...thank you for letting me join McDonalds’ Marketing Mix Kerry Farr MKT/421 June 20, 2012 Kristie Williams-smith McDonald’s Marketing Mix Because of the invention of franchising and the development of some of the most creative marketing and branding campaigns, McDonald’s is one of the world’s most well-known, valuable brands holding a leading share in the globally branded, quick service restaurant segment of the informal dining-out market in virtually every country in which they do business. As a leader in the fast food industry, McDonald’s is often targeted. Some of the ways McDonalds’ handles the attacks of the media and competition is by creating a market mix to highlight the positive impacts of the organization. McDonald’s must keep the strategic nature of its marketing efforts to stay on top and provide what the customers want. Marketing mix must focus on the product, pricing, promotion, and the placement of the item in order to make it successful. Marketing strategies must feature customer orientation, input, and accessibility in the fight to the top of the market. McDonald’s is no different as there was a comparison of McDonald’s compared to Wendy’s done. At first glance they may have appeared to have the same roughly marketing mix and target market. Both are fast food and provide similar products. However after looking closer one can recognize that McDonald’s primary target is children ages three through eleven...
Words: 1413 - Pages: 6
...rather than focusing on making a profit. The mission aims at helping the people in the community. One non –profit organization is the World Vision foundation. The World Vision foundation’s main goal is to provide children around the world with food, shelter, medicine, and education. “Dr. Bob Pierce began World Vision to help children orphaned in the Korean War. To provide long-term, ongoing care for children in crisis, World Vision developed its first child sponsorship program in Korea in 1953” (World Vision web site). The financial structure of this particular non –profit organization consist of grants, private citizens donations, and donations from other corporations. It also receives financial help from government agencies. For example, The United States Agency for International Development (USAID). This agency provides financial aid to the World Vision organization. The financial policies of this organization directly explain how each dollar is contributing to the realization of a project (education, food, clothing, medicine, etc.). The financial support is divided into three parts: a) 85% of the total revenue goes directly to programs, b) 10% of operating expenses goes to fundraising, and c) the remaining 5% keeps management and general overhead low and effectively running. “World Vision’s objective for financial liquidity and reserves is to operate within a prudent range of stability, while recognizing the imperative of distributing maximum funds to mission as...
Words: 1226 - Pages: 5
...The Role of Technology in Education We live in a world that is constantly changing and evolving. Technology is no different. Over recent years, the role that technology plays in education has changed drastically. Years ago, the use of technology in the classroom was frowned upon because it took away from the educational experience of children and the face-to-face time with instructors. However, now it is imperative for educators to incorporate technology into the classroom as a learning tool to prepare this generation to survive in today’s technological society. Many are still skeptical about the use of certain technologies. Nonetheless, some evidence of both benefits and problems can be found. It is key for educators to be able to reach out and meet the individual needs of students. While implementing the use of technology in the classroom may seem frightening to some, it appears to be a wonderful idea to others. Distinguishing between the learning needs of children is a necessity for educators. In the article “RETHINKING THE FUTURE OF LEARNING: THE POSSIBILITIES AND LIMITATIONS OF TECHNOLOGY IN EDUCATION IN THE 21ST CENTURY,” Leer & Ivanov focus in on the various learning patterns of children and how educational standardization could affect them. Although computerized learning is becoming more frequent, the United States is probably still a ways away from making this type of learning a standard in education. In some places, there are lack of resources, which would...
Words: 1452 - Pages: 6
...DeLone and McLean (1992, 80-81) highlight four conclusions from their research: 1. The IS researcher has a broad list of individual dependent variables to choose from. 2. Significant reductions in the number of different dependent variable measures are needed so that research results can be compared. 3. There are too few MIS field study research attempts to measure the influence of the MIS effort on organisational performance. 4. MIS success is a multidimensional construct and it should be measured as such. Later, DeLone and McLean (2003) introduced an update to their IS success model. The main changes concerned quality, and service quality was included in the model. Indeed DeLone and McLean (2003, 23) note: “As discussed earlier, quality has three majordimensions: information quality, systems quality and service quality”. They also added ‘Intention to Use’ to the model. Finally, they removed ‘Individual Impact’ and ‘Organisational Impact’ and replaced them with ‘Net Benefits’; further, they added feedback loops to ‘Intention to Use’ and ‘User Satisfaction’ (see Fig. 1). Concise description of theory In order to provide a general and comprehensive definition of IS success that covers different perspectives of evaluating information systems, DeLone and McLean reviewed the existing definitions of IS success and their youtube.com kata kata mutiara lagu terbaru corresponding measures, and classified them into six major categories. Thus, they created a multidimensional...
