...St. Anthony College Camilmil, Calapan City, Oriental Mindoro Term Paper (A Facebook Case Study) In Partial Fulfillment for the Subject SOFTWARE ENGINEERING Presented by: Arexter R. Male Bachelor of Science in Information Technology March 14, 2012 INTRODUCTION Facebook.com is a popular online social network site providing its users with a means for representing their identities in the digital world. With the “Profile,” each user can manipulate his or her online identity that concurrently delineates personal information and converses with other online identities or “Friends.” Gender, date of birth, hobbies, interests, and relationship status are some of the identifying pieces of information that users display to fill out their Profile. The Profile not only depicts the user, but also shapes the representation of other individuals on Facebook. Scholars have recently begun to study the Facebook phenomenon using surveys and statistical analyses, but none have used ethnography as a means for analysis. This paper draws upon ethnographic data to provide a phenomenological explanation to the Facebook experience. It argues that the digital world is a large part of the experience of young Americans and that the Internet is more social than commonly thought. Moreover, this paper problematizes the static nature of the Profile, arguing that the Profile converses directly with others’ Profiles in a constantly changing digital context that is simultaneously recreated...
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...Overseas sourcing, without risk Here are some rules to keep your supply chain problem-free and avoid negative publicity at home and abroad Zero tolerance Shut the door firmly on illegal activity johnkworks/Shutterstock.com Managing fraud and corruption risk and protecting brand reputation is becoming increasingly important when sourcing from overseas destinations. With the changing enforcement milieu, extra-territorial statutes and zero tolerance around acts of bribery and corruption, brands need to constantly monitor their supply chains. These supply chains transcend international boundaries, with business partners (suppliers, vendors, service providers and such) being located across geographies, having different cultures and work ethics. Therefore, it is a challenge for any company to know and curb supply chain risks. To implement the code of conduct uniformly throughout the supply chain, companies have to change the mindsets of employees and business partners overseas through continuous learning and development. Winning and expanding business overseas could be a time-consuming and arduous task in some cases. Facilitation payments and kickbacks are easy quick fixes. Many sourcing destinations are countries that rate low on the Transparency International index, where vulnerabilities around vendor kickbacks and bribery of officials are prevalent. Mounting business pressures, aggressive timelines to complete projects and high costs involved have the tendency to spur unethical...
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...Marketing ethics is the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and promotion) overlap with media ethics. Contents 1 Fundamental issues in the ethics of marketing 1.1 Frameworks of analysis for marketing Possible frameworks 1.2 Power-based analysis 1.3 Is marketing inherently evil? 2 Specific issues in marketing ethics 2.1 Market research 2.2 Market audience 2.3 Pricing ethics 2.4 Ethics in advertising and promotion 2.4.1 Content 2.4.2 Delivery channels 2.4.3 Deceptive Advertising and Ethics 2.5 The use of ethics as a marketing tactic 2.6 Neuromarketing ethics 2.7 Marketing strategy 2.8 Further issues in marketing ethics 3 Regulation and enforcement 4 See also 5 References 6 Bibliography 7 External links Fundamental issues in the ethics of marketing[edit] Frameworks of analysis for marketing Possible frameworks[edit] Value-oriented framework, analyzing ethical problems on the basis of the values which they infringe (e.g. honesty, autonomy, privacy, transparency). An example of such an approach is the AMA Statement of Ethics.[1] Stakeholder-oriented framework, analyzing ethical problems on the basis of whom they affect (e.g. consumers, competitors, society as a whole). Process-oriented framework, analyzing ethical problems in terms of the categories used by marketing specialists (e.g. research, price, promotion, placement). None...
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...of Phishing……………………………………………………………………..8 2.1.3. Outcomes of this Study…………………………………………………………………….16 2.2. Research Details 2.2.1. Scope of the Research……………………………………………………………………….17 2.2.2. Research Methodology……………………………………………………………………..17 2.2.3Inductive versus Deductive Study……..………………………………………………..20 2.2.4. Qualitative versus Quantative……………………………………………………..20 Chapter Three – Phishing in a Banking Context 3.1. Confidence in Internet Banking……………………………………………………………………22 3.1.1. Security Requirements………………………………………………………………………23 3.2. Threat Models……………………………………………………………………………………………….25 3.2.1. The Internet Threat Model……………………………………………………..25 3.2.2. Thompson Threat Model……………………………………………………….26 3.2.3. Viral Threaet Model………………………………………………………………26 3.3. The Phishing Threat Model…………………………………………………………………………..26 3.3.1. Identification of Internet Banking Components………………………………..27 3.3.2. Identification of Phishing Threats………………………………………………29 Chapter 4 – Analysis of Current Phishing Techniques 4.1. Modus Operandi………………………………………………………………………………………….…36 4.2. Roles of Adversary in Phishing………………………………………………………………………..38 4.3. Phishing Supply Chain……………………………………………………………………………………40 4.4. Phishing Techniques………………………………………………………………………………….…..40 4.4.1 Techniques to Improve the Lure…………………………………………………….…....40 4.4.2. Techniques to Improve the Hook………………………………………………….….…41 4.4.3. Techniques to Improve the Catch…………………………………………………...…...
