Free Essay

Mcdonald's and Political Environment in Canada

In:

Submitted By Leena1976
Words 509
Pages 3
THE POLITICAL ENVIRONMENT

Canada is a constitutional monarchy, with federalism and a democratic parliament, head by Queen Elizabeth II. With the Prime Minister’s advice, she appoints a Governor General, to represent her authority in Canada, as she resides in United Kingdom. The parliament is responsible to legislate and control the executive branch of the government, i.e. the Prime Minister and Cabinet, consisting of the Queen-represented by the Governor General, the House of Commons and the Senate. The federalism constitutes of 10 provinces and 3 territories and its structure divides government responsibilities between the federal government and the ten provinces. The federal government’s responsibilities include national defense, interprovincial and international trade and commerce, immigration, banking, monetary system, criminal law and fisheries. The three territories also have legislatures, but not sovereign and have fewer constitutional responsibilities compared to the provinces. Canada has a mixed market economic system. The system is unique since it has a combination of private and government control; or capitalism and socialism policies. In a socialist Canada, the principal means of producing and distributing wealth will be the common property of society as a whole. The government regulates most of the trade and businesses. This is to abolish labour exploitation, and to implement a planned approach to the relationship of human life with the natural environment. Poverty, insecurity and discrimination, rooted in capitalist exploitations are also ended, thus leading to a new society based on solidarity, equality and emancipation. Some socialist influences can be observed from the government’s intervention in the transportation system and railroads. Capitalism (liberal market) is proven in its free enterprise and property privacy. Individuals and businesses have the freedom to pursue their own economic interests and participate in making sovereign decisions on the country’s economic direction. The Canadian regulatory environment protects the freedom of establishing and running business. Private ownership of property is well protected and individuals and corporations have the rights to own consumer goods, and also goods used in production. The country’s legal systems are accessible by foreign investors, and limitations to private property rights are imposed when the government establishes monopolies and expropriate for public purposes. In the capitalist Canada, there is minimal government involvement in the economy, although generally there isn’t. This to ensure monopolies does not exist although monopoly is not in itself illegal unless there is a high market share allowing the firm (or firms) to substantially dictate market conditions and exclude competitors. Legal limitations are imposed on centralization of capital to balance of the power between the actually existing or emerging monopoly firms. In conclusion, Canada is an attractive proposition for McDonald’s as it offers enormous opportunity. Its GDP growth rate at 1.48% annually, per capita income of $ 36,444, estimated population of 34 million by 2010 as well as low unemployment rates, provides a good base for future growth. This is well supported by the continuous inflow of Foreign Direct Investment of 44.7 billion in 2010 which ensure stability and economic growth.
(490 words)

Similar Documents

Premium Essay

Mcdonald's Macro Environment

...Macro environment/Remote Environment Analysis A firm’s macro or remote environment consists of the factors that originate beyond and usually irrespective of a single firm’s operating situation and consists of economic, social, political, technological, and ecological factors (Pearce and Robinson, p87). McDonald’s, a global leader in the fast food industry, remote environment contains many of these factors. Economic Factors: Markets require purchasing power as well as people. The available purchasing power in an economy depends on current income, prices, savings, debt, and credit availability (Kotler, 2000). Changes in income and changes in consumer spending patterns can affect the industry. McDonald’s and other global competitors also face different scale of tax and revenue measurement in different countries. International currency fluctuations especially in global food distribution are also a factor. Social Factors: Current customers are much more health conscious than previous generations and thus are switching to healthier and greener food like salads. In addition, customers are trying to associate themselves with good organizations that they feel are concerned for the environment. Fast food shops are now trying to improve their brand image by portraying their concerns for the environment. Political Factors: Even in stable countries with no political unrest, political trends may have a significant impact on business (Jain, 2004).  Different governments may focus on separate...

Words: 788 - Pages: 4

Premium Essay

Mcdonald Company Powerpoint

...NOTES TO MY POWER POINT ANALYSIS OF EXTERNAL ENVIRONMENT Factors that happen outside of the company which can lead to improper functioning of a company is termed as external environment. The first factor is economic factor. Economic factor is a type of factor which affects how a company markets its product, how much a company can spend on the success of the business and even the kind of target market a company will go after. Economic crisis has made McDonalds increase its prices because its supplies are becoming more expensive. Furthermore, the economic differences in different parts of the world have made a significant influence on price setting. The second factor is political factors which are that influences and limit businesses in a community. These include laws, agencies, groups etc. Research shows that McDonald is great political stability which has enabled the company make investments. One excellent thing about McDonald is that it is mostly based on Western countries where political and legal activities are stable. Socio-culture environmental factor: McDonalds is now operated in different countries. Therefore, as McDonalds operate it has to take into consideration the country their operating in food’s culture. For instance, Portuguese people are being offered a soup while people in Indonesia are enjoying something called McRice. Tecnological Context: McDonald have introduced new technologies in their cooking methods to minimize the fats and cholesterol in their...

