...INTRODUCTION The following case study documents descriptive statistics done after surveys were done by a consumer research organization on the performance of automobiles produced by a Detroit manufacturer. These surveys were designed to evaluate a wide variety of products and services that were available to consumers in order to take a look at consumer satisfaction with the performance of the automobiles. The goal of this study is to identify ways to avoid early transmission problems and to gain full customer satisfaction. OBJECTIVE The objective is to learn more about the transmission failures by analyzing the samples used by Metropolitan of actual transmission repairs provided by a transmission repair firm in the Detroit area. Here are the following data showing the actual number of miles driven for 50 vehicles at the time of transmission failure: 25066 35662 53402 59902 64342 67202 72069 77098 82256 85861 89641 101769 121352 32464 37831 53500 61978 64544 67998 73341 77437 85092 86813 92857 116269 138114 32534 39323 59465 63436 65605 69568 74276 77539 85288 88798 94219 116803 32609 40001 59817 64090 66998 69922 74425 79294 85586 89341 95774 118444 Questions Use appropriate descriptive statistics to summarize the transmission failure data. Lowest = 25066 Highest = 138114 Mean = 3,667,015/50 = 73,340.3 Median = 73341+72069 = 145,410/2 = 72,705 Mode = ∅ SD Dev = 24,898.715 (for sample) SD Dev = 24,648.47 (for population) Variance = 619,946,014.05 ...
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...Metropolitan Research, Inc. Detroit Transmission Specialists Managerial Report Executive Summary Consumers in the Detroit area, with full sized vehicles have been experiencing early transmission failure, recently. A local repair shop, Detroit Transmission Specialists, have seen a large number of these vehicles come into their shop, and want to get to the bottom of the issue and see why some many vehicles are coming in so early with transmission issues. To investigate the problem seen by the transmission shop, a research company, Metropolitan Research, Inc. was hired. Using descriptive statistics and MiniTab programming the research company was able to conclude that there is a relationship between the vehicles experiencing early transmission failure and a Detroit vehicle manufacturing company. By using a sample of 50 vehicles that went to Detroit Transmission Specialists for repair after experiencing transmission failure, and the mileage that had been driven when the failure began, the research company was able to find a mean for the mileage, the mean interval for miles driven until transmission failure, as well as maximum and minimum miles on vehicles that experienced failure, and the number of repair records necessary to find population mean of miles driven with a margin of error of 5000 miles. Metropolitan Research, Inc. was able to use the data to prove that all of the sample vehicles had experienced early transmission failure and were manufactured at the same Detroit...
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...Case Analysis：Frito-Lay, Inc. Problem Definition In mid-1990, Frito-Lay, Inc. makes a new chips brand called Sun Chips Multigrain Snacks. The product had been in test market for 10 months in the Mineapolis-St. Paul, Minnesota, and metropolitan area. The senior Frito-Lay executives need to decide it they would launch this new product to market officially after the test period. Objectives: (1) Extend its product to attract the customers who always look for new and variety product. (2) Update healthier recipe to meet the current trend of healthy eating. (3) Pioneer a new snack chip category to maximize profit in the new market. Concerns: (1) Whether the premarket test results can correctly reflect the market performance when it introduced to nationwide market. (2) There are many competitors in national market or local market. It's easy for them to make similar products. (3) The advertising and merchandising budget will rise. (4) The new product will cannibalize volume from its previous products. The Situation of the Company Frito-Lay, Inc. is a division of PepsiCo, Inc. It is a worldwide leader in the manufacturing and marketing of snack chips. It is capturing nearly one-half of the retail sales in the United States snack chips market. Well-known brands include Lay's brand Lay's brand and Ruffles brand potato chips, Fritos brand corn chips, diorites brand, Tostitos brand, and Santitas brand tortilla chips, Cheetos brand cheese-flavored snacks, and Rold...
