...STEP I I want to gain marketing insights and learn about new marketing strategies from a data-driven company. I think marketing and strategy is an integral part of any business today, so it takes everything from the scratch to execution, without a marketing strategy, a product can never be a success. Also during my undergrad studies, I came across a course known as entrepreneurship management, which generated a spark in me to learn more about marketing management and strategy. Although having a limited internship experience in data driven marketing, it would be a great opportunity for me to learn something about strategies for different customer segments and analysis of various markets through the marketing courses in my MBA curriculum and apply it to real life situations. STEP II My dream industry would be a company which is dealing in data driven marketing strategies in the sectors of health care consulting and energy auditing. To be precise, I want a job in a data driven marketing industry. STEP III: The job titles for which I would be eligible after I graduate from IIT Stuart school of Business as an MBA in Marketing and Business Analytics would be-: * Marketing/ Marketing Research Analyst * Business Development Executive * Marketing sales Representative * Marketing Account Executive * Business Analyst All these job titles match up my field of interest i.e. marketing. Also When I visited networking events, specifically the ‘Microsoft mixer’...
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...|[pic] |FI 1: Display Chart of Accounts | |Exercise Display a chart of accounts. Time 10 min | |Task Use the SAP Easy Access Menu to review a listing of the General Ledger (G/L) accounts that are part of your chart of accounts. For each | |G/L account, the chart of accounts contains the account number, the account name, and additional technical information. | |Name (Position) Shuyuan Chen (Chief Accountant) | | | |A chart of accounts may be shared by many company codes. Each company code must be assigned a chart of | | |accounts. Once a chart of accounts is assigned to a company code, it becomes the operative chart of accounts |Chart of accounts | |for that company code and it is used to capture information for both Financial Accounting (FI) and Cost | | |Accounting (CO). | | |Other possible charts of accounts may be required...
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...structure, functions, and performance of the organization. * The Project Work: Pertaining to a particular problem matching with the internee’s capacity and organization’s requirement. * The Report writing: To demonstrate the internee’s analysis, findings and achievements, in the proceeding one phase. In this connection, I was assigned to Prime Bank Ltd.(PBL) SBC Tower Branch, Credit & General Banking Department for my practical orientation. The topic “Marketing of Financial Services and Market Extension & Retention Strategy of Prime Bank Limited” was selected by the Human Resource Division of Prime Bank Limited. This report covers the details of Prime Bank’s practices about Marketing Activities emphasizing “Marketing of Financial Services and Market extension & retention Strategy of prime bank limited. 1.2 Objective of the Report- General Objective: The general objective of the report is to know about the management system and Service marketing activities applied to extend & retain market of Prime Bank Limited as a private commercial bank as well as its...
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...Analysis of Service Marketing Strategies in the Hospitality & Tourism business in the UK: The Sheraton Park Lane Hotel Mashfiq Ahmed The hospitality and tourism industry is one of the biggest industries in the United Kingdom and in the entire world. Two of the major components of this industry are the marketing and public relations as in the highly competitive and sophisticated business world of the twenty first century; they play the key role in attracting and retaining customers i.e. the sales of products and services. Especially for businesses that focus on the luxury consumers, branding is an integral part of their core value proposition and there is no better way to create a brand identity and promote it than the use of interactive marketing strategies and public relations tactics. To get your BUSINESS Reports / Case Studies/ Research Projects / Dissertations / Term papers / Presentations / Assignments done, CONTACT: MASHFIQ AHMED . ahmed.mashfiq@gmail.com +8801674312929 January, 2012 1. Introduction The hospitality and tourism industry is one of the biggest industries in the United Kingdom and in the entire world. Two of the major components of this industry are the marketing and public relations as in the highly competitive and sophisticated business world of the twenty first century; they play the key role in attracting and retaining customers i.e. the sales of products and services. Especially for businesses that focus on the luxury consumers, branding...
