...communicate and search for information. The adoption rate has been tremendous and jumps 3 fold (1% to > 97%) between 1993 and 2007. The Internet has taken the world by storm over the past few years and continues to grow today with more social tools being develop and use by everyone. All of us are now connected to the Internet in one way or another. With the release of social media, everyone is broadcasting their life and events through it. This has taken a very fast pickup rate by the current generation. It has become part of everyday life, it is no longer a nice to have but a must have. Even the older generation has been trying to learn this new technology. It is very common now that company advertisement and promotion of new products have official Facebook account for the public to read and follow the product development till launch. Twitter has been another real time app to inform and give a shout out to ones friends and even reach out to a wide audience. This is not limited to a particular area and one can reach out to anyone in the world who is connected through the app. In view of the trend in internet world and it impact, it is no longer a matter of choice for companies to use social media but they should embrace social media to aid them in sustaining competitive advantage with three reasons to bear in mind. They are low-cost platform, allow rapid engagement between peers, employees, customers and the broader public and they give opportunity to learn from instant...
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...Q1. How can social media such as LinkedIn, Facebook, and Twitter be used to improve knowledge sharing, build social capital, support innovation, and aid problem solving in one of the following context - - A multinational corporation - Small business networks in Australia or your home country - Networks of community based Not for Profit organisations in Australia or your home country Discuss the associated risks and benefits for this context Table of Contents Introduction 4 Building Social Capital 5 Improving Knowledge Sharing 6 Aid Problem Solving 7 Supporting Innovation 8 Risks of Social Media 9 Conclusion 10 References 11 Introduction This essay examines how social media can be used to assist multinational organisations through enhancement of knowledge assets and social capital. Social media is an accessible and influential tool that can be used by organisations to cultivate and improve abilities to learn and share new knowledge. This knowledge can be used to solve problems through the effective usage of social media. Social networking has caused a fundamental and transformational shift in the way that people are connecting, knowledge is being shared and information is flowing However, as the information is communicated via the internet, risk of miscommunication and loss of vital information may happen. With proper management of knowledge sharing through social media, the organisation can provide excellent services and products to...
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... Research Method 6 Data collection 7 The Sponsor Pay Case Study. 9 Measurements and Results 11 Web 2.0 tools in the SponsorPay 11 The impact of Business Capabilities on Performance 12 Conclusions and Further Research 12 Introduction The social media has gained popularity in the recent past and has been used in many companies in their daily activities, ranging from small start-ups to large and medium enterprises (Bell & Loane 2010). Despite the use of this trend on the social media, little has been known on the specific impact on the companies and the business processes performance (Bell & Loane 2010). The purpose of this paper is to list the benefits of social media and its negative impact on the business performance (Bradbury, 2010). The business impact of the social media on management (Bradbury, 2010) on the knowledge management (Barney, 1991) on governance (Brocke & Rosemann, 2010) and on the strategic competitiveness of the companies (Bughin, 2011). This paper concentrates on exploring the social media’s impact and how the organization can advantage of this emerging technology in improving company competitiveness and business performance. In this paper, we develop a research model which is based on two propositions which have been based on the resource view of the firm. Throughout the paper we analyze the impact of the social media in the performance of the SponsorPay, this is a small firm that has just been started...
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...1. Introduction of Social Media and Knowledge Management Since Web 2.0 was popularized by n O'Reilly Media and MediaLive, it allows users to do more than just retrieve information such as social networking sites that lead the world is getting smaller which make people know and recognize each other although they haven’t met before and communicate easily, give people more freedom to express their ideas, opinions, and creativity, to have better interaction and increase efficiency in communication, and make human life easier (Hansen, Shneiderman, and smith 2010). Basically, according to Kaplan and Haenlein (2010) “social media is defined as a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content”. For examples, people can communicate and share idea in easy and practice way by using social media in the form of image, podcasts, text, video, and many more. In the modern era like nowadays, internet and social media has undergone very rapid progress which resulted it's become as lifestyle and part of human life and become vital tool that cannot be ignored by people and corporation. There are several popular social media that users usually use such as Facebook, Linkedin, twitter, and Google+ and Facebook still tops social network by having 1.4 Billion of total number of users in the world (Statistic Brain 2013). It is evidence from research data, there is...
