...Using McDonalds which happens to be one of the largest food service companies in the world, the author of this paper will look into the concepts of various market entry strategies in comparison to business format franchising. This report will also look into various elements that will essentially be needed to be addressed. It will critically discuss the various aspects involved in franchising as a market entry strategy and focus on how business format franchising can assessed as an expansion strategy in contrast to other modes of entry. Contents A Brief Journey into the History of McDonalds 3 1.0 An Introduction to Franchising (Facts about Franchising) 4 2.0 The Advantages and Disadvantages of Business Format Franchising 5 2.1 Marketing Franchises Vs Marketing Standalone Enterprises 7 2.2 Brand Image Transformation – Maintained Brand Equity of Franchises 8 2.2 Franchise Marketing Mix Vs Other Entry Modes 9 3.0 Market Entry Methods 10 3.1 Direct Export & Indirect Exportation 10 3.2 Licensing 11 3.3 Contracting 11 3.4 Manufacturing Abroad 11 3.5 Joint Venture 11 4.0 Conclusions & Recommendations 12 Bibliography 13 List of Figures Figure 1 - Franchise Agreement Elements 4 Figure 2 – One of the Top Recognized Brand Image on the Planet 7 Figure 3 - Image Transformation 8 Figure 4 - 4 Ps Comparisons 9 Figure 5 - International Entry Modes 10 A Brief Journey into the History of McDonalds Back in 1940 when the brothers, Dick and Mac McDonald established...
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...First of all I am starting by explaining how McDonald deals with external and internal factors . There are three factors for the success of McDonalds globalization - this is mutual contact between all parts of the franchisees in the world , were we keep a good quality of decision exchange , self-understanding and keeping a good quality of contact among the among the people in the world . The variety of difference between the cultures of the people , is the other factor . last one is ethics , set of principles of correct behavior towards people . This shows us how McDonald uses the factors for successful business in the world . The internal factors of McDonalds activities include political factors , competitors and consumers in their country . The external factors of McDonalds are those in which it has to examine the full criteria: political environment , legal environment , sociocultural environment , demographic situation of country . Competitors: Wendy's , Burger King and Hardees are the main competitors of McDonalds . McDonalds always . competition is very high in this market for managing the competition McDonalds maintain as good product quality and services . Mainly the food...
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...“How do you see the role of the Registered nurse change over the next ten years?” The nursing profession has a long history of being undervalued and has faced many challenges in regards to professional status, wages and working conditions. These challenges have been fairly constant and all the while, nurses have been fighting to enhance nursing skills and roles, while also maintaining the core nursing values. This research aims to identify the future of the registered nurse and how this may be expected to change over the next ten years; in order to do this it will explore the past history of nursing, their working conditions, challenges and achievements. Following this brief historical overview , a detailed view of modern day nursing will be the key focus of the paper, with particular relation to the latest professional battle of the 2012 Enterprise bargaining agreement and the Australian government’s planned policies for Australian nurses and what this means for their future. Nursing began in the homes of families as an intuitive and untaught way of caring for sick family members, with the role being given to women based on their care experience and observation. Throughout the dark and middle ages (500 AD to 1400 AD) this ‘care’ later developed a religious aspect, and nursing became an expression of Christianity and seen as ‘acts of mercy’ (D’antonio 2007). This ‘care’ aspect of practice still exists strongly in modern nursing today. However, the nursing reputation took...
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...McDonald's four types of control mechanisms (ways controls are applied) used in the “McDonalds” organization. 1, Administrative rules and policies: Code of Conduct for the Board of Directors at McDonalds; The members of the Board of Directors of McDonald’s Corporation acknowledge and accept the scope and extent of our duties as Directors. We have a responsibility to carry out our oversight responsibility in the interests of all McDonald's shareholders, within the scope of our authority and consistent with our fiduciary duties and our governance documents. The Board of Directors has adopted the following Code of Conduct and our Directors are expected to adhere to the standards of loyalty, good faith, and the avoidance of conflict of interest that follow: Board Members will: Act in the best interests of, and fulfill their fiduciary obligations to, all McDonald’s shareholders; Act honestly, fairly, ethically and with integrity; Conduct themselves in a professional, courteous and respectful manner; Comply with all applicable laws, rules and regulations; Act in good faith, responsibly, with due care, competence and diligence, without allowing their independent judgment to be subordinated; Act in a manner to enhance and maintain the reputation of McDonald’s; Disclose any potential conflicts of interest, including those that they may have regarding any matters that may come before the Board, and abstain from discussion and voting on any matter in which they have or may have a...