Words: 1649 - Pages: 7

Free Essay

Mcdonalds Case Study

...McDonald’s started as a small business in the USA in the 1950s (Stonehouse, Campbell, Hamill & Puride, 2004). Today, it has grown to be a global phenomenon with 34,000 restaurants in over 118 countries (McDonald’s Australia, 2014). Through this expansion, McDonald’s has faced the challenge of transferring a symbol of American culture to places where there are significant national, cultural and religious differences. This essay will analyse some management issues that McDonald’s has experienced. Firstly, the strategic debate regarding global integration versus national responsiveness will be examined. Associated with this issue, is the matter of diversity across different regions. Finally, the essay will consider McDonald’s corporate image of social responsibility in relation to environmental sustainability and increasing problems of worldwide obesity. McDonald’s as we know it today is a result of Ray Kroc taking the entrepreneurial hamburger ‘stall’ established by the McDonald brothers, and franchising the business with Ted Turner to create an international organisation (McDonald’s Australia, 2014). In the 1950s there was significant domestic growth in the United States of America. International expansion began in the late 1960s and 1970s, initially targeting Canada, the United Kingdom and western European countries of Germany, the Netherlands and Sweden (Stonehouse, et al, 2004). The first restaurant opened in Australia in 1971 (McDonald’s Australia, 2014). In 2001, McDonald’s...

Words: 2276 - Pages: 10

Premium Essay

Introduction to Business Management

...Background of the company 2.1 Type of company 2.2 Company structure 2.3 Products and services | 4-9 | 3. | 3.1 Organizational Environments and Cultures 3.1.1 General Environment 3.1.1.1 Economy 3.1.1.2 Technological Component 3.1.1.3 Sociocultural Component 3.1.1.4 Political Component3.2 Ethics and Social Responsibility3.3 Organizational Strategy 3.3.1 Five Industry Forces3.4 Designing Adaptive Organizations 3.4.1 Departmentalization | 10-18 | 4. | 4.0 Describe how the organization implements the selected topic in its operations.4.1 Organizational Environments and Cultures 4.1.1 General Environment 4.1.1.1 Economy 4.1.1.2 Technological Component 4.1.1.3 Sociocultural Component 4.1.1.4 Political Component4.2 Ethics and Social Responsibility4.3 Organizational Strategy 4.3.1 Five Industry Forces4.4 Designing Adaptive Organizations 4.4.1 Departmentalization | 19-25 | 5. | 5.0 Conclusion5.1 Summary of the analysis | 26 | 6. | 6.0 List of References | 27-28 | 1.0 Introduction As everyone knows that it is not easy to start up a Business and also manage a Business well because started up a Business need to go through a lot of challenges from different aspect such as Economic factor, Political factor, Technological factor and Sociocultural factor. Ultimately, the most important part in a Business Organization is the Administration...

Words: 6799 - Pages: 28

Premium Essay

Management Project

...management environment, planning and social responsibilities to analyze McDonald’s‘s policies to find out the pros and cons of its new policies, then recommend them and see whether McDonald’s should go on these policies. Also, we hope to learn more about the strategies that fast food companies’ managed to against obstacles, the change of healthy life styles through this article’s example. Major idea This resource is about promoting balanced food and beverage choices by McDonald’s and Alliance for a Healthier Generation to increase customers’ access to fruit and vegetables and help families and children to make more choices to build up their health and keep with balanced lifestyles. They work together for two reasons. First, as the number of obesity is increasing in the global, Alliance for a Healthier Generation, which is a national nonprofit working want to solve the problem to increase people’s health of life. Then, to McDonald’s, since the economic crisis is more serious in the world, McDonald’s wants to increase the revenue and keep the lead. Therefore, McDonald’s partners Alliance for a Healthier Generation to develop the new restaurant chain in 20 major markets such as Australia, Brazil, Canada, China which also includes Hong Kong market, Germany, Italy, Japan, Switzerland, Taiwan and United Kingdom. They provide customers choices of healthy food like salad and fruit. Their cooperation not only develops people’s health, but also gets rid of McDonald‘s...

