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Sprint Performance Management

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Sprint Performance Management System
Douglas Tennyson
Excelsior College

Abstract
Every company needs to have a performance management system in place to build employees into what the company desires from them, to help them retain the best employees and to assist with active communication. Sprint seems to have a performance management system today that is much better than it was previously and this paper will explore the current performance management system and compare it to the old one and also make recommendations as to what Sprint can do to improve their current system.
Sprint is a telecommunications company that specializes in mobile devices and mobile service. They currently hold fourth place in the mobile provider market being overtaken by T-mobile in 2015 according to a report on RCwireless.com with Verizon and AT&T maintaining a firm grip at the top of the market share. "The report found that "no major shifts in market share among the major four carriers" between now and 2020" (Kinney, S. (2015).
One of Sprint's bigger problems was their employee turnover rate; they were losing employees faster than they were getting new ones. This would be a problem for any company, but especially for a company that is in the cutthroat business of cell phones and service. Trying to grow and take more of the market when you can't keep the trained employees created a problem for Sprint and they knew they needed to address this. "In July 2002, Towers Perrin released a study of HR professionals, in which 75 percent of respondents said retention of high performers is their number 1 people-related issue" Taylor, C, 2016). A strong performance management system will help minimize turnover of desirable employees among other things.
For this paper, I wrote two previous papers; the first one dealt with The mission and strategy of the organization, The products or services of the organization, The organization's internal strengths and weaknesses, The external environment in which the organization operates (opportunities and threats) and Performance management policies and practices. The second one dealt with; An overview of the key features of the organization's performance management system, A description of how the various processes interrelate and write An annotated bibliography.
A quick summary of the first paper follows; Sprint has a great training plan for their employees but needs to improve their coverage area and data speeds in order to move ahead of T-Mobile and start challenging Verizon and AT&T for shares of the market. The online performance management tool Sprint uses and the company wanting to ensure constant conversation between supervisors and employees is also a step in the right direction. If they train and promote their employees, the employees will be satisfied and make them loyal to the company which may make the company better and more profitable. Also, according to Kimball, the external analysis is "threat of new entrants, power of buyers, threat of substitutes, power of suppliers and competitor rivalry". And the internal analysis is "core competencies, valuable, rare, costly to imitate and organized to capture value" (2015).
The second paper summary is; "Performance management at Sprint is an ongoing series of open and honest conversations that drive high performance and delivers business results. The frequent dialogue between employees and managers is expected. Sprint's performance management expectations focus on four key areas: Planning: clear goals and expectations have been set with measurable outcomes tied to company priorities, Individual Development: focus on current performance and future career aspirations, Results and Accountability: doing what you said you were going to do, when you said you were going to do it and Coaching and Feedback: emphasize frequent, meaningful coaching/feedback in regular discussions to drive business results and behaviors that exhibit the Sprint Imperatives" (Sprint, good works. (2014). Sprint's performance management is online; it has what Sprint calls a journaling tool, which allows for the manager to input the information from the conversations. In this the the progress and discussion of performance is done which aids the manager and employee in the formal year-end review. The rest of the paper covered the annotated bibliography.
According to SumTotal's white paper, there are ten reasons companies need an (electronic) performance management system; "1. Increase rating accuracy and workplace productivity by differentiating performance, 2. Enforce Goal Alignment, 3. Actually Do Something with Employee Development Plans, 4.Enforce Consistent HR Performance Guidelines, 5. Provide Universal Access to Performance Information, 6. Get Better Data and Better Results, 7. Encourage Proactive Communication, 8. Beat the "Annual Because it's Manual" Mantra, 9. Improve Employee Engagement with "Social Networking" Collaboration and 10. Retain your Key Contributors" (2011).
Sprints career development resources are a career management toolkit, career coaching toolkit and career series webcast. The career management toolkit "includes a strategic roadmap for employees to follow along with assessments and activities that support career planning, including a career initiative assessment, mentoring, networking, talent sort and twenty-year journey activities"; the career coaching toolkit "includes a strategic roadmap for developing, retaining and engaging talent through career conversations. This toolkit provides worksheets, tips, tools and assessments to help the manager have productive career and development conversations with their employees." and the career series webcast "It's All About You" career series is a six-part career- development webcast targeted to our front-line employees who are members of an Employee Resources Group (ERG), but has been opened up to all Sprint employees" (Sprint, good works. (2014). These tools and others are all available via the Sprint University, which according to Sprint Good Works is an award winning, nationally recognized learning, development, and performance organization.
