...Management Human Capital & Entrepreneurship Business Plan GOZDESI SPECIAL EVENT PLANNING & MANAGEMENT Muhammed Furkan YILDIZ Student Number: C0176KEKE1113 Lecturers : David Hall & Rajendra Kumar Date: 18.02.2014 TABLE OF CONTENTS 1. ExecutiveSummary.....................................................................................................................3 2. BusnessDescription....................................................................................................................3 3. Vision and Mission Statement....................................................................................................4 4. Content of the Business.............................................................................................................4 5. Main Partners.............................................................................................................................5 6. Business Opportunities...............................................................................................................5 7.1. Industry Analysis..........................................................................................................................6 7.2. Location Analysis..........................................................................................................................6 7. Finance...........................................................................
Words: 2389 - Pages: 10
...Marketing Plan for Event Planning Kimberly M. Green DeVry University Blue Sapphire Enterprises Blue Sapphire Enterprises is a company that provides premium quality hardware/supplies and service workers for Event Planners needing high quality specialty décor and services for events in the Chicago area. Our clients are established professional Event Planners in the Chicagoland area that require linen ware, flatware, floral and theme oriented items to create specialty illusions for weddings, Holidays, conferences, and other special events requested by their clientele. We create these beautiful scenarios and provide professional servers for these events; leaving the Event Planner to focus on more esoteric details of the event; knowing our high quality and premium services will meet and exceed their expectations. There has been a noted increase in the need for Event Planners to provide these types of services throughout the Midwestern areas and in the United States. People want theme oriented venues for their specialty occasions that are tastefully crafted and customized to their event needs. Sweet Sixteen extravaganza’s, Weddings, Corporate conferences and events include a few of the clients that seek high quality venues and premium services for these events. While there are dozens of Event Planners in Chicago; as well as your basic suppliers of linen/flatware and other event oriented hardware- there are very limited numbers of specialty oriented suppliers...
Words: 4930 - Pages: 20
...Integrated Marketing Communications – the case of Coonawarra Rob van Zanten, J ohan Bruwer and Karen Ronning F UNDAMENTALLY, Integrated Marketing Communications (IMC) refers to the process of integrating and coordinating the various communication elements commonly known as the ‘promotional mix’. The promotional mix is usually considered to consist of advertising, sales promotion, personal selling and public relations, although some marketers may add other elements such as publicity, direct marketing or sponsorship as major components. IMC is therefore not just a concept relating to consistency or synergy—it is also a strategic process (Van Zanten & Bruwer 2002a). This is in particular the case of when and how IMC manifests itself at the wine region level, in which case the integration of all the marketing communication efforts of the wine region in order to achieve a strong brand identity is of the utmost importance. The Coonawarra wine region (Geographical Indication) is located in the South East corner of South Australia and is famed for its unique terra rossa soil and bold-flavoured red wines, in particular Cabernet Sauvignon. About 5,000 hectares of vineyards comprise the Coonawarra grapegrowing area. The region currently boasts 16 operating (production-type) wineries and 22 cellar door sales facilities. Around 700 people (full-time equivalent) are employed in the vineyards, wineries and cellar door facilities. The region produces on average about three and a half...
Words: 4870 - Pages: 20
...102 JULY–AUGUST 2003 > VOL 18 NO 4 > WINE INDUSTRY JOURNAL M A R K E T I N G Rob van Zanten, Johan Bruwer and Karen Ronning FUNDAMENTALLY, Integrated Marketing Communications (IMC) refers to the process of integrating and coordinating the various communication elements commonly known as the ‘promotional mix’. The promotional mix is usually considered to consist of advertising, sales promotion, personal selling and public relations, although some marketers may add other elements such as publicity, direct marketing or sponsorship as major components. IMC is therefore not just a concept relating to consistency or synergy—it is also a strategic process (Van Zanten & Bruwer 2002a). This is in particular the case of when and how IMC manifests itself at the wine region level, in which case the integration of all the marketing communication efforts of the wine region in order to achieve a strong brand identity is of the utmost importance. The Coonawarra wine region (Geographical Indication) is located in the South East corner of South Australia and is famed for its unique terra rossa soil and bold-flavoured red wines, in particular Cabernet Sauvignon. About 5,000 hectares of vineyards comprise the Coonawarra grapegrowing area. The region currently boasts 16 operating (production- type) wineries and 22 cellar door sales facilities. Around 700 people (full-time equivalent) are employed in the vineyards, wineries and cellar door facilities. The region produces on...