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...Abstract: Modern organizations struggle with staffing challenges stemming from increased knowledge work, labor shortages, competition for applicants, and workforce diversity. Yet, despite such critical needs for effective staffing practice, staffing research continues to be neglected or misunderstood by many organizational decision makers. Solving these challenges requires staffing scholars to expand their focus from individual-level recruitment and selection research to multilevel research demonstrating the business unit/organizationallevel impact of staffing. Toward this end, this review provides a selective and critical analysis of staffing best practices covering literature from roughly 2000 to the present. Several research-practice gaps are also identified. Reference: Hussain folder staffing the 2nd page. Table of Contents Abstract: 1 1. Company Profile: 1 2. McDonald’s Organizational Behaviour 1 2.1 Diversity 1 2.2 Equal Opportunity 1 2.3 Cultural Differences 2 3 Human Resource Management 2 4. Staffing 4 4.1 Implications of Staffing 4 4.2 Staffing Models 5 4.2.1 Staffing Quantity 5 4.2.2 Staffing Quality 6 4.2.3 Staffing System Components 6 4.2.4 Staffing Organizations 7 4.3 Organizational Effectiveness 7 5. Recruitment at McDonald’s: 8 5.1 Recruiting Suitable Applicants 9 5.2 Recruitment and Selection Process 9 Step 1: Planning 10 Step 2: Selection Process 11 Step 3: Interview 11 Step 4: Reference Check 12 ...
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...McDonald’s and Leadership. McDonald’s is a well-known company that many people have frequented at least once in their lifetime. McDonald’s, like many other companies, started with a dream and a vision. Back in the 30’s when the McDonald brothers started selling hot dogs; little did they know that they would have a profound effect on what would become the fast food industry and American culture (How McDonald's Works, 2012). In 1948, the McDonald brothers reinvented their business, their products and their processes and it paid off. They expanded their business and became a franchise, and it was during this expansion that they would encounter the man who in 1961 bought the whole business, and who takes credit for the McDonald’s corporation, Ray Kroc (How McDonald's Works, 2012). It has been Kroc’s determination, vision and goal to advance McDonald’s into the fast food giant that it is today. As one can see, McDonald’s is an ever changing and evolving organization. This research paper highlights four areas of McDonald’s management; planning, organizing, leadership and control. Planning: McDonald’s Corporation has a “Customer-Focused Plan to Win” plan (Strategic Direction, Company Profile). The plan is more of a guide for operating that is adaptable to change. It involves Five Elements (the 5 P’s): People, Products, Place, Price, and Promotion; along with being financially responsible. They continue to train all employees at all levels to keep them updated on...
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...Business Plan Name ID 1. Executive Summary This report aims to provide a business plan for DBG Company’s establishment and the early stage, which is a distance education and ICT service company. The investment project is significantly potential in Philippine. It shows clearly that the company will recover within four years. Also, there is a great profit for the long-term consideration. The report begins with background of the entrepreneurial venture, and then analysis about creating the new business’s factors which consist of: management problem, marketing issue, rivalry analysis, financial estimate, risks and potential challenges involved. This business plan submits to a risky capitalist, and to fund from capitalist which in favor of the DBG Company. Table of contents 1. Executive Summary 1 2. Introduction 1 3. Description of Entrepreneurial Venture 2 4. Management 2 5. Marketing 3 6. Competitor analysis 3 7. Financial Analysis 4 8. Key risks and challenge 7 9. Conclusion 7 10. Bibliography 8 2. Introduction The development of ICT Information and Communications Technology, known as ICT, not only include telecommunication, IT and media in a broad sense, but also various kinds of video industries, transmission and networking that relied on monitoring and control functions (Smith, 2008). As an essential term of many academic institutes, ICT is thought to be the extended version...
