...Martha Stewart Martha Stewart is an author, editor, and a homemaking advocate. Over the last two decades Stewart has held a prominent position in the American publishing industry. She was the author of several books, hundreds of articles on the domestic arts, editor of a national homekeeping magazine, host for two popular daytime television programs, and commercial spokeswoman for K-Mart (Wikipedia). At the height of her career, Stewart’s success came to an abrupt hault as she encountered many hardships that were responsible for her undesireable reputation and diminished trust in the business world. In December 2001 Stewart held 3,928 shares in ImClone, a New York-based biotech firm. On the morning of December 27, Aliza Waksal, the daughter of the firm's CEO, Sam Waksal, told Douglas Faneuil, the assistant to Stewart’s Merrill Lynch broker, Peter Bacanovic, to sell the ImClone shares in her account. Soon after, Sam Waksal's accountant tried to sell Sam's shares as well. Faneuil told Bacanovic about the Waksals' desire to sell, and Bacanovic quickly called Stewart, leaving a message that ImClone's stock was going to start trading downward. Stewart sold her ImClone shares on the afternoon of the 27th. The following day, December 28th, The Food and Drug Administration reported publicly that ImClone’s promising cancer drug Erbitux was not going to be approved. After the announcement, ImClone’s stock fell sharply and Martha Stewart saved around $45,000 by selling early (Henwood)...
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...Challenges of Investigating and Prosecuting Inside Traders Following the stock market crash of 1929, former President Franklin D. Roosevelt signed into law the Securities Exchange Act of 1934. It was under this action that the SEC was created to regulate and monitor U.S. securities markets and create rules to establish a level playing field for all investors. Under The Code of Federal Regulations pertaining to and agreed upon by the SEC, rule 10b5-1 states; “…the purchase or sale of a security of any issuer, on the basis of material nonpublic information about that security or issuer, in breach of a duty of trust or confidence that is owed directly, indirectly, or derivatively, to the issuer of that security or the shareholders of that issuer, or to any other person who is the source of the material nonpublic information”. (Corresponding Federal Regulations adopted by the SEC: Section 10b5-1) A person, who possesses nonpublic information, is considered an “insider”. Insider trading, therefore, is defined by the U.S. Securities and Exchange Commission (SEC) as, “buying or selling a security, in breach of a fiduciary duty or other relationship of trust and confidence, while in possession of material, nonpublic information about the security” (U.S. Securities and Exchange Commission, 2001). It is both illegal and unethical for vital information, known only by “insiders”, to be shared with investors who can then make timely, informed financial decisions ahead of other “outside”...
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...Case Study: The Trial of Martha Stewart The United States of America is one of the few western countries which has no clear definitions for “insider”, “insider information”, and “insider trading” in its law system. Therefore, people are sending to prisons for a crime that has not defined yet. It is part of a due process that people have notice of what they are doing is wrong. Martha Stewart was sent to prison, because she sold her ImClone shares as a result of receiving tip from her broker on December 27, 2001. Bacanovic, Stewart’s broker, had routine access to the material, non-public information inside of ImClone which made him an insider. The argument here is whether Martha Stewart is an insider or not? Is receiving a tip makes her an insider? The same way, Sam Waksal, the CEO of ImClone, tipped his family members, an investment advisor, and a physician to sell their shares. However, none of the tippees was convicted with the insider trading crime, except for Martha Stewart. Martha Stewart was not holding any position in ImClone, nor had any routine access to the ImClone’s material, non-public information. Thus, how can she be possibly considered as an insider? It is very brutal to be convicted of a crime which has not been clearly defined in the law system, yet. The criticism here was that Martha Stewart was being used as a scapegoat, a victim. She could easily serve as an example of a high visibility celebrity who committed the insider trading crime. Also, it could be...
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...1. What was the basis of Martha Stewart’s reputation? The basis of Martha Stewart’s reputation is on her family ties and values. Her popularity rose as an author on culinary and home-living which she eventually expanded her brand and became the founder of MSO. 2. Why did MSO’s stock price decline due to Martha Stewart’s loss of reputation? Martha Stewart is the founder of MSO and many people bought MSO’s stock because of Martha’s reputation. Her name can be found on her products. When Martha lost her reputation, her credibility and ability to maintain the company was in doubt and thus people would sell away MSO stocks. 3. Who is Martha Stewart’s target market? Her target market is people who have interest in gourmet cooking. 4. What qualities were associated with the Martha Stewart brand, before the controversy? Which of these were affected by the accusations of insider trading, and how? How would you find out for sure? Qualities associated include reliability, credibility, trust and honesty. These qualities were affected by the accusations of insider trading. Insider trading is illegal; one who is accused of it would lose his/her credibility and reliability. They are also not being honest with their transactions and will lose the trust of people around them. We can see by the decline in MSO’s stock price. 5. What level of sales and profits would MSO have reached if Martha’s reputation had not been harmed? Refer to SEC or MSO websites for information on financial...
