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Media Clippings

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Submitted By Jassalyssa
Words 411
Pages 2
Media Type: Print-Newspaper
Name of Media Outlet: The Huffington Post
Article Title: Sports, Indonesian Clothing Company, Apologizes For Ridiculously Sexist Shirt Label
Date: 11 March 2015
Section: Women
Author: Alanna Vagianno
URL: http://www.huffingtonpost.com/2015/03/11/salvo-sports-sexist-shirt-label-apology_n_6846856.html
Summary: A Twitter user had spotted the sexist label by an Indonesian clothing company which was derogatory towards women and the tweet went viral as it was retweeted a few hundred times.
Organization Responsible: Salvo Clothing (Indonesia)
Objective: To bring to light that the clothing company is indirectly discriminating the female population through it’s “sexist” label.

Name of Media Outlet: BBC News
Article Title: Indonesian clothes company sorry for 'sexist' labels

Date: 8 March 2015
Section: Asia
Author: -
URL: http://www.bbc.com/news/world-asia-31786562
Summary: Salvo Clothing company issued an apology for the sexist label on a jersey top on International Women’s Day.
Organization Responsible: Salvo Clothing (Indonesia)
Objective: To apologize to their customers for the misinterpretation of the label.

Name of Media Outlet: PR Daily Europe
Article Title: Indonesian clothing company apologizes for 'sexist' labels

Date: 10 March 2015
Section: Home
Author: Kevin Allan
URL: http://www.prdaily.eu/PRDailyEU/Articles/Indonesian_clothing_company_apologizes_for_sexist_18252.aspx
Summary: The company issued an apology to the public by explaining the reason behind the sexist label with the message that instead of washing it in the wrong way, one should just give it to a female as they are more capable of washing clothes
Organization Responsible: Salvo Clothing (Indonesia)
Objective: The Indonesian clothing company defended their mistake of the label by explaining that females are more capable of doing the laundry.

Name of the blog: MUI- The PR Company
Title of blog post: Sexist Label Crisis Following Indonesian Clothing Company Salvo Sports
Author: Tamara Rahoumi
Date: 16 March 2015
URL: http://blog.muipr.com/fashion/sexist-label-crisis-involving-indonesian-clothing-company-salvo-sports/
Summary: Despite issuing an apology to the public by defending that the label was not meant to humiliate females but rather to emphasize that they are more capable of properly washing clothes, Salvo clothing company received backlashes and accusations from the public.
Organization Involved: Salvo Clothing (Indonesia)
Objective: Language use in dialogues and positioning messages for global brands are to be executed flawlessly so as to not offend the public.
Reason to choosing this blogger: Tamara Rahoumi wrote the blog post by explaining the wrongdoing of the company from a PR perspective.

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