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Marketing Proposal for on; Ine Business Expansion

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Submitted By Iram7278
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Pages 29
Online Expansion Marketing Plan for LIBAAS Boutique
Iram Rashid- Mehmood
Western Governors University

Executive Summary
LIBAAS is a retail clothing store specializing in unique clothing inspired from cultures of South Asia Subcontinents. This business offers both casual and formal wear as well as special occasion apparel made on order. It is run by the owner and her team of 4. Shabnam Khan has 14 years of corporate business work experience and has worked as a Client Service Manager for Global Relocation Company. She is well aware of demands of global customers and how to do business with them. She has a bachelor degree and design. Her team of 4 includes 2 well experienced tailors and 2 sales persons. LIBAAS is located in the heart of New York City and mainly serves the Tri State area (NY, NJ, CT). Its intent is to provide the community with unique South Asian traditional clothing they would normally purchase outside of U.S.A.
LIBAAS was started with $40,000 funding and has been successfully achieving the sales and revenues goals for past 5 years. LIBAAS has now decided to take its business online and broaden the circle of its customers. It is planning to expand from Tri State area to national level. It will also provide products and services to international buyers. LIBAAS has full awareness of its competitors and has developed effective strategies of ecommerce solutions.
Objectives:
· Retain current customers and increase their loyalty
· Expand business from brick and mortar to online.
· Increase potential customer base by broadening from local to national and international markets.
· Increase sales revenue, margin, and profitability in next 5 years.
· To maintain profit margins at 15-20% through close attention to expenses and cost of goods sold

Mission:
· To provide women with a boutique that offers a comfortable and

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