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...What is Marketing Strategy? Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contributes to the goals of the company and its marketing objectives. Effective marketing starts with a considered, well-informed marketing strategy. A good marketing strategy helps organization define vision, mission and business goals, and outlines the steps need to take to achieve these goals. Marketing strategy affects the way organization run entire business, so it should be planned and developed in consultation with team. It is a wide-reaching and comprehensive strategic planning tool that: * Describes business and its products and services * Explains the position and role of products and services in the market * Profiles customers and your competition * Identifies the marketing tactics will use * Allows building a marketing plan and measuring its effectiveness. A marketing strategy sets the overall direction and goals for organization marketing, and is therefore different from a marketing plan, which outlines the specific actions you will take...
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... 1. Study 30 service recovery experiences from any service and draw learnings. 2. Study of cruise line services in India. . Pick top three companies and compare their service marketing strategies. Provide suggestions to improve their service quality and business. 3. Study of security services in India. Pick top three companies and compare their service marketing strategies. Provide suggestions to improve their service quality and business. 4. Study of service apartments in India. Pick top three companies and compare their service marketing strategies. Provide suggestions to improve their service quality and business. 5. Study of time-share resorts in India. . Pick top three companies and compare their service marketing strategies. Provide suggestions to improve their service quality and business. 6. Study of pest control services in India. . Pick top three companies and compare their service marketing strategies. Provide suggestions to improve their service quality and business 7. Study of wedding Planners in India. Pick top three companies and compare their service marketing strategies. Provide suggestions to improve their service quality and business. 8. Study of catering services in India. Pick top three companies and compare their service marketing strategies. Provide suggestions to improve their service quality and business. 9. Study of eye hospitals in India. Pick top three companies and compare their service marketing strategies. Provide suggestions...
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...Impact of marketing strategy on sales performance Introduction There is no doubt that marketing is the only way used in providing the right products or services to the right customer in the right time. Any marketer can’t achieve any sales growth without setting and establishing proper marketing strategies, which enable the company to achieve the highest level of profitability and increase its sales performance more than the other competitors of the same industry. Recently, it has become the most essential managerial process in the organization where it determines the different demands of customers and tries to promote their products or services to the target customers and make them satisfied, so they will increase their sales margins, as well as the net profits after selling the service or the product. According to Page and Baines (2008) marketing is considered a strategy conducted by firms in order to improve both the market share and profitability ratio. Therefore, organizational marketing departments try to employ some of strategies to promote its products whether in the local or the international markets. However, these marketing strategies must be customized according to the geographical areas and the demographics of the target customers in order to attract customers and increase the sales performance of the company. Company Overview United Media Services Company has its own services in publishing and advertising monthly magazines and annual outlets during various occasions...
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...Marketing is important to the success of any business. Marketing is the process or technique of promoting, selling, and distributing a product or service (Merriam Webster, 2013). Most consumers want to know about a product or service before they purchase. The consumers’ wants and needs are important to marketing. Marketing gains the attention of consumers. Another definition for marketing is the management process through which goods and services move from concept to the customer (Business Dictionary, 2013). However, this definition includes four elements of marketing. The first is identifying, selecting, and developing of a product or service. The second is determining the price of the product or service. Third is the selection of the distribution place. Last is the development and implementation of a promotional strategy. Marketing is one of the important business functions that a lot of companies ignore. So having the right merchandise, offering the appropriate services, and choosing the right location are the key elements in having a marketable product or service. Marketing is based on thinking about the business in terms of customer needs and their satisfaction (Business Dictionary, 2013). Marketing is important to business because it leads to the success of the company. The distribution and production of a service or product depends on marketing. Marketing has less to do with getting customers to pay for your product as it does developing a demand for that product...
