2. Situation Analysis
Current Situation Information is now an essential element in human life. Without Information no one can live a better life. So Information business is also doing a vital role in a country’s economy. In our country Information business is not too heavy but has a big range of customer. Against this big customer range Information business is very little. So anyone who wants to enter in this market can perform better and can earn some benefits also. Market Analysis
We are entering into Information market and this market is not too big in our country but have a huge amount of customer. From that huge amount of customer a big segment is covered by student and mostly university going student and from them mostly came from middle class family and always want some better Information in an affordable price and which need to be technologically advanced.

Target Market
Our business can serve every matured human being. We mainly focus on university going students. For the initial stage of our business we focus on East West University students. Later on our focus is other privet university situated on Dhaka City. Next other Public university is situated in Dhaka city. Capturing in Dhaka city our focus is all the universities in the country.
Market Needs
Young generation means university going student always need to provide Information about their future career. They always study a lot in a single semester, they learn many things from only books in a little time and these all gives him/her so much pressure and pressure doesn’t make a student better student. So they need to come out from this pressure with having something different from their routine life. They want to engage them in some other activities that help them to future career and future profession. They want to do some things beside their study. So they need Information but need to be different also. Make them different we provide some Information through technology. They are now technology lover. All of them are running in technology. Without technology they can’t even wake up from sleep so they need some technological Information and also that should be affordable for them and also which can create a great corner in their creative mind. So we provide them some Information to build these students in future.

Industry Structure Information industry is not well organized in our country. A few Information zones are situated in our country for providing little Information. People usually get the Information to different web side. Some Government Organization and some privet company provide information through web side. Most of the people get the information from National Wet portar information in Bangladesh, Prees Information Department, Information Commission of Bangladesh and other some private company such as Google, Bdjobs, Prothom-alojobs. But these organizations provide the Information only web base. These all are the main player of this industry. This industry is very small but having a lot of customer. This industry can’t satisfy their customers properly because the entire students are not same some are rich, some belong to middle class life style and some are not eligible to having this. So they can’t go every Information zone that situated in our country. So huge portions of customer are out of this market that’s why this market’s growth rate is relatively low.

Market Trends
This market is not very wide in our country. A few players are in this market and they doing their business for many years. This market trends is also not very long, peoples Information have changed day by day that’s why this market trends has changed and also moved in many area. In the past people have no idea about Information business. People get the Information from mouth of people. Day by day it is developed. Now some Government and non-government provide Information. In the recent years the demand of information is very high. Most of the information is web base information. So people are not satisfied totally through this way. So they are more interested to get the information directly and share their idea to them.

Market Growth Information market is not very huge in our country but it has many customers. We already find it out that only few player are playing business in our country but on customer demand side it’s not enough. People always want some differential Information. And Information need not any occasion so when people want it they try to get it, but there is a problem that comes first that in our country there are every types of people from every class and if we can see them then we will find it out that most of the people belong to middle class and lower class and they don’t get any Information for cost. Because the entire Information zone that situated in our country is very costlier and most of the people can’t go there. By this we can say that this market’s growth is relatively very low.

Competition and Market share
Generally this Information industry is totally new industry in our country but the competition is high because of low entry barrier. In this new Information industry there are eight competitor`s and “AIM” is one of them. This industry is totally new so the market share will be same or equal for the competitor`s. Every competitor`s has grab 12.6 percent market share in these industry.

Competitors strength and weakness:
Competitors Strengths * World stander information * Information is available on our website. * Promotional Tools * Knowledgeable, competent staff * Desire to provide excellent customer service * Strong network infrastructure * Focus on and delivery of security * Focus on stability and availability * Excellent problem solving skills * Successful track record with formally defined projects * Variety of Information. * Can offer running Information. * Investment rate can be low so can earn a lot of profit * Can offer much lower price if cost is low.
Competitors Weakness * Team work * Low market growth rate. * Internal communication * Discounting information * Poor network. * Offer traditional information * Not update new information * Lack of transportation facilities * Planning (currently being addressed) * Forward thinking, future view of technology * Inconsistent pricing models for services * Operational focus versus strategic focus * Lack of sustained focus on UI Center needs * They can’t be technologically advanced. * Offering can’t match through customer needs. * Can be more costly if cost is high. * Can’t have a good financial base.

Current Situation – Macro Environment
Economy
Economic environment means factors that affect consumer buying power and spending patterns. Bangladesh is a developing country and its economy is also developing. So here marketer can offer outstanding marketing opportunities for the right kinds of product. In Bangladesh Information industry is highly profitable because here competitor`s are few like as Bdjobs, pothom-alo jobs.com, BD Info Company, BASIS etc. But the consumers are huge. But AIM is very price sensitive informational Center. In Information industry Informational Center completely new market place for marketers and here competitor are few. “AIM” is one of the competitors in this market. “AIM” target customer is only students those are going to East West University. So this company offers more outstanding products to inform their customers/ students with an affordable price where they can spend their little money to get high entertain.

