...Mass Media Significantly Contributes to the Socialization Process The media has a lot of control over the socialization process. When one looks at the values of a society and one sees that the media has changed significantly over the past thirty years in terms of sexual content, sexual undertones, and violence. People have become numb to programs and reports that in the past would have created a stir. The media has helped to mold our social mores. When the media presents homosexuality in a more pleasant tone, persons have become more accepting of the stands. Rosie O'Donnell was aware of this when she aired her program about families of gay people on a cruise ship. It was addressed at helping to alter public opinion of what constitutes a family in the 21st century. News shows only present the information that will sell. The media operates on the support of sponsors. If an issue is not going to draw public interest, the media will not present it. The news media also reflects the opinions of the person's who create the news as a team. The fashion industry and product market functions on the media attitude that if the public identifies with a product it will sell. In order to sell products sexuality and music serve to entice the public. Yes, the media has a significant impact on the social values and mores in a society. AGENTS OF SOCIALIZATION IN U.S SOCIETY There are four major agents of socialization in the life of many people today. Those major agents are family...
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...| | |Mass Media socialization jarayoniga sezilarli| |The media has a lot of control over the |СМИ имеет много контроля над процессом |darajada o'z hissasini kushib kelmokda | |socialization process. |социализации. Когда человек смотрит на | | | |ценностей общества и один видит, что средства|media sosyalizasyon jarayoni ustidan nazorat,| |When one looks at the values of a society and one|массовой информации значительно изменились за|bir joyi bor. Bir jamiyatning qadriyatlari | |sees that the media has changed significantly |последние тридцать лет в плане сексуального |qaraydi va bir media jinsiy tarkibi, jinsiy | |over the past thirty years in terms of |содержания, сексуальных оттенков и насилия. |o'zgachaliklar va zo'ravonlik jihatidan | |educational content, sexual undertones, and |Люди стали онемели программ и о том, что в |o'tgan o'ttiz yil davomida sezilarli darajada| |violence. People have become numb to programs and|прошлом создали бы переполох. |o'zgardi ko'rganida. Odamlar dasturlari va | |reports that in the past would have created a |СМИ помогли формировать наши социальные |o'tmishda bir hayajonga yaratgan edi | |stir. |нравы. Когда...
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...Discuss the importance of socialization. Socialization is the term used for the process by which individuals learn and perform behavior expected of them by society. In order to survive and work together people have to agree on certain common values and conduct themselves accordingly. They learn most of this from other people. As people interact with each other all involved are affected and in varying degrees change their attitudes and behavior accordingly. Socialization begins at birth and continues throughout life. Socialization is deliberate when individuals are told what to do or how to act. Much socialization is indirect and simply learned by being with other people. In the beginning, the family is the most important. From their family most children learn speech, basic health and hygiene, eating habits, beliefs, and a prescribed set of values. They usually learn concepts of God, what it is to be male or female, how they came to exist, why life is the way it is, the difference between right and wrong, and what things are important in life. The atmosphere which the parents provide the child at home has a lot to do with the child's overall progress. It has been often observed that children who have a good environment which is conducive for learning at home end up being the winners in the fields which they choose in their later life. The things which are taught in the childhood remain with the children throughout their lives. Socialization helps the individual face...
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...The New Media: Distorting Politics Carreon, Elimar Andree L. Valmores, Michael Aldrin S. Hidalgo, Jebb B. Saint Louis College Mr. Al Gerald S. Barde English IV IV – St. Alphonsus of Ligouri October 21, 2011 The New Media: Distorting Politics The crucial function of mass media in influencing public’s knowledge and understanding on global and national issues is indisputable. In the Philippines, media plays a critical and widespread role in daily life (Suguitan, 2007). Suguitan proclaims that it is an understatement to say that the media is merely influential, for it is powerful enough to make or break persons and institutions, and even shape society (2007). Performing as the main source of information, media serves as the medium in which the government informs, explains, and tries to win the support of the people for its programs and policies (Soifer, Hoffman and Voss, 2001). In this jurisdiction, the media is often called the fourth branch of the government for it monitors political matters to ensure political players don’t abuse democratic processes (University of San Francisco, n.d.). According to Political scientist Harold Lasswell, a pioneer in media studies, the media must perform three societal functions: surveillance of the world to report ongoing reports, interpretation of the meaning of events, and socialization of individuals into their cultural settings. Surveillance involves two major tasks. When it constitutes to the need of general public, it...