Words: 3282 - Pages: 14
...IS Success Model in E-Learning Context Based on Students' Perceptions Freeze, Ronald D; Alshare, Khaled A; Lane, Peggy L; Wen, H Joseph. Journal of Information Systems Education21.2 (2010): 173-184. The title captures the objective of the study which is to evaluate the success of the E-learning based on the IS success model. Abstract This study utilized the Information Systems Success (ISS) model in examining e-learning systems success. The study was built on the premise that system quality (SQ) and information quality (IQ) influence system use and user satisfaction, which in turn impact system success. A structural equation model (SEM), using LISREL, was used to test the measurement and structural models using a convenience sample of 674 students at a Midwestern university. The results revealed that both system quality and information quality had significant positive impact on user satisfaction and system use. Additionally, the results showed that user satisfaction, compared to system use, had a stronger impact on system success. Implications for educators and researchers are reported. Keywords: IS Success, E-Learning, User satisfaction, System use, System quality, Information quality 1. INTRODUCTION Both undergraduate and graduate courses are experiencing a migration away from the traditional classroom and toward a greater emphasis for electronic delivery of content (Allen and Seaman, 2008). This trend cuts across all departments and schools in the university...
Words: 25206 - Pages: 101
...THE DELONE AND MCLEAN MODEL OF INFORMATION SYSTEM SUCCESS 9 The DeLone and McLean Model of Information Systems Success: A Ten-Year Update WILLIAM H. DE LONE AND EPHRAIM R. MCLEAN W ILLIAM DELONE is an Associate Professor of Information Systems and Chair of the Information Technology Department at the Kogod School of Business at American University in Washington, DC. Professor DeLone’s primary areas of research include the assessment of information systems effectiveness and value, the implementation and use of information technology in small and medium-sized businesses, and the global management of information technology. He has been published in various journals including Information Systems Research, MIS Quarterly, DATABASE, Journal of Global Information Management, and Journal of Information Technology Management. Professor DeLone earned a B.S. in mathematics from Villanova University, an M.S. in industrial administration from Carnegie Mellon University, and a Ph.D. in Computers and Information Systems from the University of California, Los Angeles. EPHRAIM R. MCLEAN is a Regents’ Professor and George E. Smith Eminent Scholar’s Chair in Information Systems in the Robinson College of Business at Georgia State University, Atlanta. Prior to coming to Georgia State University in 1987, he was on the faculty of the University of California, Los Angeles (UCLA) for 18 years. Dr. McLean’s research focuses on the management of information services, the value of IS investments...
Words: 9920 - Pages: 40
...In: Raimo P. Hämäläinen and Esa Saarinen, eds. 2007. Systems Intelligence in Leadership and Everyday Life. Systems Analysis Laboratory, Helsinki University of Technology, Espoo. CHAPTER 11 Reasons of Systemic Collapse in Enron Matti Rantanen This article studies the moral development at Enron from the perspective of its long-term CEO and chairman Ken Lay. I focus on some critical decisions in the early years of Enron and speculate why Lay chose in favour of non-systems intelligent solutions in leading morale. According to the outlook developed it is plausible to think that immoral behaviour at Enron stemmed not so much from Lay’s immoral character but from his Christian values. Neglecting opportunities to change his value structure Lay avoided tough decisions that marked loss for others. Consequently, unable to make decisions objectively based on systemic rather than individual motives, he lost his opportunity in creating coherent corporate values promoting moral integrity. If the suggested causality is true, it underlines the importance of conscious moral leadership as an everyday discipline. Introduction This article discusses the story of Enron, the infamous American energy company that December 2, 2001 filed the largest bankruptcy case in US history, totalling losses around 66 billion US dollars,1 forcing 4,000 unemployed,2 and bringing down Arthur Andersen, 3 its auditing company. For many of the “bad” and publicly convicted Enron executives it has been the...
