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Miles

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Submitted By NicoleGhantous
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Nicole Ghantous
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Reading 6: Miles
In this article, Chin and Benne are two important figures that highlight three different methods of change in social and organizational environments. These meta-approaches are recognized by rational empirical, normative-reeducative, and power coercive. Those change management strategies were well studied, in order to plan and implement a new framework for the future. The strategies were mainly based on the theories of focus of change.
Rational empirical is defined as when individuals are rational and will mainly shadow their self-interest, at the moment it will be exposed to them. This strategy is mostly based on information. Indeed, the leader will gather and present important and valuable information to obtain the desired change. The people who are exposed to change, will chose the action that is suggested by the information gathered.
Power coercive is based on individuals who are under the pressure of an authority and are normally told what to do. The leader uses his power to bring change. This change management strategy brings peer pressure and presents a threat and/or a use of ridicule amongst the individuals of the group. By decreasing people’s option, success is mainly covered by control of rewards and punishments as a way to engage change.
Normative reeducative is when individuals are social beings and will stick to cultural norms and values. More specifically, the leader will search for change with a consensus approach. This will permit the change to be made by the actual group, through attitude, skills, values and norms. The group will eventually learn about group learning and communication.
Those three terms are very important to understand the theory of change management strategies. It is the reason why I have decided to summarize on these points, since I believe that there are key points to

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