Words: 2111 - Pages: 9

Premium Essay

Mcdonald

...emerald-library.com/ft McDonald's: ``think global, act local'' ± the marketing mix Principal Lecturer, Manchester Metropolitan University, Manchester, UK Keywords Globalization, Marketing mix, Marketing management, Fast-food industry, Marketing, Franchising Abstract Focuses on the marketing mix of McDonald's. Highlights how the company combines internationalisation and globalisation elements according to various fast food markets. Using the effect of strategical and tactical models, the case illustrates the effect of McDonald's on the global environment and how they adapt to local communities. Describes future franchise plans for McDonald's. McDonald's: ``think global, act local'' 97 Claudio Vignali Introduction McDonald's background Two brothers, Richard and Maurice McDonald founded McDonald's in 1937. The brothers developed food processing and assembly line techniques at a tiny drive-in restaurant east of Pasadena, California. In 1954, Ray Kroc, a milk-shake mixer salesman, saw an opportunity in this market and negotiated a franchise deal giving him exclusive rights to franchise McDonald's in the USA. Mr Kroc offered a McDonald's franchise for $950 at a time when other franchising companies sold restaurant and ice-cream franchises for up to $50,000. Mr Kroc also took a service fee of 1.9 per cent of sales for himself plus a royalty of 0.5 per cent of sales went to the McDonald brothers. The McDonald's brothers sold out for $2.7 million in 1961. McDonald's first international...

Words: 5986 - Pages: 24

Premium Essay

Speed Racer Marketing Plan

...Table of Contents 1. Executive Summary 2. Introduction 2.1 Mission Statement 2.2 Main Objectives 3. Marketing Strategies (2008) 3.1 Overview 3.2 Budget 3.3 Marketing Strategies 3.4 Assessment 4. Current Situational Assessment 4.1 Industry Analysis 4.2 Macroenvironmental Analysis 4.2.1 Culture 4.2.1.1 Cultural Trends: United States of America 4.2.1.2 Cultural Trends: Canada 4.2.1.3 Cultural Trends: Domestic Market 4.2.2 Demographics 4.2.2.1 Customer Trends: United States of America 4.2.2.2 Customer Trends: Canada 4.2.2.3 Actual Density of Customer: United States of America 4.2.2.4 Actual Density of Customer: Canada 4.2.3 Social 4.2.3.1 Social Trends: United States of America 4.2.3.2 Social Trends: Canada 4.2.3.3 Actual Social Customer: United States of America 4.2.3.4 Actual Social Customer: Canada 4.2.4 Technology 4.2.4.1 Technology Trends: Domestic Market 4.2.5 Economics 4.2.5.1 Economic Trends: United States of America 4.2.5.2 Economic Trends: Canada 4.2.6 Political/Legal 4.2.6.1 Political/Legal Trends: United State of America 4.2.6.2 Political/Legal Trends: Canada 4.3 Microenvironment Analysis 4.3.1 Company 4.3.2 Competition 4.3.2.1 Direct Competition 4.3.2.2 Indirect Competition 4.4 Primary Research (Mock Review Survey) 4.4.1 Demographic 4.4.2 Major Themes 4 4 4 4 5 5 5 5 7 8 8 8 8 8 9 9 10 10 10 10 10 10 10 11 11 11 11 11 12 12 12 12 12 13 13 13 15 15 16 17 17 17 3 4.5 SWOT Analysis ...

Words: 1879 - Pages: 8

Premium Essay

Csr at Mcdonald's

...internally and externally the business can create a good working environment, whereas at the same time the surroundings and the society takes advantage. Difficult is that ethical matters are based on individual principles and ideals. Resultantly, ethical matters are not easy to put into effect and easy to overlook. Corporate social responsibility (CSR) is rapidly becoming one of the principles on which modern business is built (Hancock, 2004). Areas can be identified were improvements should be made, and use it for strategies in future business plans. CSR refers to the economic, legal, ethical and discretionary responsibilities (Carroll & Buchholtz, 2000; Swanson, 1995). The organisations are furthermore faced up to social demands for which they are likely to show responsibility for. Following the organisation can respond in different ways. The different types of responding to the social demand are obstructive, defensive, accommodative or proactive (Carroll & Gatewood, 1981). Within this essay it will be examined how these CSR principles were / are utilized in the service business McDonald’s. For evaluating the social performance of McDonald’s there will be a closer look at the ethical & discretionary responsibilities and the responses proactive & accommodative. Finally it will be examined how to improve the social responsibility of McDonald’s by using the tools code of ethics and ethical structures. McDonald’s opened its first Bar-B-Que restaurant in 1940 by the two brothers...

