...Point in the Vietnam War Anonymous March 24, 2013 There were several events during the Vietnam War that can be considered “turning points”, which can be described as the occurrence of an event that changed the course of history. One such event was the Buddhist crisis in 1963. The Buddhists of South Vietnam had experienced decades of religious persecution during French colonialism that continued with the Catholic government, which was backed by the United States (Toong, 2008). The demonstrations, protests and self-immolations that followed as a result of this religious persecution and the media coverage it generated encouraged the Kennedy administration to back a coup d’état against Ngo Dinh Diem, the leader of South Vietnam, which was a major turning point in the war. This paper will examine why the Buddhist crisis was a turning point in the Vietnam War, as well as why the events leading up to the Buddhist riots in 1963 were essential in preparing for the turning point and what subsequent events were dependent on the action of the turning point. Buddhists in South Vietnam began gaining the world’s attention for their plight of religious persecution through the distribution of literature, as well as through hunger strikes and peaceful demonstrations (Toong, 2008). As these demonstrations became more dramatic, including acts of self-immolation, public opinion around the world began to turn against Ngo Dinh Diem, the leader of South Vietnam as well as...
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...What role do the media play in forming public opinion? (Choose an example and explore the question with relevance to that example) Contents Executive Summary page 2 Research Question page 2 Research page 2 Literature Review page 3 Findings page 4 Discussion page 5 Conclusion page 6 Reference List page 6 Executive Summary This report explores the question of what role the United States (U.S.) television media played in forming public opinion on the Vietnam War. The research, based on reviewing other primary and secondary sources, shows various opposing theories regarding this subject. Firstly, that television media was blamed for the U.S. loss in Vietnam. As Vietnam was the first televised war, it was argued that television swayed public support for the war by projecting the footage of conflict into the lounge rooms of Americans. One counter-theme showed that other factors such as opposition to the prolonged war and military policy were more likely to have changed public opinion. This report discusses how television media during the Vietnam war was just one aspect of how the public would have formed an opinion on such a complex issue, however concludes that further research is required to arrive at a definitive argument on such a controversial topic. Research Question This report explores what role the media played in forming public opinion within the U.S., regarding America’s involvement in the Vietnam War...
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...Thalia Capilla July 26, 2014 POSC146: Mass Media and Public Opinion Thalia Capilla POSC 146 Justin Nelson Downfall of News Coverage In Depicting War The ideal news coverage is a mirror image of reality, thousands of Americans tune in to their local or national news channel for quality coverage and accuracy. In the 1960’s Vietnam became the first war to be televised, resulting in a large disapproval rating on the war. However, the American people saw the truth and gave their opinion. Today the media is nowhere near the ideal news coverage, being characterized as corporate, concentrated and conglomerate. News Media is a profit making enterprise owned by a few companies. So what changed? How did the media evolve into something so filtered by the government? In this Literature Review I will cover how international affairs and war coverage quality has drastically declined to fit corporate news norms. It sacrifices quality over quantity, framing the American people. News media in a democracy should provide a forum for diverse views and provide the people with the truth of what is happening around the world, (McLeod 2009). That is what I would like shed light on in this paper. News framing, agenda setting and priming are broadly examined by Scheufelel and Tewksbury (2007) to see how all three are related and what the potential relationships can infer about the effects of mass media. This is an important analysis as these three components of the subtle effects model can...
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...One standard academic argument is that the media’s influence operates in terms of framing issues and setting the agenda for political discussion. In other words, the media tells us what to think about but not what to think. People form opinions from the information that is available. If that information is limited in some way, those opinions will be affected. Generally, the media have greater influence on undecided voters than on decided ones. They also have a greater influence at times of scandal or crisis, or when there is a highly polarized question driving an election. An example of that is the free trade federal election of 1988. It seems that when voters are undecided and when they are operating from an information deficit they seek out the media. Therefore, when a high proportion of the electorate is undecided, the media play a greater role. The media exerts influence during elections in many ways. The very basics of today’s campaigns are centered on getting media attention. It is exploitation at its best. Candidates, parties, and interest groups exploit the media to get their opinions across and the media exploits these same groups to make money and have something to report on. Framing is a major component of influencing the public. While the media is not telling us what to think it can in fact give subtle clues to suggest how to think about certain issues. For instance, when someone uses the expression “tax reform”, it assumes that taxation is a problem that needs to...
