Premium Essay

Social Management

In:

Submitted By zhireana
Words 2802
Pages 12
Abstract This paper will discuss how social media marketing has different effects on businesses including the way Pepsi Co refresh project used the marketing strategy to boost its sales by advertising in a different way. The paper will discuss social media with two businesses in case studies and showing how it could help or hurt the companies. The paper will talk about the different types of social media being used in the businesses today and how they are helping to expand the success of the companies. The paper also will discuss the disadvantages and advantages of using this type of strategy in the business to help grow rapidly and steadily.

A business organization should consider numerous things when trying to be successful. The company has to take in account what product or service to offer to the consumer. Companies should also consider how the product is going to be marketed. This brings us to the 4 Ps of traditional marketing strategies should be considered for the success of a business which are pricing, placement and promotion. However, marketing strategies alone do not ensure a successful business (Freeman, 2009). There should also be a lot of research done before developing a product. A business will only be successful if it’s earning profits (Boyd & Ellison, 2007). This happens when the company has the right mixture of products and marketing strategies. Business organizations that have been successful in including traditional marketing strategies in the past but now that are using social media marketing to help expand or to keep their businesses running. Social media marketing has made it possible for businesses to expand the customers they have and also gain new ones.
Before social media was invented, businesses rely on traditional marketing in order to distribute their products and services to their selected market. Business organizations

Similar Documents

Premium Essay

Social Media in Emergency Management

...Social Media in Emergency Management Matthew W. MacClellan Webster University SECR 5060 – Mr. Griffaw July 8, 2012 Contents Introduction 3 Technology 3 Four Phases of Emergency Management 4 How to Develop and Maintain a Social Media Site 4 Mitigation 6 Preparedness 8 Response 9 Recovery 12 Works Cited 15 Introduction Communications has evolved greatly since the days of using a rotary telephone connected to copper wires in order to communicate. Today nearly 50% of the population in the United States use smartphones daily. According to Frank N. Magid Associates that is a leading research-based consulting firm, Smartphone owners have increased from 31% in 2011 to 44% in 2012 with a projected increase to 57% this year (Godfrey, 2013). Take a look around next time you are out in public and pay special attention to how many people are using their smartphones and tablet computers, you will see the use of them everywhere you go. Users can make phone calls on their smartphones, but tend to use data services such as Short Message Service (SMS) commonly referred to as text messaging, internet services, Global Positioning Service (GPS), and the camera on the Smartphone. Technology There are many other devices today from computers to tablet computers, but in order to frame how instantaneous communications can occur today it is important to understand the power the Smartphone yields when it comes to instantly sharing information, locations, and photographs...

Words: 3561 - Pages: 15

Premium Essay

Health and Social Care Management

...Health and Social Care Management Question 1 1.1 Factors to be considered when planning the recruitment of individuals to work in health and social care According to Foot & Hook (1999), for the recruitment of the two vacant posts there are some factors to be considered such as planning recruitment policy, overall aim of recruitment, organizational objectives, personnel policies of the organization, government policies, need for the organization and confirm the vacancy, legislation for the post selection, recruitment cost and financial implications etc. Now the factors are described below: Defining requirements is the most important factor for recruiting a candidate. Sometimes there are some opportunities to replace an employee for fulfilling the company needs. So it should be justified and checked first. Requirement for the particular post should be set out in role profile form and person specification. A role profile where competence, skills, educational and experience requirements need to be provided to assess a candidate in a easier way in interview. Moreover, technical competencies, behavioural and attitudinal requirements, qualifications, training, experience, specific demands, manual handling competency, special requirements etc are need to be considered while recruiting the vacant posts in health and social care sector. Armstrong (2006) states that internal recruitment may be considered firstly but if the organization becomes failure in this method they have to...

Words: 4307 - Pages: 18

Premium Essay

Rosia Montana: Political and Social Risk Management in the Land of Dracula

...Business Ethics - Rosia Montana: Political and Social Risk Management in the Land of Dracula What might opponents have done to raise the profile of their concerns and slow or stop the mine's redevelopment? A group of politicians and non-governmental organizations were trying to block the redevelopment of the gold mine at Rosia Montana. At first, these seemed to be the only opponent groups fighting against the revival of this project, nevertheless new associations and recently formed group of citizens began to protest because of the negative impact and threats that this project represented. Gabriel Resources’ initial offer seemed to be attractive in terms of job creation (2000 additional jobs), industry development (gold production) and lodging (improved installments), nevertheless the detrimental effects on the environment, the loss of its cultural richness, the relocation of its people, as well as the lack of transparency as to what the scope of the project could be, were some of the reasons which could’ve delayed the process from being accepted. Romania’s historical, cultural and political contexts could not be left aside dimmed by the so-promised potential returns that the company expected in detrimental of the local’s welfare. “Gold gave Rosia Montana life, but it also brought premature death” (Page 3), and the latter explains the irreversibility of the side effects derived from this initiative. TAX SHIELDS/ TRANSPARENCY AND SCOPE OF THE PROJECT – The government...