Legal

Ami is aware about the environment. “AIM” is an Informational Center or Information business, which job is to inform the students those are interested in doing business, thinking of future career, bored or frustrated in future. AMI is formed under the Partnership business. This partnership business is formed by five partners. In Bangladesh partnership is legal by the partnership law, 1932 act 4. So there is no problem to launch AIM as an Information business. And AIM is already taken the registration from the registration office and register name and copyright. This company has their all legal papers that they need to run their business. We are very aware about the tax and other rules and regulation. Government
Bangladesh economy is free-market economy which means that the economic system works best with at least some regulation. In free-market economy Bangladesh government develop public policy to guide commerce like sets of laws and regulations that limit business for the good of society. Bangladesh government always tries to eliminate the illegal business like drugs, smuggling etc. AMI is lunched an Informational Center which is not illegal by our countries law. AIM Informational Center will provide little input in our countries free-market economy.

Technology
The technological environment consists of those forces that affect the technology with which can create new products, new markets and new marketing opportunities. Technological environment mainly focus on create new technologies, creating new product and market opportunities. AIM’s product is totally based on technology. AIM uses many technologies in this center like as lighting and Computer, Projector, Different types of software, Digital Sound. We provide the information through projector and Laptop computer. This technology is the new era of motion of information. By this technology we AIM are providing traditional and modern information to our customer who is already eliminated from our country. Ecological
Ecological environment is one of the most important factors all over the world nowadays. Marketers are now concern about the use of natural environment, pollution like as air, water and soil. Our business is basically information business, so there is no negative impact on the environment. Our sound system is also digital. It does not harm our hearing.

Socio-cultural
The socio-cultural environment includes institutions and other forces that affect the basic values, behaviors, and preferences of the society-all of which have an effect on consumer marketing decisions. Socio-cultural is made up of institutions and other forces that affect society`s basic values, perception, preferences and behaviors. Our company’s main focus is the society and its culture. We will not launch any information that attacks anyone social and religious view. In our information business, our main focus is to bring traditional information with the use of modern technology because today’s world is totally based on technology.

Supply Chain
The supply chain is a longer channel stretching from raw materials to components to final products that are carried to final buyers. Though “AIM” is an information business, it has no suppliers or intermediaries.

Current Situation- Internal

AIM is an information Center or information business. This is a partnership business. We are five partner of this business and all have same amount of investment. An
Company’s Resources:
Finance:
Cost of initial investment
Establishment cost 10, 00,000.00
Equipment 500000.00
Prepaid Rent 500000.00
Capital structure
Partners Investments (50000*5) 2500000.00
Bank Loans 2500000.00
Total 50,000,000.00
All the investment came from their own reserved or saving and Bank loans.
Partner’s Description: 1. Md. Sahidul Islam
Ph No. 01681107856 2. Kazi Mohmmad Mahabubul Haque
Ph. No. 01670476689 3. MD. Saiful Hasan
Ph. No. 01811840970 4. Md. Sahabajj
Ph. No. 01821185963 5. Monira Ashrafee
Ph. No. 01198258815
Office Location
AIM Information Center
Jahurul Islam City, Aftabnagar
Dhaka-1212, Bangladesh.
E-mail: aiminfobd@gmail.com
Website: www.aiminfobd.tk

Competitor analysis
There are two types of competitor in a business as direct competitors and indirect competitors.
Direct Competitor: Who directly involve the same type of business as us are called direct competitor. There are many direct competitors for us. Such as: Bdjobs, ProthomAlo Jobs. JobsA1.com etc.
Indirect Competitor: Those who does not serve directly to the customers but involve in same type of business are called indirect competitor. Such as: Google, Yahoo or Career Cancelling Center of universities.

Company profile
Our company is information Provider Company. We provide career development information to our customer.

I. Brand name:

“AIM” information center

II. Brand equity:
We are launching a new business. So at this time our business has no brand equity. But in near future we will make preference for our company to the customer’s mind by providing value added service to our customer and also by our marketing activities.

III. Logo:

IV. Tag Line:
“Build a better tomorrow”

V. Marketing Slogan:
“Make your future as your own way”
“Be a graduate with more”

3. SOWT Analysis:

Internal Factors | Strengths:Providing service in a low cost. * Have good understanding with all the partners * Strong networking * Skilled employees * Variety of Information * Participating in social activities. * offer current information * Desire to provide excellent customer service * Strong network infrastructure * Award-winning classroom technology support * Excellent problem solving skills * Current reserve of financial resources * Considerable institutional knowledge across ITS staff * Successful track record with formally defined projects * Transparent communication of outages | Weaknesses : * Low market growth rate. * Lack of technological advancement * Investment rate can be low so can’t earn a lot of profit * Lack of transportation facilities. * Planning (currently being addressed) * Inconsistent pricing models for services. * Operational focus versus strategic focus * Fiscal sustainability of video conferencing model. | External Factors | Opportunities: * A new era of motion Information. * Work specialization * High rate of job opportunity * Cost of technology investment loud-based options for services * New internal and external relationships * Be consultative to other units * Continued relationship with IRON * Transparency in internal and external communication | Threats * Economic pressure * Increasing number of competitors * Technical hamper. * New and continuing compliance challenges * Recruitment employees * Disconnect between customer expectations and available ITS resources * Lack of central control over technology initiatives |

Objectives
Corporate objectives: * Mission:

“To make a student for future either by creating good entrepreneur or creating a good job personality”

* Vision:
“To create the unemployment free Bangladesh”

Financial Objectives:
Our financial objectives include the following: 1. Gain the break-even within 6 month. 2. Maintain stable profit after 6th month. 3. Increase marketing funding at least 15% over the next one year. 4. Increase marketing funding 30% over the next two years. 5. Wealth maximization. 6. Increase marketing funding 50% over the next four years. 7. Increase marketing funding 100% over the next five years. 8. Increase capital funding by 10% in the next year’s budget and at least 10% every year after that.