Effective management is also key to helping retaining employees and helping them excel in the company. At Sprint they want to develop quality managers; "The effectiveness of our managers is measured through a Management Quality objective on Performance Plans for those who supervise others and centers around three areas:
• Manage myself: exemplify the Sprint Imperatives.
• Manage my team: coach and deliver feedback, develop people, recognize effort, reward results, and promote inclusion.
• Manage my business: align strategy and planning, provide direction and communicate it, understand the business, simplify what we do, and deliver results" (Sprint, good works. (2014). Also there are development and informational tools for managers which include; "bi-monthly newsletters with management and leadership specific content, websites with management and leadership specific news, resources and videos, webcast with just-in-time business and leadership specific content to targeted leadership, career coaching toolkit, leadership development roadmaps, 360 degree feedback survey and skip level survey".
Sprint was doing great with customer service and all aspect of business in the early 2000's but as time went along they were not doing as well. Part of the reason for this was that "the procedures used to measure and communicate performance and expectations with each employee simply did not reinforce or align with the company's customer service goals" (Customer satisfaction through performance management at Sprint. (2012). When looking at Sprint's performance management system in 2007, it was a homegrown application that provided reams of information and tracked dozens of metrics, but the information provided wasn't actionable information that was needed to drive behavior change and support better customer service in call centers and retail stores. Lance Williams, the Director of Customer Management, said "we were awash in data" but also stated We needed less, but better-focused information" (Customer satisfaction through performance management at Sprint. (2012). The management team at Sprint conducted a study of both it's high and low performers to identify the behaviors that consistently delivered the best customer service performance for Sprint. After this study, they developed specific training techniques to help coach call center and store employees on findings of the study of the most successful behaviors in hopes to improve the performance of all employees.
Sprint launched a Master Coaches program to teach all employees as many managers although effective managers are not good trainers. They also linked employee compensation to customer service improvements and changed the way it compensated the outsourced call centers. "Rather than reward the centers for call volume, the new performance model tied compensation to customer satisfaction. If the contract call center was able to raise its satisfaction numbers while decreasing the number of calls, they reaped the reward for increased efficiency."
(Customer satisfaction through performance management at Sprint. (2012).
When Sprint started its new performance management system, they created a team for centralized performance management that was operated by business leaders instead of IT. Sprint used the Compass performance management system which was created by Merced (now part of NICE Systems); "this system has improved customer satisfaction by 1/3rd, improved first call resolution by 1/3rd, reduced calls per subscriber by 1/3rd, reduce cost of care operations by 1/3rd, reduced billing adjustments by 3/4th, cut Sprints customer churn rate back to less than 2%, reduce the number of call center representatives while working to retain the top performers and raining the mid-performers up, reduce the call centers required to deliver improved customer service, and propel Sprint to the top (a leading consumer magazine survey considered the company as the "the best choice" cell-phone provider in the U.S." (Customer satisfaction through performance management at Sprint. (2012).
If I were to offer advice to the management at Sprint on how to improve the performance management system, I would offer three things to improve it. 1.continuing education, the reason for this is a well-educated employee that is receiving assistance with paying for their education is a happy employee and will be able to move up in the management system so they can promote from within, 2. during the coaching and feedback system talk about potential for bonuses and also tie bonuses for high performance and longevity with the company and 3. ask the employees for their feedback on the performance management system so they can help to improve the system if needed. The reason for the last improvement is that at times people in management get to tied up in how things are and not see where they need to go as a company, many times a lower level employee has great ideas, and it, could even be that the Sprint could start something like a beneficial suggestion program. The beneficial suggestions program would offer monetary or stock awards for ideas that improve the company and enhance the service to customers since Sprint is in the customer service business.