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...Knowledge Management and Information Systems Strategy Table of Contents Knowledge Management and Information Systems Strategy 1 Executive Summary: 3 Three distinctive characteristics of Toyota approach to knowledge management 3 Learn local: 3 Act global, Learn local: 3 Learn local, act global: 4 British Petroleum (BP’s) approach to KM: 4 Business objectives of British Petroleum to KMS: 4 Developing better ideas: 4 Organization wide best practice: 4 Greater collaboration among entities: 5 Generating new ways: 5 Reduces cost: 5 Challenges of KMS implementation in BP: 5 Transferring best practice: 5 Train modest performing teams: 6 Management tools to avoid failure of KMS in BP: 6 Build a Case for Change Management: 6 Visionary Leadership: 6 Communication: 6 Time: 7 Deploy agents: 7 Proper performance measures: 7 Culture changes: 7 Social media in reconsidering the previous KM approach: 7 Socialization: from tacit to tacit: 7 Externalization: from tacit to explicit 8 Combination: from explicit to explicit 8 Internalization: from explicit to tacit 8 Conclusion: 8 References: 8 Executive Summary: Knowledge management is a multi-disciplined process of creation, developing, improving and disseminating the knowledge in the organization (Unc.edu, 2014). Toyota is one of the largest car manufacturing companies around the world. It produces car not only in its originated country but also different countries around the world. To be competent, Toyota puts much...
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...Abstract 2 Introduction 3 Literature Review 7 (A) Social Media 7 (B) Small Medium Enterprise (SMEs) 9 (C) Social Media and SMEs 10 Methodology 12 Findings 13 Discussion 21 Conclusion 25 Recommendation 26 Reference 27 Abstract The purpose of the study is to determine the effectiveness of social media as marketing tool for Small Medium Enterprise (SMEs) Companies in Malaysia. The objectives of the study are, first, to determine the level of influence social media on customer knowledge towards the Malaysian SMEs companies brand, products and services and second, to investigate the causes and effects of the usage social media as marketing strategies for SMEs companies in Malaysia. The study was conducted based on a quantitative approach. A set of questionnaire was distributed to 30 random respondents. In addition, the research pointed out that there are a lot of factors influencing the success of social media as a marketing strategy. The conclusion drawn from the research was that internal and external factors are affecting the effectiveness of social media as one of the marketing tools. One of the major limitations encountered in the research was time constraint. Future researchers are advised to conduct this research for a longer period of time in order to collect more data. Keywords: effectiveness, social media, SMEs in Malaysia, quantitative Introduction In today’s technology driven world, social media have become a venue where retailers most of them use...
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...leaders how Social media, Facebook, Twitter, and LinkedIn can quickly enhance a leader's understanding of how social media documents change in the culture. Social media search tools improve leadership's capability of having relevant information about anticipative changes in regards to transformational elements. Social media tools can search live change management topics and delivers results. The social media findings of change Management, Total Quality management, and organizational development benefits leaders by providing knowledge from social media searches. Technological, social, and economic environmental changes are driving rapid change in organizations. Simple word searches generated multiple sites and resources that are interlinked and become available to anyone open to learning. The results show leaders the benefit from the exposure to how social media accelerates ideas of communication within communities of multiple site perspectives. The results of this research are succinctly summarized on how provide up to date innovative ways to gain acceptance and connection for why accepting change is possible. Leaders who stay current with organizational changes are more effective decision makers. How can a leader stay informed with the changes that affect today’s organizations? Twitter, Facebook and LinkedIn are social media tools a leader can quickly search for information about Change Management, Leadership, Total Quality Management, and Organizational...