Words: 4812 - Pages: 20
...KISII UNIVERSITY-NAIROBI CAMPUS SCHOOL OF BUSINESS AND ECONOMICS COURSE TITLE: MARKETING MANAGEMENT COURSE CODE: MBAD LECTURER: BETSY SINDANI NAME: OMBASA ERIC OMINGO REG.NO: CBM12/10183/15 TASK: ASSIGNMENT DATE:29TH OCTOBER 2015 SIGN:____________________ [pic] KISII UNIVERSITY The University Marketing Plan OCTOBER 2015 Table of Contents Table of Contents i Executive Summary 2 History and Background 3 Vision & Mission 3 CORE VALUES 3 SWOT ANALYSIS 3 FOUNDATIONAL MARKETING OBJECTIVES 5 MARKETING GOALS AND STRATEGIES 6 Goal 1: Maintain Strong Enrollment 6 Goal 2: Continue to Grow Kisii University’s Academic Reputation 6 Goal 3: Strengthen and Broaden Brand Awareness 7 Goal 4: Maintain Brand Consistency 8 GOAL 5: Extend the reach and depth of the university by developing strategic programs and collaborations. 8 Summary 9 Executive Summary At Kisii University, the marketing process is a logical extension of the marketing planning process. Marketing encompasses the continuum from making decisions about which academic programs will be offered to providing those programs at a place and rate students are willing and able to access them. The marketing plan of the University outlines critical marketing strategies and the communication methods used to assist in accomplishing institutional...
Words: 1937 - Pages: 8
...WeGotVegas.com 1.0 Executive Summary Welcome to the future of event planning! Las Vegas Golf, Gaming, and Amenities bring to the community of Las Vegas a breath of fresh air in the event planning niche market. By combining old fashion values, such as going the extra mile, use cutting edge software, and technology, Las Vegas Golf, Gaming, and Amenities will lead this niche market, providing quality results, every time. Las Vegas Golf, Gaming, and Amenities are equal opportunity business making its expertise and services available to help its clients plan their own events. Party Packs {complete kits for their event}; make hosting a party a snap, right down to the refreshments. Our event planning software delivers interactive event planning to a personal computer or smart phone. Through these and other affordable products and services, we aim to be the number one resource the Black Commonality for any event in Las Vegas. 1.1 Objectives [ 1 ] Las Vegas Golf, Gaming, and Amenities is a small business aimed at the Professional African-American niche and to provide Black Americans access to the Las Vegas integrated resort Casino markets. “LVGGA”knows the Vegas market. We pay attention to your details! We can leverage our Vegas experience & relationships to promote to “Black Americans” that (Las Vegas) is the best place to hold a convention or major event. Additionally, we aim to develop minority local businesses to join in their efforts, thereby directly benefitting...
Words: 3428 - Pages: 14
...Strategic Plan Drew Luke University of Phoenix STR/581 – Strategic Planning & Implementation Paul Sam December 9, 2010 Week 6 Table of Contents Executive Summary Page 3 Company Background Page 3 - 5 Environmental Scan Page 5 - 11 Organizational Strategy Page 11 - 14 Implementation Plan Page 14 - 16 Risk Management Plan Page 16 - 17 Strategic Plan This paper will compile the various assignments from previous weeks to establish a completed strategic plan. An executive summary will be provided, along with the company’s background, mission, vision, and value statements. Additionally the previously constructed environmental scan will be further illustrated. The selected business strategy will be discussed. The final components of this plan will include the implementation and risk management plan. As previously mentioned the company being discussed is that of “Dreamz” a wedding planning business. Executive Summary The report following this summary is that of a strategic plan for “Dreamz” a wedding consulting firm. The company’s core values are based around taking a clients dream and making a reality, and to do all the work so they can enjoy the party. “Dreamz” is designed to meet with clients to discuss what they consider to be their dream wedding. Based on this meeting the consultant will begin to pull resources from the various vendors which “Dreamz” has partnered with. Once the package has been pulled together the complete...