Words: 646 - Pages: 3

Premium Essay

Corporate Environmental and Social Management

...CORPORATE ENVIRONMENTAL AND SOCIAL MANAGEMENT Unit 46 Assignment Table of Contents Introduction............................................................................................................................ 2 I. The development of global, European and national policies relating to sustainability. 2 1. Changing attitudes of public, politicians and businesses to the environment since 1945 .................................................................................................................................... 2 2. Brundtland definition of ‘sustainable development’ .................................................. 4 3. The international and UK policies to sustainable development since Earth Summit of 1992 ................................................................................................................................ 4 4. Triple bottom line........................................................................................................ 5 II. The commercial case for considering social and environmental matters in business management .......................................................................................................................... 6 1. 2. 3. Stakeholders and how they impact on business policies ........................................... 6 Is adopting CSR policies cost-saving? .......................................................................... 7 Primark Ethical Trading ................................

Words: 7353 - Pages: 30

Premium Essay

Social Media as a Knowledge Management Tools

...Social media as a KM tool for supporting innovation and sharing Social media has rapidly evolved and plays an important role in today’s business world. Organizations recognized the power of social media and tried to find ways to use social media to help grow their business. Social media can be incorporated in business practices in areas such as recruiting, advertising, and branding within an organization. According to the Social Media Risks and Rewards report (2013) that contain surveys of more than 100 senior-executives, 38 percent of executives said their organizations used social media for brand awareness, 27 percent use for recruiting purposes, and 14 percent use for customer profiling (Bramwell, 2013). In this section of the paper, effective usage of social media as well as the controversial issues of social media will be explored. According to Razmerita, Phillips-Wren, and Jain (2016), “Social media opens innovative avenues to manage knowledge processes by facilitating new ways to externalize, share, create knowledge and innovation through co-creation processes, crowdsourcing or synergistic articulation of personal into collective knowledge” (p. 4). The successful adoption of social media requires social media strategy to be aligned with the organization’s goals. In this strategic alignment, organizations are able to improve knowledge-sharing, transform business processes, and increase overall performance. Effective Usage of Social Media Being able to successfully...

Words: 1203 - Pages: 5

Premium Essay

22 Social Media Marketing Management Tools

...22 Social Media Marketing Management Tools By Lee Odden With every online marketing channel and discipline, there must be tools to make the task of marketing more efficient and effective. Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement. While there numerous tools that manage single platforms (like Twitter) this list includes services that manage multiple social network accounts, content and measurement. At some point we’ll do more with individual reviews, but in the meantime, here is a list of 22 different social media marketing management tools, platforms and services to help manage and scale your online marketing efforts on the social web: [pic] Shoutlet – Manages social media marketing communications with one platform for building, engaging and measuring social media. Includes multiple account and platform support, social CRM and ecommerce for Facebook, email marketing and mobile features. [pic] Direct Message Lab – Provides consulting, implementation and a platform (REACH) for centralized management of social media promotions & contests, advertising and measurement. [pic] Objective Marketer – Offers social media marketing and analytics with integrated campaign management (Twitter, Blogs, Facebook, YouTube), multi-channel execution, engagement reports...

Words: 922 - Pages: 4

Premium Essay

Knowledge Management in Health and Social Care

...Knowledge Management in Health and Social Care Abstract Knowledge management was originally put forward by Teece and established in the mid- 1990s as an essential business development in commercial sector. Teece was the technology and innovation management scientist in America at that time, he found knowledge could leverage much information asset for transnational cooperation when delivering the technological cost between those companies and different countries. Nowadays, knowledge management is widely used with the organizations to deal with the overload information and maintain certain orderliness in all the things. Keywords Knowledge Management, Benefits, Knowledge Management Tools, Learning Organizations, Health and Social Care Introduction Knowledge management was originally put forward by Teece and established in the mid- 1990s as an essential business development in commercial sector. Teece was the technology and innovation management scientist in America at that time; he found knowledge could leverage much information asset for transnational cooperation when delivering the technological cost between those companies and different countries. Nowadays, knowledge management is widely used with the organizations to deal with the overload information and maintain certain orderliness in all the things. The Definition of Knowledge Management Before making knowledge management more clear, we should know what “knowledge” is. “Knowledge is power.” What we need...