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...Socialization Humans are social creatures by nature; they have a need or requirement to socialize with others. According to the Cambridge University Press, the definition of socialize, for the purposes of people or animals, “is to train them to behave in a way that others in the group think is suitable”. This definition of the word socialize, leads into another, which is that of socialization. Socialization is a definitive part of every human’s life. Socialization is defined as “The life long process of social interaction through which: we become a consistent and recognizable person, and acquire the physical mental and social skills needed for survival in society.” In our crazy society, social ties are pretty far down on our “to do” lists, but connection to others is turning out to be more important than we thought. Studies indicate that “social capital” is one of the biggest predictors for health, happiness, and longevity. The problem: we often do not recognize the importance of social connection. Our culture values hard work, success, and wealth, so it’s no surprise some of us do not set aside enough time for social ties when we think security lies in material things rather than other people. The human infant comes into the world as a biological organism with animal needs. He is gradually molded into a social being and he learns social ways of acting and feeling, without this process of molding, the society could not continue itself, nor could culture exist, nor could the...
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...of performing resistance, the memory of repression and sacrifice but also of hope, in a sense of becoming other”. “Caribbean festivals embody an aesthetic formally rooted in the early European, African and Asian traditions brought to the West indies between the 15th and 19th centuries, as well as from 20th century publications, broad casts and artistic movements. Caribbean festival arts are evidence of the transformation worked by a creoles aesthetic.” Judith Bettleheim et.al. Carnival in Trinidad and Tobago and Jonkonnu in Jamaica are two perennial festivals in the Caribbean. These festivals have been celebrated in the Caribbean for years and play an integral role in the maintenance and development of the region. Moreover, they contribute significantly to the nation’s social, economic, cultural tourism welfare. The Caribbean has many festivals such as Jonkonnu and Carnival. Jonkonnu has several schools of thoughts but according to Richard Allsopp denotes that Jonkonnu is more likely related to Yoruba word Jonkoliko, one elevated as a figure for fun or disgrace. This seems logical, especially since many of the Jonkonnu masks in Jamaica were similar to the Yoruba masquerade festival. It is a Jamaican street festival characterized by an entourage of wire screen masked and costumed male dancers, performing mimed variations of an established repertoire of dance steps and accompanied by small musical corps. In Jamaica Jonkonnu consists of all male entourages who are either Roots...
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...THE STUDY The mass media, most especially television have gradually become a part of our daily lives, and sources of information, education and entertainment have been described as the primary functions of the media. Lasswell (1948) as cited in Folarin (2005, p.74) assigns three functions to the media: i. Surveillance of the Environment (the news function). ii. Correlation of the different parts of the Enviroment (the editorial function). iii. Transmission of the cultural heritage from one generation to the other (the cultural transmission function). The focus of the researcher in this study is not only on the entertainment function of the media, but the role the entertainment media especially television, plays in shaping social behaviour among teenagers in the society. Stephenson (1967) a British psychologist, as cited in Folarin (2005, p.170), divides man’s activities into work and play. The former involving reality and production, while the latter deals with entertainment, relaxation or self satisfaction. He further says that people use mass communication more as play than as work, more for pleasure and entertainment than for information and serious work. Folarin (ibid) corroborates this view by saying that one constant criticism of television in Nigeria is its focus on entertainment rather than on development purposes. There is no doubt that the impact of the media on young people’s lives is broadly considered within what is referred to as “media effects” debate...
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...The Effect of Videogames on Student Achievement BY JONATHAN CRATON Introduction In the past few decades, interactive electronic media has grown from virtual non-existence to one of the primary means of entertainment for college students. In more recent years, the Internet has completely changed the landscape of electronic media from something individual and static into something with the potential to be interactive and social. This article examines the effects of increased student usage of traditional video games as well as online games. The demographics of the typical game player will be examined along with effects on the individual development and sociological perceptions. This article will also look at the potential education utility of video games and the effect of games on student engagement and social development. The College Gamer Recent data from UCLA’s Higher Education Research Institute provides useful information about video game usage on college campuses. The data show that most college students have played video games, many play them regularly, and a small percentage use them as a primary means of entertainment and leisure. In the 2009 Freshman Survey, around 1% of respondents admitted to playing over 20 hours of videogames per week. Over 35% of the respondents stated that they play at least one hour per week. There is an enormous gender disparity in the amount of time spend on videogames. While less than 1 in 50 incoming freshmen women played more than 10...