Words: 8615 - Pages: 35
...Final Research Assignment Effectiveness of Web-Based Information Systems Kevin Siegmann IS 6110 Fall 2012 1. Introduction: Information Systems (IS) have become crucial for organizations to survive in today’s technology-focused environment. Increasing amounts of resources are invested in IS infrastructures in organizations to give better services and to produce better value products. This boost brings the question of how much those systems add value to the business or to the organization compared to their investment. A recent survey (McKinsey, 2008) has reported that the huge sums invested in information technologies (IT) have not really served organizations’ business strategies as effectively as expected. Therefore, there is a need to justify IS expenditure by examining its contribution to achieving organizational goals. For a website to be effective it has to be of the highest quality possible. A website that is not well designed or well executed will only reflect poorly on the small or medium sized business or professional individual it represents. Having a website that looks unprofessional is worse than having no website at all. A professionally designed, developed and executed website should be overall attractive to its target market and should provide visitors with full functionality that meets all their requirements with easy and user friendly navigation. Because of the advances in Internet and IT, many IS systems turned into web-based information...
Words: 3370 - Pages: 14
...involve in whether companies can attain success. There is no doubt that thinking differently has brought many advantages to the success of businesses. Creativity can be defined as an ability people use to produce fresh ideas (Mattiske 2010). Bills and Genasi (2003) go further and suggest that people should force themselves to throw the traditional way of thinking away to form new ideas or even unique method to alter their future. The quality of products can be improved if inventiveness is boosted in office. Steve Jobs states that applying attractive ideas and new technologies to the process of doing business can help companies develop and flourish. This essay will support the opinion that businesses should have some funds in motivating innovation and creativity by analyzing these benefits which have been mentioned above based on the success of two big corporations, Sony and Apple. One key point is that the value of products can be enhanced if creative thinking is promoted in the workplace. If business owners encouraged their staff to think differently, this could result in the competition between employees so they try to produce new ideas that can create value or bring profit for their companies. Company chairman can use some methods like focusing on designing the workplace (Norman 2005). According to Sam Wagner (2011), ‘The key to the job methods process is to identify a problem and solve it through creative thinking’. The author thinks that employees ought to be motivated...
Words: 976 - Pages: 4
...Chapter 17: Managing Organizational Change and Innovation This chapter discusses what needs to be considered when changing an organization. Some of these changes would be the input and the technological aspect of the business. I retained the most information from this chapter in the section of change agents. There are three agents of change; external, internal and external-internal change agents. External agents of change are temporary. They are used in situations where an organization needs help individual and group behavior. External agents are usually professors or private consultants. Internal agents of change are already apart of the business. They already know how to change an organization. In most cases they are managers who have recently been brought into organization that needs help. External-Internal agents are the combination of both external and internal. An organization uses both approaches to change the problems that have arisen. Question My thought-provoking question is how effective are external and internal change agents? I want to know why because what would be the next step to take to get the company at a good performance level. I know this works in most cases because I have seen it happen. I am just curious. Personal Implication Internal change agents personally affect me the most. My dad is a general manager at Applebee’s and he usually gets sent to stores that have a poor performance. He knows how to run a restaurant successfully. My dad has to...
Words: 1387 - Pages: 6
...Introduction This review is about the article ‘Sustainability in the Boardroom’, written by: Lynn S. Paine. Lynn S. Paine is a John G. Mclean Professor of Business Administration and senior associate dean for faculty development at Harvard Business School and also the coauthor of Capitalism at Risk: Rethinking the Role of Business and the author several other Harvard Business Review articles. The article, published by Harvard Business Review in 2014, includes 9 pages. Vol. 92, Issue 7/8. A committee dedicated solely to corporate responsibility or sustainability is a useful addition to many, if not most boards in at least five ways: as a source of knowledge and expertise, as a sounding board and constructive critic, as a driver of accountability, as a stimulus for innovation, and as resource for the full board. No more than 10% of U.S. public company boards have a committee such as Nike has. The committee has proven to be a successful addition for Nike. In this article it will be explained why the committee has been successful by looking at how the corporate responsibility committee has served each of these functions. The five ways are stated in the one-sentence summary. Conwell had set up the committee board at Nike using her knowledge and expertise. The committee board has been founded with a reason. Committee board has to address the risks and opportunities arising from problems such as climate change, water pollution, corruption and uneven access to wealth, health...