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...Insiders Trading: Is it unethical? Table of Content Introduction 3 Body 3-4 Appendix A 5 Conclusion 5 Work Cited 6 Introduction Insider trading occurs when a trade has been influenced by the privileged possession of corporate information that has not yet been made public. Because the information is not available to other investors, a person using such knowledge is trying to gain an unfair advantage over the rest of the market. You're acting on information not known to other investors. Using nonpublic information for making a trade disturbs transparency, which is the basis of a capital market. Information in a transparent market is disseminated in a manner by which all market participants receive it at more or less the same time. Under these conditions, one investor can gain an advantage over another only through acquiring skill in analyzing and interpreting available information. This skill is based on individual merit and awareness. If one person trades with nonpublic information, he or she gains an advantage that is impossible for the rest of the public. This is not only unfair but disruptive to a properly functioning market if insiders trading were allowed, then investors would lose confidence in their disadvantaged position and would no longer invest. Body The practice of insider trading is considered to be unethical by many people around the world. The United States Securities and Exchange Commission (SEC) describe...
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...Introduction Martha Stewart was indicted on charges of conspiracy, obstruction of justice and securities fraud. All linked to her sale of 3,928 ImClone Systems Inc shares on December 27, which considered as illegal insider trading by Security and Exchange Commision (S.E.C). Stewart cashed out her ImClone stake at an average price of $58.43, collecting about $229,500. After the market closed the following day, the Food and Drug Administration announced its refusal to review ImClone's application for Erbitux, a promising cancer drug. The next trading day, Dec. 31, ImClone's shares opened at $45.39 per share. That difference in price would have cost Stewart about $51,200 if she sold first thing that morning. However, she was not prosecuted for insider trading, which was the original focus of the government's investigation. She pleaded not guilty and pledged to fight the charges. Although the charges of securities fraud were thrown out, Stewart was found guilty of four counts of obstruction of justice and lying to investigators. She was sentenced to five months of prison, five months of house arrest, and two years of probation. ImClone case was showing unethical and socially irresponsible behavior by business executives. They are in positions of power that allow them to do damage to others. This paper will evaluate the case above thoroughly, start from the prosecution’s arguments, the defense’s arguments. Analysis will be made using four ethical theories; Rights, Justice, Utilitarianism...
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...studies: * Case Study: Martha Stewart’s Lost Reputation, pg. 34 * Case Study: Texaco: The Ecuador Issue, pg. 41 * Case Study: Where Were the Accountants?, pg. 44 Ethics Case: Martha Stewart’s Lost Reputation In June 2002, Martha Stewart began to wrestle with allegations that she had improperly used inside information to sell a stock investment to an unsuspecting investing public. That was when her personal friend Sam Waksal was defending himself against Securities and Exchange Commission (SEC) allegations that he had tipped off his family members so they could sell their shares of ImClone Systems Inc. (ImClone) just before other investors learned that ImClone’s fortunes were about to take a dive. Observers presumed that Martha was also tipped off and, even though she proclaimed her innocence, the rumors would not go away. On TV daily as the reigning guru of homemaking, Martha is the multi-millionaire proprietor, president and driving force of Martha Stewart Living Omnimedia Inc. (MSO), of which, on March 18, 2002, she owned 30,713,475 (62.6 percent1) of the class A, and 30,619,375 (100 percent) of the class B shares. On December 27, 2001, Martha’s Class A and Class B shares were worth approximately $17 each, so on paper Martha’s MSO class A shares alone were worth over $500 million. Class B shares are convertible into Class A shares on a one to one basis. Martha’s personal life became public. The world did not know that Martha Stewart had sold 3,928 shares of...
