...Trumpeters Louis Armstrong and Miles Davis became two of the most inspiring American jazz musicians of all time by accessing very differently to their art. In the analysis an album from each artist, I choose “What A Wonderful World” of Louis Armstrong and “Kind of Blue” of Miles Davis. Louis Armstrong (August 4, 1901 – July 6, 1971) was the most influential performer to affect a lot of Jazz musicians. He influenced the whole jazz population with his amazing voice and energetic trumpet. And he played a great role in the modernization of jazz. His career spanned almost 50 years, from the 1920s to the 1960s, and different jazz eras. The work of Louis Armstrong summed up the achievements of New Orleans jazz style and indicated the way to the later...
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...Rob Davis Marketing Plan Draft 1 Bes Kept Entertainment, LLC Joseph Corson Sunday May 13th, 2012 Table of Contents 1.0 Executive Summary Page 3 2.0 Situation Analysis Overview Page 4 2.1 Market Summary Pages 4-5 2.2 SWOT Analysis Page 6 2.3 Competition Pages 6-8 2.4 Product/Service Offering Page 8 2.5 Keys to Success Page 8 2.6 Critical issues Page 9 3.0 Marketing Strategy Page 9 3.1. Mission Page 10 3.2 Marketing Objectives Pages 10-12 3.3 Financial Objectives Pages 13-14 3.4 Target Markets Pages 14-15 3.5 Positioning Page 15 3.6 Pricing Strategies Pages 15-16 3.7 Marketing Attack Strategy Pages 16-18 3.8 Marketing Research Pages 18-19 4.0 Controls Page 20 4.1 Progress Milestones Page 20 4.2 Marketing Organization Page 21 4.3 Contingency Planning Pages 21-22 5.0 Conclusion Page 22 1.0 – Executive Summary Bes Kept Entertainment is a management and promotion company for music artists. This paper will be about the marketing plan for our artist Rob Davis. First, the target market will be addressed, and what Bes Kept Entertainment is, and what the plan will be to market Robert Davis. In the Market Summary, the target market will be addressed in detail, and key points about the market will be described. Next, a SWOT analysis will uncover the strengths, weaknesses, opportunities, and threats for marketing Rob Davis. The competition in the market will be addressed along with other companies that Bes...
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...Amusement Park Business Plan Wasatch Family Fun Center Services Our FEC's will provide customers with a wholesome environment that provides amusement, entertainment, excitement, competition, year round activities, souvenirs and great food all while forming lasting memories at affordable prices. Although there is currently no competition in the immediate area in which we plan to establish our FECs, we believe that because the FEC industry is expanding exponentially, sooner or later competition will encroach. To that end, the company plans to become profitable and retain a solid leadership position in the marketplace by providing: * Indoor facilities - Cold weather will close the outdoor competition. * Year round play with a wide variety of activities - Our season never stops. * Seasoned, successful management team. * Contracting top FEC consultants - To counsel on key attraction layout and design. * Working with USU Extension Program - Determining tourism impact. * Working with Utah Department of Tourism - National and international exposure. * Family-oriented - Partnership-operated center gives the company local insight. * Aggressive marketing. * Customer Incentive Program - Reward frequent visitors/customers. * Easy access and exposure. 3.1 Service Description The ability of I&B Investments to accomplish its goals and lead the local family entertainment industry, depends upon the expertise and social conscience of the management...
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...Tesla Company Marketing Program Group: Name: Institutional Affiliation: Table of Content Contents EXECUTIVE SUMMARY 2 TESLA COMPANY OVERVIEW 3 TESLA COMPANY STRATEGIC FOCUS AND PLAN 11 SITUATIONAL ANALYSIS OF TESLA COMPANY 12 SWOT Analysis Of Tesla Company (Strengths, Weaknesses, Opportunites and Threats) 12 TESLA COMPANY MARKETING PLAN 21 FINANCIAL ANALYSIS OF TESLA COMPANY 22 TESLA FIRM FINANCIAL PROJECTIONS AND FIVE FORCES ANALYSIS 24 PRODUCT 30 PRICING STRATEGIES AND APPROCAHES 30 PROMOTION STRATEGIES 31 PLACE AND DISTRIBUTION STRATEGIES 33 ORGANIZATION 34 IMPLEMENATION PLAN 34 EVALUATION 36 RECOMMENDATIONS AND CONCLUSION 37 APPENDIX 44 Tesla Company Marketing Program EXECUTIVE SUMMARY This paper will mainly focus on the analysis and investigation of Tesla’s firm overall marketing strategy and program. According to a number of research based studies and reports, it is clear and evident that Tesla Motors firm is an American company that mainly designs, manufactures, and sells electric cars and electric vehicle powertrain components in various regions globally. Tesla Motors is a public company that trades on the NASDAQ stock exchange under the symbol TSLA. Furthermore, Tesla’s stock has risen substantially in recent times according to a number of research based studies and reports. It is clear and evident that in 2014 TSLA stock climbed to about seventy percent. Tesla Motors, Inc. was founded in Silicon Valley, California...