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...fermentation and cell cultures, carried out in huge bioreactors, manufacture useful products * Products: Insulin, vaccines, vitamins, antibiotics, amino acids, etc. 2. Monoclonal antibodies (MCAb) * Definition: Producing antibodies for medicine by cloning a single cell * MCAb are used for Home Pregnancy tests * Used to detect cancer (they bind to tumor cells) * Used to detect diseases in plants and animals and environmental pollutants 3. CELL CULTURE TECHNOLOGIES * Growing cells in containers or large bioreactors * Plant cell cultures are used to grow genetically engineered plants that contain useful traits, such as resistance to insect pests. 4. Tissue engineering technology * A combination of cell biology and materials science * Creates semi synthetic tissues in the laboratory * Uses natural collagen and...
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...Website Migration Project Chinnasut Nhurod CIS 210 – Systems Analysis and Development Dr. Wesley E. Phillips Strayer University September 15, 2013 Website Migration Project for Tony’s Chips Building the Web Architecture In order to build the web architecture, the system analyst would be required to analyse the business requirements of the organization and then develop a clear statement of goals of the organization. Since, the old site of the company is running it would be vital to understand the technological and business related issues associated with the previous website. Along, with that it should also be determined whether the IT staffs of the company possesses necessary experience and skills essential for the implementation of the project. The company might have to consider additional resources, training programs, and hiring of consultants for the project’s success (Nelson et.al, 2010). The project should be developed on a modular manner so the users can approve and test the various functional elements of the website. Since the Tony’s Chips website was already operating, it would be essential for the developer to gather the existing functional requirements for the website. During the data collection process the system analyst will conduct interviews of the people from the product support department, and they will gather the system documentation using the fact finding techniques (McArdle et.al, 2010). Once all the requirements are fulfilled the next step would...
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...Andrew Whalley Strategic Marketing Download free eBooks at bookboon.com 2 Strategic Marketing © 2010 Andrew Whalley & Ventus Publishing ApS ISBN 978-87-7681-643-8 Download free eBooks at bookboon.com 3 Contents Strategic Marketing Contents Preface 9 1. 1.1 1.2 1.3 1.3.1 1.3.2 1.3.3 1.3.4 1.3.5 1.3.6 1.3.7 1.4. 1.4.1 1.4.2 1.5 So what is marketing? The Three levels of Marketing The value of Marketing; Needs, Utility, Exchange Relationships & Demand The Theoretical basis of competition Generic Strategy: Types of Competitive Advantage What is the basis for competitive advantage? How is competitive advantage created? How is competitive advantage implemented? How is competitive advantage sustained? What are core competencies and capabilities? Resource-Based View of the Firm (RBV) Alternative Frameworks: Evolutionary Change and Hypercompetition Evolutionary Change Hypercompetition The Marketing Concept 11 11 13 20 21 23 24 27 30 31 33 36 36 37 38 2. 2.1 2.2 2.3 What can be marketed? Core Benefit Product Basic product Augmented product 43 47 47 48 Create connections with more impact Technology Roles This is a chance not just to work with a vast range of clients – but to use technology to help them solve some of the most complex challenges they face. In other words, whether you’re in a technical role or one that’s focused...
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...Acclaim for THE LEAN STARTUP Acclaim for THE LEAN STARTUP “The Lean Startup isn’t just about how to create a more successful entrepreneurial business; it’s about what we can learn from those businesses to improve virtually everything we do. I imagine Lean Startup principles applied to government programs, to health care, and to solving the world’s great problems. It’s ultimately an answer to the question How can we learn more quickly what works and discard what doesn’t?” —Tim O’Reilly, CEO, O’Reilly Media “Eric Ries unravels the mysteries of entrepreneurship and reveals that magic and genius are not the necessary ingredients for success but instead proposes a scienti c process that can be learned and replicated. Whether you are a startup entrepreneur or corporate entrepreneur, there are important lessons here for you on your quest toward the new and unknown.” —Tim Brown, CEO, IDEO “The road map for innovation for the twenty-first century. The ideas in The Lean Startup will help create the next industrial revolution.” —Steve Blank, lecturer, Stanford University, UC Berkeley Hass Business School “Every founding team should stop for forty-eight hours and read The Lean Startup. Seriously, stop and read this book now.” —Scott Case, CEO, Startup America Partnership “The key lesson of this book is that startups happen in the present —that messy place between the past and the future where nothing happens according to PowerPoint. Ries’s ‘read and react’ approach to this sport, his...
