...Sales & Marketing Management CA 2 – Group Project (20%) ________________________________________________________________ Group Project • • • • • • Form groups of no more than 5 students to work on this project. A list of products and customer groups, is given on the next page. Discuss among your group members which product your group will choose. No two groups can do the same product. Choice is on a first-come-first-serve basis. Register your product with your lecturer by Lesson 2 Report Component 1. Research and briefly explain about this customer group you have selected. 2. Research and showcase your knowledge of your chosen product. 3. Explain how you intend to sell your product to this customer group. 4. Presentation materials Your report should be type-written and 1.5-spaced in 11-point (Arial or Times) font. You must produce a picture/visual of your chosen product to accompany the report. It must not exceed 1500 words (not inclusive of the presentation materials) This report is due on 11/6/2012, 1159AM. Presentation Component 1. Each group is given 20 minutes to make the sales presentation to the chosen customer group. A 10-mark penalty will be imposed for exceeding the time limit. 2. Every member in the team must present his/her part. Absentees without a valid reason will be given a zero grade. Presentations are scheduled for Lessons 11 and 12. Each group will be allotted a slot to present. Products 1 Photocopy machines 2 2-liter cars 3 Laptops 4 Mattress...
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...Unit 1 - Individual Project - Introduction to Macroeconomic Theory Click Link Below To Buy: http://hwcampus.com/shop/unit-1-individual-project-introduction-macroeconomic-theory/ Assignment Details Assignment Description Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time. In economics, they say a picture is worth a thousand words. Below, you will find two scenarios. Your assignment is to discuss the situation by writing the solutions, and then show the solutions and how you got here in one or more graphs or flowcharts. Scenario One Supply and demand are foundational concepts in understanding economic theory. Whether you are a coffee drinker or not, you have been tasked to examine the impact of supply and demand when dealing with the coffee retail industry. A few companies probably come to mind. Pick a major coffee retailer, and then contemplate what has been happening to both the supply and demand for this product. Next, analyze the following scenario that deals with what happened in the coffee industry at the beginning of the last decade: In the early part of the last decade, there was an overproduction of coffee. The price dropped so low that producers' costs were higher than the market price. The reason this happened was that market prices...
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...Unit 1 - Individual Project - Introduction to Macroeconomic Theory Click Link Below To Buy: http://hwcampus.com/shop/unit-1-individual-project-introduction-macroeconomic-theory/ Assignment Details Assignment Description Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time. In economics, they say a picture is worth a thousand words. Below, you will find two scenarios. Your assignment is to discuss the situation by writing the solutions, and then show the solutions and how you got here in one or more graphs or flowcharts. Scenario One Supply and demand are foundational concepts in understanding economic theory. Whether you are a coffee drinker or not, you have been tasked to examine the impact of supply and demand when dealing with the coffee retail industry. A few companies probably come to mind. Pick a major coffee retailer, and then contemplate what has been happening to both the supply and demand for this product. Next, analyze the following scenario that deals with what happened in the coffee industry at the beginning of the last decade: In the early part of the last decade, there was an overproduction of coffee. The price dropped so low that producers' costs were higher than the market price. The reason this happened was that market prices...
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...Principles of Microeconomics is an introductory course that teaches the fundamentals of microeconomics. This course introduces microeconomic concepts and analysis, supply and demand analysis, theories of the firm and individual behavior, competition and monopoly, and welfare economics. Students will also be introduced to the use of microeconomic applications to address problems in current economic policy throughout the semester. COURSE OBJECTIVES After studying this course the students should be able to: Understand the basic concepts of the subject. Understand the application of the tools of demand and supply for efficient resource allocation and profit maximization. Identify core economic issues related to business firms. Comprehend the benefits of market efficiency. GRADING PLAN TYPE Quizzes Assignments Final Projects Midterm examination Final term examination Total PERCENTAGE (%) 10 10 10 30 40 100 CALENDER OF ACTIVITIES WEEK 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 CONTENTS TASKS/ACTIVITIES Introduction to Economics • Basic Concepts – I Class Introduction Introduction to Economics • Basic Concepts – II Utility Assignment 1 Due Demand Supply Quiz 1 Markets - I Markets - II Mid-Term Midterm Exam Market Analysis: shares, currency, and labor markets Market Failures and Imperfections The Fundamental Economic Problems Assignment 2 Due Costs and Revenues Analyzing Market Structure - I Quiz 2 Analyzing...