Words: 4909 - Pages: 20
...Development AOE Team January 11, 2002 Place Marketing The challenge of place marketing is to strengthen the capacity of a community or a region to adapt to the changing marketplace, seize opportunities, and sustain its vitality. Place marketing succeeds when stakeholders such as citizens, workers, and business firms derive satisfaction from their community, and when visitors, new businesses, and investors find their expectations met. January 11, 2002 2 Core Activities of Place Marketing Designing the right mix of community features and services Setting attractive incentives for the current and potential buyers and users of its goods and services Delivering a place’s products and services in an efficient, accessible way Promoting the place’s values and image so that potential users are fully aware of the place’s distinctive advantages January 11, 2002 3 Strategic Place Marketing Organize a planning group of citizens, business people, and local and regional government officials. Define and diagnose the community’s condition, its major problems, and their causes. Develop a vision of the long-term solutions to the community’s problems based on a realistic assessment of the community’s values, resources and opportunities. Develop a long-term plan of action involving several intermediate stages of investment and transformation. January 11, 2002 4 Strategic Place Marketing (2) The long-term solution involves improving four major marketing factors found in every community. Assure...
Words: 1753 - Pages: 8
...Business Model and Strategic Plan Mission statements define the organization's primary objectives. Vision statements focus on its goals and aspirations. Value statements define how the work will be done. Vision, mission, and values are all important considerations when developing a strategic plan. These three factors work together to provide the business a well rounded strategic design. My business idea is a firm that manages projects. Strategic planning is a process of decisions made by an organization to set goals and to outline a course of action to achieve those goals, to grow the business and to help the business be profitable ("Dictionary," 2014, p. 1). Long term and short term goals contribute to the strategic plan. Description and Mission The business is a project management company called Properly Managed Projects (PMP) that specializes in knowledge, skills and techniques to execute projects effectively and efficiently ("Project Management," 2014). The target customer can be anyone with a temporary group activity to produce a product or service. Project management has five steps; initiating, planning, executing, monitoring and controlling, and Closing. Mission Statement Our mission is to provide professional planning on all projects. We only provide the best solutions to our customers’ situations. We make great efforts to be the most knowledgeable, skilled, and trusted company in the professional community. We seek to produce financial rewards to investors as...
Words: 709 - Pages: 3
...Project MANAGE ORGANISATIONAL CHANGE Identifying strategic direction Among the most useful tools for strategic planning is SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). The main objective of this tool is to analyze internal strategic factors, strengths and weaknesses attributed to the organization, and external factors beyond control of the organization such as opportunities and threats. Other tools include: * Balanced Scorecards, which creates a systematic framework for strategic planning; * Scenario planning, which was originally used in the military and recently used by large corporations to analyze future scenarios. PEST analysis (Political, Economic, Social, and Technological) * STEER analysis (Socio-cultural, Technological, Economic, Ecological, and Regulatory factors) * EPISTEL (Environment, Political, Informatics’, Social, Technological, Economic and Legal). Undertaking strategic analysis reviewing the current marketing performance. Various business analysis techniques can be used in strategic planning, including SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats ), PEST analysis (Political, Economic, Social, and Technological), STEER analysis (Socio-cultural, Technological, Economic, Ecological, and Regulatory factors), and EPISTEL (Environment, Political, Informatics’, Social, Technological, Economic and Legal). SYSTEM: System Pyramid Successful and sustainable transformation efforts require leaders...
Words: 2673 - Pages: 11
...MARKETING PLANNING PLANNING A marketing plan ensures a systematic approach to developing products and services to meet and satisfy your customers’ needs. When you are writing a marketing plan you need to be clear about your objectives and how you'll achieve them. A good marketing plan sets clear, realistic and measurable objectives, includes deadlines, provides a budget and allocates responsibilities. A plan can consist of these elements: • Analysis of your current market • Your business objectives • Key strategies • Steps to achieving your objectives • Proposed budget • Timing. REGULAR REVIEW Marketing planning is an ongoing business activity. As your business, changes many of the strategies in your plan will need to evolve to ensure your business is still heading in the right direction. Having your plan up to date can keep you focused on where you are heading and ensure you are ready when you need it again. Before you complete your marketing plan Before you complete your business plan and start using it, consider the following: 1. Create/update your business plan - Establishing your business plan first will give you a greater understanding of how your business works. It can also help ensure your marketing strategies are in harmony with your overall business strategies and goals. 2. Do your research - You will need to make quite a few decisions about your business including structure, marketing strategies and finances before you...