Words: 753 - Pages: 4

Premium Essay

Social Media in Stakeholder Management

...Accounting Name: Institution: Accounting Question 1: Outsourcing Incremental cost to buy 75,000 components ($ 207*75,000) = $15,525,000 Incremental manufacturing savings if bought: Direct materials (75,000 x $100.80) $7,560,000 Direct labor (75,000 x 10/60 hrs) $12,500 Fixed Overhead $234,000 Variable overhead $345,000 Depreciation $32,420 Total Incremental savings = $8,183,920 Incremental cost of buying components = ($7,341,080) Cans inc. should continue to produce the components in-house . This is because there is an additional cost of $7,341,080 if cans inc. buys the components. Cans inc should consider that Increases in costs are bad choices in decision making because the cost must be passed on to the customer or absorbed by it as lower profits. Question 2: special order The fixed overhead costs are unavoidable Therefore, Variable cost = $9.20 + $4.00 + $3.80 = $17.00 per unit Incremental revenue from special order (2,000 x $21) $42,000 Incremental cost to fill special order (2,000 x $17) (34,000) Incremental income from accepting special order $ 8,000 Sports R should accept the special offer because there is an Incremental income of $ 8,000 from...

Words: 523 - Pages: 3

Premium Essay

Social and Organizational Impacts of a Management Information System

...SOCIAL AND ORGANIZATIONAL IMPACTS OF A MANAGEMENT INFORMATION SYSTEM The society in which we live has been so profoundly affected by information systems that historians refer to the present time as the information age. This is due to our ability to collect, process, store, disseminate and manipulate large amount of information using information system. A Management Information System (MIS) is an information system that provides corporate information to management of a company. It can also be defined as a computerized system that provides corporate information to aid the management of a company. The role of the MIS in an organization can be compared to the role of heart in the body. The Management Information System plays the role of information generation, communication, problem identification and helps in the process of decision making. The MIS, therefore, plays a vital role in the management, administration and operations of an organization. Since the MIS plays a very important role in the organization, it creates an impact of the organization .The manager’s attention is brought to a situation which is expected in nature, inducing him to take an action or a decision in the matter. It also creates another impact in the organization which relates to the understanding of the business itself. The MIS begins with the definition of data, entity and its attributes. It uses a dictionary of data, entity and attributes, respectively, designed for information generation in the...

Words: 1248 - Pages: 5

Premium Essay

The Effect of Corporate Social Responsibility on Company Management

...The effect of Corporate Social Responsibility on Company Management   There is a need to understand the negative or otherwise, of the effect of CRS activities on the management performance of the companies that practice CSR as part of their activities besides the major predetermined goals. Research evidence suggest that a corporation’s socially responsible behavior can positively affect certain attitudes toward the corporation. The effect occurs both directly and indirectly through the behavior’s effect on managers and the overall corporation identification. Thus, perceived corporate social responsibility affects not only customer purchase behavior through customer corporate identification but customer donations to corporate-supported nonprofit organizations. There has been a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of marketing discipline and depicts CSR initiatives as the actions undertaken to display conformity to organizational and stakeholder norms. There discuss managerial processes needed to monitor, meet, and even exceed, stakeholder norms, analysis explains how CSR initiatives can generate increased stakeholder support. In the face of marketplace polls that attest to the increasing influence of corporate social responsibility on consumers’ purchase behavior, implicate both company-specific factors, such as the CSR issues company chooses to focus on and the quality of its products, and individual-specific...

Words: 1174 - Pages: 5

Premium Essay

Management of Ethics and Corporate Social Responsibility Issues in Public Relations

...Management Of Ethics And Corporate Social Responsibility Issues In Public Relations INTRODUCTION At multiple points in their careers, public relations (PR) practitioners are likely to face decisions that are ethical in nature. Such decisions reflect a range of ethical dilemmas between, for example, truth vs. loyalty, justice vs. mercy, short-term vs. long-term consequences, and the individual vs. the collective (Kidder 1995, p. 18; Stacks & Wright 1989, pp. 53-67). Public relations practitioners, by nature of their position and job responsibilities, are often in a crossroad of a range of competing interests. Often, the tension may be between the practitioner’s own values and the culture of the organization. In other cases, it may be a conflict between the practitioner’s professional code of ethics and organizational norms and expectations. In yet other circumstances, they may be faced with competing interests between the organization and its various publics. At the very least, practitioners will frequently confront contradictions between business demands for economic performance and public expectations for ethical conduct. Concerns over these competing responsibilities and the ethical dilemmas they produce for public relations are the subject of this essay. In it, a range of challenges faced by public relations practitioners related to issues of ethics and corporate social responsibility (CSR) are explored. It is argued that CSR has, in many respects, altered the expectations...

