MARKETING STRATEGIES AND INTERNATIONAL MARKETS Before talking about how transnational companies enter new markets and develop on the old ones, we should clearly understand the very concept of marketing in general, as well as have an idea of what kinds marketing strategies exist in the world today.
THE CONCEPT OF MARKETING
The situation with the definition of "marketing" is the same as with many modern terms. In the world literature there are so many definitions of the term "marketing", here are just few of them:
«Marketing - a human activity aimed at meeting needs through the exchange»;
«Marketing - social and managerial process by which individuals and communities by creating products and exchanging them get what they need»;
«Marketing - is the process of planning and implementation of design, pricing, promotion and realization of ideas, goods and services through the exchange of satisfying goals of individuals and organizations»;
«Marketing - social process aimed at meeting the needs and requirements of individuals and groups through the creation and suggestion of valuable goods and services and sharing with others ;
As you can see, what all these definitions have in common is that marketing is directly connected with the exchange of goods and services to meet the needs. Consequently, it is impossible to give a truly complete and accurate definition of "marketing" because it covers absolutely all spheres of human life.
Many people believe that marketing is just advertising and sales. And this is no wonder: every day we descend hundreds of commercials, newspaper ads and messages about sales. However, advertising and sales are nothing more than marketing components. They exist as two inseparable components of marketing.
TASKS AND FUNCTIONS OF MARKETING
Marketing, like any other human activity, has its own tasks: * research, analysis and evaluation