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...is headquartered in Northern Virginia and mainly serves customers in the Washington D.C Metropolitan area. Our organization will primarily provide event planning services for product launches, meetings, conferences and private celebrations. For these types of events, PEG will coordinate the planning of the event, choose a location, coordinates logistics, and ensure a smooth flow of the event. The company will also provide details such as catering, setting tables at correct times, entertainers performing for their contracted time or valet being adequately staffed. The mission of Premier Event Guru is to provide corporate customers and other executive excellent event planning services. Our main purpose of doing business is to help our prestigious clients achieve their objectives. With this purpose in mind, our team works diligently to ensure we exceed our customers' expectations. The corporate market for event management is steady and profitable. Even in times of economic downturn when some companies are cutting back, others still have product launches and will still need a professional company to organize these events. In summary, the need for corporate event planning and management rarely diminishes; it is a steadily increasing demand that PEG must capitalize. Environmental Analysis Competitive force Due to the high demand for event planning services in the D.C metropolitan area, there are over thirty professional firms providing event planning services for corporations...
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...“The below-signed agrees not to work as a chef for another hotel in the same metropolitan area for a period of two years after leaving our employ.” 1. Examine at least two circumstances in which this non-compete agreement would be unenforceable. Contracts of employment are generally given to prospective employees who have applied for a position or type of sub-contractor with a company. The employment contract will be the agreement between the company and employer to the prospective employees. The contract will spell out the rights to the employee, responsibilities, duties, conditions, and terms of that they will be governed. Contracts insure the company protects its business interest when the perspective employer agrees to the terms and conditions. The recipient of the lets them determine if the conditions and terms are acceptable or, need to have something added or taken away. In some cases even after the terms are agreed upon there are situations where a party of the signed contract needs to have the terms reexamined. If a upscale hotel called “Fabulous Hotel” hires a person as the head chef having a two-year contractual agreement but then, after the two years another hotel want to hire them. There is a paragraph in the original contract of the Fabulous Hotel the chef agreed to that states” The below-signed agrees not to work as a chef for another hotel in the same metropolitan area for a period of two years after leaving our employ.” This might sound definite...
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...First In Show Pet Foods, Inc. First In Show Pet Foods Swot Analysis The following SWOT Analysis ledger is for First in Show Pet Foods Inc., new frozen dog food product “Show Circuit”. It displays the Internal and External factors that will affect “Show Circuits” introduction to the pet food market. Although “Show Circuit” will need to reshape its prospective target markets views on conventional dog food, it has a researched and proven formula that will provide an improvement in dogs’ coat shine. With the current market trend projecting an increase in dog food sales, the high production cost of “Show Circuit” will not be a strong external threat. With a good media strategy, store positioning, a creative market introduction, “Show Circuit” will be able to successfully compete with larger well known dog food brands. The Internal Factors Strengths: · Specialty high quality dog food · Small solid following among “show dog” kennels in Boston, MA · Freshest dog food in Market; 85% federally inspected beef by-products, beef, liver, and chicken, 15% highest-quality fortified cereal · Completely balanced frozen dog food Used and recommended by professional “show dog” owners for years. · Located in frozen food section right next to “people” food. · Record of “Blue Ribbon” winners as current product users. Weakness: · Cheaper dog foods that are more readily available. · Less than one-half...
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...Jacqueline Supman Merchandise Strategies Case Study: Macy’s Private Label Macy’s current hodgepodge of brands, products and spokespeople is no coincidence. The backbone of the retail giant has always been bringing together the best selection of goods and services through partnerships and collaborations, starting in 1929 with Fred Lazarus, the puppeteer behind F&R Lazarus and the John Shillito Company (which was the oldest department store at the time). Fred famously arranged a meeting with Walter Rothschild (of Brooklyn-based Abraham & Straus), Louis Kirstein (of Filene’s) and Samuel Bloomingdale (head of namesake company Manhattan's Bloomingdale's) and decided to merge their stores into one. Rothschild, and Kirstein quickly agreed on the spot, and Bloomingdale joined the next year. 1 The company’s headquarter location was set up in Cincinnati in 1945 and over the next thirty years additional locations popped up in major cities across the U.S. The Federated company continued to purchase department stores over time, but it was not until the 90’s that the company bought 50% of the existing Macy’s debt, setting the company up for acquisition within the next two years. The first Macy’s store opened in Manhattan in 1858 by a gentleman named Rowland Macy. Forty years later after the death of Rowland, Macy’s was bought by the Strauses, who expanded the retail empire across the U.S. Unfortunately after taking the company private in the late eighties, the...