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...Case 2 The Fast Food Industry A Porter 5-forces model of the fast food industry-----Wu Rongrong The threat of new entrants in the fast food industry is high. Because there are no legal barriers which would keep them from entering the industry. The major barriers in which a firm faces in the industry are the economies of scale and the access of the distribution. In order for a firm to enjoy success in the industry, they must spend a large amount of capital on advertising and marketing. The industry is very competitive because firms are always attempting to steal customers from each other. Access for distribution is crucial in the restaurant industry because if the customer can’t see you or access you easily it’s possible that they won’t go out of there way to eat there. Franchise options also make is easier to enter the market, for example Subway has built their strategic plan around franchise options. Therefore, initially the only cost to enter the market is the starting capital required to open a restaurant. (1) On the one hand, the entry barriers are low. Most fast food restaurants are small size without any advantage. There is no brand advantage for the lack of famous brand, and the capital requirement is low. The resource is more, and the existing fast food restaurant cannot form barriers for the resources. Besides, the cost is low, and the existing fast food restaurant doesn’t have rich production experience and management technology. On the other hand, the original...
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...excellence within the HR profession in Singapore by highlighting leading organizational HR practices and HR individuals, including CEOs, HR managers, HR professionals, etc. As one of the winners who have got the awards of 2012, The McDonald's Corporation is the world's largest quick service restaurant chain. There are over 30,000 McDonald's restaurants in more than 100 countries serving an average of 50 million people daily(McDonald, Profile, 2012). Today, more than 1.8 million people worldwide work under the Golden Arches. In Singapore, McDonald’s employs more than 9,000 people in over 120 company-owned restaurants island wide. And the number increases every day(McDonald, Careers, 2012). McDonald is the first honored recipient having won this award on at least 3 past occasions since 1997. Besides SHRI HR Awards in 2008, 2009 and 2012, the company has won other types of HR rewards in others years as well, including Best Mature Workforce Practices award in 2006, Hewitt Best Employer Award in Singapore in 2007 and 2009 and so on . As a winner, the McDonald has won multiple Leading Practices Awards in HR profession: Fair Employment Practices, Employment Relations& People Management, Corporate Social Responsibility, Manpower Resourcing& Planning, HR Advocate, Talent Management, Retention & Succession Planning, etc. II. Challenges faced by HR management 1. Fast paced employee-changing As a service sector company,...
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...Pergamon PII: European Management Journal Vol. 19, No. 5, pp. 534–542, 2001 2001 Elsevier Science Ltd. All rights reserved. 0263-2373/01 $20.00 S0263-2373(01)00067-6 Cross-Functional Issues in the Implementation of Relationship Marketing Through Customer Relationship Management LYNETTE RYALS, Cranfield University School of Management SIMON KNOX, Cranfield University School of Management There is a major change in the way companies organise themselves as firms switch from productbased to customer-based structures. A key driver of this change is the advent of Customer Relationship Management which, underpinned by information systems convergence and the development of supporting software, promises to significantly improve the implementation of Relationship Marketing principles. In this paper we explore the three main issues that can enable (or hinder) the development of Customer Relationship Management in the service sector; the organisational issues of culture and communication, management metrics and crossfunctional integration — especially between marketing and information technology. 2001 Elsevier Science Ltd. All rights reserved. Keywords: Customer relationship management, Cross-functional integration, Information technology, Relationship marketing keting debate were made by Reichheld and Sasser (1990) reporting on the customer retention work of Bain and Co. These findings indicated that a 5 per cent increase in customer retention resulted in an increase in average...
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...seeking the influence the aims and objectives of two contrasting organisation which are McDonalds and Cancer Research and evaluating the influence stakeholders exert in McDonalds. http://tse1.mm.bing.net/th?&id=OIP.M7e5e0cf9f5213ab25420d34178a24b0co0&w=300&h=300&c=0&pid=1.9&rs=0&p=0What is a stakeholder? A stakeholder is anyone who has an interest in the business, there are two types of stakeholders internal and external. Internal stakeholders are within the business and external stakeholders are outside the business. The point of view of different stakeholders seeking to influence the aims and objectives of McDonalds and Cancer Research. Profit organisation-McDonalds http://tse1.mm.bing.net/th?&id=OIP.M456a4c54989f135bb9ed00d6a4697c1fH0&w=300&h=300&c=0&pid=1.9&rs=0&p=0Customers-McDonalds customers want high quality products as they are spending their money on the products. McDonald’s response to this need is by making sure that they produce high quality products which can be easily accessed by the public by expanding and opening new branches. As McDonalds will be expanding, the customers will seek influence of McDonald’s objectives of achieving growth which is what McDonalds want. This is an advantage for both McDonalds’ and the customers as for McDonalds their business will be expanding and strengthen economically which means McDonalds position on the stock market will strengthen which will help them to expand and open...