Marketing objective:

Our marketing objectives are given below 1. Giving proper information to the people. 2. Creating a positive word of mouth. 3. Creating a good brand image. 4. Adapt electronic and direct marketing to create Buzz marketing. 5. Maintaining good customer relationship. 6. Promoting service in many ways.

marketing strategy

Segmentation:
“AIM” has segmented its target market using the combination of segmentation variables.

* Demographic: * Age: Young(university going student) * Gender: Male, Female. * Family: Does not matter * Nationality: Bangladeshi * Psychographic Segmentation: * Social class: Elite, Wealthy, Affluent, And Upper Mid, Middle Class People, lower class(almost all classes people) * Life Style: Achievers, Strivers(who like to see dream on their future) * Geographical segmentation: * Density: Urban & Sub-Urban & Rural(All over the Bangladesh) * City: primarily Dhaka (capital city of Bangladesh) then all cities of Bangladesh. * Behavioral: * Benefits: Service quality, Speed. * Attitude towards service: Positive

Target marketing
Our business can serve every matured human being. For the initial stage of our business we mainly focus on university going student. In our country there are many university and those has a huge number of students. They are the asset of our country. But after completing the graduation many students don’t get job according to his/her expectation. Unemployment scenario of the graduate level in Bangladesh has been a serious problem. Lately, graduates are more prone to acquire business education, which is more transferable to the job. Despite that, the business graduates are frustrated with the burden of education, as there are concurrent occurrences of joblessness. And the problem cannot be dismissed as a mere job-search phenomenon. That means the job factor now become more competitive. If anyone wants to build his/her career by getting a suitable job, he/she have to be prepared for this competitive job market.
On the other hand many students try to set up a good business with an innovative idea. Due to lack of proper information and unable to select right persons as partners they can’t set up the business. So our main target university going student to solve their career problem with job or business.

Positioning
We will try to create soft corner and increase share of mind & heart on the customers mind & heart by creating differentiation and providing superior service to the customer.
“Positioning Statement”
“For the university going student, who scared about their future & career, “AIM” is a career development information provider company that provides information to catch your aim as your own way unlike other career development companies”
Differentiation
In career development information providing industry many company just provide information for career development. But we provide the information along with assist and teach them how to achieve success by that information. This is our core competency and this makes us different from our competitors. We also differentiate our product by using 5 categories as... 1. Service: we will provide superior service to the customer. 2. Price: we set a standard price for our customer and we follow the skimming price strategy. 3. Promotion: we will make renowned our company’s name and will make known our customer about our offering by Buzz and mass electronic promotion. 4. Distribution: we will serve our customer physically as well as virtually (online). 5. Image: Providing superior offerings along with above differentiation we will create an image differentiation in the customer’s mind.
Product
Basically we work for career development of our target customer. A student can develop his/her career either getting a suitable job or set up a good business. So we divided our product between two categories. As I. “Be a good entrepreneur”

A student who wants to build business career or who are business orient minded can share his/her business ideas by filling up our business idea form with free of cost. Anyone (university students) can share his/her ideas to us directly in our office or through our web site in anytime he/she wish.
Then we will select some similar innovative ideas. We will contact to them and will create a group by those similar idea holders and our company also will be a part of that group. If they apply for a loan the chance of rejection will be 95%. But when there will be a company seal in application of loan, the possibility to grand is 85%. Then we will assist them how they will establish the business, what should be the procedure, how they can collect capital, how can they conduct the business.

II. “Be a good job personality”

A student who wants to build their job career can join to our weekly session. There will be a counselor who will assist or guide them how to prepare a good CV/ which activities will make your CV more attractive, how to face a viva, what should be the attitude at viva, how to behave with boss/subordinates/customers etc.
Here a student can takes participation in mock test. And can do class in our website (we have video conferencing system).
We also collect CV from our customers and post those in many vacancies according to CV holders prospect. Also we will provide vacancy information in our website. So anyone can post their CV in our website.

Product life cycle:

As our product as well as company is in introduction stage so our product life cycle curve is zero to upper sloping.
If we estimate our product life for near future to achieve our vision so it will be like this…

Here from the growth stage our company will have huge response from the customer till the last point of maturity that is upper sloping. After getting maturity we will go to digest our product because at this stage we will have already achieved our vision (“to create unemployment free Bangladesh).
New product development:
Recently we have no plan to innovate new product because we will start a new business with 2 crucial ideas and at this time we only focus on these two ideas to establish these. Later on we will develop some new product associated with our vision and mission and we follow the steps as….

Price:

Pricing objectives
Pricing objectives give direction to the whole pricing process. AIM has its own pricing policy considering the overall financial, marketing, and strategic objectives of the company; the objectives of our service. Our common pricing objectives are- * Our main target customers are students. So our main target is to provide service in an affordable price. * We are trying to achieve our break even in 6 months. * We are trying to achieve a minimum profit in 10 months. * Our pricing can be different from the competitors * Maximize long-run profit * Maximize short-run profit * Increase sales volume (quantity) * Increase monetary sales * Increase market share * Obtain a target rate of return on investment (ROI) * Obtain a target rate of return on sales * Our company growth * Value added service * Enhance the image of our brand

Pricing Method
Our pricing method is demand based and cost plus. Our main focus is on Demand based pricing.