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...Introduction An organization is made up of many departments; therefore each department must be in good working standards in order to be effective. Each department must fit and work conjointly with other departments allowing for total organizational optimization. In an organization recognized for excellence, those departments are aligned so that the whole is actually more effective than the sum of the departments. Riordan Manufacturing, Inc. Riordan Manufacturing Inc. is a plastics manufacturer who specializes in plastic injection molding. The company is a fortune 500 company which is completely owned by Riordan Industries. The company is located in San Jose, California. Riordan Manufacturing has cutting edge research and development and the company’s Six Sigma and ISO 9000 certifications make this company a high quality focused organization (“Riordan Manufacturing, Inc., 2013”). Organizational Model The company uses a tall hierarchy or bureaucratic chart as their organizational model. This is said to be the organizational structure of Riordan Manufacturing due to the fact that the company has a CEO at the top level of the organization and numerous levels of management afterward. Riordan Manufacturing tends to be a complex organization that utilizes a long chain of command, similar to that of the military. Riordan’s management structure outlines many different ranks and each rank controls a minim area within the company. The organizational structure used...
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...COMPANY OVERVIEW Owner(s): bill Bowerman and Phil Knight Company Name: Nike. Inc Product Name: Athletic footwear and apparel, sport equipments and other athletic and recreational products Location: Washington County, Oregon, United States (Near Beaverton, Oregon) History (yrs.): SECTION 1: EXECUTIVE SUMMARY is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world's largest suppliers of athletic shoes and apparel[5] and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). Nike, Inc. (NYSE: NKE), headquartered in Beaverton, Oregon, is the largest and most successful brand of shoes, sports equipment, clothing, and controlling more than 60% of the market and becoming a pop culture icon.Athletic footwear and apparel, sport equipments and other athletic and recreational products. The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight,[1] and officially became Nike, Inc. on May 30, 1971Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo.. Provide a detailed description of your company. Nike promotes its products...
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...To: From: Date: April 9, 2015 Subject: ENG 114 Research Topic I intend to research the different career opportunities in nursing. Nursing is one of the fastest growing industries, not just in the US, but worldwide. Nurses promote health, prevent disease, and help patients cope with illness. They have a unique scope of practice and can practice independently. The field has a wide range of career opportunities, ranging from entry-level practitioner to doctoral-level researcher. Not only is the industry in need of new and experienced general nurses, the job outlook is diverse and interesting. A person can choose to take their career path as a nurse in hundreds of different directions and create an individual path that works with their own lifestyle. Becoming a registered nurse requires a longer school commitment- usually four years. However, some of the nation’s top nurses are earning more than $100,000 annually, and the average annual income for a RN in North Carolina is $60,030, as of May 2014. Through my research, I intend to show the many rewarding career opportunities that nursing has to offer; with the right education, proper training and determination, nursing can be the perfect career choice. Bibliography California, The Coalition For Nursing Careers in. ChooseNursing.com. 2009. <www.choosenursing.com>. * This website allows you to view and research every nursing job available A-Z. It explains each nursing field in good short...
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............................ 1 2 Research Methodology ......................................................................................... 1 2.1 Definition of Research Methodology............................................................. 1 2.2 Qualitative versus Quantitative Research Methodologies ............................. 2 2.3 The author’s research philosophy .................................................................. 3 3 Quantitative Methods............................................................................................ 4 4 Example for the Conduction of Quantitative Research ........................................ 5 5 Conclusion ............................................................................................................ 7 Appendix.................................................................................................................. 9 Bibliography .......................................................................................................... 11 1 1 Introduction Research methodology is very important because research is used in most professions as well as in science.1 Managers for example need research to achieve information about the customers and the market they intend to advertise their goods and services before making any kind of decision.2 Researchers and academics apply research methodology to gather new knowledge and information. But often the meaning of research methodology, especially methodology...