Words: 2494 - Pages: 10

Premium Essay

Marketing Research of Subway

...[pic] Marketing Research of Subway Executive Summary This paper aims at conducting marketing research of Subway with a purpose of attaining its strategic objectives comprehensively. This company is an American world’s largest fast food chain, primarily selling submarine sandwiches and salads, that operates on the franchising principle. Marketing research is “the function linking the consumer, customer and public to the marketer through information – information used: to identify and define marketing opportunities and problems; to generate, refine and evaluate marketing actions; to monitor marketing performance; and to improve understanding of the marketing process” (Kotler, 2007). The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. Also for performing marketing activity successfully the company should carry out situation analysis, use marketing concepts (segmentation, targeting and positioning) to analyze the needs of their clients and then make decisions to assure those needs, better than the competition. Situation analysis based on the external factors observation (PESTEL analysis), customers’, rivals’, distributors’ and shareholders’ behaviour have also been discussed. SWOT-analysis was used in the completing of this assignment as one of the analytical methods of strategic analysis. BCG matrix as one of marketing strategies and integrated mix part (seven...

Words: 4145 - Pages: 17

Free Essay

A Review of Mission Statement for Fast Food Industry

...This report is written to evaluate if the mission statement is still necessary for company's succuss and to review mission statements for five quick services restaurants which are competing in the fast food industry including: Hungry Jack’s, McDonald’s, Domino’s Pizza, Kentucky Fried Chicken and SUBWAY chain. This report finds that a well written mission statement is able to guide the direction of the company and positively change employees’ behaviours which directly link to company profitability. Therefore is essential for successful organizations today. This report also finds that except for McDonald’s, all other four companies’ mission statements are either focusing on these companies’ growth or profitability. This report believes it might be difficult for them to cope with this changing macro-environment and plan for the future scenarios. McDonald’s is the only organisation in these five companies that mentions customer experiences and perception towards the cooperation is also it is the only one communicate effectively this to the target audiences. Table of Contents 1.Introduction 1 2.The need of Mission Statement 1 3. Hungry Jack’s 2 3.1 Company Description 2 3.2 Review of the Mission Statement 3 4. McDonald’s 5 4.1 Company Description 5 4.2 Review on mission statement 6 5. Dominos 9 5.1 Company Description 9 5.2 Review of Mission Statement 10 6. Kentucky Fried Chicken (KFC) 11 6.1 Company Description 11 6.1 Review of mission statement...

Words: 3180 - Pages: 13

Premium Essay

Adaptation of International Strategy by Fast Food Companies

...Strategic Competitiveness Outcomes: 5 Fast food industry overview 5 Market definition: 5 Market value: 5 Market Volume: 5 Market Segmentation 5 Challenges faced by fast food MNCs in India: 6 Porter’s five forces: 6 Other challenges: 7 McDonald’s 7 Some of the strategies that MacDonald’s has incorporated to be successful in the market 8 Kentucky Fried Chicken (KFC) 11 Conclusion: 13 References 14 Executive summary This project report explains about the international business strategies adopted by various MNCs and TNCs with the help of fast food industry. For better understanding of this we took example of McDonald’s and KFC. International business strategy refers to the plans that guide commercial transactions taking place between entities in different countries. This project report takes coverage on opportunityand outcomes of these strategies, along with its lifecycle. There are various challenges faced by MNCs when they enter in new market in different countries, such as social and cultural issues, government regulations, local competitors in that market, acceptability from customer and suppliers etc., business strategies help them to resolve these challenges. With the example of McDonald’s and KFC we explained their problems they faced as fresh entrants in new market.In all the cases we analyzed that most of the firms in this industry have to adopt local strategies for their survival in the new market. All these strategies are country specific...

Words: 3710 - Pages: 15

Premium Essay

Macdonalds

...MacDonald’s Corporation History: McDonald’s Corporation is an American based world’s leading company in the fast food industry. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice. McDonald in 1948 they reorganized their business as a hamburger stand using production line principles. Ray Kroc joined the company in 1955 as a franchise. A McDonald's restaurant is operated by either a franchisee, an affiliate or the corporation itself. McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants.  In 2012, McDonald's Corporation had annual revenues of $27.5 billion, and profits of $5.5 billion. Products: Macdonald’s primarily sells hamburgers, cheeseburgers, chicken burgers, French fries, breakfast items, soft drinks, milkshakes and deserts including ice-creams. Currently restaurant also expanded its menu to include salads, fish, wraps, smoothies and fruits in order to change the taste of the consumers. Company also serve soup in the Asian countries. The menu of the company differs according to the serving countries like prawn burger in Singapore. In Germany and western European countries MacDonald’s serve beer also. Operating countries: Macdonald’s corporation is one of the largest fast food selling company. It have 31,800 flagship restaurants serving nearly 68 million people in each day among the 119 countries worldwide...

