...Collegiate Promotions distributes products that are marked to students and alumni of major universities. High-selling products include coffee mugs and T-shirts that bear collegiate logs. In order to distribute its products, collegiate promotions has adopted an independent sales representative model. The sales representatives work for themselves and are not actual employees of collegiate. They have independent contractor status. Becoming an independent sales representative is easy. An interested person pays a $300 fee to obtain catalogs and other literature needed to advertise and sell the line of products. The sales representative then begins to write orders for products. A sales representative can sell to anyone through any channel. This means that there are no protected territories, so several sales representatives are often working in the same geographic locations. Many representatives also sell through internet web sites. Collegiate promotions do not set an absolute price for its products. Instead, it uses a wholesale plus pricing strategy that allows sales representatives to sell within a relatively broad range. The range is normally 30 to 50 percent higher than wholesale. For instance, if the wholesale price of a coffee mug is $10, then the representative can choose to sell the mug at a price anywhere between $13 and $15. The sales representative receives a commission of half the amount charged over the wholesale price. If the mug sells for $13, the representative receives...
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...NCODP 1. What AR cover Non Commissioned Officer Development Program? AR 350-17 2. What is the goal of NCODP? The goal of the NCODP is to increase and sustain NCO combat readiness at the highest possible level. 3. The seven expectations of all soldiers from their leaders. (a) Be a good listener. (b) Demonstrate tactical and technical competence. (c) Teach subordinates. (d) Treat soldiers with dignity and respect. (e) Stress basics. (f) Set the example. (g) Set and enforce standards. Physical Fitness 1. What FM covers Physical Fitness? FM 7-22 2. How many phases are there preparing to PRT? A INITIAL B TOUGHNING C SUSTAINING D RECONDITIONING 3. What 3 principles does Army PRT follow? A. Precision B. Progression C. Integration Wear and appearance of Uniform and Insignia’s 1. What AR covers The Wear and Appearance of Uniforms and insignias? A. AR 670-1 2. What does "ECWCS" stand for? A. Extended Cold Weather Clothing System 3. Who is authorized to wear insignia of branch on the Patrol cap? A. Chaplains Maintenance 1. What does PMCS STAND FOR A. Preventive Maintenance Checks and Services 2. What form do you use to conduct a PMCS on? A. DA 2404 3. When is a PMCS required to be performed? A. Before, during and after the operation of a piece of equipment and also at weekly and monthly intervals ...
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...product according low income consumers in NE Brazil. Unilever Didn’t knew the low income consumers segment well or had firsthand experience of the kind of Marketing strategy that would work for this segment. Q: 2 what is the SWOT analysis of case? STRENGHTS 1. 170million consumers. 2. High market share. 3. Power of unillever brand in NE. WEAKNESS 1. Price of products very high which are not approach of Ne consumers. 2. Promtion problems. OPPORTUNITY 1. Good market structure. 2. Expected high growth in soap product. THREATS 1. High using soap in NE market. 2. Economic situation. Q: 3 what are marketing strategies for this case? Firstly, include betterment in product PRODUCT 1. Product with an attractive design. 2. Make the product between OMO and CAMPERIO. PRICE 1. Change the price of OMO. 2. Reduce the cost of other products for introduce a new one. 3. Set normal price not too low it will increase competition. PLACE 1. Easy availability of product. 2. Effeciency in distribution. PROMTION 1. Not focused on TV commercial because in the NE most people didn’t have the TV. 2. Direct marketing will be beneficial. Q; 4 what would you do and why if you are in position of Robert and Laercio? I want introduce the new product for the low income consumers. Because no other way to Grow. Introduce OMO, MINERVA and CAMPERIO products very successfully. Now the time, is introducing a new product which are...
