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Supporting Account Media Project

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Submitted By ashleighe
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Supporting Account
Our task was to produce a teenage boy’s magazine which will be targeted at the opposite sex.
We worked in single sex groups consisting of four and we worked together to research into existing magazines which appeal to teenage boys and create a magazine that would appeal to their specific interests.
We researched into various magazine which appeal to the target audience we were going for, age 16-19 years old. We then settled on producing a car magazine which would specifically concentrate on affordable cars and how to improve what cars they have.This is especially important as this is our unique selling point as it offers an extremely different approach to cars. This is proved mostly through our aim to proved young men with ways in which they can turn their ‘tatty and beaten up’ old car into something most people only dream of owning.
Context
Our magazine, named ‘Gearup’, will be successfully seated in the magazine sector of the media industry and will provide young men with an informing and entertaining magazine which differs to those that already exist. A prime example is Top Gear which is aimed at older men aged 25 and above and offers its audience an insight into more expensive cars. I strongly feel our magazine should be published by the well established institute Bauer media most notably because they own various types of media in which we could endorse our own newly developed magazine. After researching into Bauer media I was able to see clear links for strong advertisement including the well known motor magazine ‘car’, which matches directly with our money saving car magazine. Also, Bauer media owns FHM which differs in genre however is proven from research to be a top boys magazine for our specific target audience and is also good for advertisement .Furthermore, our magazine could be advertised on Bauer media radio stations and TV

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