...changed in the online world with the introduction of new media, in particular the explosion of social media. This has not only changed how people interact and communicate with each other, it has also had a massive effect on how consumers interact with organisations and businesses. With this in mind, public relations practitioners must now consider how to engage their audience whilst embracing social media as part of an integrated public relations strategy. The term “social media” commonly refers to online social networking sites and blogs and has been proclaimed as leading a universal change that allows instantaneous worldwide, connected communication (Weaver Lariscy et al., 2009, p.314). Where traditional public relations methods such as press releases and statements, can be viewed as being structured and more of a scripted and guarded approach (Anonymous, 2010, p.1), social media has the ability to facilitate a more open engagement method tailored for the target audience, which can be effectively implemented within a multi faceted approach to gain rapid momentum for the organisation as it grows and evolves. Ultimately social media can be the element of a public relations strategy that ‘cuts to the chase’ and delivers the desired messaging to the audience and engages by provided an opportunity for two-way communication and a forum for public opinion, both good and bad (Hudson, 2010, pp.210-1). With this in mind, social media tactics must be aligned with the organisations overall...
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...The use of Social Media channels for public relations purposes has become increasingly popular in recent years; organisations use a variety of channels in order to effectively communicate with their publics. The NSW RSPCA demonstrates how a not-for-profit organisation can utilise several social media channels to successfully enhance and maintain their reputation as well as relating with their publics. The methods in which the NSW RSPCA uses social media to connect with their publics can be correlated with several public relations theories; Maslow’s Hierarchy of Needs, two of Grunig’s four Public Relations models – Public Information and Two-Way Symmetrical models, the Diffusion of Innovation Theory and the Social Learning Theory are just a few of the theories that can be applied to the use of social media for Public Relations purposes by the NSW RSPCA. The NSW Royal Society for the Prevention of Cruelty to Animals (RSPCA) was founded in Sydney in 1873. The organisation receives less than 2% funding from the government, therefore relying on donations and fundraisers to effectively maintain their 40 shelters (RSPCA NSW, nd). The RSPCA have embraced the new age technology of social media, and combine their integral website with several social media channels (digitalbusiness.gov.au, 2012 [3]), the most popular of which being Facebook, Twitter and YouTube, which as of July 2013 the organisation had over 54, 000 ‘likes’ on Facebook (RSPCA NSW Facebook, nd), over 6, 000 ‘followers’...
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...in place to ensure a just reciprocal relationship between the government and the press. That is, it is the job of the press to act as a watch dog for a nation’s citizens, as it is long believed that a free media is the key to an effective democracy; and that it is the job of a government, to govern justly and in turn act as a watchdog for its citizens, to ensure the press does not violate their human rights as well as take action on parties choosing to engage themselves in criminal activity. In 2005, one of the biggest if not the biggest and most public phone hacking scandals came to light. The scandal in question is none other than the “News of The World” phone hacking scandal. (Chandrasekhar. Wardrop. Trotman. 2005.). The nature, size and impacts of the scandal were so immense that it led to not only several cases of litigation over the span of 6 years but also more on going cases outside of the scandal as a result of evidence collected, ultimately culminating in the closure of the “News of the World” in 2011. (Chandrasekhar. Wardrop. Trotman. 2005.). Moreover, in 2007 former British Prime Minister Tony Blair delivered a speech in regards to the scandal which very much relates to this essay. He said in a statement and I quote, “I do believe this relationship between the media and public life is now damaged in a manner that requires repair. The damage saps the country’s confidence and self-belief; it undermines its assessment of itself, its institutions; and, above all, it reduces...
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...Student:XXX Professor:XXX National Labor Relations Board and Social Media Policies National Labor Relations Board has been an important federal agency that administers and enforces the National Labor Relations Act of 1935, being and important middleman in relationship between employers and employees. The area of our interest is section 7 of the National Labor Relations Act (29 U.S.C. §157) that permits employees to engage in so called "protected concerted activity” and the recent changes that needed to be brought in order for the Act to catch up with modern day technology advances. Internet has penetrated our lives and social networks started to play an important role in our daily communication. As with everything else, employment and issues associated with it are often being discussed between employees. Reasonably, there is a number of concerns regarding this particular type of online activity and NLRB had to step in in order to clarify its standing regarding these concerns and provide social network communication policies. Social networks like Facebook, Twitter and LinkedIn have become the central communication arena for various companies’ employees and social media policies were established by various employers in order to limit what and how can be expressed when communicating online. The idea is to discourage potential discussions that portray the company in a negative way. Employers also don’t want their...