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...Political Science 201 June 7, 2012 Media’s Negative Effect in Politics The media plays a heavy negative role in American politics. During the past few years, society’s judgment has been based on what was given to it through the media. People rarely specifically research on candidates or propositions anymore. Much of the mass media is biased by trying to persuade viewers into believing what they want them to believe are true. Media is created for consumption by a large number of people watching it. The media has a remarkable impact on politics, which is not always good or beneficial. The data collected from the media can either be used for or against a politician. If a politician is favored by a certain network, such as CNN, NBC, or FOX, then the network can help his or her career reach new heights; however, if a politician is disliked then the network is capable of destroying the politician’s career. The media has the desire to make decisions for itself and in return try to convince people of its rightness and distort its viewers’ perspectives. There are many different types of media that can have a different influence on society’s political view. The four biggest forms of media are radio stations, newspapers, the internet, and television. People could tune into radio stations or talk radios to listen to political candidates being interviewed. An example would be in 1992 when "President George H. Bush interviewed with conservative talk show host Rush Limbaugh" (Curl). Non-political...
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...in 1862 Emancipation Proclamation and the thirteenth amendment was passed to the American constitution which announced slavery illegal. Despite the fourteenth and fifteenth amendments being passed to the US constitution they were never fully enforced since there was segregation in housing, voting, and education. Was Martin Luther Kings contribution to the civil rights movement the most significant in achieving equality for African Americans between 1955-68, or were other factors such as the Vietnam war, increasing political activists like Malcolm X and changes in the political climate as important? Gandhi’s peaceful protest methods was a big inspiration to Martin Luther King as this was also his main and only method of protest, he showed this in the Montgomery bus boycott since he highlighted the injustice of segregation on interstate buses in America only by persuading black people to boycott the buses. This protest lasted 13 months and was one of Martin Luther Kings most prominent role as a civil rights leader. The NAACP which turned to long standing member Rosa Parks to take action by challenging segregation on the Montgomery buses. When Rosa parks was arrested and fined $14 Martin Luther King established the Montgomery Improvement association (MIA) in order to co-ordinate a boycott of the local buses until segregation was abolished. King along with other prominent black protesters was arrested. King was also stabbed by a mentally deranged woman during the boycott. The outcome...
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...civil rights, university reform, pacifist movement against the Vietnam War, women’s rights, and sexual liberation were made and the “Camelot” vision was quickly shattered. America’s youth began to revolt against the establishment and the foregone conclusion that they would adopt the lifestyle of their parents. In ten short years societal norms were turned completely around. Never before had change happened so quickly or been driven by the same group. This rapid change is breathtaking, considering most young people are generally naïve and disinterested in events outside their immediate scope. I have therefore decided to investigate what role the media played in the youth revolutions of the 1960s. This paper will identify media’s influence in driving change and analyze relationships between media, specific historical events, and the reaction of America’s youth. This will be achieved by looking at both primary and secondary sources to determine how much influence the media played in manipulating America’s youth via songs, marketing, and select writings. The media industry’s reaction to the social and technological upheavals of the twentieth century was to encapsulate the mantra “youth as fun” and sell it to America’s teens. . It was the social exposure that the media promoted that resulted in the heightening of knowledge among America’s youth, leading to their liberalized views. As a result, the role of the media industry was crucial to the revolution of the 1960s...
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...What in your view was the short-term significance of Martin Luther King to the Civil Rights Movement? Martin Luther King’s (MLK) short-term significance to the Civil Rights Movement (CRM) can be attributed to his non-violence and his unique relationships with the media and the President. These relationships played a key role in MLK’s and the CRM’s success. We should also not ignore the role played by global politics of the time. The circumstances were such that the CRM may have succeeded even without the assistance of MLK. In order to assess the short-term significance of King to the CRM, we must determine, was it MLK or rather the international situation that led to the successes of the Civil Rights Movement? Word Count – 502 MLK’s significance to the CRM stemmed from his use of non-violence as a tactic to achieve social change. Non-violence served as King’s ideology and methodology, and contributed to King’s significance. Non-violence being met with naked aggression and racism was showcased by the media and condemned by the government. Although several other civil rights leaders, such as Ralph Abernathy, possessed Christian credentials, MLK coupled these credentials with his non-violence and positive relationship with the media. In January 1960 a bomb was thrown on King’s porch and an armed mob gathered that was dispersed only by King’s insistence on calm. A white police officer on the scene remarked, “If it hadn’t been for that nigger preacher, we’d all be dead”. This quote...