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...The marketing mix provides an excellent framework for developing marketing plans in an orgnazation.The marketing mix for phsyical goods is generally accepted as being made up of the 4ps which are: · product · price · promotion · place once the marketing objectives have been agreeded marketing plans must be devloped to achieve goals.Buisenessses will often tailor its marketing mix to suit its objectives.The objectives often includes:support brand building,satisfying needs and aspirtaions of a targeted group of customers. Support brand building the marketing mix supports the building of brands and also through product stretaergies.Strengthening brand awraeness is beneficial for a buisness because a strong brand allows a buisness to make more effective use of its marketing stratergies by promoting more than one product within the brand range.This can often lead to the to a higher raise of the profile of new products in a brand. Satisfying needs and aspirtaions of a targeted group of customers.The four ps of the marketing mix are the parameters that a business can control,although they are subject to internal and external constraints of the marketing envioment.The goal is to make decisions that centre the four ps on the customers in the target market,in order to create perceived value and to generate a postive response.If a product genuinley satisfys the needs and aspirtaions of its target market ,it stands a better chance of long term success rather than a product which...
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...What is the Puppeteer Theory? The theory of an individual been control by society or the environment we live in. The different elements in our society shape and control the way one think and act. We can be highly influenced by our environment. The things we believe in and our approach to certain things in life re all based on the puppeteer theory. What does the Puppeteer represent and who do the controlling strings represent? The puppeteer represents the things that controls the way we think, this include our family, friends, school, and the media. Our environment on a whole. To what degree has been their influence on your life (please provide clear examples)? What does the Puppeteer represent and who do the controlling strings represent? The puppeteer represents the way we approach things, the type of college we attend, the type of job we go after and even the way we worship. The controlling strings represent the things that are used to influence and control us. Also the things we desire to achieve. To have a nice house and money to get what you want means you have to go to graduate from college with a degree that is marketable and a high GPA To what degree has been their influence on your life (please provide clear examples)? The puppeteer has played a significant influence in my life. I believe to be a decent citizen and be part of a culture, I have to achieve certain goals. In order for me to earn a promotion at work, I have to have a degree, to make a major...
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...MRKT 19030 Promtions Management Topic Carbon Tax: the Australian Government is introducing a carbon tax and your advertising company has been contacted to develop an IMC campaign Develop an IMC plan for the federal government of Australia to promote its new Carbon Tax. The government aims to reduce the amount of misinformation surrounding the implementation of the new tax and therefore has asked your firm to create an awareness campaign aimed at increasing awareness of t actual costs and benefits of the tax Assessment Task As the IMC Director of your fictitious advertising firm, your task is to develop an IMC plan to present to the federal government. It will be important you understand the political environment, and history surrounding the implementation of the new carbon tax. Your introduction should provide background information to the new tax and should be somewhat brief. You must then undertake a review of the literature related to global warming, climate change and other factors that have lead to the introduction of the new tax. You then are required to identify which market segments your campaign will target. Next you must identify at least 3-5 communication objectives such as developing brand awareness; or promoting product and company knowledge; influencing interest or consumer attitudes; developing the product’s image; or influencing the purchase intention etc. (Chapter 4& 7 of Belch, Belch, Kerr & Powell). Once you have identified your communication...
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...P1 For this part of my assignment I will be talking about two organisations promotion mix and how they use them. I will select a product from an organisation and explain how this organisation uses promotional strategy to promote their products. Sponsorship Sponsorship is a fee paid to an organization or groups for example sports, arts, entertainment in return for increased awareness. Awareness for that organisation increases because the logo is on display for everyone to see. Unlike advertising, sponsorship cannot communicate specific product attributes because it only shows the logo not the products. While advertising messages are controlled by the advertiser, sponsors do not control the message that is communicated. The business Apple uses sponsorship as a promotional mix. They have done this by sponsoring the American TV show American Idol. In return, Apple’s iPod becomes the official digital music player for American Idol, while the iPhone becomes the shows official handset. By doing this it pr0omotes their products, due to American Idol being a popular TV show millions of people will see Apple’s products. Nike use sponsorship as well, they sponsor popular athletes. These include superstars like Ronaldinho, Cristiano Ronaldo, Didier Drogba and Neymar. Cristiano Ronaldo is a prime example; he makes £14.1million per year from being sponsored by Nike. By sponsoring Ronaldo their logo will appear on what he wears. When he plays a football match, he will wear Nike boots and this...