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...Section 3 discusses the importance of knowledge management and the purpose of BI. Section 4 conducts a Porter’s Five Forces analysis on the business. Section 5 explains why web traffics is not a good indicator for web sales or website success and make recommendations to improve the website. Section 6 recommend Sina Weibo as the social media tool for marketing of the business and explain barriers to use this medium. Recommendations are made. Section 7 explains how the restaurant can use mobile App to marketing and increase sales. Section 8 is concerning with system customization. Section 9 discusses the importance of data security and potential threats as well as recommendation to secure the data. Section 10 is a conclusion. Table of Contents Executive Summary 2 1. Introduction 3 2. Chosen Business 4 3. Knowledge Management and Business Intelligence (BI) 4 4. Porter’s Five Forces Model 5 4.1. An Analysis of Buyer Power and Supplier Power 5 4.1.1 The bargaining Power of Buyer 5 4.1.2 The Bargaining Power of Supplier 5 4.1.3 Strategies to combat the competition 6 4.2. An Analysis of Rivalry, Entry Barriers and The Threat of Substitute Products 6 4.2.1 The intensity of Rivalry 6 4.2.2 The Threat of New Entrants 7 4.2.3 The Threat of Substitutes 7 5 Website Success 7 5.1 Why Measuring Web Traffic Is Not a Good Indicator 7 5.2 Make recommendations on ways to improve the website 8 6 Social Media 8 6.1...
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...at this program is that from Dr. Dave Chatterjee’s class I learned about the power of social media, tools & detailed analysis of its benefits and value propositions; The next day at Dr. B’s Global Marketing class we reviewed from the Marketing Positioning and Branding side the successful leverage of social media by analyzing the case “Old Spice’s Campaign”. In the end these topics tie to each other and I am fully immersed in the useful knowledge of Social Media from both IT and Marketing perspectives. What a great experience! Social Media Statistics I learned that Facebook remains to be the most common social media tool. (Stelzner, 2012) Average US Facebook social networker has 303 friends. Branded content marketing is being integrated into the Facebook experience hoping to motivate consumers to engage more with brands on Facebook and other social media platforms. 27% of US social networkers, over a quarter of US social networkers (roughly 71 million people), check a social media site multiple times a day. This behavior has steadily grown over the last few years.(Cohen, 2013) Twitter is utilized by 77% of the Fortune 500 Corporate in 2013 from 73% in 2012. (Chatterjee, 2014) In the Construction Industry, for 2013, 97% of construction professionals who use social media in their marketing programs, which has increased 7% from 2012. LinkedIn is the most popular social media platforms among construction professionals at 91 percent followed by Twitter (84 percent)...
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...Information has a social, political, cultural value. It is useable only if it is available for users. Knowledge and information are important to put in the right hands. The input for development is knowledge. Knowledge and information is basic factor of food security and essential for social and economic change. Information on supply of input knowledge, credit, market prices, pest, diseases are essential to communities. Management in time and space between knowledge and input delivery systems is essential to communicate credibility to the extension message. Accessing information in rural locations is become difficult and costly to deliver information...
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...KNOWLEDGE MANAGMENT I Concept 1: Organizational learning Overview: Organizational learning is a set of processes by which organizations improve their performance. Performance processes consist of one or more goals, outcome measures, constituent steps, and relevant people, artifacts, and knowledge. Learning processes furthermore require that the organization anticipates and attends to feedback, creates knowledge from that feedback, and takes action based on that knowledge. Relationships among people can be modeled as social networks in which network nodes represent people and network arcs represent relationships (e.g., friendship, advice, supervisor-subordinate relations) that change over time. Social networks also form a resource for collaborative knowledge management: the creation, exchange, and transformation of knowledge. Information technology offers several possibilities for making social networks and collaborative knowledge management more visible, inspectable, and systematic, which may aid the process of organizational learning. Knowledge management and organizational learning are related. The management of knowledge includes creation and sharing of knowledge, which is a constituent of learning. However, learning also involves the decision to change future action, which is typically considered a outcome of knowledge management. Key Attributes Examples Non-Examples Formal training System thinking Shared Experience Personal Mastery Group learning Mental Models...