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...Alexandra Santillan Assignment #3 November 21, 2014 Human Relationships Through Media In the early ages media was referred to as print media, which consisted of newspapers, press releases, books, etc. With the drastic and still continuing changes in technology, we don’t rely as often on those forms of media to inform us about everyday things. Instead we are so accustomed to the new age media: social media. When one thinks of the word media in today’s society, they consider communication devices that are used to interact and communicate with others. Cell phones, computers, and the Internet are things we are exposed to everyday and use subconsciously. In this essay, I will examine ways relationships function through social media by recalling things I learned Core Concepts. With social media we are able to connect with others at a distance and much quicker pace. The transmission model, which is one of the five models of communication, demonstrates any form of communication made through social media. It consists of the sender, message, and receiver. The sender is ultimately responsible for encoding a message as well as choosing the transmission channel of the message. The message, which is what the sender is communing about, is the main object of communication. Once the message is sent, the receiver is the end of the communication channel. The receiver decodes the message, stimulates thoughts, and is eligible to send feedback. Without realizing and also taking for granted,...
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...Evaluation of UHV's Green Movement A company shows more than just care for the bottom line when they employ a “go green” initiative. More and more companies are moving towards sustainability practices, and just a few examples from the video include employee volunteer initiatives for earth week, employee education seminars and environmental work days to replace holiday parties. Innovations were also mentioned, specifically a cost conscious invention by one company to initialize a company wide database of office supplies, that way departments can pull from one another instead of ordering a supply that was already available within the company. UHV has joined the ranks of companies around the globe who are making a conscious effort to “go green.” From UHV’s green website, you can gain a clear understanding of the goals of the initiative. There is always room for improvement in any initiative, but UHV is on the right track. The areas of most impact will probably be the administrative practices, simply because saving electricity is probably the area in which the majority of companies need the most conservation effort. UHV will realize a significant cost savings by employing all the techniques mentioned. Just one example would be turning off lights and computers when not in use will make a significant impact on the electric ...
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...What is the most popular type of database? relational Using a file-oriented approach to data and information, data is maintained in many separate files. 3. File-oriented approaches create problems for organizations because of multiple master files which may contain redundant data. 4. Which statement is true regarding file systems? The proliferation of master files creates problems in the consistency of specific data stored in different files. 5. A set of interrelated, centrally coordinated files is called a database. 6. The software program that creates, manipulates, and accesses the database goes by the acronym DBMS. 7. The ___________ acts as an interface between the database and the various application programs c) Database management system 8. The combination of the database, the DBMS, and the application programs that access the database through the DBMS is referred to as the c) Database system 9. The person responsible for the database is the b) Database administrator 10. All of the following are benefits of database technology except: b) Decentralized management of data 11. Separating the logical and physical views in a database allows the programmers to concentrate on coding the application logic b) since they do not have to focus on the physical location and layouts of various data items. 12. A database system separates the logical and physical view of data. Such separation facilitates the development...
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...DATABASE DESIGN One of the most important if not the most important aspect of a database is the database design process. It is a must that the design is good and functional. A database consists of many different parts of an engineer’s design, which together makes up a complete database system. A database system is designed to manage large bodies of information. Database design is the construction of a database as a subsystem of an information system. Therefore, the database design process is an integral component of the information system design process. ( Chilson and Kudlac, 1983). One of the greatest problems in the application design process is the lack of foresight. During the design process there must be a thorough evaluation of your database, what it should hold, how data relates to each other, and most importantly, whether it is scalable. When it comes to the maintenance of your database it should be easy to maintain, this means storing as limited amount of repetitive data as possible. Let’s say you have a lot of duplicate data, and one instant of that data undergoes a name change, that change has to be made for all occurrences of that data. You can overcome this duplication problem by creating a table of possible values and use a key to refer to the value. That way, if the value changes names, the change occurs only once, in the master table. What are the steps involved in the database design. First, you must determine the purpose of your database, this helps...