The strengths of the current performance management system are the ongoing open conversations, clear goals and expectations, individual development, results and accountability and coaching and feedback as well as the online system that documents performance objectives, individual development plans, and progress made in achieving their goals. The journaling tool that is part of the system that allows for capturing the conversations as they happen is also a very attractive part of the system as it ensures that the conversations that take place between the employee and their supervisor are documented for all to see if needed. All of these attributes make the system good, the open and frank dialogue is one of the main elements of any effective performance management system. This coupled with the goals and coaching sessions and online journal ensure that employees understand where they are at with the company and what they need to do to improve. From my research, I did not find any weaknesses in the performance management system at Sprint. I think that when they developed their new system, they did their homework very well and implemented as the system that fits where they are currently but as the world changes, they will need to be flexible and adapt the system if needed.
In the early 2000's Sprint had more than 100% annually of its employees, they need to address retention of employees in a bad way. They created ten retention competencies for their mangers; trust builder, esteem builder, communicator, climate builder, flexibility expert, talent developer and coach, high-performance builder, retention expert, retention monitor, and talent finder" (Mello, J, 2014). After this, a survey was conducted of more than 7,000 Sprint employees. The survey had three areas that were identified as affecting employee retention organization-wide conditions, job conditions and leader behaviors. This information was then used to lower attrition which impacts total cost as not training new employees consistently saves a company money.
In closing, Sprint has improved by leaps and bounds since the early 2000's, and it seems like today more employees are satisfied than are dissatisfied. Looking at InDeed.com, Sprint has an average of 3.8 overall rating based on 5,200 reviews. They have a good performance management system and have improved employee retention and reduced their attrition rate which has increased their monetary losses due to training new employees. It seems like the executives at Sprint care about the company and their employees, but they do need to review the exit surveys of the employees that are departing and analyze those surveys to see if there are repeat items that need to be addressed by management.

References
About Us | Sprint Newsroom. (n.d.). Retrieved May 22, 2016, from http://newsroom.sprint.com/ about-us/?ECID=vanity%3Aabout
Customer satisfaction through performance management at Sprint. (2012). Retrieved from http:// www.swpp.org/member/newsletter-archive/winter2012/customersatisfaction.html
Kile, L. (2011, September 01). Sprint goes from customer satisfaction laggard to leader. Re trieved from http://www.destinationcrm.com/Articles/Columns-Departments/REAL-ROI/ Sprint- Goes-From-Customer-Satisfaction-Laggard-to-Leader-77077.aspx
Kinney, S. (2015, July 07). T-Mobile bests Sprint; Verizon, AT&T market 'defenders' Retrieved from http://www.rcrwireless.com/20150707/carriers/sprint-falls-behind-t-mobile-report- tag17
Mello, J. A. (2014, January 01). Strategic Human Resource Management. Retrieved from https:// books.google.com/books?id=7DYaCgAAQBAJ&pg=PA577&lpg=PA577&dq=sprint %2Bemployee%2Bretention&source=bl&ots=rSNm3oTycv&sig=WvcP9dntxtf BQte1x8loAbpnazE&hl=en&sa=X&ved=0ahUKEwjDx8mFhsTNAhVL92MKHVgl Cw84FBDoAQgsMAA#v=onepage&q=sprint%20employee%20retention&f=false
Sprint. (n.d.). Retrieved June 26, 2016, from http://www.indeed.com/cmp/Sprint/reviews?fcoun try=ALL&fjobtitle=ALL
Sprint Corporation. (2016, February 25). Sprint Corporation SWOT Analysis, 1-9. Retrieved June 4, 2016, from Business Source Complete.
Sprint, good works. (2014). Retrieved May 22, 2016, from https://www.google.com/url? sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0ahUKEwivvfrOl O7MAhVL6mMKHevhARIQFggiMAA&url=http%3A%2F%2Fgoodworks.sprint.com %2Ffile_download.cfm%3Fsection_id%3D87&usg=AFQjCNHRczrXIdcCgILD2tGPw L7IV2i5Hw
Systems, S. (n.d.). 10 things a performance management system can do for you. SSRN Electron ic Journal SSRN Journal. doi:10.2139/ssrn.1879690
Taylor, C. R. (n.d.). Focus on talent. Retrieved June 26, 2016, from https://www.questia.com/ magazine/1G1-95260578/focus-on-talent-zoom-in-transferring-part-of-the
YouSigma. (2008). "Sprint PCS Employee Retention Program." From http://www.yousigma. com.

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