...Problem statement 2 Motivation 2 Research question 2 Interpretation 3 Scope 3 Methodology 4 Project type 4 Models and theories 4 Structure 4 Data collection 4 Criticisms of data 4 Introduction 5 Social media platforms suitable for B2B 6 Benchmark 11 Conclusion 12 Key success factors that affect the social media marketing 13 Industries that can benefit from using social media marketing 15 Parts of the value chain in which SMM could be used 15 Social media in R&D 17 Social media in Marketing and sales 17 Social media customer support and service 19 Costs involved in engaging in social media marketing 20 Measuring the outcome of social media marketing 20 Social media and the future 23 Appendix 24 Linked IN 24 Twitter 28 FaceBook 32 Youtube 34 Blogs 37 Forums 39 Literature list 41 Introduction Chapter Problem statement Motivation Social media has revolutionized the way we communicate with each other. People who previously just was content consumers, now has the possibility of being content producers. New social media brands keep popping up, and people are starting to interact more and more. What is interesting is to see how social media and B2B companies are using social media, why they are using it, and what they are gaining from it. With the introduction of social media, a new marketing term arose: social media marketing. This brings up an interesting discussion, saying that the control has now been taken out of...
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...different approach to cars. This is proved mostly through our aim to proved young men with ways in which they can turn their ‘tatty and beaten up’ old car into something most people only dream of owning. Context Our magazine, named ‘Gearup’, will be successfully seated in the magazine sector of the media industry and will provide young men with an informing and entertaining magazine which differs to those that already exist. A prime example is Top Gear which is aimed at older men aged 25 and above and offers its audience an insight into more expensive cars. I strongly feel our magazine should be published by the well established institute Bauer media most notably because they own various types of media in which we could endorse our own newly developed magazine. After researching into Bauer media I was able to see clear links for strong advertisement including the well known motor magazine ‘car’, which matches directly with our money saving car magazine. Also, Bauer media owns FHM which differs in genre however is proven from research to be a top boys magazine for our specific target audience and is also good for advertisement .Furthermore, our magazine could be advertised on Bauer media radio stations and TV...
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...also to be assertive, competitive, independent, career‐focused, and always initiate sex. These sorts of stereotypes can prove to be harmful; they can suppress individual expression and creativity, as well as hinder personal and professional growth. Children learn gender stereotypes from socialization. Gender socialization is the process where children learn to develop behaviours regarding what constitutes being a male or female. Beginning at a young age, parents, school, peers and the media highly influence the gender behaviours children replicate and ultimately internalize. My compilation of media entries focuses on the progression and adaptation of gender stereotypes in the media. Over time, perceptions of gender roles have changed, causing the media to modify traditional marketing tactics to conform to them. I chose to organize my entries into three sections. The first category, incorporating the first three entries, provides examples of existing gender stereotypes in the media and consumerism. The following two entries fall into the second category, describing products and their accompanied advertisements that break typical gender stereotypes. The final section, incorporating the last three entries, illustrates various campaigns that raise...
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...Sandhya Pandey Dr. Boone 16 December 2015 Analyzing Before this class, English 110, I was accustomed to writing the traditional five paragraph essay about whatever topic my teacher had told me to take a side on. And as always I had become used to being praised for my argumentative essays. But, English 110 had something completely different in store for me. It challenged me to think beyond my boundaries, and join forces and communicate with the entire class to write about my topic and somehow make connections with them all. In Module I, about the article “writing and thinking analytically” By David Rosenwasser and Jill Stephen really showed me as a writer how to analyze; which was as the class went on was quite a difficult task for me. I had to understand “To analyze something is to ask what that something means” (Rosenwasser & Stephen, 1), I had become familiar with the way my thought process worked, and how I analyzed day to day things. And now I realized that analyzing is something we all do all the time without even thinking about it. And to become a better writer is to “become more aware of your own thinking process, building on skills that you already possess and eliminating habits that get in the way” (Rosenwasser & Stephen, 1). This class helped me to stay away from making judgements and steer closer to asking myself questions and explore outside of just agree and disagree. From doing the different assignments, I really found myself engaging more and...
