...All of the data collected will be confidential, but the collection of information will be done through both survey and face to face interviewing. Mental illness has its own set of stigmas, and there may be individuals who do not feel comfortable talking about their mental illness symptoms with an interviewer. Researchers will be collecting the data in the office setting where clients are currently receiving services, which may help ease any concerns about sharing information regarding their condition. Participants will not be identified, unless they have identified themselves in a qualitative section of the survey. Surveys taken throughout the study will be given using a computerized system. Currently, clients check in and answer some questions from their counselor just before individual counselling session. This is done using an ipad, and information is immediately uploaded and only able to be seen by researchers. Using the existing system and allowing clients to take the survey as they check in will expedite the data collection. The client themselves will submit their data themselves as opposed to marking answers on paper sheets to be transcribed by a researcher. This keeps their information more private reduces the risk of recorder error. Participants in the study will be asked to establish a mindfulness practice that includes specific elements. To the researcher’s knowledge, no evidence of negative effects of mindfulness practice has been...
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...This task will explore the ethical guidelines to be complied by psychologists in research and analysed the issues as well as importance to conform why it must be followed at all times. Ethical guidelines have become a vital part of modern psychology with regards to extensive reviews of the researches before it can be implemented, as noted in (The Ethical Principles for Conducting Research with Human Participant). The purpose of these guideline is to protect research participants, the reputation of psychology and psychologist themselves. At the outset, researchers must obtain the informed consent all participants to encourage consensual agreement. However, some areas of the research are left untold due to validity of the outcome. Therefore, it can be claimed that it does not always occur. The participants must have a debrief at the end of research to have a good frame of mind and to remove any worries with sense of dignity and views. For example, subjects of Milgram (1963) were offered a good aftercare indicating no further harm to all learners. Researches must ensure participant are protected to avoid causing distress. However, this has not always been the case in some researching. For example, It could be debated in Bandura et al. (1961)- Bobo Doll experiment. that aggression could have profound effect in the child’s life when it being learned. Ideally, there must be a degree of honesty to all participant about the actual research however some section of the research...
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...Measures of Intelligences 1. Francis Galton a. Measured head circumferences in a first attempts to measure intelligence 2. Binet-Simon intelligence scale a. Developed by Alfred Binet and Theodore Simon, this test was used to evaluate the performance of children based on a chronological age. This Measure was used to identify the mental quotient and learning potential of that child. Notes. Galton’s was a pioneer in the applied science of eugenics. He took notice to similarities passed down from one family member to the next and believed certain characteristics like intelligence had something to do with cranial circumferences (Galton, 1869). Though, Galton’s methods of investigation may have been valid according the means of the time the judgments made toward these account were more accurate. This improved over time as Galton was able to pioneer his techniques for measuring head sizes. He was also able to identify differences in races as one of the remaining differences based on brain-body allometric regressions (Rushton, 1990). Binet and Simon were asked by the French government to help identify children who may need help with education as new laws made it mandate for all children to attend school. Based on the challenge that presented them they created a series of test questions focusing on a range of measures that the schooling did not teach. During his study, Binet was able to identify that the children ranged in how they answered, some could answer more advanced...
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...Five popular programing languages: • 1970: o 1970 - Pascal o 1972 - C o 1972 - Smalltalk o 1972 - Prolog o 1973 - ML • 1980: o 1983 - Ada o 1983 - C++ o 1985 - Eiffel o 1987 - Perl o 1989 - FL (Backus) • 1990: o 1990 - Haskell o 1990 - Python o 1991 - Java o 1993 - Ruby o 1994 - PHP o • 2000: o ATS o Boo o C Sharp o Clojure o Cobra Who created this language? • 1970: o Niklaus Wirth o Dennis Ritchie o Alan Kay, Dan Ingalls, Adele Goldberg o Alain Colmerauer o Robin Milner • 1980: o Jean Ichbiah o Bjarne Stroustrup o Bertrand Meyer o Larry Wall o John Backus, John Williams, Edward Wimmers • 1990: o Simon Peyton Jones, Lennart Augustsson, Dave Barton, Brian Boutel, Warren Burton, Joseph Fasel, Kevin Hammond, Ralf Hinze, Paul Hudak, John Hughes, Thomas Johnsson, Mark Jones, John Launchbury, Erik Meijer, John Peterson, Alastair Reid, Colin Runciman, Philip Wadler o Guido van Rossum o James Gosling and Sun Microsystems o Yukihiro Matsumoto o Rasmus Lerdorf • 2000: o Hongwei Xi o Rodrigo B. De Oliveira o Microsoft o Rich Hickey o Charles Esterbrook When was each of these languages created? Was there a specific motivation behind the creation of these languages? If so, what was it? • 1970: o 1970 – Yes, intended to teach students structured programming o 1972 – Yes, designed to be compiled using a relatively straightforward compiler, to provide low-level access to memory, to provide language...