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...DEDICATION Dedicated to the 49 journalist killed in Somalia since 1992 and all those facing constant dangers across the world as they carry out their duties. ACKNOWLEDGEMENT This work would not have been accomplished without the help of many individuals who shared their insights, experience and time with me. I am grateful indebted for their support and I would like to express my special thanks to: Special dedication to my supervisor and my Personal Tutor at Leicester University Mr Pawas Bisht for his guidance and invaluable advice and constant encouragement. Andy Kapadia who was a helpful and perfect liaison between me and the university. I would not have made it this far without Mr Pawas and Andy’s help. I would also like to thank Mr Kamwaro of The Standard Library and Eric Njoka of Daily Nation’s for the cooperation they accorded me during the long hours I spent at their libraries. This work would have made no sense with the input of The Daily Nation Newspaper’s news editor Eric Shimoli and Senior reporter John Ngirach as well as the Standard’s Foreign Editor Andrew Kipkemboi and Senior reporter Cyrus Ombati. Through candid interviews these respected journalists gave me invaluable information. Finally I would like to express special thanks to all the other people, whose names are not listed here, for their help and willingness to explain their opinion, and to share their stories. ABSTRACT The study is a content analysis of The Daily Nation and The...
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...Assignment Two The news media only provides us with representations of reality. These representations are constructed by media conglomerates to manipulate our views on society; politics, international relations and current affairs. While the media is meant to be an objective source of information, it is important to remember that this information is filtered, watered down and often manipulated before reaching its audiences. After all, “one apprehends reality only through representations of reality... there is no such thing as unmediated access...” (Dyer 1993, p. 3, as cited byO'Shaughnessy & Stadler, 2005, p. p.77) This is done by ruling classes of society in order to ingrain dominant ideologies into cultural knowledge and thus maintain their governing status- the process of “hegemony”. The media both mirrors and shapes society- it is a “mechanism of mass control” (Flounders et al., 2000, p.89). The news, as an integral part of the media, does the same. Therefore it is important for us to remember that the image of our world shown by the media is only a portrayal, and not always objective or truthful. “The media define for the majority of the population what significant events are taking place, but, also, they offer powerful interpretations of how to understand these events.” (Stuart Hall, 1978, p. 426) In this quote, Hall states that media broadcasters, although providing important (newsworthy), accurate and up-to-date information to the public, are nevertheless...
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...Brand Choice Pizza Hut Lecturer Chris Smith Submit Day 18 April 2014 Pages Count 19 Brand Choice Pizza Hut Lecturer Chris Smith Submit Day 18 April 2014 Pages Count 19 Mai Thi Kim Anh s3410200 Dang Ngoc Bao s3445804 Truong Thi Phuong Duyen s3446035 Le Ngoc Giang s3446610 Le Phuong Nghi s3445860 To Thi Thanh Trang s3446628 Mai Thi Kim Anh s3410200 Dang Ngoc Bao s3445804 Truong Thi Phuong Duyen s3446035 Le Ngoc Giang s3446610 Le Phuong Nghi s3445860 To Thi Thanh Trang s3446628 MARKETING COMMUNICATION IMC PLAN MARKETING COMMUNICATION IMC PLAN Table of Contents Stage 1 I. Situation Analysis 1 1. 4Ps Overview: 1 2. Target Audience: 2 3. SWOT Analysis: 3 4. Competitive Frame: 4 II. Communication Objectives 5 III. Communication Budget 6 Stage 2 I. IMC Program 6 1. Advertising: 6 2. Consumer-Oriented Promotion: 11 3. Event Marketing and Sponsorships: 12 4. Marketing-Oriented Public Relations and Publicity: 13 II. Evaluation and Control 15 1. Evaluation: 15 2. Control: 16 Executive Summary Since 2007, Pizza Hut has made a name for itself in Vietnam's booming market for fast food despite the industry’s increasingly competitive tendencies. With 40 locations scattered in cities across the country, Pizza Hut aims to reach the active and young urbanites, who are looking for more value and are attracted to the brand because of its proposition “Pizza...
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...Media Bias in Reporting Social and Racial Injustices Nakia Dale DeVry University Media Bias in Reporting Social and Racial Injustices June 26, 2015, gay marriage was legalized in all 50 states on the weekend of the annual Pride weekend. There were celebrations everywhere. Celebrities, politicians, and every representative of the LGBTQ community was interviewed. The media covered the opinions of those who supported gay marriage, those that didn’t care about same sex marriages, and those who felt the world was coming to an end because of same sex marriages. There were experts on the new law providing their thoughts and theories on the subject. Rainbows were posted everywhere on social media, cars, and in communities. Pictures of same sex couples getting married were flashed across television screens, newspapers, and websites. Celebrating the beauty of marriage equality was high on many people’s lists, but in the midst of these celebrations, if you had been carefully following the news you were aware of several news stories that immediately stopped getting air time and were no longer considered newsworthy. As a viewer, you may have felt unsatisfied in the coverage of the other stories because the media left you dangling with no ending to the stories we were following. This is all too common when relying on the media for news coverage. Many viewers such as myself rely on the media to inform and educate the country on news that matters. When the same sex marriage topic garnered...