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...effectively and professionally is important if you want to succeed. Further, learning how to successfully utilize visual media in your communication can dramatically enhance the effectiveness of your message. As you will learn, preparing and packaging visual communication is critical to the success of the message being delivered! Take a moment to read the instructions for your final project in Week 5. Throughout the next five weeks, you will work on preparing a message of your choice, through the use of effective visual strategies. For this discussion, identify at least one specific message that you might communicate in the workplace CGD 218 Week 1 DQ 1 Using Visuals to Communicate Purchase here http://chosecourses.com/CGD%20218/cgd-218-week-1-dq-1-using-visuals-to-communicate Description This work of CGD 218 Week 1 DQ 1 contains: Using Visuals to Communicate Regardless of where you work or what your career is, learning how to communicate effectively and professionally is important if you want to succeed. Further, learning how to successfully utilize visual media in your communication can dramatically enhance the effectiveness of your message. As you will learn, preparing and packaging visual communication is critical to the success of the message being delivered! Take a moment to read the instructions for your final project in Week 5. Throughout the next five weeks, you will work on preparing a message of your choice, through the use of effective...
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...1. There are 4 types of media. Oral Media. Oral communication is the best when you need to encourage interaction, express emotions, or monitor emotional responses. (Textbook, page 96) Advantages – Provide opportunity for immediate feedback. Promote interaction. Allow the expression of the emotions behind the message. Disadvantages – Restrict participation to those physically present. In most cases, reduce communicator’s control over the message. Other than for messages that are prewritten and rehearsed, offer no opportunity to review or edit spoken words. (Textbook, page 100) Written Media. Printed messages have been replaced in many instances by electronic media, although the print medium still has a place in business today. (Textbook, page 96) Advantages – Allow planning, and control of message. Reach geographically dispersed audiences. Can help control the emotional aspects of an interchange by eliminating interpersonal communication. Disadvantages – Usually not conducive to speedy feedback. Lack the rich nonverbal cues provided by oral media. For elaborate documents, can require special skills in preparation and production. (Textbook, page 100) Visual Media. In some situations, a message that is predominantly visual, with text used to support the illustration, can be more effective that a message that relies primarily on text. (Textbook, page 98) Advantages – Can convey complex ideas and relationships quickly. Often less intimidating than long...
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...Kempen | C402/C405 | Extend Diploma Mechanical Engineering EDENGM22A/B | Peter Kempen | C402/C405 | | GCSE English | Katherine Davey | G4 | GCSE English | Katherine Davey | G4 | | AS English Literature | Francesca Thomas | A58 | | | | | Archaeology: Unit 1 | Caroline Wilcox | B254 | Archaeology: Unit 2 | Caroline Wilcox | B254 | | Vocational Business assignment completion | Kemi Osoba | A49 | Vocational Business assignment completion | Bekoe Newman | A49 | | Vocational Sport and Travel Tourism assignment completion | Danny Chilvers | A50 | Vocational Sport and Travel Tourism assignment completion | Danny Chilvers | A50 | | AS /A2 GraphicsExtend Diploma Year 2 Final Major Project | Mark Pearson | Art Rooms | AS /A2 GraphicsExtend Diploma Year 2 Final Major Project | Mark Pearson | Art Rooms | Spring Term Revision Schedule 2013-14 Week 1 | Tuesday 8th April | | Morning session 10.00-12.00 | Afternoon Session 1.00-3.00 | | Subject/course | Teacher | Room | Subject/course | Teacher | Room | | A2 Business (China Research Theme) | Nessa | A25 | AS Business | Nessa | A25 | | A2 Economics | Charles | G5 | AS Economics | Charles | | | AS Business | Sarah (11.00-12.30) | A39 | A2 Business (Higher level exam technique) | Sarah | A39 | | AS Law | Amina | A26 | | | | | Vocational Business assignment completion | Kemi Osoba | A49 | Vocational Business assignment completion | Bekoe Newman | A49...
