...Definition of fashion and people relate to fashion Fashion is a very broad term, especially in youths. In general terms, fashion is style or practice in clothing, footwear, accessories and apparels. Fashion varies from region to region and country to country with some distinctive and habitual trends. In other terms, fashion means more advancement in clothing. As fashion refers to the newest creation of textile designers. As, I already told fashion is broad term and it also relates to jewellery. And in today’s era, fashions are showed by various fashion models. And because of its growing popularity, various television channels are also introduced for fashion such as, fashion t v. For middle age people, fashion is not something that exists in dresses only. Fashion has to do with ideas, the way we live and the status we create. For age groups, young and middle age people fashion values something different. Today’s youth is mainly concerned with accessories and apparels but for adults or middle age fashion is a very vast term. This has lot to do in their lives. But fashion do not remains the same; it keeps on changing with the pace of time. And the reason behind this rapid change in fashion is growing number of places to shop with different brands. Fashion is finally catching up to function when it comes to the older people .not many baby boomers want to have an ugly stainless steel grab bar in the beautiful bathroom. Especially for the older adults Canadian builders intended to...
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...Age >20K | In % | In Million | Youth | 0.05 | 4 | Young | 0.19 | 15.2 | Middle | 0.25 | 20 | Senior | 0.36 | 28.8 | Elderly | 0.15 | 12 | Situational Analysis: Consumer Market | | In million | Total Households | 100 | Present Market Sales | 15 | Projected Mkt Sales Over 10 Years with Mrktng Activities | 40 | | | Market % Growth over year | 11.5 | Age | Youth | 15-24 | Young | 25-34 | Middle | 35-44 | Senior | 45-64 | Elderly | 65+ | Potential Segments | Age | Income | Household | >10 | >20K | Households With Children | <35 | | | | | | In Million | Total Households | 100 | Percentage of Households > 20K | 80 | Percentage of Households <20K | 20 | Households Types | Non family | Family With Children | Family Without Children | Age Group | In % | In Millions | Age Group | In % | In Millions | Age Group | In % | In Millions | Youth | 0.04 | 1.14 | Youth | 0.06 | 1.14 | Youth | 0.06 | 1.71 | Young | 0.14 | 3.4 | Young | 0.29 | 7.2 | Young | 0.18 | 4.4 | Middle | 0.15 | 3.7 | Middle | 0.43 | 10.6 | Middle | 0.23 | 5.6 | Senior | 0.29 | 10 | Senior | 0.22 | 7.6 | Senior | 0.32 | 11.1 | Elderly | 0.38 | 7.7 | Elderly | 0 | 0 | Elderly | 0.21 | 4.2 | Segment Vs Purchase Profile by Household type | | Youth | Sports | Standard | Youth | 0.2 | 0.18 | 0.07 | Young | 0.27 | 0.56 | 0.53 | Middle Age | 0.51 | 0.15 | 0.3 | Senior | 0.02 | 0.11 | 0.1 | Characteristics...
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...look into a specific product,“No Gray”. “No Gray” is a hair dye (root touchup) kit, its purpose is to interest the audience into thinking that their product will help you cover your gray roots completely. The advertisement shows a woman (of middle age) smiling with her face sectioned into two parts (vertically). With one part that has gray roots, and the other side with no gray roots. In the middle of the page it provides the promised results, products and a slogan. On top in large font is the name of the product, on the bottom corners they list out the benefits of the product and once again the products itself. Mainly targeting women because of their sense of insecurities toward their age and looks, but they also introduced related products for men as well on the bottom. By comparing the before and after results of the product, they are triggering targeted audiences to think gray roots are an ugly fashion statement. The advertisement shows how delighted the woman is with her result, and all the products have satisfied looking users as their covers. The marketer is trying to tell the targeted audience that the product works very well, it will 100% cover your gray roots, thus beautify you. Individuals will change their opinions about fashion statements. To the targeted audiences. their beliefs in what gray roots will also be affected. For a specific collective (men), they will be brought to think that if there are products for men that are usually for women, it must mean society...
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...I do not believe it was a radical departure from the middle ages, instead of a radical departure, I believe it was simply a start of early modern period. The renaissance happened over centuries, many of the influential artist from the renaissance were separated by 100 years. Most of the changes were happening in the wealthy societies and not so much the poorer ones, which made up most of the population. The renaissance was a significant departure from the middle ages in history to us now, the major changes were more impactful collectively, however it was not as noticeable to people at the time it was happening. Parents were not telling their children, “okay kids hold onto your hats the rebirth is here!” The Renaissance was the start of the...