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...Do I need a marketing strategy? Making and using a marketing strategy has a strong positive impact on profitability. This is because small businesses that employ a marketing strategy tend to focus on their customers and markets, integrate their marketing responses and work out in advance where their profits will come from. This briefing answers a range of questions people in small business often ask about marketing strategy: * what is a marketing strategy? * what's the difference between marketing strategy and business strategy? * where does the marketing mix fit in? * what is a marketing plan? * what information do I need and where do I get it? * what should my marketing strategy consist of? * how do I get started? What is a marketing strategy? A marketing strategy defines objectives and describes the way you're going to satisfy customers in your chosen markets. It does not have to be written down but it is easier to communicate to outsiders, like your bank manager or other investors, when it is. A set of strategies found quite commonly in smaller businesses are growth strategies. One way to look at strategies to grow your business is through the way you will use products and markets or customers. * Current product/current market Market penetration is a strategy of increasing your share of existing markets. You might achieve this by raising customers' awareness of your products and services or finding new customers. For further information...
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...Task: Describe how marketing techniques are used to market products/ services in two organisations. MARKETING… MARKETING… The role of marketing | Page: 2-3 | Marketing objectives for Tesco | Page:4 | Marketing techniques used by Tesco | Page: | Marketing objectives for Oxfam | Page: | Marketing techniques used by Oxfam | Page: | THE ROLE OF MARKETING THE ROLE OF MARKETING What is marketing? Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Marketing is about identifying and understanding your customer and giving them what they want. It's not just about advertising and promoting your business. Effective marketing is a result of examining every aspect of your business and how it affects the consumer's end experience. Marketing covers everything you'll need to do in order to deliver your products and services to the consumer including research, planning, pricing, packaging, promotion, selling and distribution. Ansoff’s matrix One way of analysing the various strategies that an organisation may use to grow the business is with Igor Ansoff’s (1965) matrix. This considers the opportunities of offering existing and new products within existing and/or new markets and the levels of risk associated with each. This matrix suggests four alternative marketing strategies: 1. Market penetration - involves selling more established products into...
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...Marketing Strategy Do I need a marketing strategy? Making and using a marketing strategy has a strong positive impact on profitability. This is because firms that employ a marketing strategy tend to focus on their customers and markets, integrate their marketing responses and work out in advance where their profits will come from. This briefing answers a range of questions people in small business often ask about marketing strategy: * what is a marketing strategy? * what's the difference between marketing strategy and business strategy? * where does the marketing mix fit in? * what is a marketing plan? * what information do I need and where do I get it? * what should my marketing strategy consist of? * how do I get started? What is a marketing strategy? A marketing strategy defines objectives and describes the way you're going to satisfy customers in your chosen markets. It does not have to be written down but it is easier to communicate to outsiders, like your bank manager or other investors, when it is. A set of strategies found quite commonly in smaller businesses are growth strategies. One way to look at strategies to grow your business is through the way you will use products and markets or customers. * Current product/current market Market penetration is a strategy of increasing your share of existing markets. You might achieve this by raising customers' awareness of your products and services or finding new customers. For further information...
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...Chapter Two Marketing Objectives Marketing Plan NOW danny abramovich Chapter 2 out of 4 Marketing Objectives www.MarketingPlanNOW.com 1 2. Marketing strategic planning & objectives Chapter 2 out of 4 Marketing Objectives 2. Tourism Intro 2 2. Marketing strategic planning & objectives Strategic planning is an organization's process of defining its strategy and making decisions on allocating its resources to pursue this strategy. Resources can include people (HR), capital assets, know-how, etc. Marketing strategic planning leans on most of the marketing analytical tools we have covered in the previous chapter. In a practical way, we are going to transform the analytical findings from the past year into marketing objectives for next year. Chapter 2 out of 4 Marketing Objectives 3 2. Marketing strategic planning & objectives Past year analysis 1.1 1.2 1.3 1.4 1.5 1.6 1.7 Next year’s objectives 2.1 Marketing strategic Environmental analysis Market analysis Competitive analysis Segmentation Marketing-mix SWOT analysis Positioning planning 2.2 Desired segmentation 2.3 Desired marketing-mix 2.4 SWOT-driven objectives 2.5 Perceptual gaps 1.8* Sources of info (research) 2.6 Sales forecast *Comment: the only section in chapter ONE that does not transform into an objective in chapter TWO is 1.8 Chapter 2 out of 4 Marketing Objectives www.MarketingPlanNOW.com 4 2.1 Marketing strategic planning Past year analysis 1.1 1.2 1.3 ...