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...Business Law (RM 1) * Advanced Project Management(RM 2) * Financial reporting and control(RM 33) * Political Science/Philosophy(RM 36) * digital communications systems(RM 33) | * Electricity and Magnetism(RM 36 & 1) * Research Methodology(Gym) * Operations Management(RM 2) * Media and Communications Ethics(RM 2) * Mobile Communications(RM 2) * Social Work Legal and practice(RM 33) * Employee Engagement (RM 33) | TUESDAY23/06/2015 | * Management Information Systems1(Gym & RM 36) * Java Programming(RM 33) * Mathematics for economics (RM 1) * Software Economics(RM 1) * Media and Society (RM 1) * Marketing(RM 2) * Human Resource Development (RM 2) * Human Rights and Development (RM 2) | * Business Communication/Communication Skills(Gym, RMs 36, 33, 2) * Project Planning and Management Software(Project) * Public Finance(RM 1) * Intermediate macroeconomics 2(RM 1) * Project Appraisal(RM 1) * Wood based Materials &Processes I(RM 1) * Financial Management(RM 1) | WEDNESDAY24/06/2015 | * Media Law(RM 1) * Introduction to Business( Gym) * Introduction to Public Administration(RM 36) * Intermediate microeconomics 1(RM 1) * Cyber Law(Gym) * Food security in Developing Countries(RM 33) * Risk Management(RM 2) * Project Design 1(RM 2) | * Sociology of Education(Gym) * Managerial Accounting (Gym) * Geographical Information Systems(RM 33) * Writing for Media (RM 2) * Ethics in Human Resources(RM...
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...Final Project Part I Milestone One: Supply, Demand, and Market Equilibrium Click Link Below To Buy: http://hwaid.com/shop/final-project-part-i-milestone-one-supply-demand-and-market-equilibrium/ Apple is the Company and the product is IPhone 6 3-2 Final Project Part I Milestone One: Supply, Demand, and Market Equilibrium This milestone, which covers Section II of Final Project Part I, should be a paper structured as follows: 1. Describe the price elasticity of supply or demand for your product or service. 2. Explain how two nonprice factors impact the demand of your chosen product or service. 3. Explain how two nonprice factors impact the supply of your chosen product or service. 4. Define the industry and the market equilibrium associated with the product or service. 5. Predict the effect of changes in supply and demand on the market equilibrium. 6. Describe the decisions related to supply and demand for the product or service that you would make based on the predicted changes in supply and demand on the market equilibrium. 5-2 Final Project Part I Milestone Two: Production and Costs This milestone, which covers Section III of Final Project Part I, should be a paper structured as follows: 1. Describe three key inputs (or factors of production) and fixed and variable costs involved in the production of your chosen product or service. 2. Analyze the factors that impact your choice of inputs to produce the chosen product or service. 3. Examine the production...
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...AMITY INTERNATIONAL BUSINESS SCHOOL MBA (International Business) Course Title: Economic Analysis Programme Name: MBA (IB)/3C MBA Course Code: MIB 106 Semester: I Classroom contact hours: 40 hours Faculty: Prof. Ajit K Pandey Prof. Kshamta Chauhan Credit Units: 04 Prof. Harendra K Pandey Self Study hours: 80 hours Course Objective This course aims to integrate various principles and concepts from different fields of economics with typical problems of managerial decision-making and policy formulation in business organizations whether in a local or global context. Understanding the application of economic principles to key management decisions will provide guidance to increase value creation within organizations, and allows a better understanding of the external business environment in which organizations operate. Learning Outcomes At the end of this course the student will be able to • − Use the theory of the firm to model business organizations • − Apply demand theory to establish the elasticity of demand • − Use demand estimation to forecast demand trends and change • − Apply production theory to manage production • − Use cost theory to establish short and long run behavior • − Describe market structures to establish market equilibrium • − Use pricing strategies to enable organizational coherence • − Use macroeconomic principles to address market...
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...2. Why isn’t money consider a capital in economics? Capital is a physical asset, which can be used to produce goods and services. Money is related to capital, in that it can be used to purchase capital, but it is not itself capital. The distinction is important if you consider that money can be created or destroyed through the expansion or contraction of credit, but this does not create or destroy any real capital. Money is capital. Money is the most common form of capital. Raising capital money for investment is a common practice. 4. Which of the following are microeconomic issues? Which are macroeconomic issues? a) How will an increase in the price of Coca-Cola affect the quantity of Pepsi-Cola sold? B) what will cause the nation's inflation rate to fall? C) how does a quota on textile imports affect the textile industry? D) Does a large federal budget deficit reduce the rate of unemployment in the economy? A) This is microeconomic because it deals with the interaction of only two firms. B) This is macroeconomics because inflation deals with an entire economy. C) this is microeconomics because it deals with a single industry rather than an entire economy. D) this is macroeconomics because it deals with unemployment of an entire economy. 8. Suppose Congress cuts spending for the military, and then unemployment rises in the U.S. defense industry. Is there causation in this situation, or are we observing an association between events? We are observing...