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...The Resilience of the Railroad Industry Lindsay Millar, Jessica Settlecowski & Mike Gawel MGT 674 March 23, 2013 The history and resilience of the railway industry is rather remarkable as it has helped shape the landscape and the formation of the United States. Railways allowed colonies to settle in the West and the country suddenly became connected from coast to coast. This encouraged the exchange of goods and stimulated the development of towns and communities along track lines. Soldiers were shipped directly to the forefront of battleground lines and supplied with a constant flow of ammunition. Most importantly, trains were the steam engine that fueled the industrial revolution. The railway industry’s history is rich with experience and wise with age, as it has survived many seemingly insurmountable obstacles, including: the Great Depression, civil war, the advent of automobiles and airplanes and federal regulation. Federal regulation took the largest toll on the industry as it restricted the ability of the industry to adapt to future demands and market requirements. The growth of rail was stunted by 100 years of federal regulation and since the Staggers Act of 1980 which led to deregulation, the industry has been struggling to recover. After the implementation of the Staggers Act the industry has undergone serious reconstruction which has increased the overall performance and reliability of rail. As service levels improve the demand for low rates and large capacity...
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...economy ride that sometimes exploded when struck from behind? Mark Robinson Does. He also remembers the look on the faces of the jurors who awarded $127 million to his client 13-year-old burn victim Richard Grimshaw‚ in 1978‚ based on a design flaw that led to the deaths of 27 people from fuel-tank fires in Pintos. The jurors were outraged to learn that the Ford Motor Co. became aware of the risks of passenger deaths in 1971 yet waited until 1976 to move the Pinto’s gas tank from behind the rear axle to a safer spot above the center of the axle. "Ford made a decision to place-money ahead of human lives‚" Robinson says‚ waving an Aug. 26‚ 1971‚ fuel system integrity memorandum. That damning piece of evidence advised Ford executives not to recall or re-design the Pinto "until required by law." Thirty years later‚ Robinson charges‚ little has changed. The automobile industry continues to place profits ahead of people‚ he says. In recent years‚ they’ve added a new weapon to their arsenal‚ according to the plaintiffs’ bar: protective orders granted by courts and genuflecting judges that keep corporate transgressions out of the public eye. Recently‚ aided by lawmakers‚ consumer groups and the media‚ plaintiffs’ lawyers have begun firing back‚ asking courts to let the sunshine in to cleanse dirty little secrets like those behind the Ford Pinto. The Colonel’s Secret Recipe and the formula for Coca Cola—the trade secrets on which corporate defendants rely to dose court files and discovery...
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...March 2, 2013 – The Everglades Flood Control and Restoration: A Century of Disaster OUTLINE ABSTRACT ……………………………………………………………………………………………… Before drainage of the Everglades began over a century ago, the wetlands of southern Florida were an interconnected hydrological assortment of lavish freshwater lakes and streams, cypress swamps, secluded estuarine lagoons, freshwater sloughs, tree islands, wet prairies, and mangrove swamps spanning 3.6 million hectares. After a century of intrusion, the daunting task of understanding, fixing, maintaining, and regaining a sustainable, natural Everglades-type ecosystem in South Florida is monumental. The area south of Lake Okeechobee now has a human population of over four million people, with greedy agricultural and urban demands for more water and more space. Therefore, several uphill battles have ensued. The conceptual plans for restoring this ecosystem, currently on record, are all extremely expensive to implement. A more thorough definition of the environmental and societal objectives and measures of success are required. How the ecosystem will respond to the return of a more natural hydrological pattern is uncertain, but needs to be addressed as the expected and desired outcome through measures of performance. The critical level of deterioration of the Everglades has created a crisis-management atmosphere instead of a full spectrum response and future prevention methodology. The political and social aspects of the Everglades...