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...DATABASE DESIGN AND THE IMPORTANCE OF DESIGNING A FUNCTIONAL PROCESS CIS475 Instructor: IBRAHIM ELHAG, PhD 3/6/2012 DATABASE DESIGN One of the most important if not the most important aspect of a database is the database design process. It is a must that the design is good and functional. A database consists of many different parts of an engineer’s design, which together makes up a complete database system. A database system is designed to manage large bodies of information. Database design is the construction of a database as a subsystem of an information system. Therefore, the database design process is an integral component of the information system design process. ( Chilson and Kudlac, 1983). One of the greatest problems in the application design process is the lack of foresight. During the design process there must be a thorough evaluation of your database, what it should hold, how data relates to each other, and most importantly, whether it is scalable. When it comes to the maintenance of your database it should be easy to maintain, this means storing as limited amount of repetitive data as possible. Let’s say you have a lot of duplicate data, and one instant of that data undergoes a name change, that change has to be made for all occurrences of that data. You can overcome this duplication problem by creating a table of possible values and use a key to refer to the value. That way, if the value changes names, the change occurs only...
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...Mustang Music Case Analysis Date: 12/11/2011 Group 6 Mustang Music is a music store. Its president and chief executive officer (CEO) is Arthur Weber. He “graduated from a well-known performing arts conservatory with a master’s degree in music, double majoring in classical guitar and composition.” He opened the store three years ago. Weber’s emerging vision was not merely to operate a music store and earn a living. Mustang Music’s strategy from the start concentrated more on quality of its services and the richness of its product. Weber “wanted to provide a world-class musical education and high quality instruments to the general population and perhaps in the process, help to identify and develop the next gifted Hendrix,” Santana, Joe Satriani or even Keith Richards. With the perfect combination of store location, effective promotional style and great customer relationship building skills, Weber was successful in achieving his vision that he set for himself and for Mustang Music. The store has three zones: retail showroom, five small-soundproofed classrooms and office area. Its classroom setup was well planned and organized which provided great convenience not only to its customers, but also to the employees. The environment was built on such that it motivated not only the students that participated in its music, but also their parents, thereby, encouraging them to create long term commitment to its institution to deliver excellent tuition in music and to generate...
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...ISO CASE STUDY Broadway Cafe AUTHORS Julio Romero Zapata – Student ID 3031203 Amanthi Wijeyekoon – Student ID 3037866 Clara Chong – Student ID 3047408 Tina Swaker – Student ID 121271 Table of Contents Table of Contents 1 1 Introduction 2 1.1 Assumptions 2 1.2 Where to from here 3 1.3 Use of Groupware tool 3 2 Competitive Advantage 4 2.1 Making business decisions I – Porter’s Five Forces & Generic Strategy 4 2.2 Making business decisions II – Customer Order Process 5 3 Customer Relationship Management 7 3.1 Making business decisions II - CRM 7 3.1.1 Extended Strategy 8 3.1.2 New Technologies 8 4 Business Intelligence 9 4.1 Making business decisions II 9 5 Systems Development 14 5.1 Making business decisions II – PYT Business Requirement 14 6 Bibliography 15 Appendix B – PYT Business Requirement for New Payroll System 16 Appendix C - Groupware Tools 20 Figures Figure 1: As-is Broadway Cafe Rich Picture 2 Figure 2: Broadway Cafe Alters Diagram 3 Figure 3: The Broadway Café Five Forces model 4 Figure 4: Customer Ordering Process 6 Figure 5. As-Is payroll system 14 Figure 6. Flow chart payroll system 17 Figure 7: Team ISO Groupware Home Page 20 Tables Table 1: YouTube Pros and Cons 7 Table 2. Comparison of Spreadsheet and Databases 11 Table 3. Wikispaces advantages & disadvantages 20 Introduction This case study addresses the following information systems (IS)...
