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Michelle's E-Marketing

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Submitted By babi909
Words 3222
Pages 13
1. PURPOSE OF THE REPORT

My purpose for this report is to find the best way of strategic marketing plan using E-marketing strategy to help Michelle’s Fancy Dress Costumes to help her achieve her goals for the shop. What is e-marketing? It is a marketing principles or tools via electronic media (Pc, software, database, and network) more accurate using the internet. E-marketing is the process of marketing a brand, enterprise, product or service using the internet. It includes direct response, indirect marketing and interactive marketing element and uses a broad range of technologies to help connect business to their customers (Sergeant and West, 2007).It should be a sub-set or marketing strategy as it is important with any strategy to identify goals and in addition target group, formulate massage/story, choose media tools and services. The main reason for this is to help and increase the speed of marketing for Michelle’s shop and to create a loop of dialogue and not mass “one too many” communication. Today’s marketing is about to communicate with what Chris Anderson calls “Generations Why” or what Friedman describes Generation Zeppies (Friedman 2006). Today customers will ask a lot of question regarding the service or product and with this e-marketing the Michelle’s Shop should be able to become a better listener to fulfill consumers’ needs and demand.

2. LIMITATION

Even though I manage to finish the report on time this doesn’t mean I didn’t face any problem during the process, the biggest problem i face is to find the right information for this report as they is not many information about customs dress shop. I have to put extra effort to find the information even some time I had to go to every shop I found just to get the right information. Some of the shop I visited may have straight company polices which restricted from getting the

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