...Assignment 5: Marketing Strategies MKT 500 – Marketing Management 1. Write an executive summary of your marketing plan. The marketing plan consists of 5C’s, STP and 4P’s. I will elaborate on these points. The 5C’s Consumers: Our customers consist of low to middle income group. Our refurbished products have the most appeal to this group. Because these groups are price sensitive to expensive products such expensive brand new computers, laptops and printers. Company: Our company name is “Silicon Trading.” We trade in the refurbished industry of personal computers and all other I.T. related products. This industry is unique because not only do we sell I.T. products but our service that goes along with our product is critical to sales and retaining customers. Context: Currently there are few competitors in the market right now. However, we expect that in the next ten years competition will increase a lot. Profit margins will get smaller and smaller. Therefore, we at Silicon Trading will concentrate on the regional export market. Because exporting our products in volume has the potential for high profits. If we can establish a first movers advantage in the refurbished export market. Then it will be difficult for our competitors to enter this market because it takes a lot of time to establish close relationships with business partners in export markets. Collaborators: Besides selling our products to individual customers. We also sell to small organizations/businesses as well...
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...Communication is an important facet of life. Communication skills are essential in all spheres of life. Be it an interview or dealing with the project leader or working out a solution with a team or writing a report, getting across the point effectively is what matters. The success of an endeavour hinges on the ability to communicate effectively in today's fast paced life, everyone is asked to do more with less. In such a scenario effective communication holds the key. Effectively communication centers round the usage of words, speed of delivery of words, pitch modulation and body language. Using the right tools to communicate the right messages at the right time can salvage a crises and motivate people to work towards success. Truly said, communication works but for those who work at it. In the existing globalization scenario, most of the Information Technology, I.T Enabled Services, management institutes, public and private sector, multi-national Companies, Union Public Service Commission, and State Public Service Commission are search for a right and suitable fresher for executive posts. Whatever be the recruiting criteria that I.T, ITES, industry giants had in their agenda, once this was clear a first class degree would not serve the purpose, the candidate have to satisfy the skill sets that the companies were looking for. And unanimously, the skills set that they were looking for communication skills. People in organisations usually spends 75 percent of their daily...
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...CBS 104 IT Applications for Managers Course Leader: Prateek Kumar What is I.T. * What includes in I.T.? * Why I.T. is important? * Why I.T. is important for Managers? * What is an I.T. Application? * Why I.T. applications are important for Managers? Chapter 1 and 2 Computers and Computer Organization Chapter 1 * What is a Computer? * Two basic components of a Computer System * Hardware and Software * Difference between the two basic components * Types of Computer * Analog, Digital and Hybrid General Operations of a Computer System * Interfacing * Inputting * Storing * Processing * Outputting * Controlling Basic Organization of a Computer System * Arithmetic and Logical Unit (ALU) * Arithmetic functions * Logical functions * Primary Memory vs. Secondary Memory (Storage) Potential Exam. Questions * What is a computer? What are the different types of Computers? * Differentiate between Analog and Digital Computer. * Differentiate between Hardware and Software. * What are the general operations of a computer system? * Explain the basic organization of a computer system. * Differentiate between Primary and Secondary Memory. * Why I.T. is important for Managers? Chapter 3, 5, 6 and 7 Classification and components of Computers * Classifications of Digital Computers * Super Computer * Mainframe * Minicomputer * Workstations ...
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...------------------------------------------------- Risk Management – Sector I Risk Management Plan Introduction Version 1.2.0 Designed by: Defense Logistics Information Systems Designers: Matthew Gugumuck Michael Mawyer Daryl Giggetts | Overview | * The goal of the Risk Management plan is to design and execute the implementation of various security policies and different counter-measures in the event of any type of risk, threat, and/or vulnerabilities against the organizations daily operations and sensitive information. By combining both hardware devices and software applications will boost the effectiveness of security and preventing unauthorized access and effectively repulsing attacks. | Authority/Ownership | * Any information and sensitive contents contained in this document has been planned and developed by DLA Logistics Information Service and in which is the rightful owner of this document. All materials contained within this document is considered CLASSIFIED and is also copyrighted by DLA Logistics Information Service (DLIS). Any wrongful use of such material and/or reference to this document without the rightful expressed and written consent of the owner(s) may result in criminal prosecution. | Sections contained in DLIS Risk Management Plan | * Risk Management Overview * Planning and Implementation of Risk Management * Key Personnel Roles * Risk Assessment Plan * System Analysis and Characterization ...
