1 INTRODUCTION

1.1 Overview of Organization
Larry Page and Sergey Brin founded Google in 1995 while they were doing their Ph.D at Stanford University. Google has become the world’s most popular search engine since then and can attribute its success to an innovative marketing plan. The culture of Google is similar to many of the dotcoms of the 90’s. Most employee workstations are surrounded by leisure activities such as rollerblading, coffee lounges and an array of toys, such as scooters and rubber balls, strewn throughout the building. The culture was built to suit the habits of a generation of computer nerds who were tired of sitting in cubicles.. Google is unique in where the employees really had helped develop a tool that was needed by everyone who had an internet connection. It found a good market niche and followed the path of innovation to market itself as the strong company that everyone knows today.
On September, 1998, Google was incorporated as a privately held company. The company has a mission statement “ to organize the world’s information and make it universally accessible and useful”. In 2004, Google moved to its headquarters in Mountain View, California, which is known as “ Googleplex”.
Google Inc. owns and operates six Google Modular Data Centers across the U.S., one in Chile, one in Finland, one in Ireland, one in Belgium, one in Singapore and one on Taiwan. The company recently built up three more data centers at a cost of more than $200 million in Asia (Singapore, Hong Kong and Taiwan). The company has more than 40,000 Googlers behind the tools that we use every day—from search to Chrome.
In 2013, Google ranked 5th in lobbying spending i.e. a paid activity in which special interests hire well-connected professional advocates, often lawyers, to argue for specific legislation in decision-making bodies such as the United States Congress.