When our demand will go up our price of service will also go up. Actually demand based pricing also called customer based pricing. This requires working with customers, especially lead, to determine their ability and willingness to pay.In essence, back into price using customer input. This depends on how the customer perceives the “value” of the offering. The greater the perceived value is, the greater the willingness to pay.

Discount and allowances

No discount and allowance will be provided.

Promotion:

From promotional mix we are using some mix to promote our products. We mainly use advertising, public relation, direct marketing and electronic promotion.
Advertising-
In advertising part we will give leaflet to the customers, Posturing, Billboard and sticker. Our advertising should be very frequent. Because frequency of advertising will add a soft corner for us to the customers mind. It will help to the customers to remember about us.
Public relation-
We will always try to maintain a good relation with the customer for future prospect. Special campaigns and programs for public relation including the regular customers.
Direct marketing- We will also use direct marketing when we will go to some new place to aware customer.Sufficient contact numbers and e-mail address will be given through leaflets and websites so that, customers can be easily informed about the company.
Electronic Promotion
-Our main promotional activity will be electronic promotion.we will open our own website where everybody can visit and see information about us. Website address iswww.aiminfobd.tk. Now a day every student use internet and facebook is most famous social website. Every student has an id in facebook. So we will open a page in facebook.Page address will be www.facebook.com/AIM.2015. And we will alsoopen pages to some other social networks like twitter, my space, hi5 etc.
Word of mouth marketing-
If our service is satisfactory there will be positive word of mouth marketing by the customers. So we will try to increase the quality of our service. Electronic word of mouth will be a useful technique by providing information and benefits by using websites and social Medias.

Buzz marketing or Viral marketing- Our main focus is to promote our product through internet and also through social networking by this we can easily promote our product to a huge amount of people in a very short time.

Distribution:
Distribution is a process by which producer distribute the final product to the customers.
Geographical coverage:
AIM’s first target is to serve the East West University Students. Than day by day we will increase our business. After serving the East West University we will cover all privet universities in Dhaka. After covering privet universities we will cover all the universities in Dhaka. Than we will cover other big universities like Jahangirnogor University, Chittagong University, Rajshahi University etc. Than after a year we will try to cover all the universities in Bangladesh. Our main target customers are students but anyone can take admission to our academy.
Distribution Channels
AIM’sdistribution channel is very simply. One to one policy that’s means we produce the service and deliver to customers. Like as

Service Provider
Customer

Because of our industry is in the Education industry so there for we have to provide the direct service to our customers or students.

Physical Distribution and Logistics
“AIM” has five members to monitor the daily basis activity of this education service. And “AIM” has 3 employees who will provide the package to the customer. They generally assist the customer and take all the assessments.
Logistics goal is to provide customer satisfaction and customer service, speedy and flexible delivery system,
Electronic distribution:
“AIM” will provide there service through internet. Not physically attending to the class you can also take our service by video conferencing. Customers can also get all the sessions they missed from our website.

Physical Evidence
Office design:
Our office size is 3000 square feet. There is 2 special rooms for Managing Director and General Manager. There are also four rooms for higher authority. There is a classroom one information desk and a conference room for meeting.
Class Room
Our class room is about to 60 feet wide and 40 feet long. It will be a landscape class room. About.40 chairs will be there. One desk is for the supervisor.

Class room

Sign:

Logo:

Process
We belong to service industry so we don’t have any supplier or any channel for deliver our service. Our service delivery process is very simple. Our service delivery process is Service provider to customer directly. We are giving two types of service so our delivery process also vary for two types. First one is Be a good entrepreneur and second one is be a good job personality
Be a good entrepreneur: At first they have to come to our office or they can submit their business idea through our website. Then if we like his or her idea we will call him/her. We will call 5-6 same idea holder and train or assist them how to conduct a business. Then we will help them to get loan for their business and we will be a part of their business.
Idea Sharing

Selecting the best ideas
Processing idea
Categorize the ideas
Calling the same idea holders for training

Be a good job personality: In this service customer have to fill up a form through our website o they can fill it by physically appearing to our office. After that we will give them the counseling time or they can chose a time for them. And this is the short process for this service. Filling up forms

Seat for classes
Choosing time

People
Management summary:
Our company values are based on mutual respect for all contributions made by our participating partners, counselor, consultants, and employees without regard to the position held in the company. Those who work with us will learn to enjoy and trust our friendly environment, because we all try to create an environment that enables us to work smarter not harder and suggestions are respected, appreciated and rewarded.
Governing committee: * MD. Shaiful Hasan , Managing Director
MD. Shaiful Hasan has complited BBA from East West University with major finance and economics. Recently he also completed CFA from Boston University of America.

Responsibilities: Direct all the managers; Participate in the company's strategic business plan; coordinate training and operation program; customer service director and public relations consultant once the center is open.

* Monira Ashrafee , General Manager
Monira Ashrafee completed his BBA from EWU with major Human Resource Management. She also completed management training from New York University. She is highly skilled on managing the subordinates.