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...------------------------------------------------- Martha Stewart’s Lost Reputation Discussion of ethical issues 1. What was the basis of Martha Stewart’s reputation? According to how stock prices of MSO fluctuates during her law suit trials, stock prices and market shares formed the basis of her reputation. 2. Why did MSO’s stock price decline due to Martha Stewart’s loss of reputation? The public trusted MSO reputation especially in the area of stock prices, thus when Martha was accused of insider’s trading of stocks, it tarnished the very foundation of the trust the public has on MSO. Naturally, the public would worry of losses and thus sell their shares they have on MSO. 3. Who is Martha Stewart’s target market? The target market is mostly upper-class ladies who lavished on premium products/ 4. What qualities were associated with the Martha Stewart brand, before the controversy? Which of these were affected by the accusations of insider trading, and how? How would you find out for sure? Credibility, reliability and trustworthy were the qualities associated with the brand, in which all three qualities were affected by the accusation of insider trading, an illegal and unethical act which ultimately loses the trust of end users. These can be inferred from how stock prices and market shares of MSO fluctuates during the period of the law suit trials, where public begin dumping their shares of MSO during unfavourable situation to Martha and buying back shares when situation...
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...Insider Trading in Business Ethics Insider trading in any kind of business can be considered an ethical conflict. Although, it may be unethical of the actual trader’s part, it may be just as unethical on the behalf of the person who plays the role of the messenger. The messenger may be prohibiting the action that is to be taken place by giving information out. There is a recent and familiar story of insider trading that took place, which is the Martha Stewart case. According to Robert W. McGee, Martha Stewart was investigated for insider trading for selling some stock shares after she was leaked information about the decline in price. She would have taken a loss if she was not informed about the decline. She was given information that was not made public yet and this is where it becomes insider trading and the question of unethical comes into play. Although she was not prosecuted for the inside trading, she was prosecuted for altering records and lying about it (2008, p. 213-214). This situation shows how it is an ethical conflict because she had the opportunity to choose whether she used the information she was given. She chose to use it for her personal gain and by doing this broke the law and probably cheated others out of their money. The consequence for this ethical conflict is that, number one, it is illegal so therefore if you get caught you will be in trouble and probably do some jail time, and number two having to live with the guilt of doing the wrong thing. This...
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...International Journal of Humanities and Social Science Vol. 1 No. 15 [Special Issue – October 2011] A Corporate Hero with Scandal: Lessons Learned from Martha Stewart’s Insider Trading Crisis Shuhui Sophy Cheng Assistant Professor Department of Communication Arts Chaoyang University of Technology 168 Jifeng E. Rd. Wufeng District Taichung 41349, Taiwan Abstract Martha Stewart places her name on her products. She becomes the face of her company and the voice of her brand. When her personal misconduct occurred, she made her company vulnerable and risky as well. This casestudy examines how Martha Stewart managed her corporate communication when her public image and reputation were tarnished on trial for alleged insider trading scandal. The trial not only led her to prison but also hurt her brand equity. The study shows that Stewart’s early response to her crisis demonstrated lack of situation awareness. In the beginning of her investigation, she kept her public persona intact, ignoring or downplaying her role in it. As a result, what Stewart called “a small personal matter” later became a full-blown crisis. If she had managed her communication in a more timely manner, the magnitude of her crisis might have been minimized. This article also provides detailed insights for organizations to learn from her crisis response strategies. Keywords: Organizational crisis, Crisis communication, Image restoration 1. Introduction The personalities of strong business leaders can help...
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...Abstract Insider trading is a serious crime. The general public is held accountable, and yet, it is legal for members of Congress. There are several cases involving members of society being prosecuted for their illegal activity of insider trading; while Congress has exempted their members from acting on the same type of information. This type of conduct has serious legal, ethical and moral considerations. This paper will address the definition of insider trading. The legal, ethical and moral considerations of insider trading will be outlined, through a snap shot of the legal precedence recently in the press involving congressional behavior. It will further look at cases that have made headlines in past years, to show the distinction of what can happen to the general public who participate in insider trading. During a recent article by Parloff (2011), he stated, “The problem arises with respect to market-moving information a congressman learns in the course of doing his legislative work.” This comment is at the heart of the issue involving insider trading and Congress. The people elect members to Congress to act in their best interest. When the people of society feel members of Congress have violated that trust under legal, ethical, or moral wrongdoing, the members of society make decisions based upon those standards set by Congress. Thus members of society participate in insider trading knowing it is legally wrong. Insider Trading Insider trading can be a severe crime...