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...Women, Girls and the Media 18 August 2014 The Disney Princess Effect on Young Girls and Their Gender Role Perception The Disney Corporation has been around since 1937 when it released the first Disney Princess movie, Snow White and the Seven Dwarfs. Since then, millions of young girls have fallen in love with these characters and often see them as role models. From the dresses to the tiaras, the beauty to the fairy tale, Disney Princesses have a direct effect on young girls and their behavior. The media has been a powerful resource through which many young girls develop their identity and come to understand gender roles in society. Research indicates that watching televised gender portrayals has an effect on individuals’ gender based attitudes, beliefs, and behaviors (Mastro & Morawitz 131). These are the attitudes and beliefs that young girls who watch Disney princess films would inherit. Girls enjoy watching these films and see the beautiful characters overcome difficult trials, as well as fall in love with a handsome prince in the end. The overall message is not a realistic one, leaving many girls feeling self conscious and unhappy. The idea that beauty equals good and ugly equals evil can negatively impact the way a girl looks at herself or others. Girls will ultimately learn that what is beautiful is good. Snow White and Cinderella were attractive and charismatic while the witch and two stepsisters were unattractive and vile. And in the end, the princesses...
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...PUPILS’ PERCEPTION OF CABLE TELEVISION PROGRAMMES AS DETERMINANT OF READING HABITS AND ATTITUDES IN UNIVERSITY STAFF SCHOOLS IN SOUTH WESTERN NIGERIA BY FLORENCE ADEOLA, OMOBA A proposal in the Department of ABADINA MEDIA RESOURCE CENTRE submitted in partial fulfillment of the requirements of the Degree of DOCTOR OF PHILOSOPHY of the UNIVERSITY OF IBADAN TABLE OF CONTENT INTRODUCTION * Background to the study * Statement of the problem * Objective of the study * Research questions and research hypothesis * Significance of the study * Scope of the study * Operational definition of terms REVIEW OF LITERATURE * Theoretical frame work * Empirical orientation * Reading habit * Reading attitude * Television * School libraries RESEARCH METHODOLOGY * Research design * Population and sampling technique * Research instrument * Validation and reliability of instruments * Data collection procedure * Data analysis REFERENCES APPENDIXES CHAPTER ONE INTRODUCTION John Walson, an appliance storeowner in a small town of Mahanoy, had difficulty selling television sets to local residents because reception in the area was poor. The problem seemed to be the location of the town in a valley and nearly 90 air miles from the Philadelphia television transmitters. Naturally, signals could not pass through mountains and clear reception was virtually impossible except on the ridges outside of town. It...
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...When I Grow Up: An Analytical Study of the Interpretations of Children on Pop Culture Elements found in Selected TV Commercials “TV takes our children across the globe before parents give them permission to cross the streets.” - Joshua Meyrowitz BACKGROUND OF THE STUDY Advertising is a form of mass communication strategy created to promote the purchase of a certain product, message, or service in the market. It carries the messages that come to you from the people who pay for the media (Biagi, 2001, p. 227). It is also an act of popularizing something through mass media to attract the attention of the consumers, audiences, or mainly the public for higher sales and marketability. Tracing through the history, evidences of advertising is said to have started thousands of years before when people started trading things for survival. Thus, the rise of technology, industrialization, and capitalism triggered the success of advertising in the heightening state of competition worldwide and in every aspect; from commodities, to people and politics. The industrial revolution, according to some historians, is the root of commercial advertising (Campbell, 2002, p. 387). Because of the continuous occurrence of new products in the market and there is a need to sell them off instantly, businessmen tried the concept of large scale advertising to sell more. Over the time, manufacturers realized that if their products were distinctive and became associated with quality, customers...
