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MOD 3: Case Assignment
Ch. 6 Analyzing Managerial Decisions: United Airlines

Yasemin Ulu
MBA540 Managerial Economics

Introduction The WSJ presented data about United Airlines. It was found that United Airlines was not covering costs for flights from San Francisco to Washington D.C. The cost of these flights was supposed to include fuel, pilots, flight attendants, food etc. The costs also include running the hubs at the airports from ticket agents, building charges, baggage handlers, gate charges, etc. It was mentioned that these flights should be discounted as to the revenue that is being collected does not cover these costs as it should. There are political and legal pressures from the cities, local airport and politicians to maintain flights or initiate them (Schoen, 2015). Airlines spend money in a strategic way that the cost of flights that do include fuel, pilots, flight attendants, food etc. Somebody on every flight helps cover crash insurance and compensation paid for bumped passengers or lost luggage. The person beside you on your next trip may be partly paying to repair baggage carts or to buy and maintain passenger oxygen and defibrillators (McCarthy, 2012). If the revenues United Airlines are collecting does not cover these costs then they should discontinue the flights. In a competitive market, firms must strive for efficiency and cost control; inefficient firms lose money and are forces out of the market (Brinkley, 2016). If United Airplanes wants to continue with these flights their costs must go toward spending in a strategic way and if this is not the case people will not be taking these flights and going to their competitors. Lastly, if these costs are not going where they should be prices of flights will be increased and customers will not

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