...MK 4010 October 19, 2015 miderm This class has given me much insight on the behind the scene process that goes into making a person into a consumer. The topics in class are very interesting mix between psychology and marketing. The topic I enjoyed and agree with the most is how the consumer memory works. It was very interesting to learn about the different types of memory such as: sensory memory, short term memory, and long term memory. In marketing, it is imperative that your consumer encodes your brand into their long term memory, therefore, when it is time to make the purchase your product comes to mind. This can be done through low involvement learning such as jingles and package recognition or high involvement learning such as knowing product benefits and long message content. I can personally attest to seeing a product and immediately singing their jingle, because it has been learned and encoded into my memory. One theory I don’t completely agree with from class is the Maslow’s model of hierarchy of needs. After seeing the in class presentations, I felt like one more category could be added to the model of hierarchy of needs. I believe Maslow did a good job capturing a lot of our core values, but missed a core value that included pleasure and enjoyment. I would agree with the model more if it had a category for hedonic motives. As humans sometime we do something just for the intrinsic enjoyment and nothing more. Overall, this class has been very interesting and...
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