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...Acclaim for THE LEAN STARTUP “The Lean Startup isn’t just about how to create a more successful entrepreneurial business; it’s about what we can learn from those businesses to improve virtually everything we do. I imagine Lean Startup principles applied to government programs, to health care, and to solving the world’s great problems. It’s ultimately an answer to the question How can we learn more quickly what works and discard what doesn’t?” —Tim O’Reilly, CEO, O’Reilly Media “Eric Ries unravels the mysteries of entrepreneurship and reveals that magic and genius are not the necessary ingredients for success but instead proposes a scientific process that can be learned and replicated. Whether you are a startup entrepreneur or corporate entrepreneur, there are important lessons here for you on your quest toward the new and unknown.” —Tim Brown, CEO, IDEO “The road map for innovation for the twenty-first century. The ideas in The Lean Startup will help create the next industrial revolution.” —Steve Blank, lecturer, Stanford University, UC Berkeley Hass Business School “Every founding team should stop for forty-eight hours and read The Lean Startup. Seriously, stop and read this book now.” —Scott Case, CEO, Startup America Partnership “The key lesson of this book is that startups happen in the present—that messy place between the past and the future where nothing happens according to PowerPoint. Ries’s ‘read and react’ approach to this sport, his relentless focus on validated...
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...course. Unleashing the Ideavirus 2 www.ideavirus.com STEAL THIS IDEA! Here’s what you can do to spread the word about Unleashing the Ideavirus: 1. Send this file to a friend (it’s sort of big, so ask first). 2. Send them a link to www.ideavirus.com so they can download it themselves. 3. Visit www.fastcompany.com/ideavirus to read the Fast Company article. 4. Buy a copy of the hardcover book at www.amazon.com/exec/obidos/ASIN/0970309902/permissionmarket. 5. Print out as many copies as you like. Unleashing the Ideavirus 3 www.ideavirus.com Look for the acknowledgments at the end. This is, after all, a new digital format, and you want to get right to it! The #1 question people ask me after reading Permission Marketing: “So, how do we get attention to ask for permission in the first place?” This manifesto is the answer to that...
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...3 CHAPTER CHAPTER OUTLINE ■ ■ ■ E-Business SE C T ION 3 .1 Bu si n e s s a n d th e I n t er net SECTI O N 3. 2 E- Busi ness D i s r u p t i v e Te c h n o l o g y Evolution of the Internet Accessing Internet Information Providing Internet Information ■ ■ ■ E-Business Basics E-Business Models Organizational Strategies for E-Business Measuring E-Business Success E-Business Benefits and Challenges N e w Tr e n d s i n E - B u s i n e s s : E-Government and M-Commerce ■ ■ ■ ■ opening case study Amazon.com—Not Your Average Bookstore Jeffrey Bezos, CEO and founder of Amazon.com, is running what some people refer to as the “world’s biggest bookstore.” The story of Bezos’s virtual bookstore teaches many lessons about online business. Out of nowhere, this digital bookstore turned an industry upside down. What happened here was more than just creating a Web site. Bezos conceived and implemented an intelligent, global digital business. Its business is its technology; its technology is its business. Shocking traditional value chains in the bookselling industry, Amazon opened thousands of virtual bookstores in its first few months of operation. Bezos graduated from Princeton and was the youngest vice president at Banker’s Trust in New York. He had to decide if he would stay and receive his 1994 Wall Street bonus or leave and start a business on the Internet. “I tried to imagine being 80 years old, looking back on my life. I knew that I would hardly regret...