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...abundant tweens and teens are rushing to get older. While 16-year-olds are scurrying to get a fake I.D., middle aged men actually want cashiers to card them and senior citizens are somewhat embarrasses of their “Golden Age” discount. However, no matter how hard they try, kids will never be as influential as they seem to be. Teenagers somehow feel like they actually matter in the world. They make write blogs, post tumbles on Tumblr, tweet on Twitter and face on Facebook. However, all their attempts are futile. The majority of the population is governed by two main age groups: Middle-aged and old people. They don’t give two hoots about the youth. They run almost everything. From clothes to food to that little plastic part on the edge of our shoelaces. Having had to walk 10 miles just to get to the post office, back in their day, the elderly and the middle-aged should be given much more credit than they are due. The “Baby-Boomers” took the world by storm. They have been possibly the most influential generation the world has yet to know. If youths nowadays believe that they have some sort of status in the world, why haven’t they done anything about it?? Actually, some kids have. Jane Aldridge and Mavi Anderson are two young aspiring bloggers, because that’s a real job… They have both been in the blogging biz for quite some time and both have some sort of standing in the fashion world. But do they really? These mini...
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...main character at the end of story. Urging the spectator’s catharsis, and enlighten their heart and mind at the end to realized there is nobody better than god, also our destiny is determined. All of the performer are male, and only seven main actor wear the masks in order to be and rotate the characters exclude the narrator. Aeschylus, Sophocles, And Aristophanes were not only playwrights; they were also composers and luricists. Dance, poem, and acrobatic used to archive the audience as spectacular. Also, to cross the bridge to reflect their life significantly as the foundation of Greece model citizen. Moreover, this form of performance derived into the Roman era and disappeared in the middle age. The classical Greek and Roman tragedy was largely forgotten in Western Europe from the Middle Ages to the beginning of 16th century, and theatre in this period was dominated by mystery plays, morality plays (ritual plays), farces (comedy) and miracle plays. 17th century, The European...
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...more on the reformation and its effects. These however are not the only factors that contributed the ‘new age’ which was being formed, for example other key turning points would be international relations in regards to commerce as well as overseas exploration. In Source 1 it states that there was a ‘regeneration of cultural values’ this helps to support that the renaissance did have a massive effect in Europe as it was down to those values mentioned in Source 1. It highlights that there was a mass movement in cultural ideas throughout Europe at the time as many people’s view on society and cultural was changing. The infusion of new ideas had the biggest effect on the people in the middle class as out of everyone they cared the most about what others thought of them and whether or not they were doing the ‘right’ thing for that time period. Examples of the new ideas presented where shown through architecture, art and fashion. The change is backed up by Source 1 further as Morris expresses the ideas of the rebirth of ‘standards that had lain dormant since the fall of Rome’ this implies that the so called ‘new’ ideologies that are being formed aren’t so new, that in fact they are the thoughts expressed during the Roman period. Before the ‘new age’ that was forming England had been in the ‘dark age’ a period of time that had no new advancements in any form e.g. through fashion, technology, art, architecture, beliefs etc. As result any small change would seem much more significant due...
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...respond in a similar way to the fluctuations in the market. Basis of Market Segmentation Gender The marketers divide the market into smaller segments based on gender. Both men and women have different interests and preferences, and thus the need for segmentation. Organizations need to have different marketing strategies for men which would not work in case of females. A woman would not purchase a product meant for males. The segmentation of the market to include gender is important in many industries like cosmetics, footwear, jewellery and apparel industries. Age Group Division on the basis of age group of the target audience is also one of the ways of market segmentation. The products and marketing strategies for teenagers would be different than kids. Age group (0 - 10 years) - Toys, Nappies, Baby Food, Prams Age Group (10 - 20 years) - Toys, Apparels, Books, School Bags Age group (20 years and above) - Cosmetics, Anti-Ageing Products, Magazines, apparels and so on Income Marketers divide the consumers into small segments as per their income. Individuals are classified into segments according to their monthly earnings. The three categories are:...
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...average population of 48,907, a median age of 36.6 years old and an average income of $49,000 per annum. The data also reports the consumer spending for Gwynn Oak as $851 million and $44,881 spending per household. Gwynn Oak is a very convenient city to live in because the homes are reasonably priced and it has a close proximity to almost everything. The city, commercial centers, malls and schools are all very close to Gwynn Oak. In fact, there are 8 four-year colleges and 2 community colleges less than 20 miles away from it. In addition to that, the Baltimore Ravens and the Baltimore Orioles stadiums and all other attractions, restaurants, arenas and shopping centers around them are all less than 15 miles from Gwynn Oak. The Nielsen Company’s zip-code look up shows American Dreams who are Upper-Mid Middle Age Family Mix, the Blue-Chip Blues also known as the midscale younger with kids, Domestic Duos or the midscale mature without kids, New Beginnings or downscale middle age family mix, and the Pools and Patios or the upper-mid older household without kids as the most common segments for 21207. Of the five segments above, the Blue-Chip Blues would be the group that is more evident in the zip-code. There are a lot of growing families with well paying blue-collar jobs that are living a comfortable lifestyle in the city. The residents of Gwynn Oak are predominantly African Americans/blacks, about 70 percent to be precise. Mostly between the ages of 25 to 44 years old and have attained...