Words: 311 - Pages: 2

Free Essay

Developing a Social Media Management Strategy for Nouchaline: My Fashion Blog

...PROJECT: DEVELOPING A SOCIAL MEDIA MANAGEMENT STRATEGY FOR NOUCHALINE: MY FASHION BLOG MKTG250D/INFO250D Presented to: Leila Khauli Hanna Dr. Nelson King January 16th, 2012   Table of Contents Executive Summary 4 Client Background 5 Existing Social Media Presence 5 1. Social Media (Open): 5 2. Specialized Networks: 7 Assessment of Current Operations 8 Coordination 8 Scrutiny and Accountability 8 Data Management 8 Scalability and Consistency 9 Summary of Existing Operational Complexity 9 Social Media Management Framework 10 Context 10 Culture 11 Process 11 Metrics 13 People 13 Policies 14 Business Goals 14 Social Media Strategy 16 FACEBOOK: 16 FEATURES: 18 CREATE A NETWORKFOR LEBANESE FASHION BLOGGERS 19 Recommendations 20 Appendix I: Social Media Assessment tools 21 21 21 23 \ 23 Appendix II. Stats of the Blog 24 Appendix III. Social Media Channels\ 25 Appendix IV: Reference and Links 27 Executive Summary “Nouchaline: My Fashion Blog” is a blog that was launched in 2009, by Aline Chirinian. It is a platform on which Aline shares her personal style and views on fashion. The blog currently has had 59,606 page views, with over 1,080 followers across the different social media platforms. The blog’s goal is to increase the number of readers, and its brand awareness; in order to generate revenue in the near future. It hopes to achieve this goal by engaging more on social media and assessing all feedback...

Words: 4193 - Pages: 17

Free Essay

Management of Ethics and Corporate Social Responsibility Issues in Public Relations

...professional code of ethics and organizational norms and expectations. In yet other circumstances, they may be faced with competing interests between the organization and its various publics. At the very least, practitioners will frequently confront contradictions between business demands for economic performance and public expectations for ethical conduct. Concerns over these competing responsibilities and the ethical dilemmas they produce for public relations are the subject of this essay. In it, a range of challenges faced by public relations practitioners related to issues of ethics and corporate social responsibility (CSR) are explored. It is argued that CSR has, in many respects, altered the expectations and demands placed on the profession. As a profession, public relations have a long and contested relationship with ethics and more recently with corporate social responsibility (McBride 1989, pp. 5-20). Nevertheless, public relations has been regarded as a young profession that lacks core principles to guide ethical, responsible practices that cut across organizational and cultural boundaries (Olasky 1985, pp. 43-49; Rampton & Stauber 2001; Stauber & Rampton...

Words: 2426 - Pages: 10

Premium Essay

Knowledge Management Embedded in Social Media – Successful Company and Its Innovations

...Knowledge management embedded in social media – successful company and its innovations ABSTRACT The continuous market pressures and competitions pushes the organisation to be in the race of making innovations besides safeguarding the talent and information they own. The race for new products and services for the customers arises due to increasing awareness and exposure through social media. This essay focuses on studying the knowledge management jointly with social media leading to innovation. The essay seeks to examine the role of social media taking IKEA as the case of interest. It aims to further investigate how knowledge management through social media help a company in its innovations, product development and services. 1. INTRODUCTION. Knowledge management has become the buzzword in recent past in the industrial sector. Companies have become very focused on the knowledge assets that they own and the capabilities of their organisation or company and staff to utilize theses assets. Thus, knowledge can be called a resource which could be acquired, exploited and applied to achieve success and advantage for the company (Zack, 2003). However, companies that fail to manage the knowledge it has might surely be losing its capabilities, potential and brains (Denford, J. S., & Chan, Y. E., 2011). The benefits that knowledge management offers ranges from promotion and elevation of unequivocal knowledge to attain efficiency and innovation in various business practices (Durrant...

Words: 3295 - Pages: 14

Premium Essay

What Are the Dangers and the Benefits of Corporate Social Responsibility, for Employees, Management, Organisation, Society and the Environment?

...benefits of corporate social responsibility, for employees, management, organisation, society and the environment? An organisation have the leading and progressively essential role in our daily life, for example, the growing of most of the large firm and increase globalisation that refer to the organisation operating their businesses competing with the corporation in the world. One of an idea that has been the concern of the people in the recent years is the social responsibility. Social responsibility is one of the main problems in the business world. There has a link in between society, business and the government. In the past decade, the economic result of the decisions made by them is a major concern. “Currently, the organisations must also think about the authorization, honourable, ethical along with developmental outcomes with their selections.” (Anderson 15). This essay will discuss “ what the dangers and the benefits of corporate social responsibility, for employees, management, organisation, society and the environment. It will argue about the importance for an organisation to have corporate social responsibilities, which bring the advantages and the disadvantages to the society, cooperation and the government. Corporate social responsibility (CSR) is not explain that how much profit that the firm may earn and then donate to some charity organisation, but it is the connection with several actions that bring the benefits to the society. Corporate social responsibility becomes...

Words: 2298 - Pages: 10