Responsibility: His main responsibility is to govern the organization and assist the managing Director. * K.M.Mahbubul Haque ,Creative Marketing Officer K.M. Mahbubul Haque completed graduation from East West University. He completed Post graduation from State University of Australia with major marketing. He is highly qualified about creative thinking.

Responsibilities: he is highly responsible for creative thinking for our promotional activities and to support managing director to select the business ideas.

* MD.Shahidul Islam , Chief Financial Manager
He completed graduation from East West University. Post graduation from Manitoba University of Canada with major finance. He has also completed CA from Chowdary and Chawdary.

Responsibilities: His main responsibility is to analyze our investment that we will make with our customer. And will make our overall budget plan. * MD. Shahabaj , Chief Communication Officer
He completed graduation from East West University. He also completed post graduation from East West University with major marketing. He also take a short course on public relation skill from London.

Responsibilities: his main responsibility is to maintain relation with the group or organization or customer associated with our organization.

* Other employees:
Two Executives:
Responsibility: They are mainly responsible to handle the daily activities of our company.

Receptionist:
Responsibility: Provide information to the customers how they can get the service or any other information that customer seek and that is associated with our services.

Counselor:
Responsibility:
* Counselor just does the counseling. * How to be a good job personality. * How to be a good partner. * And so on….

Financial summary

Sales Forecast
Creating a sales forecast is not only needed in our business plan but can help us to create important milestones for our business. Sales forecasting is basically educated guessing. If we have past data to draw from, great, but typically being a first time business owner, we won’t. It also takes a bit of common sense. We will not create something outlandish as a million taka in sales for our first year unless without a doubt it’s reasonable. Be as conservative and as grounded as possible when creating this. We will need to compare our sales forecast with our expense forecast to make sure we are covering our costs and making the amount of profit.
We need to show our sales forecast for the first years in our business plan. We also show our sales for every month basis. For the first year, we want to break our sales forecast up by quarters. Then we will want to show our sales growth for the next four years. We decide that every month we provide service at least 400 students and our revenue (100*400=40000) and other revenues we get from create entrepreneurs. We think that sales will day by day.

“AIM” Information Center
Sales forecast
For the month July 2013 to July 2014 Month | Service Revenue | July to August | 80000 | August to September | 88000 | September to October | 96800 | October to November | 106480 | November to December | 117128 | December to January | 128840.8 | January to February | 141724 | February to March | 155897.126 | March to April | 171486.7 | April to May | 188635.37 | May to June | 207498.5 | June to July | 228248.35 | Total | 1710738.846 |

Expense Forecasting:
Expense forecasting is also assumption. If you have past data then we can analysis the data for future. But we don’t have because this is a new business. Creating expense forecast is important to get an accurate picture of what our business could or will look like. The expense forecast is an estimate of our ongoing operating expenses (overheads, outgoings, fixed costs) for the year. It answers the question of how much it will cost to run our business. The selling price of our products or services must include an amount to recover these expenses. It includes- * Accounting and legal fees * Advertising and promotion * Employee salaries and other costs * Interest and bank charges * Printing, stationery and postage * Rent of premises and other occupancy costs * Telephone and Internet Training * Business travel and accommodation * Vehicle operating expenses * All other expenses

AIM Information Center
Expense Forecast
For July 2013 to July 2014

Particulars | Jul to Aug | Aug to Sep | Sep to Oct | Oct to Nov | Nov to Dec | Dec to Jan | Jan to Feb | Feb to Mar | Mar to Apr | Apr to May | May to Jun | Jun to Jul | Total | COGS | 600 | 660 | 726 | 798.6 | 877.8 | 965.8 | 1062.6 | 1168.2 | 1285.9 | 1414.6 | 1556.06 | 1711.6 | 12827.16 | Office Rent | 25000 | 25000 | 25000 | 25000 | 25000 | 25000 | 25000 | 25000 | 25000 | 25000 | 25000 | 25000 | 300000 | Manager Salary | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 240000 | Sales person Salary | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 180000 | Other Staff Salary | 30000 | 30000 | 30000 | 30000 | 30000 | 30000 | 30000 | 30000 | 30000 | 30000 | 30000 | 30000 | 360000 | Advertising | 20000 | | | | | | | | | | | | 20000 | Utility Bill | 2000 | 2200 | 2400 | 2600 | 2700 | 3000 | 3100 | 3300 | 3500 | 3700 | 3900 | 4000 | 36400 | Supplies Expense | 1500 | 1600 | 1650 | 1800 | 2000 | 2200 | 2300 | 2500 | 2700 | 3000 | 3200 | 3300 | 27750 | Counselor Fees | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 240000 | Depreciation Expense | | | | | | | | | | | | 50000 | 50000 | Bank Interest | 5000 | 5000 | 5000 | 5000 | 5000 | 5000 | 5000 | 5000 | 5000 | 5000 | 5000 | 5000 | 60000 | Miscellaneous | 2000 | 2200 | 2300 | 1800 | 1900 | 2100 | 2300 | 2400 | 1500 | 2500 | 2700 | 2800 | 26500 | Other Expenses | 5000 | 5500 | 6000 | 6500 | 7500 | 8000 | 9000 | 9500 | 9500 | 10000 | 10500 | 11000 | 98000 | Travels Expense | 5000 | 5000 | 5000 | 7000 | 8000 | 8000 | 6000 | 9000 | 10000 | 5000 | 100000 | 15000 | 183000 | Transportation | 800 | 800 | 1100 | 1200 | 1500 | 1500 | 1500 | 1400 | 1700 | 1800 | 1900 | 2000 | 17200 | Total | 151900 | 132960 | 134176 | 136698.6 | 139477.8 | 140765.8 | 140262.6 | 144268.2 | 145185.9 | 142414.6 | 238756.06 | 204811.6 | 1851677 |
Projected Break even analysis
By break even analysis we can see dynamic view of the relationships between sales, costs and profits.

