...MKT 315 WK 6 QUIZ 4 CHAPTERS 8 & 9 To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-6-quiz-4-chapters-8-9/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 6 QUIZ 4 CHAPTERS 8 & 9 MKT 315 WK 6 Quiz 4 Chapters 8,9 MULTIPLE CHOICE 1. Why does it make sense to sell high-priced and exclusive merchandise such as diamonds, rare Cognac, or Waterford Crystal, through warehouse club channels? a. The warehouse clubs attract thousands of customers each year. b. Companies can sell last year’s style/model easily at the warehouse club. c. Two-thirds of the shoppers at a warehouse club are business owners, many of whom are successful and affluent. d. These types of manufacturers are changing their distribution channels to include mass merchandisers, discount stores, and warehouse clubs in order to reach more potential buyers. e. It makes no sense for these manufacturers to sell products at a warehouse club and diminish the image of their brand or product name. 2. The emphasis on channel design strategy is to help the firm gain ___________. a. lower variable costs b. a more efficient operation c. strong channel members that will help the firm gain sales d. a recognizable name and image among buyers e. a competitive sustainable advantage 3. The market constructs used in the text to analyze markets in relation to channel design strategy consists of all of the following dimensions except: a. Market density. b. Market behavior. c. Market...
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...INTERNSHIP REPORT ON ORGANIZATIONAL STUDY AT CENTUM ELECTRONICS SUBITTED BY: SARAVANAN AJDURAIRAJ VRAJENDRA P | 12MB491212MB486512MB48 | II SEMESTER MBA Guide Mr. A. M. Lucas Internship Report submitted to the University of Mysore in partial fulfillment of the requirements of II Semester MBA degree examinations – 2013 Ramaiah Institute of Management sciences #15, New BEL Road, MSRIT Post, M S Ramaiah Nagar Bangalore – 560054 CERTIFICATE This is to certify that this Internship Report on Organizational Study at CENTUM ELECTRONICS is a bonafide study of SARAVANAN A J, DURAIRAJ V, RAJENDRA P carried out under my guidance and supervision. Place: Bangalore Date: [Signature of the Faculty Guide] DECLARATION We hereby declare that this Internship Report on Organizational Study at CENTUM ELECTRONICS submitted in partial fulfillment of the requirement for II Semester MBA Degree examinations 2013 of University of Mysore through Ramaiah Institute of Management Sciences is our original work and not submitted to any other university. This work has been done under the supervision of Mr. A. M. Lucas in Ramaiah Institute of Management Sciences, Bangalore. Place: Bangalore Date: [Signatures of the Team Members] [Reg. No.] ACKNOWLEDGEMENT: We would like to add a few heartfelt thanks for a few people who were part of this project in numerous ways, people who gave unending support from the start of this study. I would like to convey my sincere gratitude...
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...2))) core competences الاختصاصات الأساسية The idea of "core competences" is one of the most important business ideas currently shaping our world. This is one of the key ideas that lies behind the current wave of outsourcing, as businesses concentrate their efforts on things they do well and outsource as much as they can of everything else. In this article we explain the idea and help you use it, on both corporate and personal levels. And by doing so, we show you how you can get ahead of your competition – and stay ahead. By using the idea, you'll make the very most of the opportunities open to you: • You'll focus your efforts so that you develop a unique level of expertise in areas that really matter to your customers. Because of this, you'll command the rewards that come with this expertise. • You'll learn to develop your own skills in a way that complements your company's core competences. By building the skills and abilities that your company most values, you'll win respect and get the career advancement that you want. Explaining Core Competences: The Value of Uniqueness The starting point for understanding core competences is understanding that businesses need to have something that customers uniquely value if they're to make good profits. "Me too" businesses (with nothing unique to distinguish them from their competition) are doomed to compete on price: The only thing they can do to make themselves the customer's top choice is drop price. And as other "me too"...