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...Running Header: SOCIAL MEDIA AND BUSINESS 1 Running Header: SOCIAL MEDIA AND BUSINESS 2 The internet era has brought with it numerous pros in all walks of life be it academic, business, or social. The internet has taken business to an all new level. This includes online shopping, online banking, and online flight booking just to mention a few. Each and every business needs an online presence in order to have an edge over its competitors. The onset of internet improved business a lot, but what has really revolutionized the internet business is the social media. The social media sites form hubs for online interactions of people from all walks of life and of all ages. People meet and build relationships via social media. Social media forms a powerful tool for marketing a business and help it achieve its own goals. The most powerful of all is the word of mouth from friends in the social media or recommendations and /or like. There are numerous social media sites nowadays including twitter, facebook, Google plus and LinkedIn. This essay will focus on facebook as a tool for marketing a business. Just like any other form of business strategy, use of social media has its own share of legal matters that need to be managed appropriately for the success of a business. Marketing managers of business using the social platform should have a good knowledge base and be able to wisely employ the legal tools in their marketing...
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...CUSTOMER RELATIONSHIP MANAGEMENT AND EBUSINESS John Muiga Wanjiku School of Human Resource Development, Jomo Kenyatta University of Agriculture and Technology, Nairobi, Kenya Email: mjwanjiku@gmail.com, Abstract — These paper looks into customer relationship management which is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer loyalty and explores it in context to e- business. It goes ahead to relate social networking revolution and its implication to business both positively and negatively and its impact on electronic Customer Relationship Management. Index Terms - Customer Relationship Management, Electronic-business, Electronic Customer Relationship Management INTRODUCTION The effective management of the customer has become the dominant objective for firms seeking to sustain leadership in their markets and industries. With their expectations set by world class companies and interactive technologies, today’s customers are demanding to be treated as unique individuals and requiring their supply chains to consistently provide high-quality, configurable combinations of products, services, and information that are capable of evolving as their needs change. Companies know that unless they can structure agile infrastructures and supply chains that can guarantee personalization, quick-response delivery, and the ability to provide unique sources of marketplace value their customers will quickly...
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...Human SECTORS AND THEMES resources Title here and social media Additional information in night? Does social media keep you up at Univers 45 need to know about the What you Light 12pt on 16pt leading opportunities and risks for your workforce kpmg.com kpmg.com Credits and authors in Univers 45 Light 12pt on 16pt leading by Karen Isaacson and Sarah Peacey A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be. Wayne Gretzky Human resources and social media | 1 Contents Executive summary Supercharging talent acquisition and talent management Addressing mobility and collaboration Leveraging the multigenerational workforce Managing the potential risks associated with social media Conclusion … how to get ready 02 04 05 06 09 12 2 | Human resources and social media Executive summary Truly world-class leaders empower key employees to become evangelists for the firm on social media platforms, helping customers, building the brand, attracting talent, and giving a personal face to the company. In addition to the external advantages, these key social media leaders become even more engaged and personally bonded to the company, its mission, and goals if done correctly. These employees can come from anywhere in the organization, from interns, to line personnel, to managers, to product leaders, to executives – but it must be done correctly and be given the support and attention ...
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...nothing, and purchasing of goods that is delivered straight to your doorstep.to name a few. In this essay we will be looking at Web 2.0, Social networks, and Collective intelligence, knowledge management and personal knowledge management. Web 2.0 Web 2.0 is a concept that was started in early 1999,it’s the term used to describe web sites that uses next generation technology. It is the way end users and software developers use the web. Web 2.0 can be linked to the 2004 O'Reilly Media Web 2.0 conference. Web 2.0 sites allows the user to connect and interact with other users(social networking).Web 2.0 doesn’t limit the user to only viewing of content but content that’s generated in a virtual community. Forms of Web 2.0 are Blogs, Rss, Wikis, Podcasting and social networking. Advantages: Web 2.0 has made so much more possible for companies and individuals all around the world. Focusing specifically on the business environment web 2.0 has created an online marketing industry. Companies make use of the web as advertisement medium, its cheap and gets global exposure. Anybody, anywhere can access company info, product prices etc. Web 2.0 provides users to share and gain info from different sources online, this keeps everybody updated and u get more than one source of info as information etc. runs freely on the web. Web 2.0 is also a communication tool. The internet is one of the best and costly ways to communicate to people around the world, companies can easily reach suppliers etc...
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