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...Introduction During the last decade, the I.T. Security industry has struggled to keep up with the new trends and developments caused by the growing importance of Information Technology and e-Business. BIS (2004) describes e-Business as a specific way of doing business utilising electronic media such as the Internet. Jelassi and Enders (2005: p.4) on the other hand, define e-Business as “the use of networked information technologies to conduct an organisation's business internally and/or externally. Internal business activities include the linking of an organisation's business units and employees with each other through an intranet to improve information sharing, facilitate knowledge dissemination, and support management reporting. With an external...
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...Communication is an important facet of life. Communication skills are essential in all spheres of life. Be it an interview or dealing with the project leader or working out a solution with a team or writing a report, getting across the point effectively is what matters. The success of an endeavour hinges on the ability to communicate effectively in today's fast paced life, everyone is asked to do more with less. In such a scenario effective communication holds the key. Effectively communication centers round the usage of words, speed of delivery of words, pitch modulation and body language. Using the right tools to communicate the right messages at the right time can salvage a crises and motivate people to work towards success. Truly said, communication works but for those who work at it. In the existing globalization scenario, most of the Information Technology, I.T Enabled Services, management institutes, public and private sector, multi-national Companies, Union Public Service Commission, and State Public Service Commission are search for a right and suitable fresher for executive posts. Whatever be the recruiting criteria that I.T, ITES, industry giants had in their agenda, once this was clear a first class degree would not serve the purpose, the candidate have to satisfy the skill sets that the companies were looking for. And unanimously, the skills set that they were looking for communication skills. People in organisations usually spends 75 percent of their daily time...
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...Chase Berecin Business Leader Grantham University For my last paper of this class. I have chosen to do my assignment on Tim Cook. Tim Cook is well known in the Communications and I.T. world. Tim cook took over of Apple after Steve Jobs came down with pancreatic cancer. Before Apple Tim worked at IBM, Intelligent Electronics, and Compaq. So let’s talk a little bit about his background and traits in leadership. Well when we look at Tim Cook and some of the various places he worked. He always hasn’t been a leader. He took a lot away from when he worked on the Macintosh side of the house of Apple he spent a lot of time with supplier relationships. When he was with Compaq he was the vice president and responsible for all of Compaq’s inventory. When Steve Jobs got sick Tim Cook had to step up and be the CEO of Apple. He had to do this three times while Jobs was out sick. When we look back at our studies on leadership, we see that there is a big difference between leaders and managers. I think Tim Cook is and would be a awesome leader to work for. This is what he said about leadership. Tim Cook "We want diversity of thought," he says. "We want diversity of style. We want people to be themselves. It's this great thing about Apple. You don't have to be somebody else. You don't have to put on a face when you go to work and be something different. But the thing that ties us all is we're brought together by values. We want to do the right thing. We want to be honest and...
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...MARKETING PROJECT: TABLE OF CONTENTS: 1. Acknowledgment ------------------------------ 1 2. Introduction ----------------------------- 2 3. Summary ------------------------------ 3 4. Objectives ------------------------------ 4 5. Marketing Plan ------------------------------ 9 6. Market Segmentation ------------------------------ 12 7. Product Positioning ------------------------------ 14 8. Product Branding ------------------------------ 16 9. Product Packaging ------------------------------- 17 10. Product labeling ------------------------------- 18 11. Marketing Mix ------------------------------- 20 12. Financial Plan -------------------------------- 22 ACKNOWLEDGMENT LETTER By the grace of Allah Almighty, we have successfully completed the term report on our business proposal. The project was assigned to us by Mr Irfan Hameed. We are thankful to him for giving us a chance to learn about business strategies. This will help us in enhancing our entrepreneurial and creative skills. In successful launch of our Product Wbs cr25, we are thankful to several people without whom the launch would not have been possible. We thank our families for their support and coping up with our absences. Our class fellows and friends also helped us with their suggestions and ideas. Finally, the...