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...Participant Media, River Road Entertainment and Magnolia Pictures Present A Magnolia Pictures Release FOOD, INC. A film by Robert Kenner 93 minutes, 35mm, 1.85 PRESS NOTES Distributor Contact: Matt Cowal Arianne Ayers Magnolia Pictures 49 W. 27th St., 7th Floor New York, NY 10001 (212) 924-6701 phone (212) 924-6742 fax publicity@magpictures.com Press Contact NY/Nat’l: Donna Daniels Public Relations Donna Daniels Lauren Schwartz Press Contact LA/Nat’l: mPRm Public Relations Alice Zou 5670 Wilshire Blvd., Ste 2500 Los Angeles, CA 90036 323.933.3399 ext. 4248 20 West 22nd Street, Suite 1410 New York, NY 10010 Ph: 347.254.7054 ddaniels@ddanielspr.net lschwartz@ddanielspr.net azou@mprm.com 49 west 27th street 7th floor new york, ny 10001 tel 212 924 6701 fax 212 924 6742 www.magpictures.com SYNOPSIS In Food, Inc., filmmaker Robert Kenner lifts the veil on our nation's food industry, exposing the highly mechanized underbelly that's been hidden from the American consumer with the consent of our government's regulatory agencies, USDA and FDA. Our nation's food supply is now controlled by a handful of corporations that often put profit ahead of consumer health, the livelihood of the American farmer, the safety of workers and our own environment. We have bigger-breasted chickens, the perfect pork chop, insecticide-resistant soybean seeds, even tomatoes that won't go bad, but we also have new strains of e coli--the harmful bacteria that causes illness for...
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...Doing Business in Vietnam: 2009 Country Commercial Guide for U.S. Companies INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND U.S. DEPARTMENT OF STATE, 2008. ALL RIGHTS RESERVED OUTSIDE OF THE UNITED STATES. • • • • • • • • • • Chapter 1: Doing Business In Vietnam Chapter 2: Political and Economic Environment Chapter 3: Selling U.S. Products and Services Chapter 4: Leading Sectors for U.S. Export and Investment Chapter 5: Trade Regulations and Standards Chapter 6: Investment Climate Chapter 7: Trade and Project Financing Chapter 8: Business Travel Chapter 9: Contacts, Market Research and Trade Events Chapter 10: Guide to Our Services 3/3/2009 Return to table of contents Chapter 1: Doing Business in Vietnam • • • • Market Overview Market Challenges Market Opportunities Market Entry Strategy Market Overview Return to top • Vietnam is a true emerging market, offering ground floor and growing opportunities for U.S. exporters and investors. Vietnam’s economic growth rate has been among the highest in the world in recent years, expanding annually at 7-8.5 percent, while industrial production has been growing at around 14-15 percent per year. Vietnam’s macroeconomic challenges and the global financial crisis dampened this growth in 2008 and will continue to do so in 2009. • In response to significant macroeconomic challenges, including high inflation and a large and growing current account deficit, the...
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...Preface iii v Chapter 1 The Cold War Era 1 Chapter 2 The End of Bipolarity 17 Chapter 3 US Hegemony in World Politics 31 Chapter 4 Alternative Centres of Power 51 Chapter 5 Contemporary South Asia 65 Chapter 6 International Organisations 81 Chapter 7 Security in the Contemporary World 99 Chapter 8 Environment and Natural Resources 117 Chapter 9 Globalisation 135 Chapter 1 The Cold War Era OVERVIEW This chapter provides a backdrop to the entire book. The end of the Cold War is usually seen as the beginning of the contemporary era in world politics which is the subject matter of this book. It is, therefore, appropriate that we begin the story with a discussion of the Cold War. The chapter shows how the dominance of two superpowers, the United States of America and the Soviet Union, was central to the Cold War. It tracks the various arenas of the Cold War in different parts of the world. The chapter views the NonAligned Movement (NAM) as a challenge to the dominance of the two superpowers and describes the attempts by the non-aligned countries to establish a New International Economic Order (NIEO) as a means of attaining economic development and political independence. It concludes with an assessment of India’s role in NAM and asks how successful the policy of nonalignment has been in protecting India’s interests. The end of the Second World War led to the rise of two major centres...
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