...Flourishing evidence points that a persistent digital presence, based on a sound understanding of the eccentricities of the digital landscape, transforms into major business value. For our Digital marketing plan we have selected Ola Auto services as it is a new service with little digital marketing if any done as of now. Our digital marketing plan for the same is as given below. Target Audience Keeping the product in mind, the plan aims to target the masses, hence we will be having multiple targets, with varying priorities which are as follows: * Young College Going Students – Priority 1 * Profile: 18-25 yrs, budget constraints, irregularity in buying patterns, maximum consumption on weekends * Requirements: Availability in the evenings, especially on weekends, last minute bookings, short distance travel * Expectations: Cheap fares, Quick and hassle free service, gps for unknown locations, music players with usb slots to play own music * Working Professionals – Priority 2 * Profile: 25-40 yrs, Regular travel (fixed pick up and drop location), No budget constraint * Requirements: Availability at odd timings * Expectations: Polite and courteous drivers, quick and hassle free service * General – Priority 3 Objectives * Launch of new product – Ola...
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...Selwyn Dickerson II Ms. Perry English 1301 February 18, 2012 Social Significance Argument: Fear Fear and anxiety, two words similar but distinctly different from each other. One is more of a perception of thought while the other is more of lingering apprehensions in which the sources of may totally be unclear. Many times daily people everyday distinguish the two in many forms. Most people are aware that the science behind fear is a bit different than the science of anxiety. An example would be the sudden reimagining’s of imagery and scenarios when someone threatens to kill you with a gun, knife, or any other object (fear) is much different from the nausea, dizziness, and “butterflies” in your stomach when wondering if you passed a some kind of test or not. Many people today go through this and are alive but aren’t living to the fullest all due to inhibitions and limiters we consciously or even subconsciously put on ourselves because traumatic events that have had. It’s truly no way to live. All of us (Mankind and others) in general need to realize if we keep holding ourselves back for reasons of anxiety and fear than we’ll always be asking ourselves and even say “What if”? It does go without saying I am no exception to this fact of life. There was definitely a time in my life where I was dealt with these problems. It was in the summer of 2003. It was a pretty cool year. I made lots of friends and many things went without a hitch too. But there was that one...
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...Virgo Adam – Segment Manager C & E Table of Contents Executive Summary 3 Current Market Situation 4 Market Description 4 Product Review 4 Competitive Review 4 Channel logistic 4 SWOT Analysis 5 Objectives and Issues 6 Short-term objectives 6 Long-term objectives 6 Marketing Strategy 7 Positioning 7 Product Strategy 7 Price 7 Distribution Strategy 7 Marketing Communication Strategy 8 Marketing Research 11 Marketing Organization 11 Action, Budget and Controls 12 Action 12 Budget 12 Control 12 Appendix 13 APA References 14 Executive Summary (whole story in 1 page, NOT Introduction) Current Market Situation Market Description Growth and Size Product Review Main Features Nocturnal it a bussing transportation service that will provide consumers, mainly students, with a safe guaranteed ride to the three main clubs in Lethbridge: Studio, Pulse and Boss Hogs. As well as return them to the University to provide the most convenience for our consumers. This service will be much more affordable and convenient than other current transportation services in the market, such as taxis and city bus transportation. This service fulfills the needs of its customers by providing safe guaranteed rides to and from the club at very reasonable rates and serving as the ultimate convenience. Product Line Nocturnal shuttle service will consist of one shuttle service in its first year of business. It will provide seating for up to fifty people...
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...tri-newbies online training program 11 week sprint distance beginner level 2 © 1999-2005 The Kent Group and Tri-Newbies Online. All rights reserved. www.trinewbies.com Training Program: Table of Contents 11 Week Sprint Distance Program – Beginner 11 Week Training Calendar ………………………………………… 5 Detailed Training Guide …………………………………………….. 7 Program Guide Introduction …………………………………………………… 19 Heart Rate Training ………………………………………….. 21 Swimming ……………………………………………………... 25 Cycling …………………………………………………………. 29 Running ………………………………………………………… 35 Bricks …………………………………………………………… 37 The Triathlon Transition ……………………………………... 39 Weight Training – Detailed Program ……………………….. 47 Nutrition …………………………………………………………. 65 Appendix Thinking About Doing a TRI? ……………………………….. 71 Methods of Heart Rate Training …………………………….. 79 Open Water Swim Tips and Techniques ………………….. 85 Tips for Riding in Traffic ……………………………………... 91 3 © 1999-2005 The Kent Group and Tri-Newbies Online. All rights reserved. www.trinewbies.com 4 © 1999-2005 The Kent Group and Tri-Newbies Online. All rights reserved. www.trinewbies.com 11 Week Calendar 11 Week Sprint Distance Program – Beginner 11 Week Calendar Mon OFF Tue Run: 15 min Wed Bike: 5 miles Thurs Swim: 200 yards Fri OFF Sat Run: 15 min Sun Bike: 5 miles OFF S: 200 yds R: 15 min Bike: 6 miles Swim: 200 yards OFF Run: 20 min Bike: 8 miles OFF S: 200 yds R: 20 min Bike: 6 miles S: 300 yds W: 30min ...