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...Product and Brand Strategies Cola Wars Continue: Coke and Pepsi in 2010 1. Why, historically, has the soft drink industry been so profitable? Coca Cola was formulated in 1886 by a pharmacist in Atlanta who started to sell it in drug stores as a ‟portion for mental and physical disorders.“ Five years later the Asa Candler acquired the formula for Coca-Cola syrup which was a well-protected secret of the company. He also granted the first bottling franchise which grew qucikly. In the following years a lot of imitations were fight agressively by court for protecting their carbonated soft-drink (CSD) with its special flavour. Later on Coca Cola was advertised as a ‟lifestyle“ product and the international business began to develop. Pepsi was founded in 1893 and they also adopted a franchise bottling system which built up a big network very quickly. About 20 years later Pepsi went bankrupt and later on they declared bankrupcy the second time. However business went on and Pepsi built up a marketing strategy ‟Twice as much for a nickel, too.“ Pepsi step for step gained market shares and became the second behind Coca Cola. The competition in the soft drink industry began to grow. The soft drink industry consists of bottlers and suppliers. One fact which supports the profitability of the soft drink industry is that there are only two relevant players Coca Cola and Pepsi who have enough power for setting rules. The rivalry between both can be seen as a copmpetitive...
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...generated one of the most influential models of HRM. The Harvard interpretation sees employees as resources. However, they are viewed as being fundamentally different from other resources - they cannot be managed in the same way. The stress is on people as human resources. The Harvard approach recognizes an element of mutuality in all businesses, a concept with parallels in Japanese people management, as we observed earlier. Employees are significant stakeholders in an organization. They have their own needs and concerns along with other groups such as shareholders and customers.' The Harvard Map or model outlines four HR policy areas: 1. Human resource flows - recruitment, selection, placement, promotion, appraisal and assessment, promtion, termination, etc. 2. Reward systems - pay systems, motivation, etc. 3. Employee influence - delegated levels of authority, responsibility, power 4. Work systems - definition/design of work and alignment of people....
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...MP-APPENDIX B STUDENT MARKETING PLAN FOR “CYNOSURE” A Marketing Plan Presented by: Sepideh Bayani Table of Contents Page 1. Background 1 2. Strategic Focus and Plan 1 Mission Statement 1 Goals 1 Competitive Advantage 2 3. Situation Analysis 2 SWOT Analysis 2 Competitor Analysis 3 Company Analysis 3 Customer Analysis 4 Customer Analysis 4 4. Market-Product Focus 4 Marketing and Product Objectives 4 Market-Product Grid 5 Target Markets 6 Points of Difference 6 Positioning 6 5. Marketing Program 7 Product Strategy 7 Price Strategy 7 Promotion Strategy 8 Place Strategy 8 6. Financial Projections 9 Break-even Analysis 9 7. Organization 9 8. Implementation Plan 9 9. Evaluation and Control 10 Possible Deviations 10 Possible Solutions 10 10. Bibliography Appendices Appendix A: Cynosure Discounts 11 Appendix B: Cynosure Flyer 13 * Refrence……………………………………………………………………………….14 * Appendix C: Bagels by the Bay Coupon 14 * Appendix D: Bagels by the Bay Survey 15 1. Background Cynosure is an international company created to bring a brighter future to students and to enhance memory for all. This company was Created by Sepideh Bayani, after she heard there are so many memory losses in the world; she never knew so many people were going through it. This microchip was created to help those who...