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...Annual report 2010/11 burberry An iconic british luxury brand established in 1856 leverages its rich heritage, proven strategies and talented team to assure sustainable, profitable growth on a global scale Contents 4 8 12 18 22 28 44 54 58 66 68 71 76 86 87 88 89 90 91 92 93 Financial highlights Chairman’s letter Chief Executive Officer’s letter Executive team Burberry Group overview Strategy Business and financial review Risk Corporate responsibility Board of Directors Directors’ Report Corporate governance Directors’ Remuneration Report Statement of directors’ responsibilities Independent auditors’ report to the members of Burberry Group plc Group income statement Group statement of comprehensive income Group balance sheet Group statement of changes in equity Group statement of cash flows Notes to the financial statements 133 Five year summary 135 Independent auditors’ report to the members of Burberry Group plc 136 Company balance sheet 137 Notes to the Company financial statements 141 Shareholder information 143 Executive team 1 FINANCIAL HIGHLIGHTS DELIVERING RECORD PROFITS Total revenue (Year to March) £1,501m 11 10 10* 09 08 07 0 1501 1,501 1,185 1,280 1,202 995 850 Retail revenue (Year to March) £962m 11 10 10* 09 08 07 0 962 962 710 749 630 484 410 Wholesale revenue (Year to March) £441m 11 10 10* 09 08 07 0 489 441 377 434 489 426 354 Revenue by channel in 2010/11 Retail 64% Wholesale 29% Licensing 7% ...
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...Marketing Research: An Applied Orientation, 6e (Malhotra) Chapter 2 Defining the Marketing Research Problem and Developing an Approach 1) Problem definition is the most important step in the marketing research project. Answer: TRUE Diff: 1 Page Ref: 36 LO : 1 2) Better communication and more involvement in problem definition are the most frequently mentioned ways of improving the usefulness of research. Answer: TRUE Diff: 2 Page Ref: 37 LO : 2 3) The organizational status of the researcher or the research department may make it easy to reach the key DM in the early stages of the project. Answer: FALSE Diff: 3 Page Ref: 37-39 AACSB: Communication LO : 2 4) The problem audit provides a useful framework for interacting with the researcher and identifying the underlying causes of the problem. Answer: FALSE Diff: 2 Page Ref: 38-39 AACSB: Communication LO : 2 5) DMs tend to focus on symptoms rather than causes. Answer: TRUE Diff: 1 Page Ref: 39 AACSB: Communication LO : 2 6) "The DM and the researcher must interact continually rather than sporadically" is an explanation of one of the 7 Cs known as continuity. Answer: TRUE Diff: 1 Page Ref: 40 AACSB: Communication LO : 2 7) The purpose of interviewing experts is to help define the marketing research problem rather than to develop a conclusive solution. Answer: TRUE Diff: 2 Page Ref: 40 AACSB: Communication LO : 2 8) Analysis of available secondary data is a non-essential step in the problem definition process...
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...Ethical Considerations in Marketing Research There are many ethical considerations taken into account when performing primary research. In specific, the most important factor is the rights of the respondent. The issues concerning respondent’s rights which the marketing researcher should keep in mind while performing his job are as follows (Kimmel & Smith, 2001): 1. The information collected relating to the marketing research from a respondent should not be abused for any other purpose. In order to prevent this, the staff conducting the marketing research must be selected carefully. 2. Harassing or forcing respondents to participate in survey or answering certain questions on the questionnaire is not good professional practice. Instead, the researcher should explain why the particular question is necessary, and leaving it to the respondent to consider if he/she wants to answer them. For instance, questions relating to income of the respondents are always regarded with anxiety, and an explanation may be given before asking the question as to why it is necessary. 3. Researchers should sustain anonymity of respondents. Sustaining anonymity minimises respondent’s anxiety and decreases the fear of losing social status. If a firm breaches anonymity, it will negatively affect the firm’s credibility, reputation and public image. “The respondent is viewed as a loser, while the client pays a toll in terms of higher costs such as possible legal actions and a damaged reputation...