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...#DBForum digital BRAND marketing 13 2013+ sustained strategic shifts_ 1.17.13 @StevenCook CMO Brand building DNA - global Fortune 50 B2C brand builder that shifted to Silicon Valley funded start-up - not a ‘digital native’ … am a ‘hybrid’ brand marketer … stay current, curious, courageous - strong belief in understanding people & their user experience WW Director Brand Marketing WW VP Strategic Brand Marketing, Biz Dev & Innovation SVP, CMO U.S., Canada, Mexico Global CMO & Biz Dev Contributing writer Contributing writer Brief - digital BRAND marketing state of union - 2013 forecast Goals: I hope our discussion does one or all: - validates your current beliefs and strategic activity - gives you additional business case proof points to advance your digital brand marketing initiatives inside your company or with your clients - gives you something new to think about - gets your juices flowing and your mind racing - gives you additional reasons to connect with Neustar AdAdvisor & Legolas Media About 107,000,000 results About 107,000,000 results insightful & inspirational sources digital BRAND marketing ‘state of union’ How would you characterize the era that we’re in now with regard to the relationship between digital and brands? “Brands for the last 15 years have been looking at online as another media channel to buy ads on. So they buy or rent eyeballs or audiences or uniques from the media properties that provide them. Now you’ve got with all...
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...Enterprise Resource Planning is a tool used to integrate the data and processes of an organization into a single system using many components including hardware, software and a unified database. Many companies utilize ERP software to manage a suite of applications from cost, development, product planning, financial management, to manufacturing. The benefits of ERP systems are not without cost. There is initial implementation, software, hardware, data storage, training, maintenance and upgrade cost that maybe associated with any ERP System. Depending on the size of the company these cost can be in the thousands, to hundreds of thousands, to millions of dollars. For companies like Kennametal, to make significant changes to an ERP System once implemented, or to completely migrate to a different ERP System can multiply those cost. (Wisner, J., Tan, K., & Leong, G., 2012. p. 198). There are many ERP software solutions for major corporations that fit all budgets and offer a variety of features based on a firm’s needs. Three of those companies we will discuss in closer detail are Oracle, SAP, and Microsoft. Each of these companies offer the ability to configure their software to be tailored to an organizations specific demands; whether it be, choosing a type of inventory accounting or how the company choses to recognize its profits. In addition, each of these three companies offer functionality by providing the option to have ERP data housed on a server in a specified location...
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...CHRIST UNIVERSITY Mid SEMESTER EXAMINATION JAN 2014 ( II Sem UG and VIII BHM) : Time: 9:30 to 11:30am Day & Date | 16/01/2014Thursday | 17/01/2014Friday | 18/01/2014Saturday | 20/01/2014Monday | 21/01/2014Tuesday | 22/01/2014Wednesday | II Sem -B.A Programmes HEPEPS | English | Languages/Ad. English | | Political Science | Principles of Macro Economics | Contemporary IndiaSociology | PSEngPSEcoJPEng | English | Languages/Ad .English | | BasicPsychologicalProcesses -II | Principles of Macro Economics British Literature | Foundations of SociologyJournalism | CEP | English | Languages/Ad .English | | BasicPsychologicalProcesses -II | British Literature | Software applicationFor print media & the web | TCE(Theatre Studies) | | | | Introduction toMusic & Dance –II | | | PEP | English | Languages/Add.English | | Basic PsychologicalProcess –II | British Literature | Dynamics of DanceMusic & Theatre | II Sem -B.Sc Programmes CME | English-- | 9:30 to 11:30 amLang/Ad .English | | Computer Science Data Structures & operating system | Electronics | Differential Calculus | | | 2:30 to 4:30 pmIntegral Calculus | | | | | EMSCMS | English | 9:30 to 11:30 amLang/Ad .English | Statistics ( 9:30 to 11:30 am)(Examination will be held in separate room for Stats; check the notice board) | Computer ScienceOperating...
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...Journal of Retailing 87 (3, 2011) 253–268 Franchising Research Frontiers for the Twenty-First Century Rajiv P. Dant a,∗ , Marko Grünhagen b,1 , Josef Windsperger c,2 a Michael F. Price College of Business, The University of Oklahoma, 307 West Brooks, Norman, OK 73019-4001, USA b Eastern Illinois University, School of Business, 4002 Lumpkin Hall, Charleston, IL 61920, USA c Center of Business Studies, University of Vienna, Brünner Strasse 72, A-1210 Vienna, Austria Abstract About four decades ago, during the formative years of the franchising industry, visionary authors like Oxenfeldt and Kelly (1968) and Ozanne and Hunt (1971) proposed a rich slate of research agenda which still continues to guide some of the contemporary scholarship in the franchising domain. This article (1) explicates some of the unique features of the franchising context that presumably inspired these pioneering authors, (2) discusses four established elements of ontology unique to franchising and isolates the remaining research gaps therein, (3) specifies a new slate of more contemporary research agenda for future scholarship, and (4) concludes with a brief discussion of the ten articles featured in this Special Issue of the Journal of Retailing dedicated to the theme of Franchising and Retailing. © 2011 Published by Elsevier Inc on behalf of New York University. Keywords: Franchising Research Agenda; Research Frontiers; Mixed Motives Context; Asymmetrical Power Setting; Twenty-First Century ...