Words: 655 - Pages: 3
...1.) The main difference between the research which underlies the Competing Values Framework (CVF) and the 4+2 Formula is in its development duration as well as its time appearance. The CVF is based on four developed management-models and shows an evolution of different management styles over 75 years (from 1900 to 1975) - each quadrant therefore can be related to a certain period of time. The CVF shows that earlier business models still have an impact on nowadays business environments since they are part of the equal combination model. In contrast to the historical development of the models which form the basics of the CVF, the 4+2 Formula is based on ‘just’ a 10 year performance period (from 1986 until 1996) and was implemented in modern days after the CVF. It is based on 200 different management practices which could be observed across 160 companies in the same period of time and which have been effective in regard to the achievement of successful business results. It therefore shows no development over such a long period of time like the CVF rather than already present aspects of management attributes, which led the company to a good performance. If the management practices of the CVF quadrants were already realised in the time of the survey of the 4+2 Formula, we could say that the 4+2 Formula is a development of the CVF since managers at different companies could have already taken the aspects of the CVF into consideration. Because of this, similarities between...
Words: 2790 - Pages: 12
...Critical Literature review In no more than 2,500 words write a critical review of the literature relevant to your doctoral research, starting by briefly (no more than 200 words) outlining your research topic. Research Topic The research topic I have selected as a basis for a PhD thesis is social entrepreneurship, which can be viewed as a particular aspect in the multidisciplinary discourse of social enterprise. Social enterprise is being expressed in UK government policy literature as a progressive means to tackle social exclusion and social entrepreneurship is being articulated as a driving force for success. However there is still no meaningful consensus on a definition of social entrepreneurship and the critical individual and collective attributes of success are heavily contested in academic literature. This is simultaneously problematic in deliberating ways to encourage social enterprise and an opportunity to question critical assumptions about the role of social entrepreneurs in meeting social need. My research seeks to build on journal articles which I have previously published in this field (Lyne 2008, Ryan and Lyne 2008, Toner et al 2008). Background to social enterprise in the UK Social enterprises are commonly expressed as ‘businesses with social goals’ and the term ‘double (or triple) bottom line’ is often used when seeking to define social enterprise as trading activity which uses revenue surpluses to satisfy social and / or environmental objectives (SEC...
Words: 3774 - Pages: 16
...MM2021-Individual Essay Topic: Organizational culture and performance of a firm: knowledge management and environmental uncertainty as factors related to the above two variables. Name: Lee Man Ho Student ID: 13086927D Date of submission: 31 Oct 2014 1. Introduction Organizational culture refers to common practices, values and beliefs that an organization follows (Chen & Huang, 2007). It is a source of sustained competitive advantage (Barney, 1991) since it is an explanatory variable that differentiates one company from others (Sathe, 1985). As employees have their own values and beliefs, it may be difficult for leaders to manage them well as a whole if the company does not have methods to direct them into the same path. Therefore, the existence of organizational culture could be one of the outcomes resulted from this. Among different types of culture and performance, I particularly have interest in the relationship between adhocracy organizational culture and financial performance of a company since there is only little research discussing their relationship and it is essential to an organization. In this essay, I will examine how financial performance of a firm is affected by knowledge management under adhocracy organizational culture and how will environmental uncertainty affect the operation of the culture and financial success of the company. First, I will briefly illustrate the meaning of Adhocracy...
Words: 3067 - Pages: 13
...hard for one to function without the other. There are internal and external factors that affect these four functions of management. The following will explain how these factors affect the functions of management in Globalization, Innovation, Diversity, Ethics, and Technology. Globalization Capital One Bank, as a credit card giant and one of the worlds’ strongest banks, has evolved with the current market. Globalization allows businesses to interact and trade past traditional geographic and political boundaries. This allows businesses, like Capital One Bank, to platform commerce. Production, customer service, development, and marketing strategies are internal factors to globalization according to the intelligent business plan website. The external factors include new market environments in which any and every business has to be accustomed to (Taylor, 2012). Knowing this information concludes that the manager has to exemplify immaculate planning skills. Planning specifies the goals to be achieved, weighing discrepancies, positive and negative outcomes, and appropriate options to achieve the goals presented. Globalization also includes branding and so on. This should be developed internally to know how to market externally. Capital One Bank is an example of witty branding. Their slogan, “What’s In Your Wallet” has brought many new costumers into their facilities. Consumer analysis and market analysis when globalizing should be considered. An in-depth consumer analysis, internally...
Words: 1409 - Pages: 6