Words: 2127 - Pages: 9
...Advertising and Promotion in Business Task 1 1. How will Fused Vision apply below-the-line techniques to promote a product for their company during and after the Olympic Games? Evaluate your response. The below-the-line technique can be used by Fused Vision to promote their promotes during and after the Olympic Games as it grants them direct contact to consumers and allows them to maintain a lot of control of their organisation. The below-the-line technique allows Fused Vision to use a variety of ways to connect with their target group(s). This technique is extremely good for businesses that want to connect with their target group at a limited cost and is often used by organisations with little money for promotion or entrepreneurs. Below-the-line techniques have many advantages that Fused Vision will benefit from which are as follows: • It allows businesses to send clear and direct highly targeted personal messages to their customers. This is especially important as it allows Fused Vision to show customers products/services directly in the flesh, this is good for customers as they get to touch, feel and experience the product before purchasing it. • The level of engagement to customers is high • It is extremely cost effective more so than the other methods of promotion The below-the-line technique method of promotion is especially good for Fused Vision when promoting their products during the Olympics and after...
Words: 3125 - Pages: 13
...and other assets needed to accomplish all goals in an organization. Establishing events include enticing the general public to the business, identifying occupation duties, combining duties into work groups, clarifying and divide up resources, and producing an environment so that associates and objects works together at the same time to accomplish greatest extent success. Supervisors are in every occupation. In fact, supervisors preform the same duties in every business. Whether it is the manager at a beauty salon or an industrial job the duties are and will always remain the same task. Planning, organizing, leading and controlling will serve a vital role in accomplishing a supervisor’s vision on how a business should be managed. Each element is essential and without each element business will not functions well without all four elements (warish, 2009). This paper will discuss all four function of management, and how they are preform in a business and how they relate to our own business. Planning Planning is a supervising task of steadily making decisions to accomplish a goal or to achieve a task within an organization that a person, or a group, or a company will pursue. Identifying the objectives to be accomplished and determining in advance an appropriate procedure needed to accomplish any goals. Planning events include examining recent situations, foreseeing the future, defining ideas, deciding...
Words: 761 - Pages: 4
...Journal of Business Studies Quarterly 2009, Vol. 1, No. 1, pp. 16-25 ISSN 2152- 1034 A Case Study on Classic Airlines: Practical Marketing Solutions Milaly Tokhi, San Jose State University Abstract In today’s competitive arena, organizations must use all possible means to maximize growth and profitability by focusing on strategic marketing. Classic Airlines has an opportunity to alter the landscape of the airlines industry. In order to succeed, Classic Airlines must be able to correctly forecast market potential and future demand, by establishing long-term marketing objectives. Key words: Marketing, business, organizations, cross-functional teams, environmental scanning. Classic Airlines Classic Airlines is facing an organizational issue. External and internal marketing programs have not been able to satisfy the needs and wants of the stakeholders. Target customers are looking at the services offered by other airlines to satisfy their wants and needs. This has resulted in poor sales and reduced profits for the company. The marketing plan of a firm “helps the firm connect with its customers” (Kerin et al., 2006). Therefore, Classic Airlines wants to develop an effective plan of action that will not only help attract and retain customers, but also boost sales and profits. The Situation Issue and Opportunity Identification Classic Airlines is a 25 year old company that commands a fleet of more than 375 jets that serve 240 cities with more than 2300 daily flights. The...
Words: 4663 - Pages: 19
... for instance an unexpected cut in budget or manpower. In other words anticipate and plan contingency to deal with variation.) responsibility for the evaluation of training Senior Management - training evaluation responsibilities * Awareness of the need and value of training to the organization. * The necessity of involving the Training Manager (or equivalent) in senior management meetings where decisions are made about future changes when training will be essential. * Knowledge of and support of training plans. * Active participation in events. * Requirement for evaluation to be performed and require regular summary report. * Policy and strategic decisions based on results and return on investment data. The trainer The trainer - training evaluation responsibilities * Provision of any necessary pre-programme work etc and programme planning. * Identification at the start of the programme of the knowledge and skills level of the trainees/learners. * Provision of training and learning resources to enable the learners to learn within the objectives of the programme and the learners' own objectives. * Monitoring the learning as the programme progresses. * At the end of the programme, assessment of and receipt of reports from the learners of the learning levels achieved. * Ensuring the production by the learners of an action plan to reinforce, practise...
Words: 855 - Pages: 4