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...Page 1 of 7 Massachusetts Institute of Technology Department of Economics 14.01 Principles of Microeconomics Final Exam Wednesday, December 19th, 2007 Last Name (Please print): ______________ First Name: __________________ MIT ID Number: __________________ Instructions. Please read carefully. The exam has a total of 100 points. Answers should be as concise as possible. This is a closed book exam. You are not allowed to use notes, equation sheets, books or any other aids. You are not allowed to use calculators. You must write your answers in the space provided between questions. DO NOT attach additional sheets of paper. This exam consists of (18) sheets (13 pages + 5 blank pages for scratch work). 0. Circle Your Section/Recitation (1 point): Please circle the section or recitation which you are attending below. The marked exam will be returned to you, in the section or recitation that you indicate. You will loose 1 point if you leave it unselected. S01: MWF9 (Peter Schnabl) R01: F10 (Rongzhu Ke) S02: MWF10 (Chia-Hui Chen) R02: F11 (Rongzhu Ke) S03: MWF11 (Chia-Hui Chen) R03: F2 (Rongzhu Ke) S04: MWF1 (Monica Martinez-Bravo) R04: F12 (Marco Migueis) R05: F1 (Marco Migueis) R06: F2 (Marco Migueis) DO NOT WRITE IN THE AREA BELOW: Question 1 __/25 Question 2 __/5 Question 3 __/25 Question 4 __/25 Question 5 __/19 Question 0 _/1 Total __/100 Cite as: William Wheaton, Chia-Hui...
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...INTI INTERNATIONAL UNIVERSITY COURSE STRUCTURE COURSE: ECO1203 ECONOMICS 1 (4 cr) ECO1207 MICROECONOMICS (4cr) PREREQUISITE(S): None COURSE DESCRIPTION: This course is designed to enhance the students’ understanding of basic microeconomic concepts and theories in order to equip them with the basic conceptual abilities and skills in economic problem solving. The theories will include the basic economic problem, supply and demand analysis, consumer behaviour, market structure, production and cost and market failure. LEARNING OBJECTIVES: The aims of this course are to enable students to: Apply basic theoretical microeconomic models as a framework for understanding the real world problems. Establish the ability to communicate ideas pertaining to the basic microeconomic concepts, theories and events effectively, both verbally and in writing. LEARNING OUTCOMES: Successful students will be able to: Explain the core economic problems such as the scarcities and choices. Explain how economic problems can be reduced by improving the use of available resources and by using the concept of opportunity cost. Explain how equilibrium prices and goods are determined by using demand and supply curves analysis. Explain the behavior of individual firms towards maximizing profits (minimizing costs) in a perfectly competitive or monopoly market in determining the optimal production of goods and services and optimal price level. Calculate the necessary production...
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...second year of study, their declaration of FBE major/minor will be removed from the SIS by their home Faculty. III. Requirements for Major Programmes Students are required to complete 60 credits of prescribed courses for each major as follows: (A) Majors offered by the School of Economics and Finance 1. Major in Economics (60 credits) Course code Course Credits Year 1 courses: 12 credits ECON1001 Introduction to economics I 6 ECON1002 Introduction to economics II 6 Year 2 and Year 3 courses: 48 credits ECON2101 Microeconomic theory or 6 ECON2113 Microeconomic analysis 6 ECON2102 Macroeconomic theory or Macroeconomic analysis ECON2114 ECONxxxx/ Year two/Year three courses listed in Economics 36 FINAxxxx or Finance electives Total: 60 2. Major in Finance (60 credits) Course code Course Year 1 courses: 18 credits BUSI1002 Introduction to accounting ECON1001 Introduction to economics I FINA1003 Corporate finance Year 2 and Year 3 courses: 42 credits ECON2101 Microeconomic theory or ECON2113 Microeconomic analysis FINA0301 Derivatives FINA2802 Investments and portfolio analysis ECONxxxx/ Year two/Year three courses listed in Economics FINAxxxx and Finance electives Total: Credits 6 6 6 6 6 6 24 60 Notes for Major in Finance: BUSI1002 Introduction to accounting can be taken in the...