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...siblings traveled on a boat to the United States. Their original plan to get to the United States was to come over on the Titanic but my great great grandmother became ill and they were unable to travel. Their trip then got pushed back for two weeks and once she was healthy they boarded a different boat for their long journey to New York. It was a very long boat ride, consisting of about two weeks. Once they ported in New York they made their long journey to Minnesota, the great state of 10,000 lakes. My great grandma Denise, Nels wife, was born here in Minnesota. Her parents originally came from Denmark right before she...
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...In a Renaissance-era world a beautiful young woman named Buttercup lives on a farm in the country of Florin. She delights in verbally abusing the farm hand Westley, whom she refers to as "farm boy", by demanding that he perform chores for her. Westley's only answer is "As you wish". She eventually realizes that what he is really saying is, "I love you." After Buttercup realizes that she truly and strongly loves him as well and confesses her mutually strong romantic feelings, Westley leaves to seek his fortune so that they can marry. Buttercup later receives word that the Dread Pirate Roberts, who is notorious for killing all those whose vessels he boards, attacked his ship at sea. Believing Westley dead, Buttercup sinks into a period of abject despair, declaring "I will never love again". Some time later she reluctantly agrees to marry Prince Humperdinck, the heir to the throne of Florin, due to a law allowing the prince to choose any unmarried woman as his bride, though she makes it clear that she does not love him. Before the wedding, a trio of outlaws—the Sicilian criminal genius Vizzini, the Spanish fencing master Inigo Montoya, and the enormous and mighty Turkish wrestler Fezzik—kidnap Buttercup. A masked man in black follows them across the sea and up the Cliffs of Insanity, whereupon Vizzini orders Inigo to stop him. Before the man in black reaches the top of the cliff, there is a flashback of Inigo's past in which the novel reveals that he is seeking revenge on a six-fingered...
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...brandedentertainment Case study: BMW movies – luxury car to movie star Charles Young and Amy Shea Hall, Ameritest, examine a famous piece of branded entertainment, and show how two similar films have different effects F ADE IN: An impossibly handsome man guides his convertible up to a dilapidated house on a deserted street. He exits; his white suit glints in the sun as he surveys the landscape from behind impenetrable sunglasses. In his hand, a metallic attaché case. Members of a SWAT team manoeuvre silently behind a fence. The driver takes out his cell phone and dials. A man’s voice answers. The driver says simply ‘I’m here.’ The latest Hollywood blockbuster? A prime-time TV drama? Neither. It’s advertising. Or, more accurately, advertising on steroids, aka branded entertainment. This is the opening of ‘The Hostage’, produced by BMW and their former ad agency, Fallon, employing A-list director John Woo. To understand why this and seven other BMW films were made, one need only look to the challenges facing the long-time prime brand-advertising venue: TV. Media platforms are multiplying; the internet moves ever closer to being our primary source of information, music and entertainment; and TV recording technology allows for easier ad-skipping. Advertisers worldwide are searching for new ways to use the power of film to reach increasingly elusive viewers. It is easy to be drawn in to these films and forget that they had, from their inception, a purpose beyond brilliant...
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... Northern Territory Visit Uluru and you’ll see why the rock and surrounding land have such huge spiritual significance for the Anangu Aboriginal people. According to their creation myths, ancestral spirits formed Uluru, which lies in Australia's red centre like an enormous, moody heart. Aboriginal guides will share these ancient tales as you walk around the rock’s base. Just 32 kilometres away is another sacred site - Kata Tjuta. You’ll be awestruck by these steep, rounded, russet domes over 3,500 hectares. [pic] Kimberley, Western Australia Featuring vast horizons and ancient gorges, the Kimberley region is one of the world’s last great wilderness areas. See Wandjina figures painted in caves and the mysterious Gwion Gwion paintings. Ride a camel on Broome’s breathtaking Cable Beach and 4WD the red-dirt road along the Dampier Peninsula. Learn the legend of the orange and black beehive domes of the Bungle Bungles and fly over vast Lake Argyle in Kununurra. [pic] The Daintree, Queensland More than 135 million years old, our stunning Daintree Rainforest is the oldest rainforest in the world. Traverse this canopy of green with traditional owners the Wujal Wujal people. Learn about bush tucker and fish for barramundi. See fresh-water crocodiles sunning themselves on the...