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...YEAR 2010-2011 Late Shri Alkesh Dinesh Mody The Institute was co-founded by Shri. Dineshbhai Mody in loving memory of his beloved son Late Shri Alkeshbhai D. Mody, who was a dynamic stockbroker and a noble soul. The logo of our institute “VISION, ERUDITION, FAITH and CHARACTER” negates INJUSTICE (ANANYA), IMMORTALITY (ANNETI) and GREED (PARIGRAHA) in every domain of life. The Institute was set up in response to fulfill the need of financial literacy in the global business arena. The MMS program was introduced in 2002-2003. Sr No 1 2 Particulars About Us Vice Chancellor‟s Message Page No 1 2 3 4 5 6 7 8 9 Chairman‟s Message Director‟s Message The Core Faculties The Visiting Faculties Courses Offered Course Curriculum Infrastructure 3 4 5 6 9 10 13 10 11 ADMI Placement Activity Student‟s Profile 14 16 12 13 14 15 16 17 18 Achievements ZEST – The Fest International Seminar Industry Interactions Guest Lecturers Research Consultancy and Training Areas of Consultancy 36 38 39 40 43 44 45 19 20 Corporate Associations ADMI Placement Process 46 47 Alkesh Dinesh Mody Institute for Financial and Management Studies,(ADMI),the management institute of the University of Mumbai, resides in the heart of its very own campus in Santacruz(Vidyanagari). The building showcases itself in the shape of an octagon, with fully air-conditioned rooms aided with latest audiovisual amenities like LCD projectors, OHP.This makes the...
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...About NBP The National Bank of Pakistan (NBP) is a major Pakistani commercial bank operating in Pakistan with headquarters in Karachi. It has redefined its role and has moved from a public sector organization into a modern commercial bank. The Bank's services are available to individuals, corporate entities and government. Although state-owned it operates as commercial bank, while still continuing to act as trustee of public funds and as the agent to the State Bank of Pakistan in places where SBP does not have a presence. The bank provides both commercial and public sector banking services. It is a lead player in the debt equity market, corporate investment banking, retail and consumer banking, agricultural financing, treasury services. As of 2014 it has almost 1,400 branches across Pakistan with assets of approximately USD 14 billion employing over 17000 people. National Bank has come a long way since its commencement in the year 1949, their assets have risen from a mere 1.2 million, 17 branches and a work force of 390 people. It also operates a number of offices overseas that include Beijing, Tashkent, Chicago, London and Toronto. The current President of the National bank of Pakistan is Syed Ahmed Iqbal Ashraf who assumed charge form the 22nd of January 2014 for a period of 3 years. HISTORY The history of National Bank of Pakistan is part of Pakistan’s struggle for economic independence. National Bank of Pakistan was established on November 9, 1949 under the National...
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...[pic] Faculty of Education and Languages OUMH1103 LEARNING SKILLS FOR OPEN DISTANCE LEARNERS HII KING GUAN 811029135443001 811029135443 0128489981 kingguanhii@yahoo.com Tutor’s name: TING HENG PING E-Tutor’s name: NOORAZAH BT MD NOOR Learning Centre: OUM SIBU JANUARY 2012 Semester Contents 1. Introduction 2 2. Importan skills that employers looking for in the future graduates. 3 2.1. Communication skills 4 2.2. Critical thinking and problem solving skills 5 2.3. Teamworking skills 6 2.4. Lifelong learning and information literacy 7 2.5. Leadership skills 8 3. Suggestions for future graduates, goverment bodies or educational institutions in Malaysia to ensure that future graduates are equipped with skills 9 4. Conclusion 11 References 12 Introduction Malaysia is now a highly motivated developing country with vision to archieve status as developed country. With the mushrooming of the public and private educational institutions in Malaysia, a huge pool of graduates has been created. Obtaining a degree from institute of higher education in local or overseas has become necessary in order to get a good job with nice salary. However, in this challenging world, competition is everywhere. The excerpt from Education Malaysia, (July, 2006) had indicated that unemployment rate in Malaysia seemed to be increasing. One reason for this problem is that the focus...
