...Strategy Recommendation for Barnes & Noble MBA-FP6004 Strategy Recommendation Paper Capella University 2015 Introduction Today the power of the Internet and social media as it pertains to companies is immense. A great strategy to harness the power of both can be the difference between one company’s failure and another’s success. The following essay will first begin by giving a brief introduction and history on Barnes & Noble, Incorporated. Second, existing technologies that exist that management should consider with regard to the Internet and social media will be discussed. Third, an in depth look into how Barnes & Noble is currently utilizing the Internet and social media will be shown, as well as, how their competitors in the same industry are using these tools. Fourth, a SWOT analysis for Barnes & Noble using the Internet and social media will be discussed. Also, the implications discovered in the analysis and how they will affect the future of the business will be explained. Fifth, the ethical impacts that come with the use of these tools will be examined and how they may impact the future of the company. Sixth, an assessment of the use of the Internet and social media will be given as they pertain to the global environment and demographics. Finally, a thoughtful business strategy will be given along with recommendations that Barnes & Noble should consider in moving forward with their Internet and social media use. Barnes & Noble Background ...
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...I am repeating this course. I have not made any modifications to this assessment since I last took this course and would like my previous evaluation scores to be applied to this submission. Wonderlic Writing Assessment Chanda Smith ID: 2154854 In today’s workplace, there a many skills that are sought after and are needed in order to be successful. An individual will find areas that may need to grow and improve; however, I believe that there are skills that organizations are looking for across the board. The top skills that I will be expounding upon are the ability to be analytical, the ability to communicate effectively, the ability to be maintain a positive attitude, the ability to multitask and the ability to be a strong team player. Being analytical is crucial in any environment. It is inevitable that issues may arise in the work place and decisions need to be made to mitigate the issues. An individual needs to be able to determine the basic 5 W’s: what, when, who, where and why. After gathering information and assessing the situation, an individual should be able to work through the issue and determine ‘how’ to fix it. With knowing how to identify a problem and the ability to use the resources available, an individual will be a great asset to an organization. Being analytical is a skill that is extremely valuable and keeps an individual motivated and creates a sense of accomplishment. Being able to communicate effectively...
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...MBA 6053, Economics for Managers Course Syllabus Course Description Review of managerial economics and problems encountered in firm management. Examines changing economic environment, business trends and fluctuations, and introduces forecasting techniques. Prerequisites None Course Textbook Keat, P., & Young, P. (2009). Managerial economics (6th ed.). Upper Saddle River, NJ: Prentice Hall. Course Learning Objectives Upon completion of this course, students should be able to: 1. Discuss managerial economics and its relationship to microeconomics and other related fields of study such as finance, marketing, and statistics. 2. Decide economic goals for the firm and develop optimal decisions that will bring the firm closest to those goals. 3. Define supply, demand, and equilibrium price. 4. Apply the concepts of price elasticity, cross-elasticity, and income elasticity. 5. Specify the components of a regression model that can be used to estimate a demand equation. 6. Define production function, and explain the difference between a short-run and a long-run production function. 7. Distinguish between economic cost and accounting cost. 8. Describe the key characteristics of the four basic market types used in economic analysis. 9. Cite the main differences between monopolistic competition and oligopoly. 10. Analyze the practice of cartel pricing. 11. Illustrate game theory, and explain how it helps better understand mutually interdependent management decisions. 12. Define...
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...Self-assessment MBA FP6004 UNIT 1 January 21, 2015 Upon completion of the writing skills assessment I received an overall rating Of seven (7). The scoring breakdown rated the following categories: Focus and Meaning, which I scored a seven (7). Content and Development, which I scored a six (6). Organization, which I scored a six (6). Language Use and Style, which I scored seven (7) and Mechanics and Conventions, which I scored a seven (7). A score of 7 in a ranking system where a score of 6-8 indicates solid writing skills is one (1) away from excellent. My plan to improve my writing skills include the use of Purdue Owl and constant reference to APA formatting. Of course, no plan of performance improvement is complete without the inclusion of practice. I plan to utilize the turn it in tool to refine my writings with each assessment. I plan to write at least one paper a week to improve my writing skills. In my MBA courses writing skills will be an essential element in defining my success. I plan to read and comprehend the APA formatting and Purdue Owl writing guide. I plan to utilize the direction of both sources and implement those techniques in my writing assessments. I plan to critique my writing assessments utilizing the scoring guides and grading rubric provided through Capella in each unit of study for each course. My Excel assessment score was 19 out of 20 correct answers. I plan to review the Excel level 1, Formulas and Functions as well as, level...