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...- but if you’re willing to do the hard work to turn your ideas into completed screenplays as well as build a screenwriting career, follow this 20 step roadmap to screenwriting success: Click Here to Start 1. Watch Tons of Movies Lots of them. Good, bad, old, new. All genres. Make it your quest to become exposed to all things film. It’s a badge of honor to earn film nerd status, because as we all know, “Nerds Rule the World.” The more movies you see, the easier it’ll be to identify plot points, sequences, and act breaks. You’ll even start watching the clockwhen viewing DVD’s at home, as you’ll be inundated with the desire to analyze, but you’ll know when you experienced something truly great when you stop thinking and just enjoy the ride. 2. Read Tons of Screenplays As many as possible. This helps to understand screenplay form as well as see how the pagetranslates to the screen. You get a sense of different screenwriting styles and voices, and most importantly you will be exposed to the application of clear, concise writing, while using creative brevity to maximize the visual medium. Learning how not to direct on the page and maximize white space is all part of it. Check out some websites that offer free downloadable screenplays, such as SimplyScripts or DailyScript. 3. Have Lots of Ideas Lots of them! And make sure your ideas...
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...entertainments. The history of the circus is in many ways a microcosm of the history of America. The history of a circus dates back to the ancient Roman period, when the first circus, or Circus Maximus, was founded. Soon after, Circus Flaminius and Circus Neronis also appeared. In Roman society, the circus was very different from how we may picture circuses today. It was used mainly for exhibitions for chariot and horse races, staged battles, displays featuring trained animals, jugglers and acrobats. The circus was important to Roman society as it was the only public event that did not separate men and women. Although the layout and the acts of this infant circus is much different than today, the circus still brought much joy to the public. The story of the first American circus begins with John Bill Ricketts, who set up a circus in America. Although his circus career only lasted seven years, he managed to befriend President George Washington, tour the East Coast, Canada, and the West Indies with his company, and present America a new type of entertainment that blended equestrian feats with acrobatic and theatrical performances. A master rider himself, he set the tone for the circus’s succeeding his own. His equestrian acts were the highlight of his circus, and throughout the early 1800’s most of the circuses followed his lead. Ricketts offered a pleasant and exciting spectacle that the American audience has grown to love. In the mid to late...
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...Market Scenario With the advent of vehicles like Mahindra Quanto, Premier Rio and Renault Duster launched in the country, the Compact SUV market is making a name for itself with more and more consumers moving towards this segment. Claiming to give an experience of both the worlds; a compact premium hatchback and an entry level sedan, the makers of these SUVs are pitching the product to appeal to a younger, professional and lifestyle oriented users. According to Vivek Nayer, CMO, Automotive Division, Mahindra and Mahindra, the brand that launched Quanto two months back, says that Mahindra is trying to create a new segment as the market for compact SUV was non-existent in India. He explains that this segment will appeal to hatchback owners, entry level sedan owners and SUV owners as well. There are areas and scope for improvement in each of these segments. For example, he says hatchbacks are compact, have decent mileage and have easy manoeuvrability but do not have the presence, high ground clearance or the space of an SUV. “We believe that the compact SUV is the best of both worlds, it allows the user to get the feel of both the worlds. It is compact from the outside, easy to manoeuvre in the city, and at the same time spacious from the inside,” adds Nayer. Change to compact Umang kumar, Co-Founder and CEO Gaadi.com affirms that the segment has gained popularity, but only over the past few years in India. “People in India now indulge in more outdoor activities compared to...
