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Vitality Health Enterprises Case Study

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Submitted By 124016571
Words 3093
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Harvard
Business
Review
Case study

Analysis BY
John Raphael
Marty

Vitality Health
A better Corporate Performance Management System to Retain Top Talent

Vitality Health

Vitality Health

Introduction

Issues

Beth Williams stepped in to fill the shoes of Fred
Kikuchi in 2009 as the new CEO. Her primary stated purpose was to “find a better way to identify and reward top performers in order to keep ‘A’ players in their positions and accelerate company growth by attracting new top talent.” To do this, Beth created a new performance management team (PMET) to study the existing rewards & compensation, and uncover changes that needed to be made. With over
50% of the staff in Des Moines consisting of scientists and engineers, and a total R&D budget nearing
30% of total gross revenue in 2009; Vitality’s growth depended heavily on continued human resources for R&D, especially due to Vitality’s focus on emerging markets and the volatility that comes along with such growth.

Beth’s prompt delivery of a new performance management system only eight weeks after discovering problems likely delighted Vitality’s board as well as some staff, but her no-nonsense approach must have also been a shock internally as she was “a notable contrast from Kikuchi’s more conciliatory management style.” The email sent to management to simply review the online guidebook of the new performance management system hardly created “buy-in” within the organization, that was seen clearly in a recurring theme in the comments: “where was the training on all these changes? I think I remember seeing an email but that’s about it.” Extensive training to both employees and management of the importance of the new CPM system would have been critical for it’s success if designed properly.

Beth discovered that the pre-2008 grading system of 13 grades from A to E opened

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