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...Professional Skills Development Course (SMBA 0010) component of your MBA program is a fundamental part of your MBA experience and consists of a variety of career exploration and development experiences designed to prioritize and focus your career search efforts, as well as develop your leadership, teamwork and communication skills required to position your career for success. All students are required to complete SMBA 0010 - Successful completion of this course will result in a ― S (satisfactory) grade on your transcript. The Professional Skills Course is delivered through a series of workshops, assignments, individual and group activities, guest lecturers, panel discussions and personalized one-to-one coaching cumulating in students presenting their Personal Career Strategy Plan in their final year of study. Learning Objectives 1. Utilize self-assessment tools to identify what skills, abilities and knowledge you offer and what career paths best match them. 2. Create a MBA professional resume, cover letter and “value proposition” statement. 3. Write impactful cover letters and other job search letters. 4. Develop strong interview skills. 5. Build your on-line Personal Brand through LinkedIn. Assignment 1 Career Leader Career Leader is a self-assessment tool developed by current and past Directors of Career Services at the Harvard Business School specifically for MBA students and used by over 100 of the world’s top MBA schools. You may be like many students entering business school...
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...Gujarat Technological University Syllabus for New MBA Program effective from Academic Year 2011-12 (Also applicable to 2nd Year Students of 2010-12 Batch MBA Program) COMPULSORY COURSES MBA-II Semester-IV Sub Name: - Comprehensive Project Report – Industry Defined Problem (CP-IDP) Sub Code: - 2830004 In addition to Major Specializations, there will be over sixty Sectorial / Industry Areas for Practical studies in which theoretical papers / books are not to be taught in regular classroom sessions, but the teachers and students are free to use any available books, publications and online material to understand and guide the students for various sectors. Ideally, a teacher should study and specialize in at least TWO Sectors, so four teachers can guide 60 students in a class. (Reference: Appendix 1: List of Sectorial Areas for Comprehensive Project study given in Sem III Syllabus). This report is similar to the Grand Project, which was the part of earlier syllabus. The Comprehensive Project Report is based on the research methodology and students have to prepare the research report by using appropriate scientific statistical research tools for preparation of the CP in consultation with the faculty guide. (Please also refer the Guidelines for CP in MBA Semester III, as the same Project Title continues in Semester IV). A student has to opt for any ONE of the Sectorial Areas and study it thoroughly. The students may undertake the CP based on the selection of an Industry Defined Problem...
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...Start a New Career student MGT/521 January 17, 2011 teacher Abstract The following paper will address arguments supporting a Masters of Business Administration (MBA) and the considerations for the start of a new job. With over twenty years in the US Armed Forces, I will soon be faced with closing the current chapter on my proud military career and optimistically open a new chapter within a Department of Defense (DoD) Civil Service Agency or US Government Contract Agency. In preparation of this juncture, I feel to achieve an MBA will complement my global experience and bring all my technical, leadership, and management expertise together in a more lucrative upper management role. Start a New Career For most starting a new career can be a bit scary. Fortunately for those of us with a great deal of longevity in the military the ability to step ahead in the interview line is greater than those who have not served in the US Armed Forces. Many employers realize veterans bring a lot of value to their table, such as; accelerated learning curve, leadership, teamwork, diversity and inclusion in action, efficient performance under pressure, respect for procedures, international and technical trends, integrity, conscious of health and safety standards, and triumph over adversity (Veterans Today, 2010). Veterans also bring life experiences which only the military can bestow, soft-skills that unite individuals of all incomes, race, and nationalities, changing their fellow...