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...3 CHAPTER CHAPTER OUTLINE ■ ■ ■ E-Business SE C T ION 3 .1 Bu si n e s s a n d th e I n t er net SECTI O N 3. 2 E- Busi ness D i s r u p t i v e Te c h n o l o g y Evolution of the Internet Accessing Internet Information Providing Internet Information ■ ■ ■ E-Business Basics E-Business Models Organizational Strategies for E-Business Measuring E-Business Success E-Business Benefits and Challenges N e w Tr e n d s i n E - B u s i n e s s : E-Government and M-Commerce ■ ■ ■ ■ opening case study Amazon.com—Not Your Average Bookstore Jeffrey Bezos, CEO and founder of Amazon.com, is running what some people refer to as the “world’s biggest bookstore.” The story of Bezos’s virtual bookstore teaches many lessons about online business. Out of nowhere, this digital bookstore turned an industry upside down. What happened here was more than just creating a Web site. Bezos conceived and implemented an intelligent, global digital business. Its business is its technology; its technology is its business. Shocking traditional value chains in the bookselling industry, Amazon opened thousands of virtual bookstores in its first few months of operation. Bezos graduated from Princeton and was the youngest vice president at Banker’s Trust in New York. He had to decide if he would stay and receive his 1994 Wall Street bonus or leave and start a business on the Internet. “I tried to imagine being 80 years old, looking back on my life. I knew that I would hardly regret...
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...MAHATMA GANDHI UNIVERSITY KOTTAYAM REGULATION 1. COURSE OBJECTIVES The MG University MBA program is designed with the following objectives: 1. To develop young men and women in to professional managers to manage all sectors of the organized economic activity. 2. To equip the youngsters with conceptual and interpersonal skills and social purpose for managerial decision-making and its execution in real situations. 3. To develop and encourage the entrepreneurial capabilities of young generation to make them effective change agents. 4. To meet the demand for trained and professional people in the country at the top level management of business and industrial organizations in the light of the new economic and industrial policy of the country. 2. COURSE DURATION The MBA (Full Time) programme of Mahatma Gandhi University shall be spread in two years duration with 4 Semesters. Each semester shall comprise of a minimum of 16 instructional weeks of 5 days each of 5 hours a day (total contact hours 400). Continuous Internal Evaluation during the course period and University examination at the end of each semester shall be conducted. There shall be a semester break of 15 days each in addition to the usual Onam, Christmas and summer holidays. 3. ELIGIBILTY FOR ADMISSION 1. A pass in any Bachelor’s Degree Examination of Mahatma Gandhi University or an equivalent degree of any other universities duly recognized by M.G.University with not less than 50% marks in the aggregate for all parts of...
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...2014-2015 Undergraduate Academic Calendar and Course Catalogue Published June 2014 The information contained within this document was accurate at the time of publication indicated above and is subject to change. Please consult your faculty or the Registrar’s office if you require clarification regarding the contents of this document. Note: Program map information located in the faculty sections of this document are relevant to students beginning their studies in 2014-2015, students commencing their UOIT studies during a different academic year should consult their faculty to ensure they are following the correct program map. i Message from President Tim McTiernan I am delighted to welcome you to the University of Ontario Institute of Technology (UOIT), one of Canada’s most modern and dynamic university communities. We are a university that lives by three words: challenge, innovate and connect. You have chosen a university known for how it helps students meet the challenges of the future. We have created a leading-edge, technology-enriched learning environment. We have invested in state-of-the-art research and teaching facilities. We have developed industry-ready programs that align with the university’s visionary research portfolio. UOIT is known for its innovative approaches to learning. In many cases, our undergraduate and graduate students are working alongside their professors on research projects and gaining valuable hands-on learning, which we believe is integral...
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...contributed articles doi:10.1145/1941487.1941515 Mobile advertising will become more pervasive and profitable, but not before addressing key technical and business challenges. By Subhankar Dhar and Upkar Varshney Challenges and Business Models for Mobile Location-based Services and Advertising for wireless cellular networks in the U.S. have also enabled location-based functionalities using variations of triangulation, GPS, and cell-ID technologies. In addition to the current and emerging satellite-based systems, such as GPS (U.S.), GLONASS (Russian), GALILEO (EU), and COMPASS (China),30 which will provide wider coverage to benefit location-based services. In some cases locational information can also be derived and utilized from sensors, RFID, Bluetooth, WiMax, and Wireless LANs.7,31,32 These systems can be used standalone or supplement the coverage for location tracking in indoor environments, where satellite coverage is intermittent or inaccurate. The potential for location-based services is evident from powerful and ubiquitous wireless devices that are growing in popularity.8,23 Many surveys predict billions of dollars in revenues for mobile advertising.27 Mobile Network Operators are well positioned to take up a significant percent of this advertising revenue as they negotiate deals with content providers. Recent deals between media companies, advertising agencies and Internet/software industry also demonstrate significant optimism...
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