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...Capturing Marketing Insights and Forecasting Demand Learning Objectives 1. What are the components of a modern marketing information system? 2. How can companies collect marketing intelligence? 3. What constitutes good marketing research? 4. How can companies accurately measure and forecast market demand? 5. What are some influential developments in the macroenvironment? Modern Marketing Information System (MIS) A marketing information system (MIS) consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. It relies on internal company records, marketing intelligence activities, and marketing research. The major responsibility for identifying market change relies on marketers but they have two advantages for the task: disciplined methods for collecting information and time spent interacting with customers and observing competitors and other outside groups. MIS relies on internal company records, marketing intelligence, activities and marketing research. Internal Records and database systems To spot important opportunities and potential problems, marketing managers rely on internal reports of orders, sales, prices, costs, inventory levels, receivables, and payables. * Order-to-payment cycle: heart of the internal records system. Sales representatives, dealers, and customers send orders to the firm. The sales department prepares...
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...The 2011 Barcelona European Academic Conference Barcelona, Spain 2011 A Study Of Consumer Behavior Of Elderly Consumers With Special Reference To Green Products S.D.Singh, Magadh University, Bodh Gaya, India ABSTRACT This paper focuses on studying the consumer behavior of elderly customers for green products, the so called ‘environmental friendly products.’ The researcher also highlights the emerging awareness of elderly consumers about the green products. This concern has started showing the trends in their purchasing patterns. This paper also identifies the factors affecting their buying behavior. Keywords: Green marketing; Green Products; Consumer behavior INTRODUCTION According to American Marketing Association (AMA), Green marketing is the marketing of products that are presumed to be environmentally safe. Thus, Green marketing incorporates a broad range of activities, including product modification, changes to the packaging as well as modifying advertizing. Hence, green marketing refers to holistic marketing concept wherein the production, marketing, consumption and disposal of products and services happen in a manner that is less detrimental to the environment. Over the years, a majority of consumers have realized that their behavior had a direct impact on environment. There is a growing amount of evidence indicating that consumers are choosing products or avoiding others based on their impact on the natural environment. Consumer behavior is the study of how...
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...The effect of E-marketing on the marketing performance of Small Business Enterprise: A comparative study between Egypt and the UK. HATEM EL-GOHARY Bradford University School of Management School address : EMM Lane, Bradford, West Yorkshire BD9 4JL, UK. Mailing address : 24 Laisteridge Lane, Bradford, BD7 1QT, West Yorkshire, UK. Telephone : +44 (0)7878470306 Fax : +44 (0)1274 546866 Email : h.o.a.elgohary@bradford.ac.uk elgohary70@yahoo.com Supervisor name : Dr. Myfanwy Trueman Supervisor e-mail : M.Trueman@Bradford.ac.uk 16th EDAMBA Summer Academy Soreze, France July 2007 Abstract:- Small Business Enterprises (SBE's) play a major role in the world economy, and their contribution to economic and employment growth is widely recognized. Based on the SBE role as an economic engine to drive global development, this research seeks to understand the practices and activities of these enterprises in terms of electronic marketing (Achieving marketing objectives and functions through the use of electronic communication technology), marketing performance and the effectiveness of industrial and trade SBE’s. In order to do this a comparative study is made between SBE’s in Egypt (developing) and the UK (developed). The main aim of this work is to identify links between the conceptual framework and empirical analysis...
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...The MRSI Code of Conduct The MRSI Code of Conduct BASIC PRINCIPLES Marketing and social research depend upon public confidence that the research is conducted honestly, objectively, without unwelcome intrusion and without disadvantage to informants, and that it is based upon the willing co-operation of the public. The general public and anyone else interested shall be entitled to complete assurance that every marketing research project is carried out strictly in accordance with this code, and that their rights of privacy are respected. In particular, members of the general public must be assured absolutely that personal and/or confidential information supplied during the course of a marketing research study will not be made available without their agreement to any individual or organisation, whether private or of ficial, outside the researcher's own organisation (as laid down in Section C), and that such information will not be used for any purpose other than marketing research. Research should also be conducted according to accepted principles of fair competition, as generally understood and accepted, and to high technical standards. Marketing and social researchers should always be prepared to make available the necessary information whereby the quality of their work and the validity of their findings can be adequately assessed. DEFINITIONS In this Code: a) The terms Marketing Research is defined as the systematic collection and objective recording, classification...
