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The original idea behind the acquisition of skype by eBay was to add value to the company's core operations by combining PC-based voice calls with online auction website’s which would boost communication between buyers and sellers. Even though this seems as a well though trough idea, eBay seemed to have bought Skype without implementing a strategy how to incorporate both systems. The most important flaw was the lack of clarity for its users. The Skype contact option could possible get more play if people actually knew about it and if eBay spent time on promotion. eBay's leadership never saw fit to aggressively bring the eBay, Skype and Paypal systems together. Examples of how to fix this could be simple and at very little engineering effort or cash cost. For example by adding a couple of strategically placed "call me now" or "send a few bucks" icons could make a big difference.

Even a couple of quasi-discreet "call me now" and "send a few bucks" icons in strategic locations could make a world of difference, at very little engineering effort or cash cost.

More information begets more trust, which then leads to more completed transactions, goes the theory.
I suppose it could have worked, but that would have required an effort from the various management and engineering teams involved. Heck, call up the marketing department, too. Unfortunately, there never seemed to be a whole lot of that action going on. eBay seems to have bought Skype and set it on auto-pilot (destination: nowhere) almost immediately.
Go to ebay.com today and look around, and you'll find Skype getting equal billing to low-profile or low-profit luminaries like karmic micro-investment service MicroPlace and semi-social bookmarking application StumbleUpon. Those are hardly revenue or profit drivers for eBay in any meaningful way. Perhaps the Skype contact option would get more play if people

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