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...Table of Contents 1 Executive Summary 2 CSR Background 2.1 Definition of CSR 2.2 Evolution of CSR 2.3 Emergence of CSR 3 Literature Review 3.1 Carroll's CSR Pyramid 3.2 Purpose of the firm and how that shapes views on CSR 3.3 Arguments for and against CSR 3.3.1 Arguments Against 3.3.2 Arguments For 3.3.3 Summary of the key debates 4 Methodology 5 CSR at Apple Inc. 5.1 Apple's profile 5.2 Reasons to engage in CSR 5.3 CSR policies at Apple Inc. 5.4 Type of CSR approach taken by Apple Inc. 5.5 Key dilemmas within CSR challenges 5.5.1. Labour and human rights 5.5.2. Workers’ health and safety 5.6 CSR tactics at Apple Inc. 6 Conclusion 7 References Word Count: 2837 1 Executive Summary Corporate social responsibility (CSR) has been highly regarded by most corporations. However, the exact reason why corporations implement CSR initiatives is often very vague and confusing to others. This paper will explore in depth how international corporations are motivated to incorporate CSR into the business strategies and how they deal with it. Based on academic references, the report firstly outlined the CSR background as well as some theory and key debates about CSR. Then, the methodology was summarized. After that, the case study of Apple Inc. was used to demonstrate the reasons for implementing CSR initiatives in depth. Following that, the types of dilemmas the company faced, the CSR approach and tactics it used were analyzed. Finally, a conclusion was drawn...
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...Reprint No. 114 U.S. ISSN 0084-0807 May 1974 Land Taxation and Land Reform by Geraldo W. Sazama and Harlan Davis LAND TENURE CENTER University of Wisconsin-Madison 53706 Land Taxation and Land Reform* Reprinted from ECONOMIC DEVELOPMENT AND CULTURAL CHANGE Vol. 21,No. 4, Part I, July 1973 01973 by The University of Chicago. All rights reserved. Printed in U.S.A. Geraldo W. Sazama University of Connecticut Harlan Davis U.S. Agency for InternationalDevelopment, Brazil Land taxation frequently has been presented as a panacea for certain problems of agricultural development. More specifically, the land tax has been seen by many as aquick and easy substitute for land reform, especially in Latin America.' This type of thinking, unfortunately, can cloud the real and important contribution that land taxation can make to the develop ment process. Because of its ability to be relatively neutral in its economic effects on agriculture, land taxation isalmost unique among the many ways 2 available to convert surplus agricultural output into development capital. It is, however, no substitute for a direct land reform program; it merely complements a nation's direct efforts to improve the agricultural sector while it goes about its principal task of raising new public investment capital for the economy.3 This paper uses both theoretical and empirical analysis to examine the effectiveness ofa land tax as aregulatory tool. Weare particularly interested in evaluating land...
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...……………………………………………………………………………………………………………………….. 7 I. Introduction. 1. E-marketing as new competition field. Nowadays different brands, companies and organisations compete with each other on different fields. It starts with the research, technologies, data management to the final strategy that is going to put them ahead of the others. “Organisations that understand their true strengths are better able to compete successfully in a rapid expanding and competitive world economy. (...) John Kay attributes corporate success to four distinctive capabilities: innovation, architecture, reputation and strategic assets, and suggests that effective blending of these four can contribute to the unique capability of an organisation” (Ambrosini, V. 1998). In current times there is one more, very important field – internet. Internet marketing brought media to a global audience. For few years now it includes management of digital customer data and electronic customer management system. Internet gave marketing a whole new meaning by opening the main doors to the whole new e-world. An example of a company, which manage to be far ahead of its competitors, thanks to not...
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...The European Economic Crisis A Paper Submitted to Webber International University In partial fulfilment for the Bachelor of Science Degree in Finance By: James Holt Date: November 26, 2013 Course: ENG112-1 Semester: Fall 2013 Instructor: Professor Nancy Davis Word Count: 2663 The European economy is in turmoil. The credit crunch in 2008 caused chaos throughout the global and European economic systems and highlighted the negligence of not only governments but also the financial systems in place. In the highly praised publication the Economist the author G. Tett writes “The European economy is in the midst of the deepest recession since the 1930s, with real GDP projected to shrink by some 4% in 2009, the sharpest contraction in the history of the European Union. Although signs of improvement have appeared recently, recovery remains uncertain and fragile” (Tett, 2013). A publication of this magnitude publishing this shows the utter chaos in the European Economy. The economy of all countries within the Euro has been greatly affected; it has also affected the surrounding countries around the Eurozone. The stronger European economies have recovered a great deal these include...
