The effect of Corporate Social Responsibility on Company Management There is a need to understand the negative or otherwise, of the effect of CRS activities on the management performance of the companies that practice CSR as part of their activities besides the major predetermined goals. Research evidence suggest that a corporation’s socially responsible behavior can positively affect certain attitudes toward the corporation. The effect occurs both directly and indirectly through the behavior’s effect on managers and the overall corporation identification. Thus, perceived corporate social responsibility affects not only customer purchase behavior through customer corporate identification but customer donations to corporate-supported nonprofit organizations. There has been a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of marketing discipline and depicts CSR initiatives as the actions undertaken to display conformity to organizational and stakeholder norms. There discuss managerial processes needed to monitor, meet, and even exceed, stakeholder norms, analysis explains how CSR initiatives can generate increased stakeholder support.
In the face of marketplace polls that attest to the increasing influence of corporate social responsibility on consumers’ purchase behavior, implicate both company-specific factors, such as the CSR issues company chooses to focus on and the quality of its products, and individual-specific factors, such as consumers’ personal support for the CSR issues and their general beliefs about CSR, as key moderators of consumers’ responses to CSR, mediating role of consumers’ perceptions of congruence between their own characters and that of the company in their reactions to its CSR initiatives that CSR initiatives can, under certain conditions, decrease consumers’ intentions to