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...CHAPTER 1 INTRODUCTION Introduction The network services first enter Malaysia in the early 1990s during the management of former Prime Minister, Tun Dr. Mahathir Mohamad. The network service which perceived to be some kind of policies that may favor the political supporters was not accepted by some parties. Hence, the service was constraint to gain acceptance by public and did not had any improvement. After the Asian financial crisis which hit Malaysia on year 1997-1998, a new era of market was transformed. A standalone policy and regulatory body known as the Malaysian Communications and Multimedia Commission (MCMC) was formed to bring new length of transparency and public liability to technology sector administration. Since then, broadband connections were widely spread in the market. For example, 1700 broadband connections were provided in approximately 800 libraries and expanded to public location where Internet can be found at most towns. As the government keep pushing toward the development of a broadband society, a large total number of broadband connections of all kind increases from 19,000 to over 200,000 in year 2002. While in year 2004, the government determines to set an amount of RM 800 million to build and improve broadband connectivity at countryside and outskirt. As Malaysia pushing ahead to create a broadband society, broadband service provider can grab this opportunity and promote the service to the consumer. Malaysia has been continuously proving...
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...Chapter 1 Marketing Research: It’s Everywhere! e 1. Marketing research a. generates information in the firm's environment. b. transmits information from the environment to the firm. c. interprets feedback information. d. makes decisions based upon information from the environment. e. does a, b, and c. b 2. Marketing research a. is simply asking consumers for their likes, dislikes, needs, and wants in a one-on-one situation. b. spans the informational boundary between the firm and its environment. c. can only be employed to assess the impact of past or contemplated adjustments in the marketing mix. d. is most generally used for marketing control purposes. e. is b and d. c 3. Which of the following is NOT a common activity of a marketing research department? a. assessing the impact(s) of changes in the marketing mix for a good marketing promotion b. identifying the legal constraints on advertising c. determining the most efficient production sequences for a plant d. establishing sales territory quotas e. c and d c 4. Which of the following is FALSE? a. The basic purpose of marketing research is to assist marketing managers in making more informed decisions. b. Marketing research became a significant business activity after World...
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...Purdue University Purdue e-Pubs Department of Computer Graphics Technology Degree Theses 1-1-2012 Department of Computer Graphics Technology Social Media Marketing in a Small Business: A Case Study Sarah Cox coxsl@purdue.edu Follow this and additional works at: http://docs.lib.purdue.edu/cgttheses Cox, Sarah, "Social Media Marketing in a Small Business: A Case Study" (2012). Department of Computer Graphics Technology Degree Theses. Paper 16. http://docs.lib.purdue.edu/cgttheses/16 This document has been made available through Purdue e-Pubs, a service of the Purdue University Libraries. Please contact epubs@purdue.edu for additional information. Graduate School ETD Form 9 (Revised 12/07) PURDUE UNIVERSITY GRADUATE SCHOOL Thesis/Dissertation Acceptance This is to certify that the thesis/dissertation prepared By Sarah Lynne Cox Entitled Social Media Marketing in a Small Business: A Case Study Master of Science For the degree of Is approved by the final examining committee: Mihaela Vorvoreanu Chair Jonathon Day Judith A. Birchman To the best of my knowledge and as understood by the student in the Research Integrity and Copyright Disclaimer (Graduate School Form 20), this thesis/dissertation adheres to the provisions of Purdue University’s “Policy on Integrity in Research” and the use of copyrighted material. Mihaela Vorvoreanu Approved by Major Professor(s): ____________________________________ ____________________________________ Approved...
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...1. Discuss marketing information systems. a. Marketing information system ( MIS) — which is an organized way of continually gathering, accessing, and analyzing information that marketing managers need to make ongoing decisions. b. Decision support system ( DSS) — a computer program that makes it easy for a marketing manager to get and use information. These types of programs help marketing managers convert information into knowledge that allows them to make informed marketing strategy decisions. c. Marketing dashboard - which displays up-to-the-minute marketing data in an easy-to- read format d. Marketing model - is a statement of relationships among marketing variables. e. 2. Understand the scientific approach to marketing research. f. Scientific method - a decision-making approach that focuses on being objective and orderly in testing ideas before accepting them. g. Hypotheses — educated guesses about the relationships between things or about what will happen in the future. h. Marketing research process - is a five- step application of the scientific method that includes: i. 1. Defining the problem - Defining the problem is often the most difficult step in the marketing research process. But it’s important for the objectives of the research to be clearly defined. The best research job on the wrong problem is wasted effort. ii. 2. Analyzing the situation - When the marketing manager thinks the...
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