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...Medieval ages vs Renaissance. The mid-14th century marked the beginning of a transition between the Medieval and Modern times. This transition we now known as the Renaissance. The movement initiated in Italy and incorporated almost all aspects of life starting with intellect and politics and reflecting in architecture and art. In Italian “Renaissance” literally means “awakening” or “rebirth”. (Cliff’s Notes, 2013). The Middle ages were thought to be really invented by Renaissance. People of the 14th century were feeling like they were “coming out of the darkness”. Since those dark and dirty centuries left behind didn’t really deserve to be called any special name they just called them ‘the age in between”. We now realize that those ages were also innovative and in it’s 1000 years or so Europe took on the shape and features we know today. “In the lawless age people looked for immediate solutions to immediate problems: how to beat back the enemy, how to rebuild the working economy, how to stay alive. Until, out of anarchy, a new social order was put together that would restructure Europe – the Middle ages.” The medieval art of the Western world covers an enormous range of time and place, over 1000 years of art in Europe, and at times the Middle East and North Africa. Generally we say that medieval art lasted from 5th to 14th centuries. It includes major art movements and periods and the artists themselves. Art historians try to classify medieval art into major periods...
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...that influenced much of the later development of Western Civilization. The development of Hebrew monotheism created in Judaism was one of the world's greatest religions; it influenced both christianity and islam. When we speak of Judaeo Christian heritage in western civ we talk about the concept of monotheism and the ideas of law, morality and social justice that played a huge part in western culture. A somewhat small group of people, which we know as the Greeks were creating cultural and political ideals that would also have an important impact on western civ. The first Greek civilization was the Mycenaean civilization which took shape and fell to new Greek Speaking invaders according to (insert text book title) The ensuing so called Dark Age did witness the creation of a system of writing and the work of Homer, whose ideals formed the basis of greek education which is shown in the iliad and the odyssey. The polis, or city state had become the chief focus of greek life, and loyalty to the city state made for a close community but also divided greece into independent states, two of the main ones being sparta and athens. Athens was more democratic where sparta was close and highly disciplined. After a victory over the persians the greeks separated into two large alliances. the greeks were not able to overpower the divisions and rivalries. The accomplishments of the greeks formed the fountainhead of western culture. Socrates, plato and aristotle established the foundations of philosophy...
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...The exact dates of the Middle Ages are misleading, Historians place the beginning of the period between the death of the Roman emperor Theodosius I in 395 and the fall of Rome to the Goths in 410. Also known as The Dark Ages, the term may be more a judgment than an actual period of history, because of the lack of available sources that could be used evaluate the period were lost or destroyed due to years of war and insurrection. After the fall of Rome in 410, life changed dramatically. The aqueducts that once delivered fresh water to citizens fell to ruin because maintenance was no longer funded, and even worse, the once great architectural marvels were harvested by peasants to build their homes. As well, the complex system of waste removal...
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...fifteenth-century Italian Renaissance or the twelfth-century Medieval Ages. The argument for the Italian Renaissance is associated with Jacob Burckhardt, an art historian, and Paul O. Kristeller, a scholar on the humanist movement. The argument for the Medieval Ages is associated with the historians R.W. Southern and Johan Huizinga. Both sides provide strong arguments regarding their positions, but Southern and Huizinga provide a less biased and more thorough explanation as to why the origins of the modern world can be found in the High Middle Ages. Southern’s work is a response to Burckhardt and other authors who glorify the Renaissance. Huizinga takes a similar route and responds to Burckhardt, but he responds sporadically and even makes obvious references that tie back to Burckhardt, or he mentions Burckhardt by name....
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...Emerging Emerging Adulthood Kelley Walker Psych/600 November 23, 2015 Susanne Beier Emerging Adulthood Erickson describes a number of further stages of personality development. In young adulthood, the healthy individual has to achieve the capacity for closeness and intimacy through love, or else suffer a sense of isolation that will permit only shallow human relationships (Berk, 2010). In early middle age, she has to develop a sense of personal creativity that extends beyond her own self. This includes a concern for others, for her work, for the community in which she is part. And towards the end of her life, there is a final crisis during which each person has to come to terms with his or her own life and accept it for what it was, with a sense of integrity, rather than despair. The term adolescence is derived from the Latin for “growing up.” It is a period of transition in which the individual changes from a child to an adult. Biological maturing ultimately leads to social and economic changes: from dependence on one’s family to ever increasing independence. And of course there are the numerous psychological changes that accompany the process of growing up. These include the progressive maturing of sexual attitudes and behavior that will ultimately allow the adolescent to start his or her own family, and the acquisition of various skills that will eventually enable him or her to become a fully functioning member of adult society. In effect, adolescence is simply...
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...very conservative. By changing new spokeperson it created a controversy among its customers, something that J.C. Penney should be more careful about at the time of shrinking of their revenue. 3. Johnson tried to change J.C. Penney to become a place people love to come-just to come. He thought that people would show up on stores because they were fun places to hang out and that would create opportunity for them to buy things at J.C. Penney. However this totally change the perception of the brand in the eye of customer. Because originally J.C. Penney was viewed as the place that kids or teenagers would go with their mom to buy stuff, not the place to hangout with friends. This sort created the confusion among its main customers. Middle ages customer doubted that the place was for them anymore. 4. New Sales Structure. Johnson eliminated commission for sale person which has become one of their main income for a long time. This created an unhappy feeling among the employees and also affected their service performance. They were not willing to provide service and encourage sale anymore. 5. John eliminated all high-low pricing...
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