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Knowledge Management Embedded in Social Media – Successful Company and Its Innovations

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Knowledge management embedded in social media – successful company and its innovations
ABSTRACT
The continuous market pressures and competitions pushes the organisation to be in the race of making innovations besides safeguarding the talent and information they own. The race for new products and services for the customers arises due to increasing awareness and exposure through social media. This essay focuses on studying the knowledge management jointly with social media leading to innovation. The essay seeks to examine the role of social media taking IKEA as the case of interest. It aims to further investigate how knowledge management through social media help a company in its innovations, product development and services.
1. INTRODUCTION.
Knowledge management has become the buzzword in recent past in the industrial sector. Companies have become very focused on the knowledge assets that they own and the capabilities of their organisation or company and staff to utilize theses assets. Thus, knowledge can be called a resource which could be acquired, exploited and applied to achieve success and advantage for the company (Zack, 2003). However, companies that fail to manage the knowledge it has might surely be losing its capabilities, potential and brains (Denford, J. S., & Chan, Y. E., 2011). The benefits that knowledge management offers ranges from promotion and elevation of unequivocal knowledge to attain efficiency and innovation in various business practices (Durrant, F., 2001).

1.1 What is knowledge management and its importance?
The concept of Knowledge management arose in the 1990’s and Davenport (1994) presented a definition of KM (Knowledge management) as, "Knowledge management is the process of capturing, distributing, and effectively using knowledge." In simple words, the core of the concept involves acquiring the data and making it available in

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