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...Unlearning Deficit Ideology and the Scornful Gaze: Thoughts on Authenticating the Class Discourse in Education Paul C. Gorski Founder, EdChange Assistant Professor, Integrative Studies George Mason University http://www.EdChange.org gorski@EdChange.org December 2010 Unlearning Deficit Ideology and the Scornful Gaze 2 It is popular in the education milieu today to talk about the dangers of assuming a deficit perspective, approaching students based upon our perceptions of their weaknesses rather than their strengths. Such a perspective deteriorates expectations for students and weakens educators’ abilities to recognize giftedness in its various forms (Ford & Grantham, 2003). The most devastating brand of this sort of deficit thinking emerges when we mistake difference—particularly difference from ourselves— for deficit. If one concentrates best while sitting still it may be difficult to imagine that somebody else—a student or colleague, perhaps—concentrates more effectively while pacing or tapping a pencil. Similarly, if one always has lived among people who speak a certain language variation, such as what people commonly refer to as “standard English,” she or he might mistake somebody’s use of a different variation, such as the Appalachian variety spoken by my grandmother, as an indication of intellectual inferiority or, worse, deviance (Collins, 1988). Over the past ten or so years a critical discourse challenging the deficit perspective has emerged among educators....
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...12. & YOUTH INFORMATION and COMMUNICATION TECHNOLOGIES(ICT) The definitions and ideas applied to information and communication technologies and the modern media culture are examined in the beginning of this chapter. The characterizations of media culture are then explored from the perspective of young people, and the links between youth and ICT are investigated. The dominant cultural logic with regard to ICT is outlined, and different forms of the digital divide are presented. Some global aspects of ICT use among youth are reviewed, using both primary and secondary sources. New forms of youth socialization brought about by the emergence of ICT are examined, and the chapter concludes with a set of recommendations. INTRODUCTION Young people today live in a world characterized by dramatic cultural, economic, social and educational differences; individual circumstances depend largely on where a person is born and raised. More than 800 million adults (two-thirds of them women) still lack basic literacy skills; at the other end of the spectrum, the use of information and communication technologies (ICT) is skyrocketing. Notwithstanding the immense diversity in living environments, an unprecedented and unifying global media culture has developed that challenges and often surpasses such traditional forms of socialization as family and school. This complex cultural situation—in which young people are struggling to find direction in their lives or simply to survive, to improve their...
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...youth as that part of the community who are most receptive, or, alternatively, susceptible to, foreign cultural practices. If childhood means acceptance, and adulthood means conservatism, youth means rebelliousness. Youth are seen as the part of society that is most likely to engage in a process of Cultural borrowing that is disruptive of the reproduction of traditional cultural practices, from modes of dress to language, aesthetics and ideologies. From Japanese punk to Australian hip hop, youth subcultures are seen as being implicitly rebellious, born as much from a desire to reject the generation that went before them, as from an identification with what they have become. Exactly how accurate this widespread impression may be is difficult to assess. What is certain, however, is that the age of globalization, more than any other age before it, is an age that has both exerted great effects upon, and been greatly affected by, young people. Adolescents undergo the process of identity formation as one of their foremost development challenges. This paper addresses what role the mass media play in this process. One avenue of exploration would be to examine how the media can impact the adolescent’s perceptions of social reality, which could lead to the internalization of certain attitudes as the adolescent struggles to develop a stable core repertoire of attitudes, beliefs and values. BACKGROUND OF THE STUDY GLOBALIZATION Globalization, which also...
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...Impact of Music, Music Lyrics, and Music Videos on Children and Youth Abstract Music plays an important role in the socialization of children and adolescents. Popular music is present almost everywhere, and it is easily available through the radio, various recordings, the Internet, and new technologies , allowing adolescents to hear it in diverse settings and situations, alone or shared with friends. Parents often are unaware of the lyrics to which their children are listening because of the increasing use of downloaded music and headphones. Research on popular music has explored its effects on schoolwork, social interactions, mood and affect, and particularly behavior. The effect that popular music has on children's and adolescents' behavior and emotions is of paramount concern. Lyrics have become more explicit in their references to drugs, sex, and violence over the years, particularly in certain genres. A teenager's preference for certain types of music could be correlated or associated with certain behaviors. As with popular music, the perception and the effect of music-video messages are important, because research has reported that exposure to violence, sexual messages, sexual stereotypes, and use of substances of abuse in music videos might produce significant changes in behaviors and attitudes of young viewers. Pediatricians and parents should be aware of this information. Furthermore, with the evidence portrayed in these...
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