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...Skills 2 Workshop on Management Information Systems 2 o Introduction to Retail Management (R. Mgt.)* 4 SECTORAL SUBJECT – 1 MARKS 100 100 100 100 50 50 100 o Principles of Banking and Insurance (B & I)* o Introduction to IT and Telecommunications (IT & Tel)* o Introduction to Infrastructure (Infra. Mgt.)* o Industrial Pharmacy and Pharmaceutical Technology (Pharma. Mgt.)* o Hospital Planning and Organization (Hosp. Mgt.)* MBA-122 *R. Mgt= Retail Management; B&I= Banking & Insurance; IT & Tel.= IT & Telecommunication; Infra. Mgt.=Infrastructural Management; Pharma. Mgt.=Pharmaceutical Management; Hosp. Mgt.=Hospital Management. TRIMESTER – III CODE MBA-133 MBA-143 MBA-153 MBA-163a MBA-163b PAPER Legal Aspects of Business Marketing Management Organizational Behaviour Seminar on Business Research Methodology Seminar on Business Ethics o Advertising and Sales Management (R.Mgt.)* SECTORAL SUBJECT – 2 CREDITS 4 4 4 2 2 4 MARKS 100 100 100 50 50 100...
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...probably the most extensively covered subject dealing with project management. In addition to the usual PERT and CPM networks, Gantt charts, etc., the subject of project uncertainty and risk management is also discussed. The use of computer simulation and Crystal Ball to generate the approximate distribution of project completion times to help better understand the implications associated with schedule uncertainty is also discussed. Cases and Readings A case appropriate to the subject of this chapter is: Harvard: 9-613-021 Arrow Diagramming Exercise This 3-page case describes the marketing campaign for a newly developed industrial hardware item. Over two-dozen activities are noted and described. The case asks for the network diagram and critical path. A reading appropriate to the subject of this chapter is: L.P. Leach. Critical Chain Project Management Improves Project Performance (Project Management Journal, June 1999, p. 39-51). This article explains the procedures developed by E. Goldratt in his Critical Chain approach to project management. Includes a discussion of project and feeder buffers. Projects using the critical chain often report significantly improved schedule, cost, and scope performance. Answers to Review Questions 1. How would a PM managecritical path tasks differently than noncritical tasks? By definition, critical tasks are those tasks that if delayed will delay the completion of the entire project. Therefore, these...
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...Statement Analysis of five Companies Mission statement: The mission of a company is its unique purpose which sets a firm apart from other firms of its types and identifies the scope of its operations in products and market terms. In general terms, mission statement addresses the following questions: • Why is the firm in business? • What are our economic goals? • What is our operating philosophy in terms of quality, company image and self concept? • What are our core competencies and competitive advantage? • What customers do and can we serve? • How do we view your responsibilities to stockholders, employees, communities, environment, social issues and competitors? Components of mission statement: • Specifies basic type of product or service to be offered • Identifies primary market or customer to be served • Specifies technology to be used in productionor delivery • Reflects the firms fundamental concern for survival through growth and profitability Newest trend in mission components: • Sensitivity to customer wants • Concern for quality • Statements of company mission [pic]Company Background: |Saint-Gobain Crystals & Detectors is a business unit of Saint-Gobain Ceramics & Plastics Inc., a subsidiary of Compagnie de | |Saint-Gobain headquartered in Paris, France. | |Saint-Gobain Crystals & Detectors...