Words: 7568 - Pages: 31

Premium Essay

Subway

...Introduction Before introducing the history, mission, and vision, I am enterprising a fast food company, Subway® restaurants in Malaysia. Subway® restaurants are the world's biggest submarine sandwich chain working more units in the US, Canada and Australia than McDonald's does (Dec 16, 2009). Today, there are more Subway restaurants in the world than other restaurant chain, 42996 restaurants in 108 countries, and there are 177 restaurants in Malaysia. “Subway, eat fresh”. (Nov27, 2013) History The founder of Subway, Fred Deluca. In 1965, he had just graduated from high school in Bridgeport, Connecticut, USA. He had dreams of attending college and he was a hard-working, competent and dependable young man, however, the $1.25-per-hour he earned working at the local hardware store would not be enough to finance his education. Discouraged, he decided ask an old friend, Dr. Peter Buck for advice and he gave Fred an idea to open a submarine sandwich shop that he would change his life and lives of people around the world. Dr. Buck explained how the shop could finance his future education. After that, they formed a partnership that would lead to the first SUBWAY® restaurant. The company continued to grow from first day. From that day, they had a goal of opening 32 submarine sandwich shops within 10 years. As Fred and Dr. Buck searched for approaches to develop the business, they settled on a choice that franchising was the way to obtain their objective. So Fred met with his...

Words: 2248 - Pages: 9

Premium Essay

International Law

...CHAPTER 1—INTRODUCTION TO INTERNATIONAL BUSINESS TRUE/FALSE 1. Customs brokers are government inspection officials who regulate the shipment of goods in and out of the country. ANS: F PTS: 1 2. Global sourcing is the term commonly used to describe the process by which a firm attempts to locate and purchase goods or services on a worldwide basis. ANS: T PTS: 1 3. Nontariff barriers have a significant influence on how firms make their trade and investment decisions. ANS: T PTS: 1 4. The U.S.'s largest trading partner is Canada. ANS: T PTS: 1 5. Small and medium-size companies have little to contribute to the international marketplace. ANS: F PTS: 1 6. The U.S. has maintained a trade surplus in services. ANS: T PTS: 1 7. Because they tend to be more insidious, nontariff barriers are generally a greater barrier to trade than are tariff barriers. ANS: T PTS: 1 8. Intellectual property rights are valuable assets that can be licensed for use to others through a document collection international sales contract. ANS: F PTS: 1 9. Trade consists of the import and export of goods or services. ANS: T PTS: 1 10. Exporting is the shipment of goods or rendering of services to a foreign buyer located in a foreign country. ANS: T PTS: 1 11. The three forms of international business are exporting, importing, and licensing. ANS: F PTS: 1 12. Comparative advantage exists if the costs of production and price received...

Words: 2069 - Pages: 9

Premium Essay

Mcdonalds

...these challenges requires staffing scholars to expand their focus from individual-level recruitment and selection research to multilevel research demonstrating the business unit/organizationallevel impact of staffing. Toward this end, this review provides a selective and critical analysis of staffing best practices covering literature from roughly 2000 to the present. Several research-practice gaps are also identified. Reference: Hussain folder staffing the 2nd page. Table of Contents Abstract: 1 1. Company Profile: 1 2. McDonald’s Organizational Behaviour 1 2.1 Diversity 1 2.2 Equal Opportunity 1 2.3 Cultural Differences 2 3 Human Resource Management 2 4. Staffing 4 4.1 Implications of Staffing 4 4.2 Staffing Models 5 4.2.1 Staffing Quantity 5 4.2.2 Staffing Quality 6 4.2.3 Staffing System Components 6 4.2.4 Staffing Organizations 7 4.3 Organizational Effectiveness 7 5. Recruitment at McDonald’s: 8 5.1 Recruiting Suitable Applicants 9 5.2 Recruitment and Selection Process 9 Step 1: Planning 10 Step 2: Selection Process 11 Step 3: Interview 11 Step 4: Reference Check 12 Step 5: Selection Decision: 12 Step 6: Physical Examination 13 Step 7: Job Offer 13 Step 8: Contract of Employment 14 Step 9: Concluding the Selection Process 14 Step 10: Evaluation of Selection Programme 14 5.3 Train and Development 14 5.3.1 Orientation Meeting 14 5.3.2 Staff Training 15 6. Recruitment Strategies 16 6.1...

Words: 7931 - Pages: 32