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...Unit 1 Individual Project Opportunity Cost and Trade Advantages Heather L. Sellers AIU Online, Microeconomics ECON220-1401A-04 Abstract The unit 1 individual project has requested that specific questions in relation to Comparative Advantage, Absolute Advantage, Opportunity Cost and Trade be completed. This paper will show the formulas to determine the information for who has absolute advantage, who has comparative advantage and what the opportunity cost is for each trade option. This paper will also discuss the trade advantages of the individuals and the possibility of specialization involved in the requested details for each of the equations. Keywords: Comparative Advantage, Absolute Advantage, Opportunity Cost, Trade, Specialization Unit 1 Individual Project Opportunity Cost and Trade Advantages Michelle has enough resources to produce 200 pounds of potatoes or to produce fifty chickens. James has enough resources to produce eighty pounds of potatoes or forty chickens. The following sections will utilize this information to produce equations that identify the best use of the resources both James and Michelle have, as well as to identify trade options and benefits. To determine opportunity cost for Michelle and James the following equations were necessary. Michelle, Potatoes: 50 (Chickens)/200 (Potatoes) = ¼ (Opportunity cost for potatoes is that one fourth of the resources required to produce a chicken would be required to produce a pound of potatoes.) Michelle...
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...Econ 511: Managerial Microeconomics Spring 2010 Syllabus Department of Economics Business School HKUST Yuk-fai Fong (房育辉) Time and Venue: Section 1: 9:00 a.m. – 12:20 p.m., Saturday, April 9 – June 4 (except April 23) Section 2: 2:30 p.m. – 5:50 p.m., Saturday, April 9 – June 4 (except April 23) Venue: Room Rm 4219 (Lift 19) Instructor: Yuk-fai Fong Email: y-fong@kellogg.northwestern.edu Phone: 2358-7600 Office Location: Room 3434 Email is always a great way to reach me. Office Hours: By appointment Course Web Site: http://lmes2.ust.hk Course Description Businesses exist to create and capture economic value. A business creates value by combining inputs such as labor, materials, and capital to make products and services that consumers need and desire. And it survives and thrives by charging a price that equals or exceeds the cost of delivering the products and services that consumers value. In this course, students learn how businesses optimally create and capture value and how their abilities in doing so are impacted by various market forces and the strategic interaction among players in the industry. A good understanding of the 1 economic principles that govern the distribution of value in markets is critical to formation of a successful and sustainable business strategy. Learning Objectives: Understand and apply tools, concepts, and theories from microeconomics to perform industry and demand analyses. Apply demand and supply analyses in predicting...
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...TARGET CORP. 1 Microeconomics: Target Corp. Yolanda L. Ramos-Guistizia Southern New Hampshire University TARGET CORP. 2 Microeconomics – Target Corp. For this research paper I picked Target Corp. (Target) as the firm I'll be analyzing and the market that Target is apart of. Target is the second largest American retailer and mass merchandiser. It sells household essentials and fashionable merchandise at discounted prices. Throughout this final project I will discuss supply and demand and pricing and marketing techniques. I will also discuss Target's successes within the United States, their abrupt exit from the Canadian market. "Microeconomics is the study of how households and firms make choices, how they interact in markets, and how the government attempts to influence their choices." (Hubbard and O'Brien, 2013, p. 15) History of Target Corp. Target was founded in Minneapolis, Minn. in 1902 under Dayton Dry Goods Company and in 1911, it's founder George D. Dayton, renamed it The Dayton Company to better reflect their services and goods. George D. Dayton creates The Dayton Foundation with a $1 million endowment and a purpose to aid in promoting the welfare of mankind anywhere in the world. Renamed the Dayton-Hudson Foundation in 1969, it later becomes the Target Foundation in 2000. (Target Corporation, n.d.) In 1946 Target becomes the second American organization to come up with a preset amount to donate annually. The organization settles on...
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...|Output |Total Fixed Cost | |Barnes & Noble books |-4.00 | |Coca-Cola |-1.22 | |Cigarettes |-0.25 | |Beer |-0.23 | |Gasoline |-0.06 | In your project, address the following questions: Using the elasticity estimates in the table above, classify the price elasticity demand as elastic or inelastic. Explain your reasoning. Explain the implications of those classifications on tax revenue collections when the per-unit tax increases as opposed to decreases. Using those classifications, make some assumptions regarding tax incidence. For instance, will buyers or sellers pay a larger portion of the tax per unit? Explain. Conclude, based on the elasticity classifications, their effect on tax revenue and tax incidence, and which goods the government would prefer to tax. Project Part 2 Introduction: Suppose that the U.S. currently buys and produces wingdings, a fictitious economic good. The U.S. faces the world price, and domestic suppliers sell as...
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