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...Coca-Cola vs. Pepsi-Cola Introduction The soft drink industry has been a profitable one in spite of the “cola wars” between the two largest players. Several factors contribute to this profitability, and these factors also help to show why the profitability of the concentrate production side of the industry has been so much greater than the bottling side. Over the years the concentrate producers have experimented with different levels of vertical integration, and although it has not necessarily been clear which have been more successful historically, some decision criteria can be developed to help determine if and when complete vertical integration is necessary. Profitability in the soft drink industry As analysis using Porter’s five forces shows why the soft drink industry has been so profitable. Suppliers and buyers have not had more power over the industry than it has had over them. Internal rivalry, while seeming intense, has not eroded the profitability of the industry because of its concentration and the fact that the two major players have primarily competed on the basis of advertising and promotion and not price. Entry is difficult both for reasons of scale and the strong brand identity of the current major players. Substitutes have not been close enough to take away significant market share, although the emergence of new substitutes may pose the largest threat to the industry’s profitability. Suppliers and Buyers Suppliers to the soft drink industry...
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...Requirements 13 13 13 5 5.1 5.2 5.3 5.4 5.5 5.6 Management Responsibility Management Commitment Customer Focus Quality Policy Planning Responsibility, Authority and Communication Management Review 14 14 14 14 14 14 15 6 6.1 6.2 6.3 6.4 Resource Management Provision of Resources Human Resources Infrastructure Work Environment 15 15 15 15 16 7 7.1 7.2 7.3 7.4 7.5 7.6 Product Realization Planning of Product Realization Customer-Related Processes Design and Development Purchasing Production and Service Provision Control of Monitoring and Measuring Devices 16 16 17 17 18 19 20 8 8.1 8.2 8.3 8.4 8.5 Measurement, Analysis and Improvement General Monitoring and Measurement Control of Nonconforming Product Analysis of Data Improvement 20 20 21 22 22 22 Sequence and Interaction of Processes Glossary of Terms Bibliography Quality System Manual Level: I Revision: J 24 25 25 Revision Date: 03/17/2016 1 Quality Management System Policy Manual Information: Document Title: Quality Management System - Policy Manual Document Identification: QSM Issuer: David J. Dulanski - Quality Assurance Manager - Quality Management System Representative - Calibration Laboratory Services Manager - Lead Assessor...
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...Introduction An international advertising, marketing and public relations agency based in Manhattan, USA, Ogilvy & Mather operates in 450 offices spanning around 169 cities all over the world. In the year 1948, with only a staff of two and no clients, David Ogilvy founded Ogilvy and Mather. The vision behind establishing the agency was to generate diversity and provide superior quality services. The agency is now one of the largest marketing communications networks in the world, providing services to both local and multinational brands in all regions. Ogilvy’s Mission Statement: To become the world’s best agency, O&M mission statement is as follows- “Our mission is to provide successful communications solutions at the highest world standards to enable regional businesses and brands to excel. We earn our clients’ respect through business and creative ideas developed by the best talents in the region.” Ogilvy’s Vision: “To be most valued by those who most value brands” Core Values: To support mission statement and vision, O&M follows 360 Degree Brand Stewardship. To empower the brand to its multinational clients, O&M implies local know-how with a worldwide network. This helps them to get more powerful local campaigns by fulfilling local market needs. A holistic look at communication helps O&M still reinforcing the same universal brand identity. O&M focuses on the role of 360 Degree Brand Stewards to grab customer attention, obtain promises through consistent...
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...1 only B) 1 and 2 C) 2 and 3 D) 1, 2, and 3 3) An information system can be defined technically as a set of interrelated components that collect (or retrieve), process, store, and distribute information to support: 3) _______ A) decision making and control in an organization. B) the creation of new products and services. C) communications and data flow. D) managers analyzing the organization's raw data. 4) The three activities in an information system that produce the information organizations use to control operations are: 4) _______ A) information retrieval, research, and analysis. B) input, processing, and output. C) input, output, and feedback. D) data analysis, processing, and feedback. 5) The average number of tickets sold daily online is an example of: 5) _______ A) input. B) raw data. C) output. D) meaningful information. 6) In a hierarchical organization, the upper levels consist of:...
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...A Term paper On Training & Development of Employees A case study of An Orascom Telecom Company (Banglalink™) Course Title: Human Resource Management Course Code: HRM 363 University of Information Technology & Sciences (UITS) Submitted to: Ayesha Binte Safiullah Lecturer Faculty of School of business University of Information Technology & Sciences Submitted By: |Name |ID | |Diponker Saha |09310065 | |Sree Shuvo Kumar |10420102 | |Md. Rohimul Islam |10420246 | |Md. Jamal Uddin Masoom |10410399 | |Abdur Rahman Roman |10310750 | |Shahidul Islam |10310764 | Program of BBA School Of Business ...
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