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...Thinking, and Intelligence Everyone knows about human memory is what allows us to store memories and use them or retrieve them in the future like colors, images, conversations and more, I’m going to discuss in details the memory system from stimuli into long term memory. We have technical enhance impede flow in every step. Proactive interference and retroactive interference show us how we will contract our effects while studying facilitates the maximum retention into long-term memory and also I’m going to discuss how we can forget things and what other types of forgetting we have. The strategy can improve our memory, consolidation and retrieval. Human Memory processes and stages Human memory is like a computer anything we need or is important we will store them for later; the same thing is with our brain we will encode, store and reuse them from our past, it will gives us power to lean and keep our past experiences, and remembering them we it needed. According to (Atkinson and Shiffrin in 1968) processed two human memory models short and long term memories, later they add the third memory model which was the Sensory memory. The processes of human memory are three, Encoding, Storage and Retrieval as I mentioned in my first paragraph...
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...Operations Management Materials Handling Equipments INDEX Sr. No. | CONTENT | PAGE NO. | 1 | Introduction | 3 | 2 | Objectives / Roles | 5 | 3 | Types of Material Handling Equipment | 6 | 4 | Material Handling Principles | 9 | 5 | Scope of Material handling | 10 | 6 | Importance of Materials Handling | 12 | 7 | Conveyor system | 13 | 8 | Cranes | 17 | 9 | Elevators | 20 | 10 | Industrial Trucks | 26 | 11 | Robotics | 28 | 12 | Live Racks | 32 | 13 | Role of material handling in supply chain | 35 | 14 | New generation material handling system | 36 | 15 | Summary | 38 | Introduction: Material handling refers to efficient short-distance movement of goods that usually takes place within the confines of a building such as a plant or a warehouse or between a building and a transportation agency. Material Handling is the field concerned with solving the pragmatic problems involving the movement, storage, control and protection of materials, goods and products throughout the processes of cleaning, preparation, manufacturing, distribution, consumption and disposal of all related materials, goods and their packaging. The material handling industry manufactures and distributes the equipment and services required to implement material handling systems, from obtaining, locally processing and shipping raw materials to utilization of industrial feedstocks in industrial manufacturing processes. Material handling systems range from simple pallet...
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...include the design, leasing, marketing, maintenance and operation of IMAX film and digital theatre systems as well as the development, production, post production and distribution of IMAX motion pictures. IMAX has the capacity to record and display images of far greater size and resolution than most conventional film systems. A standard IMAX screen is 22 × 16.1 m (72 × 52.8 ft), but can be larger. IMAX theatres are described as either "Classic Design," (Purpose-built structures designed to house an IMAX theatre) or "Multiplex Design." (Existing multiplex auditoriums that have been retrofitted with IMAX technology). The world's largest cinema screen (and IMAX screen) is in the LG IMAX theatre in Sydney, New South Wales. It is approximately 8 stories high, with dimensions of 35.73 × 29.42 m (117.2 × 96.5 ft) and covers an area of more than 1,015 m2 (10,930 sq ft). IMAX is the most widely used system for special-venue film presentations. As of December 2009[update], there were more than 400 IMAX theatres in over 40 countries. IMAX Corporation has released four projector types that use its 15-perforation, 70mm film format: GT (Grand Theatre), GT 3D (dual rotor), SR (Small Rotor), and MPX, which was designed to be retrofitted in existing multiplex theatres. In July 2008, the company introduced a digital projection system, which it has not given a distinct name or brand, designed for multiplex theatres with screens no wider than 21.3 m (70 ft). All IMAX projectors, except the standard...
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...LEHMAN TRIKES: A STORY WITHIN A STORY Donald C. Looney, Black Hills State University CASE DESCRIPTION The primary subject matter of this case is strategic alliances. Secondary issues include business strategy, entrepreneurship and marketing. The case explores the dynamics of an alliance between Harley-Davidson and a small, entrepreneurial, niche market company, Lehman Trikes. CASE SYNOPSIS As the world was in the midst of a crippling recession, on July 22, 2008, Harley-Davidson unveiled the new Tri Glide three-wheeled motorcycle at the annual dealer meeting in Las Vegas. At the same meeting Lehman Trikes, a small but rapidly growing leading manufacturer of three-wheeled motorcycles, announced that it would be the exclusive supplier to Harley-Davidson of the Tri Glide. Ron Hutchinson, senior vice president of product development for Harley-Davidson said, “This is a big deal. The three-wheeled market is a market that we believe has been effectively underserved because it has been done in the aftermarket.” (Pitlick, Harley trikes to be built here, 2008) While the entrance of Harley-Davidson into the trike market would obviously legitimize and add enormous growth opportunities for the three-wheel segment of the motorcycle market, would it profoundly change Lehman’s environment and business model? Dan Patterson, then CEO of Lehman Trikes, would later cryptically write of the event in the 2008 Third Quarter Report, “We are truly pleased...
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