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... Table of Content 1. Executive Summary 2 2. Organizational Overview 3 3. Issue Analysis 12 4. Analysis of Information Systems 14 4.1 Customer relationship management 14 4.2 Knowledge Management 19 4.3 E-Procurement and McDonald’s 25 4.4 Supply Chain and Logistic Management Definition 29 5. Details Analysis of suggested Systems 35 6. Organizational Impact of Recent Systems 36 7. An overall analysis of organization 40 Conclusion: 42 Reference 44 Analysis of Mc Donald’s Information systems Executive Summary McDonalds is the world's largest chain of burger fast food and perhaps is one of the fastest and rapidly growing fast food chain restaurants in the world. It uses various Information Systems to thrive in a competitive marketplace of fast food industry. Some of the Information systems used by McDonalds will be described in detail in the report analyzing the benefits of each system to McDonalds. The report begins with general description of McDonald’s along with the food offered and the Information systems used. Then a through issue analysis will be carried out to...
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...Task one The concept and process of marketing The marketing concept is the viewpoint that trades should find out what the customers want and then make decisions to achieve those wants, better than the rivalry. Today most trades adopted the marketing concept, but this has not always been the situation. The process of doing so can be demonstrate in a sequence of stage: the situation is examined to categorise opportunities, the plan is expressed for a value scheme, planned decisions are mode, the strategy is implemented and the results are examined. http://us.123rf.com/400wm/400/400/dskdesign/dskdesign1207/dskdesign120700077/14652330-marketing-process-concept--segmentation--targeting--positioning--approaching.jpg Explanation of the various elements of the marketing process. Step 1 – swot analysis Step 2 – segmentation, targeting, positioning Step 3 – marketing mix Step 4 – implementation – go out there and sell your product no time to Step 5 – control Swot analysis An important part of the planning process is observing at the present position of the business and trying to choose how factors outside of the business might affect the business. Business do a SWOT examination as a way of determining which marketing strategy to use. The business does a review on the interior and exterior nature of the business looking at the current and upcoming condition. An audit is a review of all the business’ doings. Example of a business swot analysis...
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...defined by McDonald’s research (1992) as “simply a series of activities in a logical sequence leading to the setting of marketing objectives and the formulation of plans for achieving them.” He also states that main purpose of marketing planning is realization and creation of sustainable competitive advantage (McDonald, 1992). Companies generally go over some management processes in developing marketing plans. This process shows difference depends on the size of companies. In small, undiversified companies this process is usually informal, whereas in larger, more diversified organizations it is often systematized. “Conceptually, the process is simple, involving a situation review, the formulation of some basic assumptions, setting objectives for what is being sold and to whom, deciding on how the objectives are to be achieved, and scheduling and costing-out the actions necessary for implementation” (McDonald, 1992). Another definition about marketing plan described by McDonald (2007) is that “it is simply a logical sequence and a series of activities leading to the setting of marketing objectives and the formulation of plans for achieving them.” In addition to McDonalds’ contributions, Greenley’s study (1987) shows us that marketing planning develops out of strategic planning which is the part of companies’ corporate planning process, with the planned activities for the next year being consistent with the first year of...
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... Lu Zuofu with his experiment at Beibei. This “model society” was implementing the same values in the early 20th century that McDonald’s later touted in the U.S. fifty years later. The author suspected that they had a common ancestor in Taylorism, a business model developed in the U.S. around 1900. Further research found that indeed, they shared that common ideology. Could this be the reason that the Chinese have adapted so well to an open market system? The ideas were not new, having, in fact been explored by Chinese business leaders prior to the Cultural Revolution. This curriculum project explores the history of Scientific Management in China and the U.S. It also looks at the concept of McDonaldizaiton and how McDonalds has had to adapt to succeed in China. It...
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