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...Diagnosing the Change Dr. Jay Galbraith is an established expert and consultant in organizational design. What is interesting is that Galbraith identifies Information Technology as having an integral role in what shapes an organization, as well its design. In equating how Blockbuster and Netflix each chose to respond to the emerging presence of the Internet, the relevant factors Galbraith associated with I.T. here are: Buyer Power – buyers are becoming more aware and demanding Variety/Solutions – buyers aware that they are in control want more options/better solutions Speed – buyers expect this variety of options/solutions as quickly as possible Change – the business landscape is rapidly evolving, as are the demand for variety/solutions, as well as an increase in the pressure to bring them faster These factors once realized, can be used in conjunction with Galbraith’s Star model to evaluate an organization, provide a structure for organizational form, this from which a company can align its design. According to Galbraith Management Consultants, the Star Model framework “…consists of a series of design policies that are controllable by management and can influence employee behavior.” The basic premise of the Star Model is that there are five points, each being an organizational design category. These groupings are Strategy, Structure, Processes, Rewards, and People. Following the design of the star, all five classifications must be aligned...
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...Diagnosing the Change Dr. Jay Galbraith is an established expert and consultant in organizational design. What is interesting is that Galbraith identifies Information Technology as having an integral role in what shapes an organization, as well its design. In equating how Blockbuster and Netflix each chose to respond to the emerging presence of the Internet, the relevant factors Galbraith associated with I.T. here are: Buyer Power – buyers are becoming more aware and demanding Variety/Solutions – buyers aware that they are in control want more options/better solutions Speed – buyers expect this variety of options/solutions as quickly as possible Change – the business landscape is rapidly evolving, as are the demand for variety/solutions, as well as an increase in the pressure to bring them faster These factors once realized, can be used in conjunction with Galbraith’s Star model to evaluate an organization, provide a structure for organizational form, this from which a company can align its design. According to Galbraith Management Consultants, the Star Model framework “…consists of a series of design policies that are controllable by management and can influence employee behavior.” The basic premise of the Star Model is that there are five points, each being an organizational design category. These groupings are Strategy, Structure, Processes, Rewards, and People. Following the design of the star, all five classifications must be aligned...
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...BUSINESS COMMUNICATION BUSINESS COMMUNICATION AND THE TECHNOLOGY CONTEXT You are sitting at your computer when you hear the familiar musical chord that announces an incoming message. You activate your interview line, and the communication manager of your company appears in the comer of your screen. "Thought you would be interested in this memo from headquarters," she says. "regarding the new communication system we're installing. Soon we'll be completely wireless, and you'll be able to receive and transmit images that can fill your screen rather than sit in the corner of it," She chuckles. "That's assuming you want a larger image of whoever you're talking to!" You chat for a few minutes while the copy of the memo is being sent. Within a minute or two, your printer gives you a copy of the memo. You say goodbye and deactivate your interview line. Why Managing Information within Organizations? The growth of information technology over the past 30 years has transformed the way business is transacted throughout the world. Obvious effects of the new technologies include a marked increase in the amount and availability of information and greater speed in sending and receiving it. Other, less obvious effects are changes in organizational structure from the diminishing importance of physical location in running a business. Additional changes involve requirements in computer literacy even for entry‐level positions and changes in individuals' work demand and expectations...
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...than any other U.S. based Technology Company and has eight research laboratories worldwide. The company has scientists, engineers, consultants, and sales professionals in over 170 countries. IBM employees have earned Five Nobel Prizes, four Turing Awards, five National Medals of Technology, and five National Medals of Science. IBM competitors IBM's main competitors are Hewlett-Packard Company (HPQ) and Dell (DELL) but each of these companies has a different focus area. Dell makes most of its money on PC and server hardware, while Hewlett-Packard is more diversified as the leader in PCs and Imaging & Printing as well as offering IT services. Since IBM relies heavily on its Software and Services segment, it mainly competes with Hewlett-Packard in the servers and IT services markets and with Dell in the servers and software markets. Although falling behind HP in terms of revenue in 2009, IBM is the leader in servers, IT services, and software. IBM leads HP and Dell in all measures of profitability largely because IBM is focused on high-margin sectors such as...
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