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...Kempen | C402/C405 | Extend Diploma Mechanical Engineering EDENGM22A/B | Peter Kempen | C402/C405 | | GCSE English | Katherine Davey | G4 | GCSE English | Katherine Davey | G4 | | AS English Literature | Francesca Thomas | A58 | | | | | Archaeology: Unit 1 | Caroline Wilcox | B254 | Archaeology: Unit 2 | Caroline Wilcox | B254 | | Vocational Business assignment completion | Kemi Osoba | A49 | Vocational Business assignment completion | Bekoe Newman | A49 | | Vocational Sport and Travel Tourism assignment completion | Danny Chilvers | A50 | Vocational Sport and Travel Tourism assignment completion | Danny Chilvers | A50 | | AS /A2 GraphicsExtend Diploma Year 2 Final Major Project | Mark Pearson | Art Rooms | AS /A2 GraphicsExtend Diploma Year 2 Final Major Project | Mark Pearson | Art Rooms | Spring Term Revision Schedule 2013-14 Week 1 | Tuesday 8th April | | Morning session 10.00-12.00 | Afternoon Session 1.00-3.00 | | Subject/course | Teacher | Room | Subject/course | Teacher | Room | | A2 Business (China Research Theme) | Nessa | A25 | AS Business | Nessa | A25 | | A2 Economics | Charles | G5 | AS Economics | Charles | | | AS Business | Sarah (11.00-12.30) | A39 | A2 Business (Higher level exam technique) | Sarah | A39 | | AS Law | Amina | A26 | | | | | Vocational Business assignment completion | Kemi Osoba | A49 | Vocational Business assignment completion | Bekoe Newman | A49...
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...Communication Techniques in a Professional Setting Media Project Outline Priscilla Lewis HCS/350 Health Care Communications October 20, 2014 Diane Rodriquez PHD Communication Techniques in a Professional Setting Media Project Outline HEALTH CARE CONCERN WITHIN A SPECIFIED CULTURE I. IDENTIFY A HEALTH CARE CONCERN WITHIN YOUR COMMUNITY A. The format will discuss influenza in the elderly population addressing prevention, the signs, symptoms, and when to seek medical attention. II. SPECIFY THE TARGET POPULATION A. The target population chosen are elderly people over 65 years of age. The U.S. Department of Health & Human Services (2014) website, people over age 65 are at a greater risk of developing influenza because of a weakened immune system. Approximately 90 percent of seasonal flu-related deaths and 50 and 60 percent of seasonal flu-related hospitalizations in the United States occur in people 65 years and older. III. DEFINE INFLUENZAAND HOW TO RECOGNIZE WHEN IT HAS OCCURRED. A. According to Mayo Clinic (2014), " Influenza is a viral infection that attacks your respiratory system — your nose, throat and lungs. Initially, the flu may seem like a common cold with a runny nose, sneezing and sore throat. But colds usually develop slowly, whereas the flu tends to come on suddenly. And although a cold can be a nuisance, you usually feel much worse with the flu (Influenza (flu)). . IV. DESCRIBE HOW INFLUENZA IS DIAGNOSED AND THE RECOMMENDED...
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...American culture relies heavily on media, and that is not as valuable to learning as literature. I completely agree. It stated that an American child from age five to age eighteen has viewed over 20,000 hours of television and electronic media. That is an abundant amount of time spent doing that opposed to spending time doing homework and studying. There needs to be more of a balance in the use of electronic curriculum and traditional curriculum. I know that when I was a child, my family didn’t even have cable, so it was a real treat when I would get to watch a movie, or any television on the non-cable channels. My family pushed the importance of reading books, and figuring out the message in everything I read. Television and media is making us lazy. We rely too much on electronics to do the work for us. Television requires very little brain activity, which is why when we watch it, we tend to zone out, or easily forget what was just said. When watching television we only tap into the emotional side of our brain, and never think logically. Everything we learn from television goes into our short-term memory, but when we use traditional curriculum, we have to think and comprehend everything, which goes into our long-term memory. For me personally, I am a much better learner when I have to read and comprehend something on my own. To summarize, people are becoming more dependent on electronics. If we start to think on our own, without the help of the media, we will become better cognitive...
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...Also the difference in communication processes used in this crisis situation. The potential advantages and challenges associated with communicating within the organization. You will also read about the different media opportunities during the management crisis. As a director of a regional Emergency Management Office I have been receiving reports that the public water supplies of several towns in the area have become contaminated with life threating biological agents. It is my duty to address this to the organizations without causing a panic. I will allow one spoke’s person to talk about the crisis and answer any question. This spoke’s person will tell the truth and the facts and do it in a fast manner. I will also form a crisis team; the team will involve individuals who are the key to the crisis. Once the team is formed each team member will be educated on his or her responsibilities. I will also have the spokes person schedule a press conference with the media to inform the public what is going on. Also the spokes person will be someone who is comfortable in front of a TV and with reporters. I will also ask the Governor and Director of the Water Waste Manger to attend the press conference. I will take lead of the proper use of proper technology for instance social media, affecting communication throughout this crisis...