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...Marketing Concepts Assignment Soap Industry [pic] Tutor: Joan Crowe Subject: Marketing Concepts Due Date: May 21st, 2003. Executive Summary This report has been commissioned to Luke Bishop. The company wants to re-evaluate its marketing approach for their business in Soap Industry in Australia. The purpose of this report is to give the Luke Bishop an overview of the Soap Industry in Australia, analyzing the market and make recommendation to Luke Bishop at approach should the company use in the future. The report examines the history, marketing size and growth, major players, current states of the industry, its target market and positioning and the use of different marketing mix and approach. We will discuss the new product “Refresh”. “Refresh” is a spray which can be used for shower instead of using traditional form of soap. It is easy and convenient to use. In the liquid soaps industry, its grocery value in 2002 is 48.2 millions. There is an increase of 10.9 percent of sales for liquid soups by comparing to previous year (2001). The sale of soap is growing every year. We can predict that the annual sales of soap will continue to grow in the future. There is quite a lot of competitor in this industry. We will focus on 4 major competitors. They are Unilever, Colgate-Palmolive, PZ Cussons and Reckitt-Benckiser. We will also discuss the current status in the marketing, and analysis how different marketing environment will affect...
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...TUI University MKT501 - Strategic Marketing Module 5 SLP Dr. Darlene Jaffke INTRODUCTION Wal-Mart Stores, Inc. The company I choose to write about is Wal-Mart Stores Inc. Wal-Mart Stores, Inc. is an American public corporation that runs a chain of large, discount department stores. It is the world’s largest public corporation by revenue. Wal-Mart is a household word in the U.S., but it is quickly becoming a well-noted name in the international realm. Wal-Mart is one of the leading multinational and multibillion dollar companies in the US for most sale and most employees. They focus on low prices and making sure everyone is treated like family. The Wal-Mart story began in 1962, when Sam Walton opened the company’s first discount store in Rogers, Ark. Five years later, there were 24 Wal-Mart stores in Arkansas ringing up $12.6 million in sales. Wal-Mart employed 1,500 Associates working in 38 stores, with sales of $44.2 million. In 1970, Wal-Mart also began selling shares over the counter as a publicly held company. In 1991, Wal-Mart became an international company when they opened a Sam’s Club near Mexico and Wal-Mart international was created. By the year, 2006 Wal-Mart weekly customers had grown to more that 176 million around the world with 6,779 locations. Wal-Mart has had records sales of over $345 billion. Wal-Mart increased its ownership stake in Seiyu in Japan to 53 percent and its ownership of Carhco to 51 percent renaming the company Wal-Mart Central America. While...
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...251661312251659264251660288 4/6/2015 Digital Marketing Plan for Shumi’s Hot Cake Term Paper On “Digital Marketing Plan on Shumi’s Hot Cake” COURSE:Marketing on the Internet [MSC 446] Section: 001 SUBMITTED TO: Syed Mahmudur Rahman (SMR) BRAC BUSINESS SCHOOL BRAC UNIVERSITY Prepared By: GROUP 6 Sl No ID Name Email ID muhib.khan92@gmail.com sana_fa28@yahoo.com mohdomarfaruk007@gmail.com 1 2 3 11104027 10204045 12104195 Muhib Khan Syeda Sarah Hussaini Md Omar Faruk Date of Submission: 6th April, 2015 1 April 06, 2015 Course Instructor Syed Mahmudur Rahman BRAC Business School BRAC University Subject: Letter of Transmittal Dear Sir, With great pleasure we submit our project that you have assigned to us as an important requirement of MSC-446 course. We have found the study to be quite interesting, beneficial & insightful. We have tried our level best to prepare an effective & creditable report. We honestly hope that our analysis will help to give idea of Shumis Hot Cake’s current position and condition on the market and about the future for their Internet marketing. We hope you will find this report worth all the labor we have put in it. We welcome your entire query & take pride to answer them. Yours sincerely, _______________________ MD. Omar Faruk_12104195 _______________________ Muhib Khan_11104027 _______________________ Syeda Sarah Hussaini_10204045 2 Executive Summary In this report our main...
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