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...TRAILZON-Virtual Fitting Room Introduction TRAILZON – Virtual Fitting Room is a totally new product made by the group for Amazon. Group members made a set of marketing strategies for it. First, the company’s information and the product’s scenario will be introduced generally. Considering the future launch and success of ‘TRAILZON’ when it goes to market, this report will justify these proposals and discuss the further strategies and relevant issues based on the current propositions by the group. I. Recap, amendments and strategies Brief recap of ‘TRAILZON’ Amazon is an American electronic commerce company and it is one of the biggest online shopping retailers operating in over 14 countries all over the world (Barney, 2011). According to Cowen (2015), the garment and accessories sales occupied about seventy percent of the total income in Amazon in 2015. Thus, TRAILZON - Virtual fitting room was put forward to benefit more from the garment and strategies were made in order to achieve marketing target. TRAILZON is an online shopping app which enables users to fit clothes virtually. The target market of TRAILZON includes fashion brands, online shops and mobile users in the UK. TRAILZON will make profit by selling TRAILZON to fashion brands, sharing profits with application stores and selling clothes directly to customers so all retailing is virtual. As to the promotion, creative advertising will show on social media to make target market aware of this application...
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...Marketing Developing a marketing plan is one of the most important things you can do to ensure that your business will make a profit. This guide is intended to provide an overview of the importance of market research and analysis, product development, pricing, advertising, promotions, publicity, sales and customer service. Contents: Market Research Developing a Marketing Plan Mission Statement Identify products and/or services The market Competition Pricing Promotion mix Advertising Advertising Budget and Schedule Location, location, location Sales Forecasting Action Plan Production Sample Marketing Plan Outline © 2010 Curators of the University of Missouri http://www.missouribusiness.net/ January 2010 Marketing 2 Introduction Marketing touches every aspect of your business’s operation. It is a series of activities designed to identify customer needs and wants, and satisfy these while making a reasonable profit on a quality product or service. These activities include market research and analysis, product development, pricing, advertising, promotions, publicity, sales and customer service. Developing a marketing plan is one of the most important things you can do to ensure that your business will make a profit. There are six basic reasons for developing a marketing plan: g g g g g g It forces you to identify your target market. It forces you to think about both short and long-term marketing strategies. It looks at your business as a whole and ties together...
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...hospitality organization is shifting from traditional marketing procedures. They are using more advanced marketing tools and techniques to capture value from the customer. After completing this report, the writer is knowledgeable of understanding marketing strategies and other marketing communication strategies for building customer relationship in order to capture value from them. Contents Executive Summary 2 Introduction 4 Hotel Cafe Royal 4 2 Task-1 Marketing strategies for hospitality and tourism organisations 4 2.1 Marketing strategies for hospitality or tourism sector 4 2.2 Networking and customer relationship marketing strategies for hospitality or tourism organisations 7 2.3 Developing brand identity strategies 9 2.4 E-marketing, Viral and Guerrilla marketing strategies 10 3 Marketing communication strategies for hospitality and tourism organisations 11 3.1 Marketing and customer loyalty strategies for hospitality or tourism organisation 11 3.2 Marketing communications strategies 13 4 Recommendation and Conclusion 14 5 References 14 * Introduction Marketing is a process by which a tourism and hospitality business generates values for their customer by creating profitable customer relationship in order to capture value from them. In recent years the tourism industry has become one of the prospective sectors in the United Kingdom (Café Royal, 2014). Appropriate tourism marketing can help the tourism industry for achieve huge amount...
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