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...Communication Coordinator KelseyGeoghegan HCS/320 09/01/2014 Tracey Coble Communications Coordinator When you work as a Communications Coordinator for a national drug manufacturer who finds out there were negative effects that have been caused by one of the medications that is used by a huge population of people, it has to be handled carefully because there is so many lives are on the line. It does not matter if it is a popular person or not, organizations have to be prepared for negative issues that can happen at any time especially law suits. The communications Coordinator has to watch everything they say when it comes to having to talk to any news reporters or anyone you might have to speak to regarding the public figure reaction to the medications. There are so many different ways to communicate when in a facility or anywere face-to-face, being verbal, making phone calls, text messages, emails, or memos for sharing information within the company. Every person that works at any company should always be notified if there is any emergency or anything that is important and should be shared. Our reading text in Health Care Communication in Chapter 10 states “choose your words-and your medium-carefully, do not use email to communicate praise, advice, criticism, or critical information”. The Coordinator specialist should needs to do a whole organizational search and look for any patient with a phone number ay information to who ever took the medictions. They need...
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...Pakistani culture. It is about cultural history and tradition story telling and passion. Truck art has been present in Pakistan's heritage for age . Today, this artistic media has reached it's culmination point with it's vibrant colours and craftmanship. As such every little adornment on a trucks has a special significance. As we know that our country is divided into different teritories so why not spread a message of a sovereign and united country with the theme pakistan on wheels. Each territory has it's distinct lifestyle. The culture and heritage of each province of Pakistan should be painted with intricate motifs and vibrant colours. Art motifs of such birds, fish and flower which depicts each province should be illustrated. Other than this famous scenic beauties like dyllic, bucolic scenes of streams, mountains or forest should be painted to embody each territory. The metal base of the truck always seem to make the multi-coloured truck transformed into a weak tea. So it could be covered with reflected stickers, scintillating tapes and further highlighted with mirrors and studs. For the finishing touches the intricately patterned crown carved in cedarwood should be placed at the top of the bus. This artistry employs a huge number of skilled labourers thus boosting the economy of the country. This artistic media is no more confined to Pakistan only but has spread it's splendor across borders and has become a tourism symbol of Pakistan.Thus we should make an effort to keep this...
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...NIC Final Exam Timetable 201501 (Trimester) Duration (mins) Reading Time (mins) Start Exam Start Exam End Room Principles of Marketing Surveying I Advanced Mathematics I Advanced Mathematics II Electrical Engineering I 180 180 180 180 180 10 10 0 0 10 9.00 9.00 9.00 9.00 9.00 9.10 9.10 9.00 9.00 9.10 12.10 12.10 12.00 12.00 12.10 GP3-18 GP3-18 GP3-20 GP3-20 GP3-20 CMNS1234 ICS001A Introduction to Digital Communication Intercultural Studies 60 150 0 10 2.00 2.00 2.00 2.10 3.00 4.40 GP3-20 * NNIC1000 A NIC-ECON1002 COM201A MATH1120 Communication & Literacy Stream A Macroeconomics for the Global Economy Communication Skills II Mathematics II 120 120 120 180 10 10 10 0 9.00 9.00 9.00 9.00 9.10 9.10 9.10 9.00 11.10 11.10 11.10 12.00 GP3-18 GP3-18 GP3-18 GP3-20 COM200A Communication Skills I 180 10 2.00 2.10 5.10 * NIC-IRHR1001 MATH1110 INFT1001 Managing the Organisation Mathematics I Foundations of Information Technology 150 180 180 10 0 10 9.00 9.00 9.00 9.10 9.00 9.10 11.40 12.00 12.10 GP3-18 GP3-20 GP3-20 HBI001A GENG1803 COM101A NIC-ACFI1002 Human Biology Introduction to Engineering Practice Programming Accounting Practice 120 180 120 180 10 10 10 10 2.00 2.00 2.00 2.00 2.10 2.10 2.10 2.10 4.10 5.10 4.10 5.10 GP3-18 GP3-18 ...
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...technology, comes emergence in social media. The popularity of social media networking sites such as Facebook, Twitter, YouTube, Tumblr, Blogs and Instagram has taken the world by storm. Almost everyone in society has access to the internet. Although, the internet serves as a great source of information, it also has many other purposes. However, like every great thing in the world, there is a downside. One of the biggest benefits and downfalls of social media is the ability to share information to a broad audience, and if you’re the target of that information, it can easily ruin your life. If one person knows about the negative impact of social media, it’s Ray Rice. On September 8, 2014 Ray...
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