We will try to make break even within 6 month. Here in the graph the tangent point of TR & TC is the break even for our organization. Where the period is 5.8 that means we can make profit after 5.8 months that is approach to 6 months. Let’s see it by financial formulation….

Profit-Loss Statement
This financial statement that summarizes the revenues, costs and expenses incurred during a specific period of time of year. These records provide information that shows the ability of our company to generate profit by increasing revenue and reducing costs.

“AIM” Information Center
Income statement
For every monthly basis (July 2013 to July 2014) Particulars | Jul to Aug | Aug to Sep | Sept to Oct | Oct to Nov | Nov to Dec | Dec to Jan | Jan to Feb | Feb to Mar | Mar to Apr | Apr to May | May to jan | jun to jul | Total | Service revenue | 80000 | 88000 | 96800 | 106480 | 117128 | 128840.8 | 141724 | 155897.126 | 171486.7 | 188635.37 | 207498.5 | 228248.35 | 1710739 | cogs | 600 | 660 | 726 | 798.6 | 877.8 | 965.8 | 1062.6 | 1168.2 | 1285.9 | 1414.6 | 1556.06 | 1711.6 | 12827.16 | Gross Profit | 79400 | 87340 | 96074 | 105681.4 | 116250.2 | 127875 | 140661.4 | 154728.926 | 170200.8 | 187220.77 | 205942.44 | 226536.75 | 1697912 | Operating Expense: | | | | | | | | | | | | | | Selling Expense: | | | | | | | | | | | | | | Sales person Salary | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 180000 | Advertising | 20000 | | | | | | | | | | | | 20000 | Total selling expense | 35000 | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 200000 | General & Administration Expense | | | | | | | | | | | | Office Rent | 25000 | 25000 | 25000 | 25000 | 25000 | 25000 | 25000 | 25000 | 25000 | 25000 | 25000 | 25000 | 300000 | Manager Salary | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 240000 | Other Staff Salary | 30000 | 30000 | 30000 | 30000 | 30000 | 30000 | 30000 | 30000 | 30000 | 30000 | 30000 | 30000 | 360000 | Utility Bill | 2000 | 2200 | 2400 | 2600 | 2700 | 3000 | 3100 | 3300 | 3500 | 3700 | 3900 | 4000 | 36400 | Supplies Expense | 1500 | 1600 | 1650 | 1800 | 2000 | 2200 | 2300 | 2500 | 2700 | 3000 | 3200 | 3300 | 27750 | Counselor Fees | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 240000 | Depreciation Expense | | | | | | | | | | | 50000 | 50000 | Miscellaneous | 2000 | 2200 | 2300 | 1800 | 1900 | 2100 | 2300 | 2400 | 1500 | 2500 | 2700 | 2800 | 26500 | Promotional Expense | 5000 | 5000 | 5000 | 7000 | 8000 | 8000 | 6000 | 9000 | 10000 | 5000 | 10000 | 15000 | 93000 | Transportation | 800 | 800 | 1100 | 1200 | 1500 | 1500 | 1500 | 1400 | 1700 | 1800 | 1900 | 2000 | 17200 | Total Administration expense | 106300 | 106800 | 107450 | 109400 | 111100 | 111800 | 110200 | 113600 | 114400 | 111000 | 116700 | 172100 | 1390850 | Total operating expense | | | | | | | | | | | | | | 141300 | 121800 | 122450 | 124400 | 126100 | 126800 | 125200 | 128600 | 129400 | 126000 | 131700 | 187100 | 1590850 | Net operating profit/loss | -61900 | -34460 | -26376 | -18718.6 | -9849.8 | 1075 | 15461.4 | 26128.926 | 40800.8 | 61220.77 | 74242.44 | 39436.75 | 107061.7 | Other Profit: | | | | | | | | | | | | | | Divined | | | | | | 100000 | | | | | | 150000 | 250000 | Total other profit | 0 | 0 | 0 | 0 | 0 | 100000 | 0 | 0 | 0 | 0 | 0 | 150000 | 250000 | Other Expense: | | | | | | | | | | | | | | Bank Interest | 5000 | 5000 | 5000 | 5000 | 5000 | 5000 | 5000 | 5000 | 5000 | 5000 | 5000 | 5000 | 60000 | Other Expenses | 5000 | 5500 | 6000 | 6500 | 7500 | 8000 | 9000 | 9500 | 9500 | 10000 | 10500 | 11000 | 98000 | Total other Expense | 10000 | 10500 | 11000 | 11500 | 12500 | 13000 | 14000 | 14500 | 14500 | 15000 | 15500 | 16000 | 158000 | Other Gain/loss | -10000 | -10500 | -11000 | -11500 | -12500 | 87000 | -14000 | -14500 | -14500 | -15000 | -15500 | 134000 | 92000 | Income before tax | -71900 | -44960 | -37376 | -30218.6 | -22349.8 | 88075 | 1461.4 | 11628.926 | 26300.8 | 46220.77 | 58742.44 | 173436.75 | 199061.7 |