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...MBA 5652, Research Methods Course Syllabus Course Description Business research methods will guide students in advancing their knowledge of different research principles and their applicability in social research. Students will investigate a business-related issue in their content area and design a publishable research proposal. Course Textbook Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M. (2013). Business research methods (9th ed.). Mason, OH: South-Western. Course Learning Outcomes Upon completion of this course, students should be able to: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Design and plan a research study. Apply statistical methods to business research. Apply research techniques to commerce and business issues. Differentiate between descriptive and inferential statistics. Devise the sampling theory into appropriate sampling distributions. Write and test a hypothesis. Contrast and compare descriptive, correlational, and qualitative non-experimental research. Contrast and compare experimental and quasi-experimental research. Write a publishable research proposal paper using APA guidelines. Apply ethical research standards. Credits Upon completion of this course, the students will earn three (3) hours of college credit. Course Structure 1. Unit Learning Outcomes: Each unit contains Learning Outcomes that specify the measurable skills and knowledge students should gain upon completion of the unit. 2. Unit Lesson: Each unit...
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...Master of Business Administration (MBA) ASSESSMENT COVER SHEET Program Module Number Assessment Assignment Title Lecturer Student Name Date Handed Over Date Submitted Assessor’s Feedback 07th November, 2010 Due Date Pass/ ReSubmission Student Number 06th February, 2011 Master of Business Administration MBA 400 Module Title UWIC MBA BATCH - 03 Semester - 01 People & Organizations Assignment 03 - Individual - Essay Importance of organisational behaviour in today's context Final Grade Assessor’s Name Assessor’s Signature A 70+ B 60-69 C 50-59 D 40-49 E 35-39 F -35% Date Assessed : Student Signature & Comments International College of Business and Technology Master of Business Administration (MBA) Assignment Brief Learning outcomes Students should be able to critically assess - Organizational behavior - Management of change (50 Marks) Brief Making reference to appropriate literature and organizational life, critically evaluate the three or four key areas of organizational behaviour, Leadership, Group Behavior, Training & Development, Change Management Marking Scheme Introduction and identifying the importance 30% Literature revive 25% Elaborating on the above Organisational Behaviours and stating the relevance in today’s context 40% Reference and bibliography 5% REPORT STRUCTURE Paper Size Words Printing Margins Binding Margin Header and Footer Printing Basic Font Size Line Spacing Font Style Presentation : A4 : 2500 words : LHS; RHS: 1 Inch 25...
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...Contents Executive Summary ................................................................................................................................ 3 Introduction............................................................................................................................................. 4 Main Body .............................................................................................................................................. 5 1.0 Project Charter ......................................................................................................................... 5 Project Vision .................................................................................................................................. 6 Project Objectives/Deliverables ....................................................................................................... 6 Assumptions .................................................................................................................................... 7 Risks and Dependencies................................................................................................................... 7 Actor Catalog .................................................................................................................................. 9 Business Process Flow ................................................................................................................... 10 Project Organization...
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...regarding my decision to pursue an Master’s in Business Administration (MBA) degree to achieve a personal business goal. Next, I will discuss the description to construct and Support an Argument. Finally, I will discuss the considerations of the Jungian Personality self-assessment on how others perceive you. My decision to pursue my MBA I decided to pursue my Master’s Degree with University of Phoenix because I wanted to achieve another business degree before taking the next steps toward opening my own childcare center. Opening up my own childcare center has been a dream goal since I was a teenager. Once I graduate with my Master’s Degree there is a lady I know who already operates two Goddard School Franchises. Ms. Karen told me that when I am ready to take the first steps, such as finding a place, and getting a loan that she will be there to help guide me in the right direction such as giving me the first $25,000 as a down payment. After I do find a place, I plan on starting with infants and toddlers, this way I am able to get my name recognized around the city as a childcare center owner within my community where I live. Pros and Cons of getting my MBA As stated by Clouse, (2006, p. 433-434), “In argumentation, the writer offers evidence to support a claim about an issue. The more convincing the evidence, the more likely readers will agree.” When stating the pros and cons about pursuing my MBA is a life-changing, but rewarding moment, especially because I am going...