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...United Parcel Service By Michael Vida Carmela Miele Salvatore Samà 1 of 34 St. John’s University Undergraduate Student Managed Investment Fund United Parcel Service, Inc. (UPS) Type of Report: Recommendation & Analysis Recommendation: $58.40 Date: April 14, 2003 Limit order to buy 175 shares at $55.00 Market order to buy 175 shares Industry: Transportation - Air Delivery, Freight & Parcel Services Analysts: Michael Vida - mvida24@hotmail.com Carmela Miele – carmela37@aol.com Salvatore Samà – samasalvatore@yahoo.it Share Data Price - $58.40 Date – April 14, 2003 Target Price - $60.35 52 Week Price Range - $53.00 - $67.10 Market Capitalization - $ 64.644 Billion Shares Outstanding – 1.12 Billion Revenue - $31.272 Billion Proj. LT EPS Growth Rate: 14% ROE 2002: 26.10% Earnings Per Share and Projections FY Ending Full Year 12/01A 2.13 12/02A 2.84 12/03E 2.29 12/04E 2.67 12/05E 2.94 Fundamentals P/E (12/02): 20.2 P/E (12/03E): 26.46 Book Value/Share: $11.09 Price/Book Value: 5.167 Dividend Yield: 1.46% Consensus Est. Avg=2.33 (yahoo) Avg=2.67 (yahoo) N/A 2 of 34 Executive Summary We are recommending the purchase of 350 shares of UPS, currently trading on the NYSE at $57.30. United Parcel Services has one of the most extensive global ground and air networks for transportation. The largest transportation company, UPS, has been outperforming S&P by 30%. UPS is not solely a transportation company; they also act as consultants for the logistics...
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...BUS 478 – STRATEGY / SECTION: D300 Tesla Motors Inc. Case Synopsis Date: March 17, 2014 [Edited] Yafeng(Elsie) Liu Yingying Kang Hao Wu Chan Chen Edith Hon Firm history Background Tesla Motors, Inc. is an American company that was founded in 2003 by a group of brilliant and innovative Silicon Valley engineers. These engineers proved that electric vehicles could be awesome substitute of the gasoline powered cars. Tesla not only designs, produces and markets electric cars, but it also provides advance electric vehicle powertrain components to other automakers including Daimler and Toyota. (Tesla Motors) Tesla headquarters is located in Palo Alto, California, and it has wholly-owned subsidiaries in North America, Europe and Asia. At present, Tesla has more than 2000 employees. It has 31 stores and service locations spread worldwide, and more stores are expected to be opened in the future. In 2012, Tesla opened its first store in Toronto as the first step to enter the Canadian market (Tesla Motors). Tesla aims to offer high-performance and electrically powered vehicle at a price affordable to the average consumer. In 2008, Tesla first gained widespread attention by producing the Tesla Roadster, a solely electric operated sports car. Tesla then expanded its technological advantage to the luxury sedan market. Model S, a zero emission and sustainable luxury sedan, was then introduced as their second vehicle to the electric vehicle in 2012. The third model named Tesla model...
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...TJPU Operations Management By Dr. Deng Hua TEXTBOOKS: Fundamentals of Operations Managemen(Fourth Edition) Mark M. Davis ,Nicholas J Aquilano,Richard B. Chase McGraw-Hill Higher Education ISBN: 7-302-09879-4/F.987 REFERENCE BOOKS (Optional): Operations Management, 11th Richard B. Chase, Nicholas J. Aquilano, F. Robert Jacobs McGraw-Hill Higher Education ISBN: 0-07-232315-9 COURSE EVALUATION: Attendance 30% Final Assignment 70% Total 100% Case 1/4 BSB, INC.: The Pizza Wars Come to Campus Renee Kershaw, manager of food services at a medium-sized private university in the Southeast, has just had the wind taken out of her sails. She had decided that, owing to the success of her year-old pizza service, the time had come to expand pizza-making operations on campus. However, yesterday the university president announced plans to begin construction of a student center on campus that would house, among other facilities, a new food court. In a departure from past university policy, this new facility would permit and accommodate food-service operations from three private organizations: Dunkin’ Donuts, Taco Bell, and Pizza Hut. Until...
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...environment. The examples are suitable for classroom use, and they illuminate the rewards supply-chain members can obtain by eliminating naturally occurring supply-chain inefficiencies and the costs of not doing so. {Professional: OR/MS education. Supply-chain management.) hen each member of a group tries to maximize his or her own benefit without regard to the impact on other members of the group, the overall effectiveness of the group may suffer. Such inefficiencies often creep in when rational members of supply chains optimize individually instead of coordinating their efforts. Nowadays, companies should not act in isolation, as success in the global marketplace requires whole supply chains to compete against other supply chains (Davis 1994). Supply-chain members must recognize the natural inefficiencies that may develop and work to eliminate them, so that the supply chain as a whole can compete effectively. Real-world examples of supply-chain coordination abound (Lee and Ng...
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