“AIM” Information Center
Pro-Forma Income Statement
For the your July 2013 to July 2014 Particulars | Amount (tk) | Service revenue | 1710738.846 | Cogs | 12827.16 | Gross Profit | 1697911.686 | Operating Expense: | | Selling Expense: | | Sales person Salary | 180000 | Advertising | 20000 | Total selling expense | 200000 | General & Administration Expense | Office Rent | 300000 | Manager Salary | 240000 | Other Staff Salary | 360000 | Utility Bill | 36400 | Supplies Expense | 27750 | Counselor Fees | 240000 | Depreciation Expense | 50000 | Miscellaneous | 26500 | Promotional Expense | 93000 | Transportation | 17200 | Total Administration expense | 1390850 | Total operating expense | | | 1590850 | Net operating profit/loss | 107061.686 | Other Profit: | | Divined | 250000 | Total other profit | 250000 | Other Expense: | | Bank Interest | 60000 | Other Expenses | 98000 | Total other Expense | 158000 | Other Gain/loss | 92000 | Income before tax | 199061.686 | Tax(199061.68*.35) | 69671.588 | Net Income | 129390.098 |
Action Program
We are entering into an information industry where our main target is to provide information for university going student. Our service is to provide information. For providing this we have to do some things, those things are given below:

Service action:

A. Inform the student who wants to be an entrepreneur “How to be a good entrepreneur”.

B. Inform the students who wants to be a good employee “How to be a good job personality”
(Note: It is briefly discussed in the process of marketing strategy)
Promotional action:

For promoting our service we will do different kinds of activities. These things are given below: * Advertising: We will create a media advertise for radio. We will publish it in radio today & Amar.

* Public relation: We will sponsor in some cultural program in any university to create positive word of mouth by public relation.

* Campaign: We will create campaign in our targeted university to inform about our service and there we will organize Idea & case competition.

* Electronic promotion: We will use facebook & twitter to aware customer about our services.

* Posturing: We will also posturing in some area (Aftabnagar , Gulshan , Banani & Uttara and so on) of Dhaka city for providing information about our services.

Schedule:

Launching date: We are launching our business at 21th July 2013.
Working schedule: I. Weekly schedule: We will run our office 5 days a week, from Sunday to Thursday. II. Daily schedule: Every working day we don’t take counseling class. We will conduct counseling classes two days in a weak (Monday, Thursday). Everyday we will conduct 2 classes. Classes one will be conducted at 10am and another is at 3pm. Every weak we will conduct a mock test at Thursday. We also follow the general office time in everyday.
Budget for action program: In first year we want to spend 30% of our total profit for our promotional activities and other action program. Then from the next year we will spend 10% of our total monthly profit. And we will hire a counselor as commission system but he will get minimum 20,000 taka per month.

Implementation and Control:
Implementation
Marketing implementation is the process that turns marketing plans into action and ensures they accomplish the plans as the stated objectives. We are going to ensure that we implement the plan according to the marketing plan. The steps of how we are going to implement the business are given below:

* First we are going to hire an office. * Second we are going develop an information system. * Third we are going to develop the websites. * Fourth we are going hire the employees. * Fifth we are going to advertise to aware the consumer. * Sixth we are going to launch our organization on the inauguration date. Personnel Requirement:
We are going to recruit three employees in our organization at starting. Among three employees the two employees are sales executive and one employ is counselor. The sale executives are permanent employees and the counselor is part-time employ. We need any more employ in future when our businesses expand. The requirements for the job are given below:
Qualification (sales executive): * Must be a university going students. * the student must be a come from business administration. * Must have knowledge about marketing * Good mannered and trustworthy
Qualification (counselor): * Different kinds of job exporters.
Assigning responsibility: We have already discussed in “people”
Training program: to perform properly we will train our employee before appointing and we will also train them half yearly to update them about our service approach.
Month by Month Agenda
Our target is to cover most of the university in Bangladesh. First we will cover the private universities of Dhaka city then we will cover the public university of Bangladesh. After completing the Dhaka city then we will move on to the next city .We will going spend a week in every university. For the next 1 year our list is given below: Number | Name of Universities | Weekly Operation | Month | 01. | East West University (EWU | Third week | July | 02. | North South University (NSU | Fourth week | | 03. | IUB | First week | August | 04. | American International University (AIUB) | Second week | | 05. | Brac University | Third week | | 06. | United International University (UIU) | Fourth week | | 07. | Stamford University | First week | September | 08. | South East University (SEU) | Second week | | 09. | IUBAT | Third week | | 10. | Asia University | Fourth week | | 11. | ULAB | First week | October | 12. | B.U.B.T | Second week | | 13. | Green University | Third week | | 14. | Ahasanullah University | Fourth week | | 15. | Eastern University | First week | November | 16. | Shanta Marium University | Second week | | 17. | Primaeasia University | Third week | | 18. | Primer University | Fourth week | | 19. | Daffodil International university | First week | December | 20. | Dhaka university | Second week | | 21. | BUET | Third week | | 22. | Jahangirnagar University | Fourth week | | 23. | Jagannath University | First week | January | 24. | DUET | Second week | | 25. | Bangladesh University of Textiles | Third week | | 26. | Military Institute of Science & Technology | Fourth week | | 27. | B.I.B.M | First week | February | 28. | Military Institute of Science & Technology | Second week | | 29. | Comilla University | Third week | | 30. | KUET | Fourth week | | 31. | Khulna university | First week | March | 32 | Syhlet University | Second week | | 33. | Syhlet Metropolitan University | Third week | | 34. | SUST | Fourth week | | 35. | Chittagong University | First week | April | 36. | Chittagong University of Engineering and Technology | Second week | | 37. | Asian university chittagong | Third week | | 38. | International Islamic University Chittagong | Fourth week | | 39. | Islamic University Of Technology | First week | May | 40. | Rajshahi University | Second week | | 41. | Nothern university (Rajshahi) | Third week | | 42. | Barisal university | Fourth week | | 43. | Sylhet Agriculture University | First week | June | 44. | Sher-E-Bangla Agricultural University | Second week | | 45. | Banladesh Agriculture University | Third week | | 46. | Bangabandhu sheik mujib Medical university | Fourth week | | 47 | Dhaka medical college hospital | First week | July | 48 | Bangladesh medical college hospital | Second week | |