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...Below is a free excerpt of "Executive Summary - Paradise Kitchens, Inc." from Anti Essays, your source for free research papers, essays, and term paper examples. Paradise Kitchens offers a uniquely tasty product in its Howlin’ Coyote Chili. Howlin’ Coyote Chili reaches consumers via grocery stores. The mission of Paradise Kitchens is to market high quality lines of Southwestern and Mexican food at premium prices that satisfy consumers in the fast growing food segment of high quality products. Internally, Paradise Kitchens strives to provide challenging careers to its employees and above average returns to investors. Paradise Kitchens plans to build on the success of the Howlin’ Coyote Chili by adding other Southwestern and Mexican food products to the Howlin’ Coyote brand. Some planned products for the Howlin’ Coyote brand are tacos, enchiladas, and burritos. While expanding its offerings to consumers, Paradise Kitchens hopes to maintain Howlin’ Coyote’s status as a high quality brand. To go along with it’s expanded offerings, Paradise Kitchens hopes to place it’s products in 17 new metropolitan markets as well as to place its products in two convenience stores or supermarkets by 2012 and five by 2013. Paradise Kitchens will add to its product lines slowly, as they hope to add one new product line every three years. Not only does Paradise Kitchens want to expand its offerings, but they want to be towards the top in market share as well. Paradise Kitchens hopes...
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...Exotic Smokes Consumer Behavior University of Phoenix Consumer Behavior MKT/554 Exotic Smokes Consumer Behavior 1. Introduction A. Target demographics/ Target markets I. Attract customers 18 – 25 year olds B. Market analysis I. Competitors, in-depth consumer behavior study 2. SWOT analysis – Strengths, Weaknesses, Opportunities, and Threats A. Environmental scan B. Internal analysis I. Strengths II. Weaknesses C. External analysis I. Opportunities II. Threats D. SWOT matrix 3. Research on flavor cigarettes products A. Current products in market B. Current competition C. Current locations flavored cigarettes are sold D. Volume of sales of flavored cigarettes by location E. Consumer perception on flavored cigarettes I. Likes / Dislikes II. Within demographics/ market segment F. Current top selling flavors G. Consumer affect/ cognition H. Consumer behavior I. Consumer environments 4. Project definition – marketing strategies A. Stimuli I. Products II. Brands III. Packaging IV. Advertising V. Coupons VI. Smells of product VII. Health concerns – electronic cigarettes/ e-cigarettes 5. Marketing Objectives ...
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...its global SuperHub out of Memphis, providing direct connection to markets all over the world. FedEx Ground: Operates several terminals and stations in the Memphis region, including a new automated facility in Olive Branch, MS. FedEx Freight: Headquarters are located in Memphis. The company maintains three service centers in the region. FedEx Kinko’s: Operates more than ten retail locations in the area. Key Facts and Figures FedEx has a large presence in Memphis, with more than 31,500 team members in the metropolitan area representing FedEx Express, FedEx Ground, FedEx Freight, FedEx Kinko’s, FedEx Custom Critical, FedEx Services, FedEx Trade Networks, and FedEx Home Delivery. Approximately 1,250 flights per week come through the company’s global hub at the Memphis International Airport (MEM), connecting markets all over the world. FedEx in the Community FedEx is a proud supporter of local non-profit organizations, including: St. Jude Children’s Research Hospital Memphis Zoological Society Memphis Regional Chamber Foundation Women’s Foundation for a Greater Memphis University of Memphis LeBonheur Children’s Medical Center Foundation Salvation Army Memphis Orchestral Society Boys and Girls Club Safe Kids...
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...The Company Nike, Inc is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area. It is the world's leading supplier of athletic shoes and apparel and is also a major manufacturer of sports equipment. Nike currently employs around 38,000 people worldwide. Nikes products are known worldwide and there is high demand in most countries globally. The company was founded in January 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. in 1978.. Nike markets its products under its own brand as well as multiple other brands such as, Nike Golf, Nike Pro, Nike+, Nike Skateboarding and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Comparative Advantage Nike uses its involvement in multiple countries to gain some sort of comparative advantage. This refers to the increase in production efficiency through specialisation in separate countries which perform a task in some way better, in this case cheaper. Nike, although based in the US, produces all of its goods outside the US in many different countries. In Shoe production, for example, in 2010 products were produced in Vietnam, China, Indonesia, Thailand and India. This diversification of production gives not only a comparative...
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