is a process for making a community a better place to live and work. Economic development is purely and simply the creation of wealth from which many community benefits are created. There are certain factors which affect community development and economic development. One of these factors is the role the government in the given region plays. The government plays a big role in development of all sectors in an economy including the community. Resource...
Words: 580 - Pages: 3
...explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims and objectives. I will be referring to Walkers as my chosen business throughout completing this task. Definition Specific objectives Corporate mission statement Overall vision Their aim is to produce a first class product that everyone enjoys. Business Aims and Objectives What has to be achieved to deliver the vision The objective is to manufacture a quality product to a high standard and become the leading brand in the UK. Marketing Objectives Marketing contribution to the corporate objectives Marketing objectives – ‘maintain market dominance’ Promotional Objectives Promotional tactics to be used, Promotional objectives – ‘Keep the brand exposed and the brand name heightened within the market’. 1. Awareness of the organisation’s aims and objectives and supporting the business aims and objectives: • One way to achieve this is by transforming the organisation’s overall objectives into marketing objectives. This can be achieved through the knowledge of the organisation’s overall mission and sharing the vision with the marketing team. This aim is then broken down into small achievable objectives e.g. to launch technologically advanced products etc. 2. Raising Awareness: • Raising awareness through promotion is crucial to achieving the business aims and objectives as awareness would eventually translate or lead to increase...
Words: 372 - Pages: 2
...Financial objectives are the specific, focused targets of the finance department/function within an organisation. Mulcahy’s financial objectives are to cut costs by 5% per annum for the next 3 years and to increase sales revenue by 20% per annum for the next 3 years. There is some tension between these two financial objectives because it is hard to increase sales revenue whilst reducing costs. One internal factor that may have influenced the achievement of both of their financial objectives is finance. Mulcahy’s prices are only mid-range and reducing that price could attract more customers to Mulcahy’s. This would further influence the achievement of increasing sales revenue by 20% per annum for the next 3 years. Although, these mid-range prices are reasonable which may effectively help Mulcahy’s achieve this financial objective. One external factor that may have influenced the achievement of both financial objectives is competition. The business does not have any unique skills which could hinder a potential customer’s choice between Mulcahy’s and a competitor. This could be a risk to Mulcahy’s achieving both of their financial objectives because if potential customers go to competitors, it is much less likely that Mulcahy’s will reach their objective of increasing sales revenue which makes it unlikely that they would also reach their goal of reducing costs. However, Molly’s skills to identify opportunities may help Mulcahy’s reduce the risk of competition and achieve their...
Words: 447 - Pages: 2
...Evaluate ways in which David could assess how PCL’s marketing activities assist in the achievement of its business objective. (13) Marketing is the management process that identifies, anticipates and satisfies customer needs profitably. It ensures a business has the right product, at the right place, at the right time and at the right price. If David wants to assess whether something works the best way to find out is through market research. Market research can be used to evaluate the success of marketing activities that David has already conducted, this will allow him to see whether they are helping the business achieve their objective. There are two methods of market research which are primary and secondary, primary research is research that has not yet been conducted and have to be done by the business, this is a more expensive and time consuming method of research but gives more specific results as the business can find out exactly what they want to. Secondary research is research that has already been conducted which means it is usually free and a lot less time consuming that primary research, although it may be hard to find the specific research data you wanted and the data may not be up to date. PCL’s current objectives are to meet their business principles and increase demand, increasing demand is not specifically mentioned in the case study as an objective but he is looking to take over another business and question two of the exam asks to discuss the appropriate pricing...
Words: 1279 - Pages: 6
...Research of Objective-C October 9, 2012 Introduction There is little doubt in today’s dynamic and fast moving technology market that Objective-C is a powerful, high-level, flexible programming language that has been around since the early 1980s and has the staying power to last a long time. Objective-C is an extension of the programming language C developed by Brad Cox and Tom Love to support the object oriented features of Smalltalk another programming language. Objective-C is the main language from which Apple’s MAC OS X for Desktops and laptops and iOS for iPhones and iPads are derived. There have been variants to this language as well, Objective-C++ and Objective-C 2.0 which proves the sustainability of this language. Due its portability, Objective-C has shown its flexibility and the ability to adapt to the ever changing and fast moving arena of mobile devices especially from Apple. What is Objective-C? Objective-C is a reflective programming language which aims to provide object orientated concepts and Smalltalk messaging to C. GNU Compiler Collection (GCC) provides a compiler for Objective-C, however due to the rich library support on OpenStep based operating systems (Mac OS X, IPhone, GNUstep) it is typically only used on these platforms. Objective-C is implemented as an augmentation to the C language. It is a superset of C which means that any Objective-C compiler can also compile C. To illustrate what Objective-C looks like as a language I will show you...
Words: 2068 - Pages: 9
...Techniques in Performance Appraisal Encourage Discussion Research studies show that employees are likely to feel more satisfied with their appraisal result if they have the chance to talk freely and discuss their performance. It is also more likely that such employees will be better able to meet future performance goals. Employees are also more likely to feel that the appraisal process is fair if they are given a chance to talk about their performance. This is especially so when they are permitted to challenge and appeal against their evaluation. Constructive Intention It is very important that employees recognize that negative appraisal feedback is provided with a constructive intention, i.e., to help them overcome present difficulties and to improve their future performance. Employees will be less anxious about criticism, and more likely to find it useful, when the belief is that the appraiser's intentions are helpful and constructive. In contrast, other studies have reported that "destructive criticism" - which is vague, ill- informed, unfair or harshly presented - will lead to problems such as anger, resentment, tension and workplace conflict, as well as increased resistance to improvement, denial of problems, and poorer performance. Set Performance Goals It has been shown in numerous studies that goal-setting is an important element in employee motivation. Goals can stimulate employee effort, focus attention, increase persistence, and encourage...
Words: 4601 - Pages: 19
...| Peter F. Drucker is the management scholar. He is thought to be the establishing father of current management. Peter Drucker, whose life crossed the previous century (1909 – 2005), was an exceedingly instructed native of the world: an innovative soul who composed thirty-nine books including numerous fantastic chips away at business management. He was a man of numerous parts: a sharp eyewitness, a long lasting understudy, an educator, mentor of eminent corporate pioneers, and the organizer of an official school in Claremont, California, that bears his name. Peter Ferdinand Drucker was an author, management advisor and college teacher. His written work concentrated on management related writing. Peter Drucker made well known the term information specialist and is thought to have unknowingly introduced the learning economy, which viably challenges Karl Marx's reality perspective of the political economy. George Orwell credits Peter Drucker as one of the main journalists to foresee the German-Soviet Pact of 1939. Much has been said and composed of his accomplishments, but then there is a lesser-known side to Peter Drucker; that other side is the subject of this paper. He was hesitant about his own reasoning of life. He additionally emphatically protested being known as a ‘management master’ – a sobriquet frequently attached to him. As opposed to being a supplier of answers, Drucker constantly remained an examiner: his showing strategy was Socratic. What mattered most was the...
Words: 3933 - Pages: 16