Budget: We will try to cover the campaign with the standard cost according to our action budget.

Controlling
Monitoring and Benchmark:
Monitoring
We are five partners of this business. Almost all the members/owner will work for the organization. One member work is to monitor all activities of our organization. If he will finds any gap between the benchmark and the performance , his work is to help that member or employ to improve his/her performance. Our weekly assumption sell is 3500 service. We will try our best to achieve this estimation. He will always monitor this and inform all of us about this. He can find out everything that happed or is happening or will be happened by monitoring policy. These problems will arise if we don’t monitor our business * Without monitoring we will not find out how many sell occurred a day. * Without monitoring we will find out customer satisfaction rate * Without monitoring we will not find the perfect ratio of revenue earned. * Without monitoring we will not find out how our employees performance.
Benchmark
We are going to set the benchmark for every kinds of activities. We set benchmark so that we can measure the performance of every kinds of activities. The benchmarks are given below: * At least 200 people fill the forms weekly and 800 monthly. * At least 100 people successfully start the business yearly. * At least 1000 people successfully start their carrier yearly. * At least 80% of people fills the form attended the seminar. * At least 70 percentages of people attend the seminar and started the business.

In-spite good marketing plan without/lack of controlling marketing and other activities the business faces losses. There are four types of plan to control the marketing activities. We are going to follow these four types of controlling plan a. Annual-Plan Control b. Profitability Control. c. Efficiency Control d. Strategic Control
Annual-Plan Control: In annual plan control we are going to ensure the sales, profit and other goals established in our annual plan. For doing this we have to follow the four steps: * First we have to set monthly and quarterly goals. Like monthly sales, monthly revenue etc. * Second we have to monitor the performance in the market place. Like monthly sales target is achieved or not. * Third we are going to determine the causes of the performance deviation. Like if we achieve the target of this business unit we are going to launch another business. * Fourth we have to take the corrective action to reduce the gap between performance and the goal if we find the gap. Like if we find that sales target is not achieve then we will recruit more sales employ or we train the sales employees more effectively.

Profitability Control:
We are going to determine the profitability of the information, customer group, and segments. This will help us to maximize the wealth of our organization. Efficiency Control:
We are going to ensure that each kind of marketing activities is done efficiently. We are going to measure the marketing activities for these reasons: * Percentage of form fills correctly. * Percentage of service delivers on time. * Cost of promotional tools. * Number of arising errors in the marketing activities Strategic Control:
We are going to reassess our strategic approach to the by the employ of our marketing department. The marketing department employees examine our strategy in a comprehensive, systematic, independent, and periodic way with a view to determining problems area and recommending a plan of action to improve the our organization’s marketing performance.
Contingency Planning
If we are satisfied with the profit and if the customers are well satisfied with our service then our plan is to do this business permanently. Then we will change our overall planning of the business we will start something new like these. If we face any problem then we are going plan our contingency according to the demand of the situation. Like we don’t meet our monthly sales target then we are going to take some steps: * We are going to recruit more employ in the selling department. * We are going to train our employ of selling department. * We are going to identify which segment is more profitable and which segment is less profitable. Then we will serve that segment more effectively * We are going to identify which information is more profitable and which information is less profitable. Then we try to maintain the demand of more profitable information. And for less profitable information we are going to find the reason why this information is less profitable and then we are going redesign our information.

End Note
The future of “AIM” depends upon its success of its first year of operations. Implementing its Marketing strategies will certainly be a challenge for its top management, and its decisions will play a vital role in dictating the future. In every new venture, risk is involved. But, we are strongly believed that if operations run smoothly according to its strategic planning, success will be guaranteed. The company will hopefully build on this success by obtaining its opportunities and building upon its internal strength as an organization.
So, this brings us to the end of our project. True, it involved a lot of hard work and long hours researching the different marketing strategies but at the same time, we gained invaluable experience on working on real life business market. We have given our best to make this project a success and we hope we made a decent new Marketing plan of ““AIM” information center.