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...Sistema Universitario Ana G. Méndez School for Professional Studies Florida Campuses Universidad del Este, Universidad Metropolitana, Universidad del Turabo STMG 601 STRATEGIC MANAGEMENT GERENCIA ESTRATEGICA © Sistema Universitario Ana G. Méndez, 2007 Derechos Reservados. © Ana G. Méndez University System, 2007. All rights reserved STMG 601 Strategic Management 2 TABLA DE CONTENIDO/TABLE OF CONTENTS Página/Page Prontuario ...................................................................................................................................... 3 Study Guide ................................................................................................................................. 11 Workshop One ............................................................................................................................ 17 Taller Dos..................................................................................................................................... 21 Workshop Three ......................................................................................................................... 25 Taller Cuatro ................................................................................................................................ 29 Workshop Five/Taller Cinco ...................................................................................................... 34 Anejo A/Appendix A ......................................
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...to Pursue an MBA Degree Getting an MBA degree has always been my goal after finishing my first degree in Business Administration. MBA degree will help me in clarifying my strengths; therefore, giving me the opportunity to focus more. I also believe that people that have their MBA degree make more money than those with first degree in the long run. Being in MBA program opens up opportunities to network with fellow students, which may eventually land one a very good job opportunity. An MBA degree holder is always been looked at as someone who is experienced and skilled in their chosen profession; therefore, commanding more respect from others. Having done my Jungian 16-type personality assessment, my personality result is ENTP. ENTP means: Extrovert, Intuitive, Thinking and Perceiving. A person with “ENTP personality is innovative, individualistic, versatile, and entrepreneurial. Possible career as politician, strategic planner, literary agent, publicist, entrepreneur, investment broker, computer analyst and ad executive.” (Personality Inventory, 1989). This assessment gives me clearer vision of what I may likely pursue in my MBA program. I always see myself as an entrepreneur based on my personality; entrepreneurial, innovative and someone who likes to help the public. Based on my Jungian 16-type personality result, I will develop my interests and skills towards my personality type, so as to benefit from my potentials. Aside from the above mentioned points, MBA degree holder...
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...To pursue a master's in business administration Gary M. Newsome MGT/521 August 17, 2010 Stephanie Jackson To pursue a master's in business administration Many people set goals in life with a mindset of accomplishing these goals, and there is no more important goal than achieving a higher degree in education. It always has been my ultimate goal to achieve a master’s in business administration (MBA), but because of the time constraints and long deployments of military service, attending an institution of higher education for an MBA was out of the question. After 30 years of military service and beyond the age of 50, there is no better time to conquer my dreams and achieve my personal goal in obtaining my MBA. This accomplishment will open new a new path toward venturing into another outstanding career. The value of higher education is an important factor for advancement. The opportunity to excel would be the primary reason to achieve this goal while gaining the skills, and knowledge, of management. A position of increased responsibility requires much knowledge to be successful and a company, or business, may fail without these credentials. Mintzberg stated that “managers are important people who are supposed to sit above others, removed and disconnected from the work of making products and selling services. The higher they go, the more important they are, so that on reaching the top, becoming Chief Executive Officer; they are the corporation even if they arrived yesterday...
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...AEROSPACE MBA Syllabus & Curriculum 2015-2016 Contact: Phone: +33 5 61 29 48 64 Fax: +33 5 61 29 48 07 E-mail: aerospace.mba@tbs-education.fr TABLE OF CONTENTS Welcome to the Toulouse Business School Aerospace MBA program 3 The pedagogical philosophy 4 The general structure of the Aerospace MBA 4 Assessment guidelines 7 Team Building Seminar and Leadership Development 10 Core Management 14 Process Workshops 23 Electives 34 Corporate mission project / Professional thesis 35 Academic team 37 Administrative and Management Team 39 Appendix I: Details on Multicultural Team Project 40 Appendix II: Details on Corporate mission project / Professional thesis 41 2 Welcome to the Toulouse Business School Aerospace MBA Program Preamble The Aerospace MBA is a post-experience degree seen as a career accelerator or a means to make a career shift after a minimum of 3 years’ professional experience. This MBA is a generalist degree in business administration with a broadening management program linked to the Aerospace sector and environment. The Aerospace MBA has a minimum length of one year of full-time or 2 years of part time study in the wonderful city of Toulouse. The Aerospace MBA will require a significant amount of classroom study or structured contact. In all, the program requires a minimum of 1800 hours of personal work. This MBA program is intellectually demanding...
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