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...BIT 200 FINAL STUDY GUIDE • What is the difference between data and information: o Data is a set of discrete, objective facts about events. In an organizational context, data is most usefully described as structured records of transactions. o Information is a message to change the way the receiver perceives something to have an impact on his or her judgment or behavior. • Ex. Your doctor tells you are on the verge of being obese. If you do not want to increase your risk of heart disease or diabetes, then you need to change your eating habits. • What are the reference disciplines in information systems: o Computer Science- Computer Science is the discipline that seeks to build a scientific foundation for topics like computer design, computer programming, information processing, algorithmic solutions or problems, and the algorithmic process itself. o Management Science-The discipline using math and other analyzed methods to help make better decisions in business. Field includes- decision analysis, probability, and math modeling. • Management Science body of knowledge – uses quantitative approaches to decision making and is referred to as management science, operations research, and decisions science. • What do processors do: o A processor interprets computer program instructions and processes data. • Moore’s Law- Moore’s Law state that processor speeds will double every 18 months • The different kinds of storage memory are: kilobyte, megabyte, gugabyte, terabyte...
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...1. a) What is a database? A database is an organized collection of related data. b) How does an RDBMS store data? An RDBMS stores related data in tables. 2. What is one benefit of dividing data into tables? Dividing data into tables eliminates unnecessary data duplication, or data redundancy. 3. a) What is a database schema? A database schema is a description of the data and the organization of the data into tables in a relational database. b) Explain the considerations for dividing data into related groups. Considerations for dividing data into related groups includes grouping information so that there is little or no data redundancy. However, each table must have data related to at least one other table, which will require data duplication. This is not considered data redundancy. A table with no relationship to any another table does not belong in the database. 4. a) What is a field? A column in a table. Used to store data. b) Explain why a field that stores more than one piece of data is considered poor design. A field that stores more than one piece of data limits the sorting and searching capabilities of the database. 5. List four guidelines to follow when choosing field names. 1. Make field names unique. 2. Choose...
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...level language to realize some specific functions, don’t need to debug or testing the application functions, therefore DBMS reduces development time.In DBMS, the data model, which is called schema, for example relational, we can have entities and attributes, indexing and statistics and so on. We can think DBMS is working as a data dictionary because it is a relation that has all the relations and all the relations has all the attributes. DBMS has an efficient way to store and retrieve related data. There are many ways to compute the query, however, there must be a best way to do it. DBMS has unique techniques to read and return data users need. The insert, delete and modify operations of DBMS is very convenient for users to use. DBMS can help to find the best way to minimize the cost of computing. That’s why DBMS is considered query optimizing.DBMS is integrity constraints because it defines rules to describe the how data stored in the database system. If there is some data that does not obey the rule, it is not belong tothis database. Each set of data item is independent (there is a primary key for each item), and the relations are dependent.When there are multiple users using the same database, they are interrupting the execution of one query to each other if there is no way to solve it. DBMS solves the problem by making transactions one at a time. We can think DBMS is working for one user at one time. By this way, even if there are many users doing some operations to the same...
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...Database What is a database system? A database is can be thought of as an electronic file cabinet where everything is placed in it that needs to be remembered or to be documented for future referencing and where what you put in is exactly what you get out. In other words, a database holds everything that is important for you work or home. It is your e-filing cabinet. (Shenron, 2008) A database keeps important information for any future work close to hand so that the access of this information is almost instant without the hassle of paperwork or manual filing. This type of electronic data storage is very useful for users who are accessing the data from a network or shared drive. This allows users on the same network to have access to all the information at the same time without loss of data. Working for the State of Alaska as a Title 36 (public construction) Accounting Technician is very challenging as Alaska is a very big state and the requirements for this position are many and varied. One of the responsibilities is the management of the public construction database. This database holds all data on any public construction (over $2,000) in the state. The information is about the prime contractors, awarded state projects, the state agencies, who bid out the projects, and the projects themselves. Without the use of a database, there would be no reasonable way to track all the information that is required by this state office such as monthly reports, investigator reports, tracking...
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