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...Insider Trading: Education, Prevention, and Rule 10b5-1 Plans Speaker: Bruce Brumberg, Esq. Editor-in-Chief, myStockOptions.com Producer, Think Twice videos, InsiderTradingVideos.com Copyright © 2007, myStockPlan.com, Inc. Please do not distribute or copy without permission Roadmap for Presentation • Overview of various cases and interesting themes • Fundamentals of insider trading law • Compliance programs • Rule 10b5-1 trading plans • SEC investigations • Martha Stewart case: lessons and training 2 HEADING Shares sold in cases of insider trading often come from option exercises or restricted stock vesting. 3 Accounting scandals/fraud intertwined with insider trading. Insider trading cases more interesting to juries and easier for prosecutors to explain. Did the CEO sell stock knowing his company could not make its earnings targets without improperly booking revenue? 4 The SEC detects and prosecutes even small-profit cases. $38,000 in profits by former CFO. 5 Criminal charges are now more likely. Justice Department and local US Attorneys interested in these cases. Ex-Countrywide execs get probation terms for insider trading By ALEX VEIGA, AP Business Writer LOS ANGELES—November 26, 2007 Three former Countrywide Financial Corp. executives who pleaded guilty to criminal charges of insider trading were sentenced Monday to serve three years probation, the U.S. attorney's office said. They must also serve several hundred hours of community...
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...4. Martha Stewart’s Lost Reputation Discussion of ethical issues 1. What was the basis of Martha Stewart’s reputation? 2. Why did MSO’s stock price decline due to Martha Stewart’s loss of reputation? 3. Who is Martha Stewart’s target market? 4. What qualities were associated with the Martha Stewart brand, before the controversy? Which of these were affected by the accusations of insider trading, and how? How would you find out for sure? 5. What level of sales and profits would MSO have reached if Martha’s reputation had not been harmed? Refer to SEC or MSO websites for information on financial trends. 6. What range would the stock price have been in at the end of 2002 based on your estimates? 7. Martha’s overall net worth was huge relative to her investment in ImClone. Assuming she did not have inside information, was there any way she could have avoided the appearance of having it? 8. How could Martha have handled this crisis better? 9. Why is insider trading considered harmful? Should insider trading be banned if it assists in moving a stock price to a new equilibrium quickly, so that non-insiders are trading at appropriate prices sooner? 10. If you wished to sell an investment in a company where one of your friends is an insider, or even a significant employee, should you call your friend to advise him you are about to sell? Why, or why not? 5. China’s Tainted Baby Milk Powder: Rumored Control of Online News Discussion of Ethical Issues 1. Given...
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...Government Regulation Research Paper 1 Crystal Carrothers Introduction Government regulation is around us everywhere. The government needs to make sure that the public’s interests are maintained and preserved. Being an accounting student, I have heard and read about regulation in the accounting industry numerous times. There have been many major accounting scandals in history that have lead to many different kinds of government regulation. The government regulations in accounting are mostly enacted to protect investors. From 2000 to 2002 there was an abundant number of large corporate accounting frauds, which led to the Sarbanes-Oxley Act of 2002. Previous regulations were efficient to a certain extent, but scandals still happened and more regulation seemed to always be needed. Even though the new SOX regulation seems powerful and efficient, I believe that there will always be a need for additional regulation in order to prevent future scandals. Securities Acts of 1933 and 1934 Summary of Regulation The stock market crash of 1929 resulted in the Securities Act of 1933. This act required that before a company an offer or sell securities in a public offering, they must register the securities with the Securities and Exchange Commission (SEC). The registration statement is used to notify the SEC that a sale of securities is pending and that the information needs to be disclosed to prospective buyers. This statement includes information about the issuer and its business...
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...Theory Essay 1 With scandals such as Martha Stewart with ImClone and the Galleon Corporation people’s eyes have opened to the ethical dilemmas and personal self interest that upper management faces in large public companies. This struggle is the difference between whether the public views that person is moral or not. This brings up the question: Which is better, to be a virtuous leader or act in self interest? A virtuous person is someone who either tries hard, and gives great effort or someone who you can count on to do the right thing. The Psychological egoism theory, on the other hand, says that everyone is motivated by self interest. The question is a tough one especially in when the agent is in certain situations. Many companies give higher up managers bonuses not only in cash, but also stocks. This allows the people who see what the price of stock is probably going to do in their daily tasks and they also have part ownership in the company. This puts them in an awkward position. People that may not be looking to have stock because they could get themselves in trouble with the information they possess now are in this position because of the company. The people that have the information of what stock prices will do don not want stock because it is a conflict of interest. This brings up the point of whether companies giving the employees that have access or have the information about the impact of activities on stock prices stock bonuses. This is a conflict of interest for...
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